Sponsored
Naturium Retinol Complex Serum - 1 fl oz
$20.99
In Stock
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At a glance
Sponsored
About this item
Highlights
- Naturium's Retinol Complex Serum smooths the appearance of fine lines & wrinkles
- Improves look of uneven tone
- Refines appearance of skin texture
- Cruelty Free, Fragrance Free, Dermatologist Tested
- Paraben Free, Vegan, Gluten Free
Description
Our advanced retinol serum is formulated with a photostable, synergistic blend of encapsulated retinol, a natural bio-retinol and bakuchiol, a plant-derived retinol alternative, that helps improve the look of fine lines and wrinkles, elasticity, and uneven tone, leaving skin more radiant and healthier-looking.
To Use: Shake well. Apply an even layer onto face, neck and chest, avoiding the eye area. For best results, follow with moisturizer. If mild redness occurs, reduce frequency of use until skin adjusts. Wear sunscreen during the day. Patch test prior to use is advised.
To Use: Shake well. Apply an even layer onto face, neck and chest, avoiding the eye area. For best results, follow with moisturizer. If mild redness occurs, reduce frequency of use until skin adjusts. Wear sunscreen during the day. Patch test prior to use is advised.
Scent: Unscented
Health Facts: Contains Vitamin E, Paraben-Free, Vegan, Gluten-Free, Contains Retinol, No Fragrance Added
Product Warning: Eye irritant, keep out of reach of children, do not use if you are pregnant or nursing
Product Form: Serum
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Fine Line Reduction, Smoothing, Wrinkle Reduction, Pore Reduction, Skin Texture Improvement, Skin Tone Improvement
Recommended Skin Type: Dry, Oily, Combination, Mature, Normal
Net weight: 1 fl oz (US)
TCIN: 80184036
UPC: 850010792033
Item Number (DPCI): 037-14-5019
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, propanediol, astrocaryum murumuru seed butter, gossypium herbaceum (cotton) fruit water, retinol, glycerin, bakuchiol, bidens pilosa extract, linum usitatissimum (linseed) seed oil, humulus lupulus (hops) cone extract, sodium hyaluronate, tocopherol, caprylyl glycol, helianthus annuus (sunflower) seed oil, copernicia cerifera (carnauba) wax, phenoxyethanol, carbomer, potassium sorbate, xanthan gum, disodium cocoamphodiacetate, hexylene glycol, citric acid, sodium hydroxide, polysorbate 20, glyceryl polyacrylate, 1,2-hexanediol, ethyl ferulate.' '
Allergens & Warnings:
CAUTION: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Avoid use during pregnancy. Use only as directed.Shipping details
Estimated ship dimensions: 1.43 inches length x 1.54 inches width x 5.39 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can a beginner to retinol use this product?
submitted by K - 1 year ago
A: Hey, Great question! Yes, a new user to retinol can use the Naturium Retinol Complex serum! We recommend to start off gradual about 2-3x a week at night time only. Don't forget to wear SPF in the day everyday! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expertA: Hello there! This is a perfect formula for beginners due to the pH-balanced encapsulation. We recommend starting slowly in the evening’s, patch testing, and applying sunscreen daily. Enjoy!
submitted byNaturium - 1 year agoBrand expert
Q: hi I used "retin-a" brand 0.05%. worked fine but pricey. what percent is this retin-a?
submitted by cccccc - 2 years ago
A: 2.5% per the above question and answer. It was posted on naturiums blog
submitted byDevinsbeauty - 7 months agoA: While we don't disclose the specific ingredient percentages in our proprietary base complexes, we believe our formulas should not irritate your skin, providing a very high level of performance efficacy. Warm regards
submitted byNaturium - 2 years agoBrand expert
Q: I read on a page reviewing this product that the retinol percentage is 2.5%. Is this accurate?
submitted by Lisa - 3 years ago
A: They post it right on their blog.. You are correct, it's 2.5% https://naturium.com/blogs/the-lab-journal/retinol-101#:~:text=Our%20Retinol%20Serum%202.5%25.,uneven%20tone%20and%20overall%20radiance.
submitted byeprower - 3 years agoA: While we don't disclose our specific ingredient percentages in our proprietary base complex, we believe our formula should not irritate your skin, while providing a very high level of performance efficacy. https://naturium.com/blogs/the-lab-journal/whats-in-a-product-what-an-ingredient-deck-and-ingredient-percentages-can-t-tell-you
submitted byNaturium - 3 years agoBrand expert
Q: What are the key ingredients in the serum?
submitted by AI Shopping Assistant - 1 month ago
A: The serum contains encapsulated retinol, natural bio-retinol, bakuchiol, and Vitamin E.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Are there any precautions to consider when using this serum?
submitted by AI Shopping Assistant - 1 month ago
A: Avoid eye area, keep out of children's reach, and do not use if pregnant or nursing.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What skin types is the serum suitable for?
submitted by AI Shopping Assistant - 1 month ago
A: The serum is recommended for dry, oily, combination, mature, and normal skin types.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: How should the serum be applied?
submitted by AI Shopping Assistant - 1 month ago
A: Shake well, apply an even layer on face, neck, and chest, avoiding the eye area.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What are the main benefits of using this serum?
submitted by AI Shopping Assistant - 1 month ago
A: The serum reduces fine lines, wrinkles, improves skin texture, tone, and elasticity.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Can I use this before or after redlight treatment at home?
submitted by sss - 2 years ago
A: Hi there! We suggest speaking with the devices team for specific pre and post care questions. We hope this helps!
submitted byNaturium - 2 years agoBrand expert
Q: I have never used retinol or many facial skincare products. Is it okay if I use retinol because I heard it is really irritating
submitted by Reachingforretinol - 3 years ago
A: Hey, Great question! To acclimate your skin to the retinol, start using it twice a week (every three days) in the evenings. If you aren't experiencing any redness or flakiness the next day, you can bump it up to every other day—and then even every day if your skin can handle it. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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4.5 out of 5 stars with 1745 ratings
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Guests are saying
This retinol serum is praised for its gentle yet effective formulation, making it suitable for sensitive skin. Guests have noticed improvements in skin texture, even tone, and reduced fine lines. However, some experienced irritation and were concerned about the undisclosed retinol percentage. The product's hydrating properties and compatibility with other skincare routines are highlighted.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 549 reviews
Improves Skin Texture: 3.54 out of 5
Improves Skin Tone: 3.56 out of 5
Reduces Fine Lines: 3.44 out of 5
Reduces Wrinkles: 3.33 out of 5
Smoothens Skin: 3.62 out of 5
61% would recommend
54 recommendations
3 out of 5 stars
13 November, 2025Verified purchase
Acne prone
Made me break out a lot after only two days.
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Love this stuff!
Been using this stuff for years. It’s the only retinol that’s never broke me out or caused dry flaky skin.
5 out of 5 stars
26 October, 2025
originally posted on Naturium
Excellent alternative to harsh retinols
I've been using this product for years. It's the only retinol my skin will tolerate. Doesn't make me breakout, it's not overly drying, and it diminishes fine lines. I buy this and the Smoother Glycolic Acid body wash multiple times a year.
1 out of 5 stars
1 October, 2025Verified purchase
Be careful
I have used many different types of retinols and retinol alternatives. My skin is not sensitive by any means so I was surprised when after my first use I had to take Benadryl to combat the allergic reaction I had on my face to it.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 June, 2025Verified purchase
Not good.
Didn't do anything. It gave me cystic acne at 56 yrs old. Not good.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2025Verified purchase
Smells weird
Giving it 2 stars because I did not use it; therefore, I do not think it’s fair to give no stars because maybe it works?? But docked off 3 stars because the smell alone made me return it. I put a tiny amount on my hand to sample it. Goes on clear and dries. Does not feel sticky. But it does smell weird!! Like a basement party full of cigarettes (V specific haha)
5 out of 5 stars
22 May, 2025
originally posted on Naturium
My new HOLY GRAIL
My skin has struggled for years. I have large pores, lots of texture, dark hyperpigmentation, and acne scars. This is the first product to even touch any of my concern areas! My skin is soft, even toned, and my hyperpigmentation has lighten significantly after only 2-3 of use.
4 out of 5 stars
Thumbs up graphic, would recommend
4 April, 2025Verified purchase
Light retinol
It’s a very light retinol. This would work fantastic for perfect skin and just want some maintenance retinol part of your nightly routine. If you have textured skin, dark spots, scarring or very uneven skin tone… this will not offer the results you might think you will get. Overall it starts giving a nice glow (skin renewal) within a couple of days. Lastly, there’s not that much product for $20. If you think about it, you end up paying just as much for a more potent retinol overtime (if you need one)
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2025Verified purchase
Retinol serum
Light weight serum absorbs quickly into skin with no irritation. Add your favotite moisturizer.
5 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2025Verified purchase
Beginner friendly & effective
Great for textured skin! First time using this line & exploring retinol. I’m 32 and struggle with textured skin. I tried retinaldahyde first but it was too strong. I have sensitive skin & have used nearly nightly for 3 weeks with fantastic results clearing acne, reducing pores/texture, & leaving my skin naturally glowy. I use the azelic (sp?) acid in the morning & their retinol complex serum at night after cleansing. Then I apply naturiams barrier bounce to seal.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 January, 2025Verified purchase
Sensitive skin
It has only given me major cystic acne. I know there is a “purging” period, but I don’t think purging involves cystic, painful acne. Avoid if you have acne prone skin.
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
Gentle retinol
This is my favorite retinol product. It works without being too harsh on my skin.
4 out of 5 stars
24 December, 2024
originally posted on Naturium
Naturism for the win!
“I’ve been using the Naturium Retinol for a few weeks now. It’s gentle on the skin with no irritation. Despite its mildness, it’s highly effective—my skin feels smoother, and my complexion looks more even. Perfect for those looking for results without the harsh side effects. I would purchase again.
5 out of 5 stars
18 December, 2024
originally posted on Naturium
Great Product
I use this product everyday and it works exceptionally well
3 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2024Verified purchase
Natrium tx
It had a weird smell. I don’t know if it was just my bottle, but I couldn’t handle it. Otherwise it works well just had for a month or so
4 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2024Verified purchase
Great retinol
Non irritating very nice serum. I usually rotate this with the naturium niacinamide 3x a week applied at night.
2 out of 5 stars
1 November, 2024
originally posted on Naturium
Serious Break Out
Products broke mybface out really bad, I had obly been using for a week.
5 out of 5 stars
29 October, 2024
originally posted on Naturium
Removed deep wrinkle
This nearly completely removed the deep wrinkle between my eye brows. I wear it as often as possible.
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2024Verified purchase
It works!
Simple and effective! No fussy routine needed. Gets the job done.
5 out of 5 stars
3 September, 2024
originally posted on Naturium
Retinol Complex Serum
Ran out of the Retinol that I normally use and thought I would try this from Naturium. I did the quiz about skin type and this is the one that was suggested for my age and skin type. I love and very happy with it.