Our advanced retinol serum is formulated with a photostable, synergistic blend of encapsulated retinol, a natural bio-retinol and bakuchiol, a plant-derived retinol alternative, that helps improve the look of fine lines and wrinkles, elasticity, and uneven tone, leaving skin more radiant and healthier-looking.
To Use: Shake well. Apply an even layer onto face, neck and chest, avoiding the eye area. For best results, follow with moisturizer. If mild redness occurs, reduce frequency of use until skin adjusts. Wear sunscreen during the day. Patch test prior to use is advised.
Scent: Unscented
Health Facts: Contains Vitamin E, Paraben-Free, Vegan, Gluten-Free, Contains Retinol, No Fragrance Added
Product Warning: Eye irritant, keep out of reach of children, do not use if you are pregnant or nursing
Product Form: Serum
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Fine Line Reduction, Smoothing, Wrinkle Reduction, Pore Reduction, Skin Texture Improvement, Skin Tone Improvement
Recommended Skin Type: Dry, Oily, Combination, Mature, Normal
TCIN: 80184036
UPC: 850010792033
Item Number (DPCI): 037-14-5019
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
CAUTION: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Avoid use during pregnancy. Use only as directed.
Shipping details
Estimated ship dimensions: 1.46 inches length x 1.73 inches width x 5.52 inches height
Estimated ship weight: 0.27 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hello there! This is a perfect formula for beginners due to the pH-balanced encapsulation. We recommend starting slowly in the evening’s, patch testing, and applying sunscreen daily. Enjoy!
submitted byNaturium - 2 years ago
Brand expert
A: Hey,
Great question! Yes, a new user to retinol can use the Naturium Retinol Complex serum! We recommend to start off gradual about 2-3x a week at night time only. Don't forget to wear SPF in the day everyday! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years ago
Brand expert
Q: hi I used "retin-a" brand 0.05%. worked fine but pricey. what percent is this retin-a?
submitted by cccccc - 3 years ago
A: 2.5% per the above question and answer. It was posted on naturiums blog
submitted byDevinsbeauty - 1 year ago
A: While we don't disclose the specific ingredient percentages in our proprietary base complexes, we believe our formulas should not irritate your skin, providing a very high level of performance efficacy.
Warm regards
submitted byNaturium - 3 years ago
Brand expert
Q: I read on a page reviewing this product that the retinol percentage is 2.5%. Is this accurate?
submitted by Lisa - 4 years ago
A: They post it right on their blog.. You are correct, it's 2.5% https://naturium.com/blogs/the-lab-journal/retinol-101#:~:text=Our%20Retinol%20Serum%202.5%25.,uneven%20tone%20and%20overall%20radiance.
submitted byeprower - 4 years ago
A: While we don't disclose our specific ingredient percentages in our proprietary base complex, we believe our formula should not irritate your skin, while providing a very high level of performance efficacy.
https://naturium.com/blogs/the-lab-journal/whats-in-a-product-what-an-ingredient-deck-and-ingredient-percentages-can-t-tell-you
submitted byNaturium - 4 years ago
Brand expert
Q: Is there any fish products in this product?
submitted by Ana - 4 months ago
A: Hello there, No, there are no animal ingredients or by-products in our formulas. We are a vegan and cruelty-free brand.
submitted byNaturium - 4 months ago
Brand expert
Q: Can I use this before or after redlight treatment at home?
submitted by sss - 2 years ago
A: Hi there! We suggest speaking with the devices team for specific pre and post care questions. We hope this helps!
submitted byNaturium - 2 years ago
Brand expert
Q: I have never used retinol or many facial skincare products. Is it okay if I use retinol because I heard it is really irritating
submitted by Reachingforretinol - 3 years ago
A: Hey,
Great question! To acclimate your skin to the retinol, start using it twice a week (every three days) in the evenings. If you aren't experiencing any redness or flakiness the next day, you can bump it up to every other day—and then even every day if your skin can handle it. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 years ago
Brand expert
Q: Can I wear this during the day? What other products should I apply with it during the day and night?
submitted by Mirna - 4 years ago
A: Hi, we advise to us this product at night after your night time routine and be sure to follow with moisturizer. Wear SPF during the day. Patch test prior to use is advised.
submitted byNaturium - 4 years ago
Brand expert
Q: I'm new to the "face serum" methods. So curious, does this need to be applied before face cleansing or after ? or is this to clean the face ?
submitted by EMG - 5 years ago
A: You should apply this serum (or any other serums!) after cleansing, on a clean face.
submitted byNaturium - 5 years ago
Brand expert
Q: What’s the percentage of retinol in this serum?
submitted by Daisha - 6 years ago
A: At NATURIUM, our priority is to develop highly-potent formulations while ensuring skin compatibility. While we can't disclose our exact ingredient percentages in our proprietary blend, we believe our formula will not irritate your skin, while providing a very high level of performance efficacy. We believe that not all actives are created equally. The amount of actives does not always equate to efficacy. We use our actives at the clinical levels based on each raw material validated studies.
This retinol serum has garnered mixed feedback from guests, with many praising its gentle formula and effectiveness in improving skin texture and tone. Guests appreciate its lightweight consistency and the absence of irritation, making it suitable for sensitive skin. However, some have expressed concerns about its strong odor and varying results, particularly for those with acne-prone skin. Overall, it is seen as a good option for those new to retinol or looking for a gentle product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
568 star ratings
4.4 out of 5 stars with 568 reviews
Improves Skin Texture
3.6 out of 5
Improves Skin Texture: 3.58 out of 5
Improves Skin Tone
3.6 out of 5
Improves Skin Tone: 3.58 out of 5
Reduces Fine Lines
3.5 out of 5
Reduces Fine Lines: 3.45 out of 5
Smoothens Skin
3.6 out of 5
Smoothens Skin: 3.63 out of 5
Reduces Wrinkles
3.3 out of 5
Reduces Wrinkles: 3.33 out of 5
62% would recommend
56 recommendations
3 out of 5 stars
10 August, 2026Verified purchase
(no review title)
I gave it 3 stars because im not sure if its working and but i just dislike the smell, it smells like peanuts and not the good kind
Did you find this review helpful?
2 out of 5 stars
31 July, 2026Verified purchase
(no review title)
It smells so bad. I had to return it :(
Kristin
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 April, 2026Verified purchase
Thumbs up
I really appreciate the ingredients. Works well, gentle but effective.
Jane
Improves Skin Texture
5.0 out of 5
Improves Skin Texture: 5 out of 5
Improves Skin Tone
4.0 out of 5
Improves Skin Tone: 4 out of 5
Reduces Fine Lines
4.0 out of 5
Reduces Fine Lines: 4 out of 5
Smoothens Skin
4.0 out of 5
Smoothens Skin: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
12 March, 2026
originally posted on Naturium
Awful scent
It smells like green tea and not in a good way. It’s brand new so shouldn’t be expired and doesn’t have an expiration date on the bottle nor could I look one up with the Lot number on the bottle.
AB123
1 guest found this review helpful. Did you?
5 out of 5 stars
19 February, 2026
originally posted on Naturium
Sunscreen and retinol
Works for me very well. Protecting my face from sun damage
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 December, 2025Verified purchase
(no review title)
Just started using it but does not seem to be irritating and feels nice on my skin
Paula
3 guests found this review helpful. Did you?
3 out of 5 stars
13 November, 2025Verified purchase
Acne prone
Made me break out a lot after only two days.
Sophia
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 November, 2025Verified purchase
Love this stuff!
Been using this stuff for years. It’s the only retinol that’s never broke me out or caused dry flaky skin.
yep
Improves Skin Texture
5.0 out of 5
Improves Skin Texture: 5 out of 5
Improves Skin Tone
5.0 out of 5
Improves Skin Tone: 5 out of 5
Reduces Fine Lines
5.0 out of 5
Reduces Fine Lines: 5 out of 5
Reduces Wrinkles
5.0 out of 5
Reduces Wrinkles: 5 out of 5
Smoothens Skin
5.0 out of 5
Smoothens Skin: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
26 October, 2025
originally posted on Naturium
Excellent alternative to harsh retinols
I've been using this product for years. It's the only retinol my skin will tolerate. Doesn't make me breakout, it's not overly drying, and it diminishes fine lines. I buy this and the Smoother Glycolic Acid body wash multiple times a year.
JumpingGenomes
3 guests found this review helpful. Did you?
1 out of 5 stars
1 October, 2025Verified purchase
Be careful
I have used many different types of retinols and retinol alternatives. My skin is not sensitive by any means so I was surprised when after my first use I had to take Benadryl to combat the allergic reaction I had on my face to it.
Shannon
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 June, 2025Verified purchase
Not good.
Didn't do anything. It gave me cystic acne at 56 yrs old. Not good.
Lineshopping
Improves Skin Texture
2.0 out of 5
Improves Skin Texture: 2 out of 5
Improves Skin Tone
2.0 out of 5
Improves Skin Tone: 2 out of 5
Reduces Fine Lines
1.0 out of 5
Reduces Fine Lines: 1 out of 5
Reduces Wrinkles
1.0 out of 5
Reduces Wrinkles: 1 out of 5
Smoothens Skin
2.0 out of 5
Smoothens Skin: 2 out of 5
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
4 June, 2025Verified purchase
Smells weird
Giving it 2 stars because I did not use it; therefore, I do not think it’s fair to give no stars because maybe it works?? But docked off 3 stars because the smell alone made me return it. I put a tiny amount on my hand to sample it. Goes on clear and dries. Does not feel sticky. But it does smell weird!! Like a basement party full of cigarettes (V specific haha)
Carly
Did you find this review helpful?
5 out of 5 stars
22 May, 2025
originally posted on Naturium
My new HOLY GRAIL
My skin has struggled for years. I have large pores, lots of texture, dark hyperpigmentation, and acne scars. This is the first product to even touch any of my concern areas! My skin is soft, even toned, and my hyperpigmentation has lighten significantly after only 2-3 of use.
Isa T
2 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 April, 2025Verified purchase
Light retinol
It’s a very light retinol. This would work fantastic for perfect skin and just want some maintenance retinol part of your nightly routine. If you have textured skin, dark spots, scarring or very uneven skin tone… this will not offer the results you might think you will get. Overall it starts giving a nice glow (skin renewal) within a couple of days. Lastly, there’s not that much product for $20. If you think about it, you end up paying just as much for a more potent retinol overtime (if you need one)
Stefany
Improves Skin Texture
2.0 out of 5
Improves Skin Texture: 2 out of 5
Improves Skin Tone
4.0 out of 5
Improves Skin Tone: 4 out of 5
Reduces Fine Lines
2.0 out of 5
Reduces Fine Lines: 2 out of 5
Reduces Wrinkles
2.0 out of 5
Reduces Wrinkles: 2 out of 5
Smoothens Skin
3.0 out of 5
Smoothens Skin: 3 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 March, 2025Verified purchase
Retinol serum
Light weight serum absorbs quickly into skin with no irritation. Add your favotite moisturizer.
Roheses mom
Improves Skin Texture
5.0 out of 5
Improves Skin Texture: 5 out of 5
Improves Skin Tone
5.0 out of 5
Improves Skin Tone: 5 out of 5
Reduces Fine Lines
5.0 out of 5
Reduces Fine Lines: 5 out of 5
Reduces Wrinkles
5.0 out of 5
Reduces Wrinkles: 5 out of 5
Smoothens Skin
5.0 out of 5
Smoothens Skin: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 February, 2025Verified purchase
Beginner friendly & effective
Great for textured skin! First time using this line & exploring retinol. I’m 32 and struggle with textured skin. I tried retinaldahyde first but it was too strong. I have sensitive skin & have used nearly nightly for 3 weeks with fantastic results clearing acne, reducing pores/texture, & leaving my skin naturally glowy. I use the azelic (sp?) acid in the morning & their retinol complex serum at night after cleansing. Then I apply naturiams barrier bounce to seal.
KaykayIL
Improves Skin Texture
5.0 out of 5
Improves Skin Texture: 5 out of 5
Improves Skin Tone
5.0 out of 5
Improves Skin Tone: 5 out of 5
Reduces Fine Lines
5.0 out of 5
Reduces Fine Lines: 5 out of 5
Reduces Wrinkles
5.0 out of 5
Reduces Wrinkles: 5 out of 5
Smoothens Skin
5.0 out of 5
Smoothens Skin: 5 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 January, 2025Verified purchase
Sensitive skin
It has only given me major cystic acne. I know there is a “purging” period, but I don’t think purging involves cystic, painful acne. Avoid if you have acne prone skin.
k
Improves Skin Texture
1.0 out of 5
Improves Skin Texture: 1 out of 5
Improves Skin Tone
1.0 out of 5
Improves Skin Tone: 1 out of 5
Reduces Fine Lines
1.0 out of 5
Reduces Fine Lines: 1 out of 5
Reduces Wrinkles
1.0 out of 5
Reduces Wrinkles: 1 out of 5
Smoothens Skin
1.0 out of 5
Smoothens Skin: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 January, 2025Verified purchase
Gentle retinol
This is my favorite retinol product. It works without being too harsh on my skin.
ABens
Improves Skin Texture
5.0 out of 5
Improves Skin Texture: 5 out of 5
Improves Skin Tone
5.0 out of 5
Improves Skin Tone: 5 out of 5
Reduces Fine Lines
5.0 out of 5
Reduces Fine Lines: 5 out of 5
Reduces Wrinkles
5.0 out of 5
Reduces Wrinkles: 5 out of 5
Smoothens Skin
5.0 out of 5
Smoothens Skin: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
24 December, 2024
originally posted on Naturium
Naturism for the win!
“I’ve been using the Naturium Retinol for a few weeks now. It’s gentle on the skin with no irritation. Despite its mildness, it’s highly effective—my skin feels smoother, and my complexion looks more even. Perfect for those looking for results without the harsh side effects. I would purchase again.
Rosalind
2 guests found this review helpful. Did you?
5 out of 5 stars
18 December, 2024
originally posted on Naturium
Great Product
I use this product everyday and it works exceptionally well
