Pureology Hydrate Shampoo, 9 oz & Pureology Hydrate Conditioner, 9 oz DUO

A: Thanks for your question! The Pureology Hydrate Shampoo and Conditioner duo is a great option for permed hair because it helps add moisture and softness, which permed hair often needs. The sulfate-free formula gently cleanses without stripping your curls, helping keep them hydrated and manageable. Many customers with textured or chemically treated hair enjoy how nourishing and lightweight it feels.

A: Yes, the formula is 100% vegan and safe for daily use on color-treated hair.

A: This product is specifically designed for dry, color-treated hair that requires hydration.

A: The primary purpose is deep hydration for dry, color-treated hair, leaving it soft and shiny.

A: The duo contains jojoba, green tea, and sage to provide deep hydration and nourishment.

A: Yes, it features Pureology's AntiFade Complex to protect and maintain color vibrancy.

A: Thanks for your question! The Pureology Hydrate Shampoo and Conditioner duo is a moisturizing shampoo and conditioner, not a purple shampoo, so it won’t tone or neutralize brassiness in color-treated hair. It’s great for keeping hair soft, hydrated, and healthy, especially if your color isn’t needing toning. If you’re looking specifically for purple shampoo to maintain blonde or silver tones, you might want to choose a product formulated for that purpose.