RoC Retinol Anti-Aging Retinol Face Serum Anti-Wrinkle Treatment - 1 fl oz
$21.99
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Guests are saying
This product has garnered mixed feedback from guests, with many praising its effectiveness in reducing fine lines and improving skin texture. However, recent formula changes have led to dissatisfaction among long-time users, particularly regarding scent and consistency. Despite these concerns, several guests report visible improvements in skin clarity and firmness, making it a popular choice for those seeking affordable anti-aging solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 326 reviews
Accurate Scent: 2.86 out of 5
Smoothens Skin: 3.7 out of 5
Improves Skin Texture: 3.78 out of 5
Reduces Fine Lines: 3.61 out of 5
Helps with Firming: 3.69 out of 5
55% would recommend
123 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2026Verified purchase
(no review title)
Effective
1 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2026
Changed packaging and it sucks now
I started using this a year ago. I absolutely loved it…my skin looked much better within a few weeks. I kept buying it. Then they changed the packaging, claiming it’s the same…it’s not. The color, the consistency is totally different. And a month using it, my skin looks bad again…wrinkles, fine lines, etc are all very visible. They ruined a good thing.
From RoC Team team
Hello, thank you for being a loyal user, and we're sorry to hear about this. We'd like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We're available Monday-Friday 9AM - 5PM ET.
4 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2026
Do not buy!
I have used this product for 5 years and I used to loved it. However they recently changed the formula (color and scent) and the new formula makes me break out. I do not recommend this product anymore.
From RoC Team team
Hello, we’re so sorry to hear this. Please reach out to us at cosmetovigilance@rocskincare.com so we can assist you.
5 months ago
1 out of 5 stars
20 March, 2026
originally posted on RoC
Changed formula is terrible
I have been using this product for years and I have no idea why they changed the formula but it's thick and creamy now when it used to be a nice serum .... It just does not work as well .
1 out of 5 stars
12 March, 2026Verified purchase
(no review title)
my skin got allergy .
From RoC Team team
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
8 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2026Verified purchase
It works
The retinol was gentle on my skin I saw a difference in my fine lines and improved texture in 3 days . Will buy again
5 out of 5 stars
15 February, 2026
originally posted on RoC
This works!
I am now on my second stick. I can see a visible difference in the firmness on my face & neck. My skin is also much clearer. Have recommended to friends who can also see the difference in their skin
1 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2025Verified purchase
The smell
I can’t get past the smell of it. Haven’t even had it a week. Usually smells don’t bother me, but this one is definitely unpleasant. I’ve tried to be unbothered by it, but can’t.
From RoC Team team
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
11 months ago
5 out of 5 stars
8 December, 2025
(no review title)
They changed the formula, now it’s white not yellow and a lot more moisturizing. I’m really hoping my skin doesn’t react to the fragrance.
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
(no review title)
Great product.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
Smooth skin
I could actually tell when I had stopped using this for awhile (I ran out, and it is a bit pricey). This definitely keeps my skin texture smooth and helps with my fine lines in my forehead. There’s a mild scent but you get over it/ it goes away. I have sensitive, normal to dry skin and this is something I use nightly without issue.
1 out of 5 stars
28 October, 2025
originally posted on RoC
Rubbish
Bought this item 6 weeks ago, used as direct everyday, no difference in my neck/face at all. Waste of money.
1 out of 5 stars
24 October, 2025
originally posted on RoC
Don't waste your money
This is scam zero results. Don't waste your money on this product. I would tell you if I saw even an inkling of something. But zero natta nothing.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
great
love it, lasts long time
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025
(no review title)
I could tell the difference as soon as I put it on. I combined with ROC night time capsules. my skin looks instantly lifted and firm.
5 out of 5 stars
4 October, 2025Verified purchase
Great product!
RoC serum is one of my favorite anti aging serums! It does not feel oily under my makeup and I use it with a cream at night.
2 out of 5 stars
4 October, 2025
originally posted on RoC
Awful smell
The smell is awful and lasts for ages even after putting makeup on. Can’t bear to throw it out so will finish but never again. Hope it will have some positive effect on my skin…
1 out of 5 stars
Thumbs down graphic, would not recommend
18 July, 2025Verified purchase
Stinks and hurts
Smells awful stings. I’ve used retinol for years without issues, but after two weeks of this stuff I had to cut my losses and throw it out.
From RoC Team team
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
1 year ago
2 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2025Verified purchase
Stinky
Awful smell. I couldn’t do it!
From RoC Team team
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
1 year ago
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025
Excellent
Amazing product!! Feels very luxurious at a drugstore price.