NYX lip products (as carried at Ulta) are offered in three main finishes: matte, shimmer, and high-shine/gloss.
NYX offerings at Ulta come in multiple formats, including liquid formulas, pencil crayons, stick formats, and tube applicators.
NYX products at Ulta offer a range of shades and tones, including light and medium tones, translucent options, and a variety of color-saturated hues.
NYX lip products highlight several special infusions and actives, for example: vitamin E derivatives with various seed oils; formulations with magnesium and vitamin B12 plus coconut water; and plumping glosses featuring spicy ginger/capsicum.
Reviewers most often praise NYX for long wear and durability, strong pigmentation/color payoff, smooth non-sticky application, and good transfer/smear resistance. Some reviews also call out occasional packaging issues or tackiness depending on the product.