Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty
$16.00 when purchased online
Target Online store #3991
About this item
Highlights
- Easy - to - remove
- Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
- Water - resistant
- Ink black
- Satin finish
Description
It's a roller for lashes! Benefit Cosmetics Roller Lash Curling & Lifting Black Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.
Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*Consumer panel survey on 31 women after 4 weeks
HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*Consumer panel survey on 31 women after 4 weeks
HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .14 Ounces
Features: Long Lasting
TCIN: 82568139
UPC: 602004057969
Item Number (DPCI): 342-02-9669
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), paraffin, polybutene, cera alba (beeswax), bis-diglyceryl polyacyladipate-2, palmiticacid, stearic acid, vp/eicosene copolymer, acacia senegal gum, copernicia cerifera (carnauba) wax, aminomethylpropanediol, 1,2-hexanediol, caprylyl glycol, silica, candelillacera (euphorbia cerifera (candelilla) wax), hydroxyethylcellulose, panthenol, butylene glycol, hydroxyacetophenone, chlorphenesin, pentylene glycol, tocopheryl acetate, algin, serine, disodium phosphate, sodium phosphate, polysorbate 60. [+/-c177499 (iron oxides)].
Shipping details
Estimated ship dimensions: 3.59 inches length x 1.14 inches width x 0.93 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a mix of praise and disappointment from guests. Many appreciate its ability to lengthen and curl lashes without clumping, making it a favorite for achieving a natural look. However, some guests have reported issues with the formula drying out quickly and not lasting throughout the day. The unique curved brush design is often highlighted as a key feature that enhances application. Overall, it remains a popular choice for those seeking a reliable mascara.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 9885 reviews
76% would recommend
42 recommendations
Holy grail for length, lift, and definition
5 out of 5 stars
Thumbs up graphic, would recommend
MinNC - 4 days ago
Keep coming back to this one. Don't know why I keep trying other products - this mascara always wins. Consistently gives great lift + curl and excellent length. It's also easy to layer for adding a bit of volume, without clumping or flaking, even after multiple coats. I have sensitive eyes, and this one (non-waterproof) doesn't cause irritation. More cost-effective for me than "similar" drugstore products because a tube lasts me 2-3 months without drying out or losing effectiveness.
Benefit lash roller
5 out of 5 stars
Thumbs up graphic, would recommend
KRT1290 - 6 days ago, Verified purchaser
- Skin concern: Aging
- Eye color: Brown
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
All time fave mascara
It's a lowkey evil
2 out of 5 stars
Sonomi - 9 days ago
originally posted on http://www.ulta.com
I have literally never written a review in my entire life but the toxic relationship I have with this mascara needs to be heard. I'm not that interested in makeup so I just bought what my friend told me and in the first two hours it's great—seriously it's great; but after those two hours, it becomes evil. The mascara smudges so incredibly bad onto my under eyes and I thought it was my fault since my skin was oily but no it's literally not because my skin is dry under my eyes. The effect you get when you first put it on is really cute and it washes off really easy with water but if you want something that won't make you look like a crazed demon— BUY SOMETHING ELSE.
Wand Misery
1 out of 5 stars
Thumbs down graphic, would not recommend
Happy Mom - 27 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Blonde
- Eye color: Green
I have already returned and replaced this same brand of mascara because the wand came loose immediately the day after purchase. The day after replacement the wand came off the new one! Frustrating! I didn’t have time to go again to the store. I just pushed it back in and kept going. Every few days it comes out again. Ugh! I’m so sick of dealing with it. I love the mascara but the wand keeps coming loose! Maybe it will get fixed.
NIce product!
5 out of 5 stars
Stephanie - 28 days ago
originally posted on http://www.ulta.com
I've always loved Benefit products and the roller lash is no exception. Heck it was even duped by certain other brands, lol. I think any mascara claims are going to depend on the lashes you're starting with. In this case roller lash always lifts and curls my lashes so it is an A+ in my book.
Best I ever used
5 out of 5 stars
Raj - 1 month ago
originally posted on http://www.benefitcosmetics.co.uk/
I use this mascara everyday for 3years and I just fans out my lashes perfectly with no fallout ever I love it
Maacara
5 out of 5 stars
Mary - 1 month ago
originally posted on http://www.ulta.com
This is my favorite mascara!! Love it!!
Love the Roller Lash
5 out of 5 stars
Mascara Novelist - 1 month ago
originally posted on http://www.benefitcosmetics.com
Please never discontinue this product! It's the best!
Best mascara so far
5 out of 5 stars
Stephanie - 2 months ago
originally posted on http://www.ulta.com
I had ordered a mascara that had top reviews and first time applying, it was thick and gooey that my eyelashes clumped together in one big mess! I returned and bought this one. I had trialed the travel size and loved it. The wand puts just enough product on lashes and separates them beautifully. Doesn't smear all day and comes easily at night with remover. Found my forever mascara!!!
Its good but not worth the price
3 out of 5 stars
J - 2 months ago
originally posted on http://www.ulta.com
I loooove that it doesnt clump at all. Seperates the lashes nicely. Doesnt give much length. If you can get it on sale its worth it.
I would buy this product again
5 out of 5 stars
Jo - 2 months ago
originally posted on http://www.ulta.com
I like this product it one of the better mascara that I use.
Formula seems different from the OG
3 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com
After checking the reviews, I decided to try the new Too Faced Ribbon Lash mascara. I wasn't impressed. I came back to this mini because it was my ride or die when it was first released. But, I have to agree with the other comment. It feels off.
Don't Bother Wasting Your Money!
1 out of 5 stars
Supernova - 2 months ago
originally posted on http://www.ulta.com
This is the worst product ever, and we're talking worse than BadGal by Benefit. It did absolutely nothing to improve my lashes whatsoever. I tried three different attempts to give this product a chance. First, I applied only bare lashes. First coat was left eye from top and bottom lash was a nightmare to apply. It wasn't one simple swoop from root to tip. I had to really dig the brush into my eyelash line. It was a struggle, too much IMO. I did the same thing to the upper and lower lash. Took too long. Second, took double the time and spider eyes. Third, AHS on AMC. I'm going back to Roller Lash and returning this trash.
Easy
4 out of 5 stars
Apple - 2 months ago
originally posted on http://www.ulta.com
Gives an easy sweet lashe . Very little clumping but it selerates like it says . I wasent lookingbfir kength just a natural curl with non faje coverage , and tgats what it returns .
Good mascara
4 out of 5 stars
Elsie - 3 months ago
originally posted on http://www.ulta.com
I bought it during the 21 days of beauty and because of the curved brush. I like it enough to pay half the price for it but not full price.
Incredible
5 out of 5 stars
Ella - 3 months ago
originally posted on http://www.ulta.com
Ive seen this mascara around for years and always heard good reviews about it, but up until recently I was a loyal user to another mascara. So finally, I decided to try this one out when Ulta had a sale on mascaras. I bought several from different brands. Ultimately, this mascara (and one from another brand) stuck out to me the most… I was amazed at the length this mascara brought to my lashes. And it gives your lashes a good curl too. All these results with 1 coat !! So you really dont need to use a lot of product, or you can risk your lashes looking "spider-y." It doesnt give you that dramatic, bold, intense eye look but more so the cheeky, cute, flirty everyday look. So this mascara has officially entered into my rotation for now as my everyday, daytime mascara and the other brand (Anastasia) as my nighttime mascara. Definitely try this product out and you'll be amazed!!
Devoted to this!
5 out of 5 stars
Kristel - 3 months ago
originally posted on http://www.benefitcosmetics.com
I've been using ONLY this mascara for years now, I absolutely LOVE the results. Plush is the best way I can describe my lashes with this mascara! I have no desire to ever switch!
Doesn't clump
5 out of 5 stars
Liz - 3 months ago
originally posted on http://www.ulta.com
I don't want to say that it doesn't clump AT ALL. You need to run the wand along the edge of the container to get the goop off--but of all the mascaras I've tried, this is the only one I have bought twice!
All time FAV
5 out of 5 stars
Tanya - 3 months ago
originally posted on http://www.ulta.com
Comes in clutch when you want a glamorous look without clusters of strips. Definitely my go to! Get it girl!
My stand by
5 out of 5 stars
Shug - 3 months ago
originally posted on http://www.ulta.com
I have tried other mascara and always come back to this one, love it.