The aluminum tubes are styled as retro or retro‑chic (British-style) packaging. They’re described as a vanity staple that adds an aesthetic pop to the bathroom counter.
Listings describe a vibrant pink paste for the Peach Floral Mint variants and a deep purple paste for the whitening/color-corrector formula.
Product details list calcium carbonate and sodium fluoride among active ingredients. Some variants (noted as natural formulas) are presented without listed active ingredients on their product details.
Net weights shown in the listings include 3.7 ounces, 10 ounces, and 12.55 ounces.
The natural formulas list several 'no' claims, including no fluoride, no synthetic detergents or foaming agents, no artificial preservatives, colors, flavors, or sweeteners, no GMOs, and no animal testing; these formulas are now offered in aluminum tubes.
