RoC Retinol Anti-Aging Retinol Face Serum Anti-Wrinkle Treatment - 1 fl oz
$21.99
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4.5 out of 5 stars with 2921 ratings
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4.4 out of 5 stars with 764 ratings
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Guests are saying
This serum has garnered mixed feedback from guests, with many praising its effectiveness in reducing wrinkles and improving skin texture. However, the overwhelming scent has been a significant drawback for numerous users. Despite the fragrance issues, many guests have reported visible improvements in their skin's appearance, making it a worthwhile investment for those seeking anti-aging solutions. The lightweight texture and quick absorption are also highlighted as positive features.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 545 reviews
Accurate Scent: 2.89 out of 5
Smoothens Skin: 3.77 out of 5
Improves Skin Texture: 3.86 out of 5
Reduces Fine Lines: 3.67 out of 5
Helps with Firming: 3.76 out of 5
55% would recommend
119 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2025Verified purchase
The smell
I can’t get past the smell of it. Haven’t even had it a week. Usually smells don’t bother me, but this one is definitely unpleasant. I’ve tried to be unbothered by it, but can’t.
1 reply from RoC Team team - 23 days ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
5 out of 5 stars
8 December, 2025
(no review title)
They changed the formula, now it’s white not yellow and a lot more moisturizing. I’m really hoping my skin doesn’t react to the fragrance.
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
(no review title)
Great product.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
Smooth skin
I could actually tell when I had stopped using this for awhile (I ran out, and it is a bit pricey). This definitely keeps my skin texture smooth and helps with my fine lines in my forehead. There’s a mild scent but you get over it/ it goes away. I have sensitive, normal to dry skin and this is something I use nightly without issue.
1 out of 5 stars
28 October, 2025
originally posted on RoC
Rubbish
Bought this item 6 weeks ago, used as direct everyday, no difference in my neck/face at all. Waste of money.
1 out of 5 stars
24 October, 2025
originally posted on RoC
Don't waste your money
This is scam zero results. Don't waste your money on this product. I would tell you if I saw even an inkling of something. But zero natta nothing.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
great
love it, lasts long time
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025
(no review title)
I could tell the difference as soon as I put it on. I combined with ROC night time capsules. my skin looks instantly lifted and firm.
5 out of 5 stars
4 October, 2025Verified purchase
Great product!
RoC serum is one of my favorite anti aging serums! It does not feel oily under my makeup and I use it with a cream at night.
2 out of 5 stars
4 October, 2025
originally posted on RoC
Awful smell
The smell is awful and lasts for ages even after putting makeup on. Can’t bear to throw it out so will finish but never again. Hope it will have some positive effect on my skin…
1 out of 5 stars
Thumbs down graphic, would not recommend
18 July, 2025Verified purchase
Stinks and hurts
Smells awful stings. I’ve used retinol for years without issues, but after two weeks of this stuff I had to cut my losses and throw it out.
1 reply from RoC Team team - 6 months ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2025Verified purchase
Stinky
Awful smell. I couldn’t do it!
1 reply from RoC Team team - 7 months ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025
Excellent
Amazing product!! Feels very luxurious at a drugstore price.
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2025Verified purchase
Best serum I have ever used
I bought this once based off the description. I will never be without it again. I’m in my mid forties and didn’t treat my skin so well when I was younger. Definitely helps the deeper wrinkles that you get around the mouth and area between the eyes and forehead. Only complaint is that it has a strange smell. It goes away fairly quickly though. If I were to describe it, I would say it smells like poultry seasoning. lol
1 out of 5 stars
Thumbs down graphic, would not recommend
25 March, 2025
just dont
never used retinol only loreal brand but this smells like morning spit. dont buy! *legit reviewer not an influencer*
1 reply from RoC Team team - 10 months ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2025Verified purchase
Great product!!!
The key to minimizing the look of wrinkles is “the burn”, so to speak. While this product does not actually burn your skin, you can feel warmth and that’s why I love it!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2025Verified purchase
Retinol Burn
After 24 hours I became swollen under my eyes and my cheeks too. Never use that again.
1 reply from RoC Team team - 11 months ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2025
Stinks!
Smell was horrible! I am not typically sensitive to smells, but this I hate. Using just because it was costly. Will not purchase again.
1 reply from RoC Team team - 1 year ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
4 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2024Verified purchase
Lovely
This works really well! Absolutely love it. The only reason I gave four stars is because it smells terrible. Other than that. I’m seeing good results
1 reply from RoC Team team - 1 year ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2024Verified purchase
Good buy
Definitely reduced wrinkles, worth the money.