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General Mills Lucky Charms Cereal - 2 of 4General Mills Lucky Charms Cereal - 3 of 4General Mills Lucky Charms Cereal - 4 of 4
General Mills Lucky Charms Cereal - 1 of 4

Lucky Charms Rainbow Sprinkle Family Size Breakfast Cereal - 18.4oz

$3.70 ($0.20/ounce) reg $5.29
Sale save $1.59 (30% off)
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FlavorRainbow
Size18.4
Count1

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About this item

Highlights

  • BIRTHDAY CAKE FLAVOR: Turn any morning into a tasty celebration with this birthday cake flavored cereal featuring confetti sprinkle pieces
  • MAGICALLY DELICIOUS: This sweetened corn cereal with marshmallows has 15g of whole grain (at least 48g recommended daily), a good source of calcium, and 12 vitamins and minerals per serving
  • FUN CEREAL BOX: The back of the box invites kids to help Lucky recharge his rainbow charm by collecting rainbow sprinkles
  • SCHOOL SNACKS OR PARTY TREATS: Beyond a quick breakfast addition, pack a little magic in a lunch box by adding this kids cereal to individual snack bags or homemade cereal bars; Sprinkle some in kids party snacks recipes for cereal bars or trail mix
  • CONTAINS: One cardboard box of crunchy Lucky Charms Rainbow Sprinkles Cereal with Marshmallows, Family Size, 18.4 oz; Perfect for instant snacking, or a part of breakfast and meals

Description

Turn any morning into a magical celebration with Rainbow Sprinkles Lucky Charms Cereal as a part of a family breakfast. It's a fun birthday cake flavored cereal with confetti sprinkles pieces that brings the party to every delicious bowlful. A serving of this sweetened corn cereal with marshmallows provides 15g of whole grain (at least 48g recommended daily), is a good source of calcium, and has 12 vitamins and minerals. The game on the back of the cereal box invites kids to help Lucky recharge his rainbow charm by collecting rainbow sprinkles. Enjoy this cereal as a magically delicious addition to breakfast, a part of yummy kids snacks, or an ingredient for marshmallow cereal bars or snack mix - perfect for a kids birthday party. Or take some crispy cereal to go in a lunch box or school snacks tote to bring out the smiles. Whether you serve a bowl of cold cereal with milk or turn it into your favorite shareable snacks recipe, Lucky Charms is part of General Mills cereals, spreading goodness from tots to grown-ups. Contains one cardboard box of crunchy Lucky Charms Rainbow Sprinkles Cereal with Marshmallows, Family Size, 18.4 oz; perfect for instant snacking, or a part of breakfast and meals.

Serving Size: 1 cup

Serving Per Container: About 14

Amount Rainbow Sprinkles Lucky Charms:

Calories: 140
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 125mg5%
Total Carbohydrate 31g11%
Dietary Fiber 1g5%
Sugars 12g
Added Sugars 12g24%
Protein 2g
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 3.6mg20%
Potassium 0mg0%
Vitamin A 010%
Vitamin C 010%
Thiamin 020%
Riboflavin 010%
Niacin 010%
Vitamin B6 020%
Folate 20%
Folic Acid 45mcg
Vitamin B12 020%
Zinc 020%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount with 3/4 cup skim milk:

Calories: 200
% Daily Value*
Total Fat 1g2%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg1%
Sodium 125mg9%
Total Carbohydrate 31g15%
Dietary Fiber 1g5%
Sugars 12g
Added Sugars 12g24%
Protein 2g
Vitamin D 4mcg30%
Calcium 130mg25%
Iron 3.6mg20%
Potassium 0mg8%
Vitamin A 20%
Vitamin C 10%
Thiamin 25%
Riboflavin 35%
Niacin 10%
Vitamin B6 20%
Folate 20%
Folic Acid 45mcg
Vitamin B12 50%
Zinc 25%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain corn, sugar, corn meal, corn syrup. contains 2% or less of: modified corn starch, corn starch, vegetable oil (canola, sunflower, and/or palm), dextrose, salt, natural and artificial flavor, gelatin, baking soda, yellow 5, red 40, yellow 6, blue 1, red 40 lake, yellow 6 lake, yellow 5 lake, blue 1 lake. vitamins and minerals: tricalcium phosphate, calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12, vitamin d3.

Allergens & Warnings:

Contains Bioengineered Food ingredients
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.4 Ounces
TCIN: 94305960
UPC: 016000228726
Item Number (DPCI): 231-00-1212
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3 inches length x 7.58 inches width x 13 inches height
Estimated ship weight: 1.37 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: does this turn the milk green?

submitted by Cliff - 3 years ago

  • A: Ze man hmm nib no I

    submitted byZ - 6 months ago

  • A: Hi Cliff - No, this particular box is just a regular cereal. The milk will only turn green from the marshmallows in specially marked packages of Lucky Charms. Hope this information helps.

    submitted byPublished by General Mills - 3 years ago
    Brand expert

  • A: Ze man hmm nib no I b

    submitted byZ - 6 months ago

Q: Are these "marshmallows only" bags nut free and not made in a facility that processes nut products?

submitted by Qplease - 19 days ago

  • A: Thank you for the question. We always label for the top 9 allergens (peanuts, tree nuts, eggs, soy, milk products, wheat, sesame, fish, and crustaceans) as well as mollusks as a part of our allergen policy. If one of these allergens is included in the ingredients, they will be listed in the 'CONTAINS' statement under the ingredient lists. If there is any possible chance of these ingredients coming in contact with the product, it will be listed in the 'MAY CONTAIN' statement under the ingredient lists. Since recipes can change, the most accurate information for the product at hand would be directly on the packaging, and we recommend checking the packaging every time before you purchase. You can learn more about our allergen policy here: https://www.generalmills.com/food-we-make/nutrition-and-ingredients

    submitted byPublished by General Mills - 18 days ago
    Brand expert

Q: Why are there 2 lists of nutrition facts? If 1 cup of cereal has 12 gms of sugar, why is the second column more?

submitted by JC - 8 months ago

  • A: Hello JC, Apologies for any confusion. The second tab reflects the nutrition facts with the addition of 3/4 cup of skim milk. I hope this clarification is helpful.

    submitted byPublished by General Mills - 8 months ago
    Brand expert

Q: What is the first ingredient in this cereal, whats all the ingredients?

submitted by - 2 years ago

  • A: Hi Jason - The ingredients list can be found under the 'Label info' section of the product page. The first ingredient listed is Whole Grain Oats. Since ingredients can sometimes change, we recommend always reading the packaging directly for the most accurate information.

    submitted byLucky Charms - 2 years ago
    Brand expert

Q: Does the marshmallow in the box contain pork?

submitted by Rania - 3 years ago

  • A: Hi Rania- Good question - we’re glad you asked. The gelatin in our marshmallow marbits pieces is made from pork collagen. Collagen as an additive is tasteless and clear, and is used in many types of food. Big G cereals that contain marbits include Lucky Charms, Chocolate Lucky Charms, Count Chocula, Boo Berry and Frankenberry.

    submitted byPublished by General Mills - 3 years ago
    Brand expert

Q: Had lucky charms cereal been recalled?

submitted by Not satisfied - 4 years ago

  • A: There are no active recalls on this product. We strongly believe it is our responsibility to investigate any concerns and have done so across our Lucky Charms manufacturing facilities. To date, we have not found any evidence of consumer illness tied to our products.

    submitted byPublished by General Mills - 4 years ago
    Brand expert

Q: What marshmallow shapes come in this box?

submitted by teacher - 4 years ago

  • A: This cereal contains magic clovers, pots of gold and the star charm (which has the Power of flight).

    submitted byPublished by General Mills - 4 years ago
    Brand expert

Q: Does this have marshmallow in the box?

submitted by Eric - 5 years ago

  • A: Yes, this includes the cereal marshmallows.

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Q: Does your Brad make just the big boxes of marshmallows my kid is obsessed with them and always asks

submitted by Paigey - 13 days ago
See all questions (8)

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71% would recommend
77 recommendations
1 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2026

(no review title)

please don't advertise one box look and bring an older version. advertisement of Mario brings foot ball.
Gracie
quality: 4 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2026Verified purchase

(no review title)

Good cereal - I only bought these as a special treat for st Patricks day, otherwise I don’t buy lucky charms because of the sugar.
Shantel
quality: 5 out of 5
taste: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026Verified purchase

Just get the regular one

It doesn’t taste like cake batter, and they’re very little marshmallows, compared to traditional and lucky
1 reply from Published by General Mills team - 18 days ago
We're sorry to hear you didn't enjoy Lucky Charms Rainbow Sprinkle cereal! We will pass your feedback on to our team.
A
quality: 1 out of 5
taste: 2 out of 5
value: 1 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026Verified purchase

Dont get what is actually pictured

They did not give me the Toad box as pictured as I collect Mario items.
Tara
quality: 4 out of 5
taste: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2026Verified purchase

Jumbo Marshmellow side effect?

I don’t remember this happening with the regular Lucky Charms, but all my kids and I have really artificial green looking stool. Is this like a St. Patty’s day joke?
TiredMom
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
2 March, 2026
originally posted on luckycharms.com
Image

BEST CEREAL EVER

I have eaten almost every cereal on the market, and this one by far is not only the best new flavor to come out, but has made it to the very top of my favorite cereal list. I bought 5 boxes because I cannot afford to run out of this stuff. It’s so good!!!
luckybri
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 February, 2026Verified purchase

Huge Letdown

This was a huge letdown. There were less marshmallows overall than in regular Luck Charms, and the fake birthday cake flavor in the cereal was dreadful. I would have preferred if they added a limited birthday cake shaped marshmallow in regular Lucky Charms cereal, rather than make this. Don’t waste your money!
1 reply from Published by General Mills team - 1 month ago
So sorry to hear that! We'd like to learn more and assist you further. Can you reach out to our team via our website GeneralMills.com so we can report it to our quality team and make it up to you. Thanks.
Yorkiegrl12
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026Verified purchase

Has Red 40.

My kids love this cereal but why does it have to have Red 40?? We're trying to eliminate it from our kids diets and unfortunately this will have to go too.
1 reply from Published by General Mills team - 2 months ago
Thanks for your feedback on this. Our products are safe. All colors or flavors we use are approved by global food safety agencies. Rest assured, we will share your comments with the rest of our team.
Stephanie
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026Verified purchase

(no review title)

My granddaughter loves these when she comes to my house. Mainly eats the marshmallows but I don't care. I have some whenever she does and still love them as a 60-year old.
Luanne
quality: 5 out of 5
taste: 5 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025

(no review title)

Tastes so good is the best cereal i’ve had my entire life
Camila
quality: 5 out of 5
taste: 5 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
7 December, 2025Verified purchase

(no review title)

My son’s favorite
Mariza
Did you find this review helpful?
5 out of 5 stars
6 December, 2025
originally posted on influenster.com
Image

They like the whole family

[This review was collected as part of a promotion.] This cereal tastes great, everyone in the house loves it, especially the kids. We eat it on its own and often with milk. The family size is perfect for four people, you won't regret it!
isaiasesp_9717
Did you find this review helpful?
2 out of 5 stars
14 November, 2025
originally posted on luckycharms.com
Image

Very Disappointed

This cereal was very disappointing. It tastes nothing like the original cereal and the marshmallows are very small.
1 reply from Lucky Charms team - 5 months ago
So sorry to hear that. We appreciate you taking the time to leave a review since we take all feedback seriously as we improve our products. This will be shared with the rest of our team.
DebbieG
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase

This is not the Original!

Bring back the Real Original Lucky Charms! This is disgusting!
1 reply from Published by General Mills team - 5 months ago
We're sorry for any disappointment! We appreciate your feedback and will share it with the rest of our team.
Coree
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase

yucky and disappointing

I had tried the new lucky charms birthday cake flavor cos yknow how can u mess up a simple flavor Luke that was exoectlt slight artificial taste but it tasted like straight cardboard 😭😭 i wish I could get a refund soo dissapointed
1 reply from Published by General Mills team - 5 months ago
So sorry to hear that! We'd like to learn more and assist you further. Can you reach out to our team via our website GeneralMills.com so we can report it to our quality team and make it up to you. Thanks.
M
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
Image

Favorite cereal of all times.

[This review was collected as part of a promotion.] Love it the best cereal for my kids and me. Love the taste of the sweet marshmallow and love the delicious taste of the cereal. I love the serving size it's perfect for any bowl of cereal. love the special packaging of the box it's unique and magical.
nflor555_8134
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
2 November, 2025

So much blue dye

These taste like the nostalgia I was craving, but the amount of blue dye in the jumbo rainbows made for some concerning stool colors. Couldn’t finish the box and won’t buy again.
1 reply from Published by General Mills team - 5 months ago
So sorry for any disappointment! Thank you for taking the time to share your thoughts. We appreciate your feedback and will share it with the rest of our team.
Allie Eff
quality: 1 out of 5
taste: 5 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
8 October, 2025
originally posted on luckycharms.com
Image

Super Sweet and where’s the marshmallows.

So sad that so many people like this cereal as compared to regular Lucky Charms! My box may have been low on marshmallows with extra super sweet rainbow sprinkle pieces! Thought I would love this as I have loved Lucky Charms for close to 60 years and as I love sprinkles. My mistake! Sadly I bought 2 boxes.😢
1 reply from Lucky Charms team - 6 months ago
Thank you for sharing your honest feedback. We appreciate your loyalty as a long-time consumer and we’re truly sorry to hear how disappointed you are. We appreciate you taking the time to let us know how you feel. Your feedback is being shared with our team, and we take it seriously as we continually evaluate our products. Thanks for reaching out!
Rainbow Sprinkles
1 guest found this review helpful. Did you?
4 out of 5 stars
6 October, 2025
originally posted on influenster.com
Image

A yummy birthday treat

[This review was collected as part of a promotion.] Not too much of a birthday flavor but still good for a treat. The texture and marshmallows are similar to the classic. The box is as colorful as the cereal.
amandalynnpanda_5103
Did you find this review helpful?
1 out of 5 stars
5 October, 2025
originally posted on luckycharms.com
Image

Ruined my Sunday

Ewww! I have loved Lucky Charms for years- we couldn't have it as children so as an adult I find it to be a breakfast treat. I have always loved the marshmallows and even the "healthy part". Why did they have to change the "healthy part"? It is now waxy and fake tasting. The first bite into this flavor of Lucky Charms just ruined my Sunday. Definitely throwing the box away.
1 reply from Lucky Charms team - 6 months ago
We're sorry for any disappointment. Every customer’s feedback matters to us as we are continually striving to improve our product. Your feedback will be shared with the rest of our team.
TurksMom10
1 guest found this review helpful. Did you?

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