Coverage across the selection ranges from medium and buildable up to full coverage; several formulas are described as medium-to-buildable or medium-to-full.
Common application methods include using fingertips, a foundation brush, or a beauty/makeup sponge to blend.
Finishes are commonly matte or natural across the selection; at least one listing specifically describes a soft-matte finish.
Full-size foundations commonly list about 1 fl oz. Several options also offer travel or mini sizes—examples include roughly 1.01 fl oz, 0.4 fl oz, and 0.33 fl oz.
Undertones mentioned include warm, cool, and neutral; the overall color palettes cover light, medium, and dark tones across the selection.