NYX Professional Makeup Lip IV Hydrating Lip Gloss Stain - Blush Rush - 0.16 fl oz
$11.99
ColorBlush Rush
In Stock
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The NYX Lip IV Hydrating Gloss Stain is a favorite among guests for its unique combination of hydration and vibrant color. Many appreciate its lightweight, non-sticky texture that glides on smoothly, leaving a beautiful stain that lasts for hours. The product is praised for its versatility, making it suitable for both casual and special occasions. Guests love the variety of shades available, allowing for personal expression while keeping lips moisturized and comfortable throughout the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1824 reviews
71% would recommend
76 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2026
Beautiful color, didn't last
I love the color but the stain didn't last through a meal.
1 reply from NYX Cosmetics Team team - 12 days ago
Hi there! Thank you for reaching out about our NYX Professional Makeup Lip IV Hydrating Lip Gloss Stain. It's always disappointing when a "long-wear" color doesn't survive a meal! This usually happens because the oils in our food act like a natural makeup remover, breaking down the lip stain. Two tips to make it last longer: The "Layer & Blot" Method: Apply one thin layer, let it dry completely (about 2 minutes), blot with a tissue, and then apply a second thin layer. This "stains" the lips more deeply. Avoid the Center: Most fading starts at the inner part of the lips. Applying a tiny bit of matching lip liner just to the center of your lips before the stain can give it more "grip." A better recommendation: If you want a stain that truly survives dinner, we suggest the L’Oréal Paris Infallible Matte Resistance Liquid Lipstick. It provides the high-pigment look of a stain but is specifically formulated to be "eating and drinking proof."
5 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2026Verified purchase
Best lip tint-lip gloss duo
Hydrating, smooth, and precise. I took a picture of the gloss on (very 90’s cool girl) and a picture of the stain.
5 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2026Verified purchase
Not sticky/chunky!
I love this lip gloss! Reapply every 2-3hrs; not chunky/sticky. Smooth like balm, shiny like a gloss
1 out of 5 stars
3 February, 2026Verified purchase
(no review title)
I used one time and then went to use a second and it was separated and black was coming out and would not remix
3 out of 5 stars
2 February, 2026
originally posted on NYX Professional Makeup
It's pretty good
It works great but I've only had it for a month and the color is separating. I opened it today and there was color dye separated from the product just chilling in the gloss. It is a pain to remix.
1 out of 5 stars
1 February, 2026
originally posted on NYX Professional Makeup
Banish to Bridgerton pronto!
nice deep color when applied looks different Return but could not too late
5 out of 5 stars
30 January, 2026
originally posted on NYX Professional Makeup
Hydration to the max
Was not sure of how brown the color would be but was wonderfully surprised that it was the perfect mix of brown and a hit of burgundy
1 out of 5 stars
25 January, 2026
originally posted on NYX Professional Makeup
I want a refund
The formula is great for the first few weeks and then it separates and never truly mixes correctly again. I have scoured the internet and there are no fixes to this problem. Nyx should have recalled the product, it’s not sustainable in anyway and crappy to us long time customers of Nyx cosmetics.
1 reply from NYX Professional Makeup team - 5 days ago
Hey! Thank you for sharing your feedback on our Lip I.V. Hydrating Lip Gloss Stain. We’re sorry to hear about the separation you've experienced with the formula. Since this is a serum-infused product, some separation can occasionally occur - we recommend gently shaking the product to help the formula mix back together. We’ve shared your concerns with our team as we're always looking to level up our creations. For further assistance, please feel free to reach out to us here: https://tinyurl.com/252cz4yp. We're happy to help!
5 out of 5 stars
22 January, 2026
originally posted on NYX Professional Makeup
BEST LIP STAIN EVER!!!!
I put this on at 6am, and when I was leaving work at 5pm it was STILL ON MY LIPS!!! I'm blown away!!!! Literally going to buy every color they sell.
4 out of 5 stars
Thumbs up graphic, would recommend
17 January, 2026
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Blackheads, Redness, Dark circles, Pores, Dullness, Sensitivity, Puffiness, Calluses
- Hair color: Brunette
- Eye color: Hazel
Need all the shades now 😩
Fell in love with this product after I got the shade Espresso Soak in the early summer of 2025. Ever since it's been an everyday product for me, a definite go-to for any occasion. Many of the different shades are actually very flattering on me, which isn't common in my experience. (I have fair cool olive skin.) After all this time of using it, I've found that it works best as a sealant for moisture, more so than a provider of it. I don't get desirable results when applying this directly to dry, chapped lips, however- applying this after thoroughly moisturizing and exfoliating, my lips are then able to retain the moisture for hours at a time, and can be extended with reapplications. I love how customizable the formula is, you get several different shades all in one tube with how it can be as sheer or as opaque as you want and still be comfortable. My favorite way to use it is to apply it layered on at full opacity, then let it wear off over time, slowly revealing the stain underneath, then reapplying when the stain starts to wear off too. I already have many shades and still plan on trying more, I've got my eyes set on Hydra Honey next!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2026Verified purchase
Drying - don't buy
Pretty color - but dried out my lips in less than 2 hours. Thank goodness for overnight repair lip masks. Skip it, don’t buy it.
1 reply from NYX Cosmetics Team team - 1 month ago
Hello Sara M! We are very sorry to hear about your experience with our Lip IV Hydrating Lip Gloss Stain. We would like to speak to you directly about this. Please contact us at 844-335-3510 M-F 8:00 am – 8:00 pm ET for assistance. We look forward to hearing from you!
1 out of 5 stars
7 January, 2026
originally posted on NYX Professional Makeup
Separated
I wanted to love this but it’s messy and it was separating for me and this super dark red liquid spilled out onto my desk one day and it will not come out. I threw it away. I normally love nyx products.
1 reply from NYX Professional Makeup team - 8 days ago
Hi there! Thank you for sharing your feedback on our Lip I.V. Hydrating Lip Gloss Stain. We're so sorry to hear about the experience you had and have passed your comments along to our team. If you need further assistance, please give us a call at 844-335-3510 and provide case number 44712324. Our team is available Monday through Friday, 8:00 AM – 8:00 PM ET. We're here to help!
5 out of 5 stars
3 January, 2026Verified purchase
(no review title)
Love this one, it last for a long time
1 out of 5 stars
1 January, 2026Verified purchase
A Shame
First of all, I was sent the serum NOT the stain, but since Target has no way of speaking to a real person about a return, I had no choice but to keep it. Secondly, the set wet shade is not red when put on, it turns a bright fuchsia (which is not my color at all.) So in both regards its not what I needed, though it does feel a bit hydrating.
1 reply from NYX Cosmetics Team team - 1 month ago
Hi there, Ellianna! We appreciate you taking the time to reach out about our Lip IV Hydrating Lip Gloss Stain. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
3 out of 5 stars
30 December, 2025Verified purchase
- Skin concern: Acne, Pores, Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
Pretty but so drying
I chose this color as i thought it was similar to clinique’s black honey. Its quite similar. This gloss has some shine but not too crazy but the thing i really dont like is how badly these dry out the lips, i put on a lip mask before applying and after a couple of hours with the gloss on my lips were so chapped.
1 reply from NYX Cosmetics Team team - 1 month ago
Hi there, LilDabbie! We appreciate you taking the time to reach out about our Lip IV Hydrating Lip Gloss Stain. We're so sorry to hear our stain felt drying on the lips! Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results! XOXO
4 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2025Verified purchase
(no review title)
It's more long lasting than other "long lasting" lip products I've tried. It's very pigmented. However it feels thick and wet on my lips.
3 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2025Verified purchase
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
Little is more
I like the vibrancy of pigment this has. I dislike that a full amount from the applicator causes discoloration! I used my own lip brush and that worked out a lot better! Less is more. It lasted long. I touched up with Nyx mushy lip balm and that helped a lot! It (IV) makes a nice lip line stain if applied with applicator. Other wise use your own lip brush if you want it not to discolor! I chose the Mauve N Moist because I’m a winter skin tone (tan skin neutral). So I was completely shocked seeing the grey discoloration after the pigment wore off (but a nice lip line). It was ok overall.
1 reply from NYX Cosmetics Team team - 2 months ago
Hello Bianca! It's wonderful to hear you appreciate the vibrant pigment and lasting power of our Lip IV Hydrating Lip Gloss Stain in Mauve N Moist! We love that you've discovered a "less is more" approach with your own lip brush to achieve your desired effect, and it's fascinating to hear how the product creates a nice lip line stain as it wears. Your creativity in adapting its application to suit your preferences is truly inspiring.
1 out of 5 stars
5 December, 2025
originally posted on NYX Professional Makeup
Love Product, but Need Lighter Colors
I adore this lip gloss stain (especially the staining effect). During a busy day, I don’t have time to recheck my lips, but I know this product has my back. My only complaint is that there are too few colors for folks with light skin, like myself. For my lighter complexion, I can find one color that I can use. If there were lighter colors offered I would buy more….
1 reply from NYX Professional Makeup team - 22 days ago
Hey! Thanks for sharing your feedback on our Lip I.V. Hydrating Lip Gloss Stain. We're so stoked to hear that the staining effect has your back during those busy days—that 12-hour wear is exactly what we aim for! We're sorry to hear you're feeling limited with the shade range for lighter complexions, and we've totally shared your request for more colors with our team—we're always looking to level up. We invite you to explore our other lip products at NYX to discover more shades that you'll adore. Keep slaying! XOXO
3 out of 5 stars
3 December, 2025
Cranberry splash to magenta
I got the cranberry splash color for the deep red look, but be aware it stains more magenta/bright and cool toned than it appears. At least on my light lips. It does last well so far (the past couple hours). The true color doesn't show up well on camera. If you like bright pinks this would be great
5 out of 5 stars
28 November, 2025Verified purchase
- Hair color: Blonde
- Skin concern: Redness, Dark circles, Aging
- Skin tone: Light
- Skin type: Dry
- Eye color: Blue
(no review title)
Works well, shade is beautiful… I don’t love the scent. It’s not bad, it doesn’t taste bad just has that 1990’s crayon smell to it but not enough to deter me from wearing it. Stain leaves a pretty shade.