EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count

Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 2 of 4Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 3 of 4Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 4 of 4
Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 1 of 4
$10.19 when purchased online
Target Online store #3991

About this item

Highlights

  • Original Scent: This soap features Ivory's signature original scent, which is fresh, clean, and light, providing a timeless fragrance that’s not overpowering and leaves you feeling refreshed.
  • Gentle and Mild Formula: Ivory soap is known for its gentle formula, making it ideal for all skin types, including sensitive skin. It effectively cleanses the skin without causing dryness or irritation, ensuring a soft and smooth feel.
  • Moisturizing: The formula helps to retain your skin’s natural moisture, preventing it from becoming dry or tight after use. It helps keep the skin hydrated, leaving it feeling soft and nourished.
  • 3.17 Oz. Bar Size (3 Count): This pack includes three 3.17 oz bars, providing a convenient and cost-effective supply for daily use. The compact size makes it perfect for use in the bathroom, gym, or while traveling.
  • Non-Drying: Ivory soap is designed to be non-drying, making it ideal for people who wash their hands or body frequently. It’s gentle enough for daily use without stripping the skin of its natural oils.

Description

Ivory Gentle Bar Soap in Original Scent offers a pure, no-frills clean in a convenient 3-count pack. Each 3.17 oz bar is made with a formula trusted for generations—99.44% pure and free from harsh additives. Gentle on sensitive skin and suitable for the whole family, this classic soap produces a creamy lather that rinses easily and leaves skin feeling clean and refreshed. With its nostalgic scent and dye-free composition, Ivory is a go-to choice for simple, effective hygiene every day.
Scent: Scented
Trial/Mini/Travel Size: Yes
Suggested Age: 18 Years and Up
Product Warning: Keep out of reach of children
Beauty Purpose: Basic Cleansing, Moisturizing, Nourishing
Recommended Skin Type: Normal
Net weight: 9.52 ounces
TCIN: 1001396607
UPC: 037000321361
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

sodium palmate, sodium palm kernelate, water/eau, glycerin, palm kernel acid, sodium chloride, fragrance/parfum, tetrasodium edta, tetrasodium etidronate, titanium dioxide.

Shipping details

Estimated ship dimensions: 2.165 inches length x 2.598 inches width x 3.307 inches height
Estimated ship weight: 0.638 pounds
item ships from third party seller: Hey Pharma

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

The recent changes to the soap formula have left many guests disappointed, as the iconic floating feature and original scent have been lost. Guests express frustration over the new texture, which feels slimy and does not lather well. While some appreciate the plant-based ingredients, the overall sentiment leans towards a desire for the return of the classic formula that has been a staple in households for decades. Many guests are now seeking alternatives.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    2.9 out of 5 stars with 1036 reviews

    Very Expensive & Bars are Small for the Cost!

    2 out of 5 stars
    Old Ivory Fan! - 3 days ago
    originally posted on ivory.com
    Image
    Too expensive, bars are much smaller and it drys out your skin. Not Good Ivory!
    Did you find this review helpful?

    Terrible new formula

    1 out of 5 stars
    John87 - 4 days ago
    originally posted on ivory.com
    Image
    The new formula is terrible. Please bring back the original.
    Did you find this review helpful?

    Don't float anymore

    2 out of 5 stars
    Sambrown - 6 days ago
    originally posted on ivory.com
    Image
    I HAVE BEEN USING IVORY SOAP ALL MY LIFE! NOW YOU CHANGE IT UP,WHY WOULD YOU CHANGE SOMETHING THAT'S BEEN GREAT FOR YEAR. I LIKED THE FACT THAT IT FLOATED IT'S A LOT EASIER FOR MY KIDS WHEN TAKING A BATH TO FIND IT. PLEASE CHANGE IT BACK..
    1 reply from Customer Care team - 6 days ago
    Your loyalty has been more than appreciated and we'd like to thank you for getting in touch about our Ivory Original Gentle Bar Soap. There's nothing we love more than being part of such wholesome memories with your family and it's so upsetting to hear that you've been dissatisfied with the new formulation. We truly wanted you to have the same great experience you've had over the years but we understand how disappointing change can be. Please know that we will be sharing your comments with the appropriate people on our team. We would like to hear more from you. When you have the time, please write to us through our Contact Us page so we can better assist you.
    Did you find this review helpful?

    Soap Formula Change with NO Notification

    1 out of 5 stars
    Upset - 10 days ago
    originally posted on ivory.com
    Image
    I think this is horrible that they change the formula of the bar soap and not inform the consumer. It's impossible for the customer to trust in a product, when these companies add/remove ingredients and not advertise the change. What the heck did you do to the soap? Why doesn't it float anymore? Why does it smell funny? Are these new ingredients even good for the skin? What ARE the new ingredients?! I have used this soap because of it's well know "purity"....now I have to buy handmade soap because I lost faith in Proctor and Gamble. At least the name fits. You take a "Gamble" every time you use a product.
    1 reply from Customer Care team - 9 days ago
    We appreciate your feedback on the Ivory Original Bar Soap and your loyalty! We're so sorry to hear you are unhappy with the formula change. Back in 2023 we switched from Animal based cleansers to plant-based cleansers, which has slightly altered the scent, and we have also added Tetrasodium Etidronate and Titanium Dioxide. The process in which it is produced has changed as well and now requires less water, which in turn makes it more dense, which results in it no longer floating; however, it is still 99.44/100% pure and is still very safe to use even if it doesn't float! Please feel free to reach out to us through our Contact Us page at Ivory.com or give us a call at 800-395-9960 so we can assist further!
    Did you find this review helpful?

    Need an unscented bar. Scent has changed.

    1 out of 5 stars
    Mom3 - 11 days ago
    originally posted on ivory.com
    Image
    Please make an unscented bar! I used Ivory soap for many years but the scent changed and it is too strong and I can’t use it. You have lost customers. Please listen to the feedback/reviews about the scent and offer an unscented bar thanks!
    1 reply from Customer Care team - 9 days ago
    Thank you for your feedback on Ivory Original Gentle Bar Soap. We are sorry you are disappointed with the change and we will be sure to share this with the rest of our team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. The Ivory Bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. It is still free of dyes and heavy perfumes, however, unscented products may contain a very light fragrance to mask the natural smell of the ingredients. In some products like bar soaps, these natural ingredients do not smell pleasant so it is necessary to add a very small amount of light fragrance to make the product more enjoyable to use. Please feel free to call us at 800- 395-9960 or email us through our Contact Us page.
    Did you find this review helpful?

    Size difference

    4 out of 5 stars
    PJis me - 11 days ago
    originally posted on ivory.com
    Image
    Thank you all so much for making this soap. I have recently been using the aloe soap and I do like it a lot. But...the shape has changed. I am Autistic and the change in shape has been very troublesome for me. I understand the economics of the soap business. A smaller bar at the same price gives the consumer a sense that they are getting the same value from the product. Plus, you all have to be profitable. I get it. From my perspective, I would be willing to pay more for the bars to go back to the former shape. It know it might seem silly but switching soap bar shapes is very distressing for me. I loved that the soap bars are, or were, a consistent size and aroma. They fit in my hand perfectly. They gave just the right amount of suds without leaving behind any residue. I will do my best to adapt and I do love your product. This is a first world problem, I know. But as an Autistic human, this size change is huge for me.
    Did you find this review helpful?

    New formulation is terrible.

    1 out of 5 stars
    Tgb07 - 11 days ago
    originally posted on ivory.com
    Image
    Been using ivory for so long I used to buy it in bulk. Got the new stuff recently when my supply ran out and it's absolutely not the same stuff. It's greasier, takes longer to rinse and doesn't clean as well as the old formula. You'll run through them much faster. BRING BACK THE OLD FORMULA.
    1 reply from Customer Care team - 9 days ago
    Thank you for your feedback on Ivory Original Gentle Bar Soap. We are sorry you are disappointed with the change and we will be sure to share this with the rest of our team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. The Ivory Bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. Please feel free to call us at 800- 395-9960 or email us through our Contact Us page.
    Did you find this review helpful?

    ivory bar soap.

    5 out of 5 stars
    bookfan_4 - 15 days ago
    originally posted on ivory.com
    Image
    I wash my hands with ivory bar soap,its great.thankyou.
    Did you find this review helpful?

    Need the Orginal Formula to Return

    4 out of 5 stars
    Tallow - 17 days ago
    originally posted on ivory.com
    Image
    Ivory soap is not what it should be since 2024. Please bring the orginal formula back. While the new formula is pleasing, it is not as good as the tallow version.
    Did you find this review helpful?

    Not the same.

    1 out of 5 stars
    Oplima1 - 18 days ago
    originally posted on ivory.com
    Image
    WHY DO THEY ALWAYS DESTROY WHAT USED TO BE GOOD? I knew it wasn't the same from the way the texture is when I first opened the pack. It used to have more of a hearty feel and now it's smooth. It doesn't float anymore either :( why why why
    1 reply from Customer Care team - 16 days ago
    Thank you for reaching out about our Ivory Gentle Bar Soap! Please know that we are bringing you this new Ivory formula with plant based cleansers that is still pure and gentle on skin. The Ivory bar is still 99 44/100% purity (Original Scent only) even if it doesn’t float and gentle on skin and Dermatologist tested. The new bar doesn't float because the formula is more concentrated. We hope this information is helpful to you and please feel free to reach out to us at 800-395-9960 or via email at Ivory.com.
    1 guest found this review helpful. Did you?

    Better than most bar soaps

    5 out of 5 stars
    Not applicable - 18 days ago
    originally posted on ivory.com
    Image
    Soap is pure no heavy perfumes. Makes a good lather.
    Did you find this review helpful?

    Dissatisfied

    2 out of 5 stars
    Catcasee - 19 days ago
    originally posted on ivory.com
    Image
    I have been using Ivory soap for at least 50 plus years, however I am somewhat dissatisfied with the new soap for one thing it does not float anymore, and it is not as white as well. Bring back the original please.
    1 reply from Customer Care team - 17 days ago
    Thank you for leaving this review on our Ivory Original Gentle Bar Soap, as well as the 50 plus years of loyalty. We're so sorry to hear that you're dissatisfied with the change of our Bar Soap. We have brought you this new Ivory formula with plant based cleansers that is still pure and gentle on skin. We'll be sure to share your feedback on this change with the rest of my Ivory Team. If there's anything else you'd like to share you can reach us through our Contact Us page.
    1 guest found this review helpful. Did you?

    Correct, the problem

    4 out of 5 stars
    Vette - 20 days ago
    originally posted on ivory.com
    Image
    I’ve been using Ivory bar soap, my whole life of 61 years. I have a handicap son who has used it his whole life of 29 years also. We’ve always loved it until now. Why does the bar not float anymore? What a great disappointment this has been for the last few years.
    Did you find this review helpful?

    disappointed in the change

    1 out of 5 stars
    dissatisfied on a friday - 20 days ago
    originally posted on ivory.com
    Image
    Typically I have used ivory original because it doesn’t dry out my skin and doesn’t make me itchy. for the last year i have had dry skin and itchy spots. my family dr. recommended trying ivory and was surprised when learning that’s what i use. i switched to nutrogena clear bars and it went away. i bought ivory again from 3 different stores hoping to have better results, only to be disappointed again. also, it doesn’t float anymore and made a liar out of me to my 4 year old son. which was honestly worse than dry itchy skin.
    1 reply from Customer Care team - 17 days ago
    Thank you so much for being such a long-time loyal consumer of our products and for reviewing our Ivory Gentle Bar Soap Original Scent. We are so sorry to hear that you are disappointed with the changes and to hear about what happened. We definitely understand your concern. Please know that it is our every intention to provide you with the same amazing benefits you have come to expect from the Ivory brand. Just so you know, the Ivory bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. The Ivory Gentle Bar Soap Original Scent is still 99.44/100% pure, gentle on the skin, and dermatologist-tested, even if it doesn't float. We want to assure you that all of our products have been thoroughly evaluated for their safety and effectiveness when used as directed. We still recognize that some of our consumers may have their own personal sensitivities that prevent them from using a particular ingredient or formulation. It is our recommendation that you discontinue use of this product and reach out to us for additional support. Please, at your earliest convenience, give us a call at (800) 395-9960 or send us an email through our Contact Us page on our website.
    2 guests found this review helpful. Did you?

    Awesome soap

    5 out of 5 stars
    Kelly77 - 24 days ago
    originally posted on ivory.com
    Image
    I've been using ivory for 28 years since my daughter was born. I'm so grateful it's hypoallergenic cause it's the ONLY soap I can use. I love it!!
    Did you find this review helpful?

    Agree with ALL the negative one star reviews

    1 out of 5 stars
    Akbash - 28 days ago
    originally posted on ivory.com
    Image
    Go back to the old formula! What corporate geniuses came up with the idea of "messing with success" to paraphrase? I agree with all the comments in the negative one star reviews and after using Ivory all my adult life, I will look for another soap. Congratulations, geniuses.
    1 reply from Customer Care team - 27 days ago
    We appreciate you for getting in touch about our Ivory Original Bar Soap. It saddens us to hear that a loyal consumer like yourself has been so disappointed by our new formulation. That's not the kind of news we want to hear from any of our consumers but we are glad you brought this to our attention. We understand how upsetting change can be and we really wanted nothing but the best for our consumers. We would hate to see you go and want to assure you that your comments are reaching the appropriate people on our team. When you have the time, please write to us through our Contact Us page so we may learn more about your experience.
    1 guest found this review helpful. Did you?

    Disappointed, but not surprised

    1 out of 5 stars
    LiftedVeil - 1 month ago
    originally posted on ivory.com
    Image
    Disappointing… yet another brand from my youth that has become more toxic and less effective. It smells weird and leaves a tacky, white residue even when used with an exfoliating mitt. I only picked this up because of the lack of selection at a store while traveling, what a mistake. I’ll stick with my Jāsön. You don’t need these caustic chemicals or “fragrance” to make effective soap. We all know “fragrance” is a catch all for banned and poisonous chemicals that do not need to be disclosed due to its “proprietary” formula. Well done P&G, we know your true mission. The rumors from the 80’s don’t seem so crazy anymore. I’ll have nothing to do with your products going forth. I hope the rest of the world wakes up to your nefarious objective
    1 reply from Customer Care team - 1 month ago
    We want to thank you for reaching out about our Ivory Original Bar Soap. We do value your loyalty to our brand and want to express how upsetting we are to hear that you weren't satisfied with the new change. We truly wanted nothing but the best for all of our consumers so your report has been unexpected. We want to assure you that your comments are reaching the appropriate people on our team and we'd like to hear more from you. Whenever you have the time, please write to us through our Contact Us page so we may better assist you.
    3 guests found this review helpful. Did you?

    Slippery, be careful

    1 out of 5 stars
    sz67 - 1 month ago
    originally posted on ivory.com
    Image
    Ivory soap is not Ivory soap any longer. It is a completely different soap. This new soap is very slippery. I am trying to get through the stock that I have and several times I started to slip in the shower, which scared me. I also have a difficult time just keeping it from slipping out of my hand while I am in the shower. Good luck to all, it's sad what happened to this product and what is happening to American business.
    1 reply from Customer Care team - 1 month ago
    Thank you for being such a loyal customer of our products for so long and for taking the time to review our Ivory Gentle Bar Soap Original Scent. We're truly sorry to hear that the recent changes have disappointed you. Please understand that our goal is to continue providing you with the same outstanding benefits that you've come to expect from the Ivory brand. The new Ivory bar is made with plant-based cleansers and, importantly, we continue to ensure that no animal testing is conducted on any of our products. The Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on the skin, and dermatologist-tested. We genuinely want to hear more about your experience and assist you further. Feel free to give us a call at (800) 395-9960 or reach out to us via our Contact Us page on our website.
    4 guests found this review helpful. Did you?

    Ivoryeally been disappointed by the formula change

    1 out of 5 stars
    Blu1 - 1 month ago
    originally posted on ivory.com
    Image
    Due to formula change, this soap is terrible now. Very disappointing and I hope they consider going back to the soap we all know and love
    1 reply from Customer Care team - 1 month ago
    Thank you for getting in touch about our Ivory Original Bar Soap. It saddens to hear that you weren't happy with the new formula. We really wanted the best for all of our consumers and we understand how upsetting change can be. You can be sure that your comments are reaching the appropriate people on our team. We'd like to learn more about your experience. When you have the time, please write to us through our Contact Us so we may better assist you.
    3 guests found this review helpful. Did you?

    I love Ivory bar but Please bring my scent back!

    5 out of 5 stars
    Mand - 1 month ago
    originally posted on ivory.com
    Image
    I use ivory all the time the original bar and the sensitive skin body wash. I do love my ivory but am very sad that the original bar no longer has a scent.Please bring back that scent it's light, fresh, wonderful and unmistakeable.
    2 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy