Sponsored
Naturium Alpha Arbutin Serum 2% - 1 fl oz
$20.00
In Stock
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About this item
Highlights
- Naturium's Alpha Arbutin Serum 2% helps brighten & improve the appearance of uneven skin tone
- Ideal for all skin types & skin tones
- Cruelty Free, Fragrance Free, Dermatologist Tested
- Paraben Free, Vegan, Gluten Free
Description
Our highly concentrated serum is formulated with 2% alpha arbutin, along with niacinamide and lemon fruit extract to help fade the appearance of dark spots.
To Use: Shake well. Apply an even layer onto face, neck and chest, avoiding the eye area. For best results, follow with a moisturizer. If mild sensitivity or redness occurs, reduce frequency of use until skin adjusts. Wear sunscreen during the day. Patch test prior to use is advised.
To Use: Shake well. Apply an even layer onto face, neck and chest, avoiding the eye area. For best results, follow with a moisturizer. If mild sensitivity or redness occurs, reduce frequency of use until skin adjusts. Wear sunscreen during the day. Patch test prior to use is advised.
Scent: Unscented
Health Facts: Gluten-Free, Paraben-Free, Contains Niacinamide, Contains Hyaluronic Acid, Vegan, No Fragrance Added
Product Warning: Keep out of reach of children, eye irritant
Product Form: Serum
Sustainability Claims: Recyclable, Cruelty-Free
Beauty Purpose: Color Correction, Hydrating, Brightening, Skin Tone Improvement, Tone Correction
Recommended Skin Type: Oily, Normal, Mature, Dry, Combination
Net weight: 1 fl oz (US)
TCIN: 80184054
UPC: 850010792248
Item Number (DPCI): 037-14-8122
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, butylene glycol, alpha-arbutin, niacinamide, sodium hyaluronate, hydroxyacetophenone, citrus limon (lemon) fruit extract, polyacrylate crosspolymer-6, glycerin, panthenol, tremella fuciformis sporocarp extract, phenoxyethanol, xanthan gum, ethylhexylglycerin, sodium phytate, citric acid, disodium edta, betaine, potassium sorbate, tocopherol.' '
Allergens & Warnings:
CAUTION: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Do not apply to broken, irritated, or itching skin. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Use only as directed.Shipping details
Estimated ship dimensions: 5.5 inches length x 1.4 inches width x 1.4 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What percent niacinamide does this product contain?
submitted by Dee - 1 year ago
A: Very perfect. I get 20% off form: promocode12.com/target/
submitted byJanick - 1 year agoA: Hello there! While we don't disclose the specific ingredient percentages in our proprietary base complexes, we believe our formulas should not irritate your skin, providing a very high level of performance efficacy. You may find this Lab Journal helpful as our experts weigh in on the topic: https://naturium.com/blogs/the-lab-journal/whats-in-a-product-what-an-ingredient-deck-and-ingredient-percentages-can-t-tell-you
submitted byNaturium - 1 year agoBrand expert
Q: Can this serum be used on sensitive skin?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, but if mild sensitivity occurs, reduce frequency of use until skin adjusts.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Does the serum contain any fragrance?
submitted by AI Shopping Assistant - 1 month ago
A: No, the serum is fragrance-free and unscented.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: How should the serum be applied?
submitted by AI Shopping Assistant - 1 month ago
A: Shake well, apply an even layer on face, neck, and chest, avoiding the eye area.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What is the main purpose of this serum?
submitted by AI Shopping Assistant - 1 month ago
A: The serum is designed for color correction, hydrating, brightening, and improving skin tone.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What are the key ingredients in the serum?
submitted by AI Shopping Assistant - 1 month ago
A: The serum contains 2% alpha arbutin, niacinamide, and lemon fruit extract.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Would it be more effective if I layer it with tranexamic acid?
submitted by Kam3 - 1 year ago
A: Hey, Great question! Yes, you can layer alpha arbutin with tranexamic acid to treat hyperpigmentation and brighten skin. Be sure to wear SPF daily! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Can i pair it with Naturium tranexamic acid, Nacinamide and vitamin c serum?
submitted by Kam3 - 1 year ago
A: Hello there! You’re welcome to layer them. While acclimating we would suggest alternating use. Once fully adjusted you may layer morning or evening in your Serum step. Be sure to patch test and apply Sunscreen daily.
submitted byNaturium - 1 year agoBrand expert
Q: Is it effective? Is it user-friendly?
submitted by Janick - 1 year ago
A: Hello there! This serum combines a highly efficacious level of alpha arbutin along with niacinamide to target and fade the look of dark spots. Great for all skin types and tones. Be sure to follow up with moisturizer and SPF during the day. We hope this helps!
submitted byNaturium - 1 year agoBrand expert
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4.5 out of 5 stars with 1744 ratings
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Guests are saying
This product has garnered mixed feedback from guests, with many praising its effectiveness in reducing dark spots and evening skin tone, particularly for those with hyperpigmentation. Guests appreciate its lightweight texture and quick absorption, making it a pleasant addition to their skincare routines. However, some have experienced breakouts or irritation, highlighting the importance of patch testing. Overall, it shows promise for long-term skin improvement when used consistently.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 189 reviews
Brightening: 3.88 out of 5
Hydrates Skin: 4.14 out of 5
Improves Skin Texture: 4.43 out of 5
Improves Skin Tone: 3.86 out of 5
Accurate Scent: 4.33 out of 5
66% would recommend
12 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2025
Severe Breakout
This gave me one of the worst breakouts that I have had all year. A few days ago my pimples were the sizes of mosquito bites and I kept on getting little white heads and clogged pore while using this. The breakout and texture led me to my barrier being compromised and it’s disappointing because I worked super hard fixing it all just to go back to square one.
1 out of 5 stars
27 March, 2025
originally posted on Naturium
Severe Breakout
This gave me one of the worst breakouts that I have had all year. A few days ago my pimples were the sizes of mosquito bites and I kept on getting little white heads and clogged pore while using this. The breakout and texture led me to my barrier being compromised and it’s disappointing because I worked super hard fixing it all just to go back to square one.
5 out of 5 stars
6 December, 2024
originally posted on Naturium
Works
I wish they made a jumbo of this product! Recently started using to lighten sun spots and even my skin tone and it’s worked perfectly! My skin loves it and has had no negative reactions!
5 out of 5 stars
10 November, 2024
originally posted on Naturium
The better option for dark spots!
I was looking for a safer option for my dark spots from surgery. The doc gave me Hydroquinone but it's only safe to use for max of 3 months. If uses longer than that the dark spots would worsen. I did some research and found that Arbutus is a better and safer option for dark spots and can be use long term. Also it is fungal-acne safe. IYKYK.
5 out of 5 stars
9 October, 2024
originally posted on Naturium
Love it!
I love this and I am starting to see some fading of red spots.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2024Verified purchase
holy grail product for me
has helped so much with dark spots and evening my skin tone!!! went a few weeks without and my face definitely saw a difference. holy grail
5 out of 5 stars
Thumbs up graphic, would recommend
28 June, 2024Verified purchase
Dark spots improved
This helps quicken my acne healing. I heard a dermatologst say alpha arbutin and tretinoin help improve hyperpigmentation so I will have to try the combo.
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2024Verified purchase
The best for hyperpigmentation
Saw a major difference in my hyperpigmentation in one week. I use it twice daily. No irritation at all. Will always repurchase.
4 out of 5 stars
4 March, 2024
originally posted on Naturium
So far so good
Bought it for my hyperpigmentation. I haven’t noticed difference yet since it’s been one week but i like this product,its consistency. I feel like it will be effective.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2024Verified purchase
Doesn't work
I used two bottles in 10 months daily and saw no difference in my hyperpigmentation. All the 5 stars reviews here are reposted from the Naturium website where I guess they delete the negative reviews.
5 out of 5 stars
3 February, 2024
originally posted on Naturium
Reduced stubborn hyperpigmentation!
I saw reduction in hyperpigmentation in 6 weeks 🤩🤩. Works better than the multibright for me. I use this plus the 0.10% retinal
5 out of 5 stars
18 December, 2023
originally posted on Naturium
Even skin
Been using this for a year+ and can tell a large difference in the evenness of my skin since starting this product.
4 out of 5 stars
27 November, 2023
originally posted on Naturium
IMPROVED MY DARK SPOTS
I am a melanated person with dehydration prone normal skin. I am not acne prone, but I have always had stubborn dark marks from wearing glasses since I was 8 ( I am 22). I have tried every natural and drugstore remedy, but nothing has ever seemed to work. I tried this in combination with naturium's tranexamic acid serum & vitamin c serum from from august to november and I have never seen such an improvement. I also seal it all in with a moisturizer with spf 50. I will definitely try this again for another 3 months.
2 out of 5 stars
24 November, 2023
originally posted on Naturium
Please Change The Design of Your Opaque Bottles
I've purchased 3 of your products: The Tranexamic Acid; The Alpha Arbutin Serum; and the Hyaluronic Acid Serum 5%. I cannot attest to the efficacy of any of these products because the products are very thick and sticky and they seem to dry out before I can use them. The bottles are also opaque for some reason, so i cannot tell how much product is remaining. Please change the design of the bottles and perhaps make some improvements to the consistency of the formula
5 out of 5 stars
25 September, 2023
originally posted on Naturium
So fsr so good!
I haven't used this very long, but it is a great serum. I love how quickly it absorbs! I am hopeful for positive results!
4 out of 5 stars
18 July, 2023
originally posted on Naturium
effective
This product definitely worked to reduce my dark spots. I saw results near the end of the bottle. It didn’t irritate me and was gentle enough to use every day. Don’t notice much change to freckle type spots, but nonetheless an effective formula. I have repurchased!
5 out of 5 stars
13 July, 2023
originally posted on Naturium
Love it
super lightweight have been using ordinary alpha arbutin for years but this formulation is much nicer to apply on the skin. This ingredient works wonders for my acne prone skin will continue purchasing
5 out of 5 stars
11 July, 2023
originally posted on Naturium
Face routine
I use this every other day along with the C serum and I like the way it feels and works
5 out of 5 stars
9 July, 2023
originally posted on Naturium
Buy immediately!!
This is my favorite active ingredient for hyperpigmentation. Hands down alpha arbutin is the showstopper over all other brightening agents.
1 out of 5 stars
4 July, 2023
originally posted on Naturium
Chemical Burn
Gave me a horrible chemical burn and irritated my skin. Would not recommend if you have sensitive acne prone skin.