Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
3D Character Backpack for Boys & Girls Bookbag with Adjustable Shoulder Straps - 2 of 43D Character Backpack for Boys & Girls Bookbag with Adjustable Shoulder Straps - 3 of 43D Character Backpack for Boys & Girls Bookbag with Adjustable Shoulder Straps - 4 of 4
3D Character Backpack for Boys & Girls Bookbag with Adjustable Shoulder Straps - 1 of 4

Bluey Kids Backpack, 16 Inch School Bag with 3D Features, Blue

$39.99 reg $59.99
Sale save $20.00 (33% off)
colorbluey

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Accessory Innovations
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

Fit & style

  • Bluey Backpack: This fun novelty backpack is perfect for Bluey fan’s of all ages. It features a big face Bluey on the front panel with 3D ears, inkjet print, and vinyl applique facial details. It includes a 3D rubber molded Balloon zipper pull on the front pocket.

About this item

Fit & style

  • Bluey Backpack: This fun novelty backpack is perfect for Bluey fan’s of all ages. It features a big face Bluey on the front panel with 3D ears, inkjet print, and vinyl applique facial details. It includes a 3D rubber molded Balloon zipper pull on the front pocket.
Make every school day an adventure with this delightful 16-inch Bluey backpack, perfect for young students who love to showcase their favorite character. The backpack features an eye-catching 3D design of Bluey's cheerful face that brings the beloved character to life. Crafted from durable nylon twill material, this schoolbag is built to withstand daily use while keeping your child's belongings secure and organized. The vibrant blue color scheme stays true to the character's signature look, making it instantly recognizable and appealing to both boys and girls. With its generous size, this backpack provides ample space for books, notebooks, lunch boxes, and other school essentials. The practical design combines fun and functionality, making it an ideal choice for elementary school students. The backpack's playful appearance will surely bring smiles to faces while serving as a reliable companion for your child's educational journey.
Dimensions (Overall): 16 inches (H) x 12 inches (W) x 5 inches (D)
Suggested Age: 3 Years and Up
Shell Material: Polyester
Bag Structure: Lightweight
Interior Features: Padded Laptop Pocket
Exterior Features: Zip Pocket
Main Compartment Closure: Zip Closure
Fabric Name: Canvas
Capacity (Volume): 1 liter
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Fits Laptop: Up to 15 Inches
Protective Qualities: Water-Resistant
Care & Cleaning: Spot or Wipe Clean
TCIN: 1003634764
UPC: 843340297590
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 11 inches length x 14 inches width x 2 inches height
Estimated ship weight: 0.95 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Accessory Innovations

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Why does the picture show a Harry Potter backpack when the title says Hello Kitty?

submitted by Mimi - 10 months ago

Q: Harry Potter or Hello Kitty???

submitted by Hannah - 9 months ago

Q: How do you clean the outside of the backpack. Can you throw it in a washing machine.

submitted by Jt - 10 months ago

Q: This says hello kitty, but displays Harry Potter. Which one is it?

submitted by Mom of 3 - 10 months ago

Q: Is this hello kitty or Harry Potter?

submitted by Ljohnson - 10 months ago
See all questions (5)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This backpack has garnered mixed feedback from guests, with many appreciating its cute design and suitability for younger children. However, concerns about its quality and size have been raised, particularly regarding durability and functionality for school use. While some guests find it adorable and easy to clean, others feel it does not meet expectations for the price, especially in terms of material quality and size.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 43 reviews
    quality: 3.67 out of 5
    value: 3.33 out of 5
    66% would recommend
    12 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2025Verified purchase

    Poor quality

    Very poor quality. Broke after 2 months and they would not allow me to return or exchange
    MNS
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2025Verified purchase

    Overpriced and poorly made

    Waste of money poor material it broke really fast, gets dirty really fast and even after washing it with strong detergent it won't clean up, looks cute but it's not worth the price!
    Isabel
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 September, 2025Verified purchase

    Great purchase!

    My daughter loves this. It fits her lunchbox and her homework without an issue. She loves the design as well.
    Busy mom
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 August, 2025Verified purchase

    Awesome

    Daughter LOVES IT 😍
    Smith
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 August, 2025Verified purchase

    Super cheap materials

    Keeping only because my daughter wants it. Very cheap materials, threads sticking out everywhere. Ears are folded in shipping and do not look like the advertised pictures. 2/10 for $50!
    Sanriotho
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2025Verified purchase

    Love it

    Just like the picture so cute and the delivery time was faster than expected
    Yhedhid
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2025Verified purchase

    Excellent packback

    Great size for pre-k kinder Very big, easy to clean and cute.
    Ana
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    17 August, 2025

    Kuromi woo

    My kid loves it. Took off one star because the ears came folded and we can’t figure out how to straighten them out to stand up. Maybe they should’ve had a little bendable wire inside or something. PS The bag is a normal sized school backpack.
    Targetpleaseadoptme
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    16 August, 2025Verified purchase

    Overpriced for such a small bag

    I gave it 2 stars because of its small size. This book bag is super cute but over priced. Too small and not worth $43
    Ms
    quality: 4 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2025

    bookbag

    i love this bookbag soooooo much
    the goat
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 August, 2025Verified purchase

    Backpack

    Wrong image of the backpack. I will be returning it, since it is not a Harry Potter/Hogwarts backpack.
    Maria
    quality: 2 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2025Verified purchase

    Cute Hello Kitty Backpack

    My daughter loved the book bag!
    Retail_Savage
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 June, 2025Verified purchase

    Super cute!

    Super cute my 9 year old daughter loves it!
    I highly recommend
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    23 June, 2025Verified purchase

    Not school approved size

    Cute backpack, but this was way too small for school.
    Jt
    6 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy