Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
SheaMoisture Raw Shea Butter Deep Moisturizing Shampoo - 13 fl oz - 2 of 4SheaMoisture Raw Shea Butter Deep Moisturizing Shampoo - 13 fl oz - 3 of 4SheaMoisture Raw Shea Butter Deep Moisturizing Shampoo - 13 fl oz - 4 of 4
SheaMoisture Raw Shea Butter Deep Moisturizing Shampoo - 13 fl oz - 1 of 4

SheaMoisture Raw Shea Butter Deep Moisturizing Shampoo - 13 fl oz

11 Questions
$10.99 ($0.85/fluid ounce)
 

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • BYE-BYE DRY CURLSYour dry & dull curls are calling out for SheaMoisture® Raw Shea Butter Deep Moisturizing Shampoo. It’s made to gently cleanse thick hair and remove buildup to bring it back to life.
  • THICK HAIR HYDRATION BLENDOur deeply nourishing formula infused with Sea Kelp, Argan Oil and Raw Shea Butter seals in moisture for a healthy glow.
  • A HEALTHY GLOW UPTake dry curls and coils damaged from buildup and transform them with deep, hydrating nourishment that reaches each strand to soften and smooth. Let's bring the bounce back!
  • FORMULA BENEFITSSeals in moistures for deep nourishment and a healthy glow
  • SUSTAINABILITY MATTERS SheaMoisture® intentionally uses Fair Trade Shea Butter that is organic and sustainably sourced so you can feel good about choosing us.
  • SAY YES TO CLEAN BEAUTY Here’s something you can say yes to – our formulas have NO parabens, NO phthalates, NO petrolatum, and NO mineral oils because NO one has time for nasty additives.

Description

Dry & dull curls? It may be your shampoo. Bring them back to life with SheaMoisture® Raw Shea Butter Deep Moisturizing Shampoo to gently cleanse & remove buildup while deeply nourishing hair. Even on the thickest hair, it gets down to the root to wash away that damage-causing buildup that’s drying out your hair and stealing its vitality. Over time, buildup accumulates from products or lifestyle and strips away moisture, leaving hair dry and brittle with no space for moisture to get in. It's especially harder to reach and remove when you have thick hair. Until now. Simply step into the shower to get that beautiful bounce back. Our Thick Hair Hydration Blend is infused with Sea Kelp, Argan Oil and Raw Shea Butter and designed to coat each curl with hydration, seal in moisture and deeply nourish for a healthy glow. Lather up for the ultimate glow up! It’s time to spoil those thirsty curls and coils with life-giving moisture and take them from dry & damaged to hydrated & nourished. The intense hydration will soften and smooth each strand to shine all day long. Ditch the buildup for a glow up and get the curls you always wanted. SheaMoisture® intentionally uses Fair Trade Shea Butter that is organic and sustainably sourced with NO parabens, NO phthalates, NO petrolatum, and NO mineral oils.
Scent: Argan, Shea
Hair Type: Textured, Curly, Coily, Thick
Health Facts: Dye-Free, Nonylphenol Ethoxylate Free, Contains Shea Butter, Sodium Lauryl Sulfate-Free, Phthalate-Free, Contains Kelp, Sulfate-Free, Propylene Glycol-Free, Formaldehyde Donor-Free, Aluminum-Free, Contains Argan Oil, Silicone-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, No Fragrance Added
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals, Recyclable
Beauty Purpose: Damage Repair, Nourishing, Curl Enhancing, Moisturizing
TCIN: 12239777
UPC: 764302280200
Item Number (DPCI): 063-05-0955
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), cocamidopropyl betaine, sodium lauroyl isethionate, glycerin (vegetable), sodium chloride, butyrospermum parkii (shea butter)*❤, argania spinosa (argan) kernel oil, macrocystis pyrifera (kelp) extract, stearamidopropyl dimethylamine, polyquaternium-10, capryloyl glycerin/sebacic acid copolymer, diheptyl succinate, sodium methyl cocoyl taurate, guar hydroxypropyltrimonium chloride, lauric acid, sodium isethionate, stearamide amp, glycol stearate, citric acid, sodium phytate, sodium benzoate, potassium sorbate, phenoxyethanol, fragrance, *certified organic ingredient, ❤ fair trade ingredient some ingredients may vary in color & consistency

Shipping details

Estimated ship dimensions: 2.62 inches length x 2.71 inches width x 6.06 inches height
Estimated ship weight: 0.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Why has the formula changed and the list of ingredients grown longer? So many people now hate a shampoo they once loved. Do you listen to the reviewers who loved the old formula?

submitted by Art - 6 years ago

  • A: We appreciate your feedback. We're sorry to hear about your unsatisfying experience with this product. We would love to speak with you further regarding your concerns. Please feel free to contact us directly at support@sheamoisture.com.

    submitted bySheaMoisture - 3 years ago
    Brand expert

Q: Can I use this everyday for 5 days after swimming in chlorine?

submitted by June - 18 days ago

  • A: Hi June, thank you for reaching out. We would be glad to assist you regarding your query about SheaMoisture Raw Shea Butter Moisture Retention Shampoo. We would like to request you to please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 56089956 in order to assist you in a better way.

    submitted bySheaMoisture - 15 days ago
    Brand expert

Q: Hi, is this line of product good for low porosity hair type?

submitted by Anna - 1 year ago

  • A: Thank you for reaching out. The main issue with low porosity hair is it is much harder for moisture and product to absorb into the hair shaft. The Virgin Coconut Oil Collection is a great suggestion for low porosity hair, as it was designed to penetrate the hair shaft to rehydrate and enhance natural softness while reducing frizz. We hope this helps!

    submitted bySheaMoisture - 1 year ago
    Brand expert

Q: I have thick wavy hair, trying to transition after years of bleach/color. I did use the coconut & hibiscus shampoo/conditioner, though my hair does not respond well to coconut. Should this help my hair instead?

submitted by alice - 6 years ago

  • A: Thanks for asking! SheaMoisture Raw Shea Butter Moisture Retention Shampoo is formulated to help moisturize dry, damaged or over-processed hair. Perfect for transitioning chemically treated hair to natural. We hope this answers your question.

    submitted bySheaMoisture - 6 years ago
    Brand expert

Q: I have thick and wavy/mild curly hair and I am debating if I should get this shampoo or the coconut hibiscus one?

submitted by Mandy - 6 years ago

  • A: Our Raw Shea Butter Moisture Retention Shampoo is a sulfate-free shampoo that helps moisturize dry, damaged or over-processed hair. Perfect for transitioning chemically treated hair to natural. Whereas our Coconut & Hibiscus Curl & Shine Shampoo may be the better option for you. Since it's loaded with everything you need to tame your wavy, curly hair. Coconut oil blended in this hydrating formulation moisturizes and protects hair while replenishing lost oil. Hibiscus flower extracts improve hair elasticity reducing the occurrence of breakages and split ends.Silk protein makes hair silky and soft while Neem Oil helps in repairing hair and gives your curls a brilliant shine! The rich, creamy lather of SheaMoisture’s Coconut & Hibiscus Curl & Shine Shampoo gently washes away impurities leaving you with naturally fragrant, frizz free, healthy wavy and curls! If you have any further questions, please reach out to support@sheamoisture.com.

    submitted bySheaMoisture - 6 years ago
    Brand expert

Q: Could you please update the ingredients list?

submitted by Amis - 6 years ago

  • A: Thanks for reaching out- Please reach out to us directly at support@sheamoisture.com.

    submitted bySheaMoisture - 6 years ago
    Brand expert

Q: I am a Caucasian with wavy slightly curly hair and I want to try going without sulfate and silicone to help my hair naturally curl again. Would you suggest this product for me, or another from your brand?

submitted by Maddy - 8 years ago

  • A: Hi Maddy - thank you for the question. A great option from SheaMoisture is our SheaMoisture Curl and Shine Conditioner for Thick Curly Hair Coconut and Hibiscus.

    submitted byOnlineTargetShopper - 6 years ago

Q: Hello. I’ve tried this product for the first time today. I’ve noticed a lot of the reviews say the shampoo is thick.. when I used mine, it was more watery. Do I have a bad batch or? I also have the conditioner and that is super thick for sure.

submitted by Jess Kay - 8 years ago

  • A: Our products are made with natural and certified organic ingredients and can vary from batch to batch. Depending on the time of year when we sourced them, the conditions under which they've been stored, etc., it can have an effect on the color and/or consistency of the product.

    submitted bySheaMoisture - 8 years ago
    Brand expert

Q: Is Raw Shea Butter Moisture Retention Shampoo protein free?

submitted by KL - 8 years ago

  • A: This line does contain protein.

    submitted bySheaMoisture - 8 years ago
    Brand expert

Q: is this a good product for people of color who have different textures of hair?

submitted by Ab - 9 years ago

  • A: Yes it is! This line is great for damaged, transitioning hair.

    submitted bySheaMoisture - 8 years ago
    Brand expert
See all questions (11)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

The Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo with Sea Kelp and Argan Oil is a favorite among guests for its ability to hydrate and nourish various hair types, especially curly and coily textures. Many appreciate its pleasant scent and creamy texture, which provides a luxurious washing experience. Guests have noted significant improvements in hair softness, manageability, and shine, making it a staple in their hair care routines. However, some guests experienced issues with greasiness or insufficient lather.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 1466 reviews
    effectiveness: 3.09 out of 5
    quality: 3.22 out of 5
    value: 2.85 out of 5
    51% would recommend
    135 recommendations
    5 out of 5 stars
    24 September, 2026
    originally posted on influenster.com
    Image

    Excellent

    I love this shampoo, its ingredients are excellent to give softness and shine, it detangles very easily, my curls have an exquisite smell. Its application is very easy and its packaging, very good, excellent
    MayquelinC
    Did you find this review helpful?
    1 out of 5 stars
    12 September, 2026
    originally posted on sheamoisture.com
    Image

    Unimpressed

    This is the first time I’m trying this product and I am not impressed. It doesn’t deep moisturize as it says it does. I didn’t notice any exceptionally, different feel to my hair as I was expecting to. TRESemme shampoo does a better job of moisturizing than this product. I would not recommend wasting your money on this. Shea moisture needs to step step up their game.
    Trafalgar
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2026
    originally posted on sheamoisture.com
    Image

    Please bring back the Deep moisturizing Shampooi

    Can you please bring back this version of the deep moisturizing shampoo with the golden cap? The new version Extra moisture retention shampoo with the transparant cap is absolutely different from the old version and does nothing for my and my daughters hair.. it’s making it dry and frizzy.. We’ve been using the Deep moisturing shampoo voor ages and we were very happy with it!
    Jetty
    Did you find this review helpful?
    2 out of 5 stars
    1 September, 2026
    originally posted on influenster.com
    Image

    Not for me

    I was told that this shampoo is the best for dry fizzy hair, so I bought it as soon as I saw it on the shelf. The scent is ok, the consistency is ok too. Nothing special. I washed my hair and when it dried - what I saw? A dandelion!!! My hair became super strange! Yes, it was clean. But is was super dry and strange! My scalp become dry and itchy too… I was very upset.
    1 reply from SheaMoisture Consumer Service team - 24 days ago
    Hi Anya, we are disappointed to hear that our SheaMoisture shampoo didn't meet your expectations. We’re committed to delivering high-quality experiences, and your input is valuable to us. We would like to request you to connect with our Consumer Services team at unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 56017115 and we will be glad to assist you further with your concern.
    AnyaP
    Did you find this review helpful?
    4 out of 5 stars
    24 August, 2026
    originally posted on influenster.com
    Image

    Great Hydrating Shampoo

    This is an OG for the natural hair girls. I have been using this product since high school. I love the scent of shea butter. It's not overwhelming at all. I love using this after a clarifying shampoo. It's easy to use and a very silky feeling. My hair smells good and feels clean, with no residue left behind.
    TatianaJ
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2026Verified purchase

    Great

    Amazing product
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 August, 2026
    originally posted on influenster.com
    Image

    the shampoo you need after a pool day or hair bleach day

    i find myself reaching for this on days where my thick long hair is feeling dry and brittle. i love shea moisture line for times when i need to revamp the appearance of my hair
    haffleP
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    my go to for curly hair! You can visibly see the curls in your hair become more defined after you use this. It’s not heavy or oily and has clean ingredients. There is a faint scent, but it is not overpowering. 100% effective product for curly hair girlies!
    rFul
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    18 December, 2025Verified purchase

    (no review title)

    Smells great n works amazing
    good product
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2025
    originally posted on influenster.com
    Image

    Moisturizer

    Great moisturizing shampoo for sensitive scalps. Always a great value. Don’t dry out your hair. Shea butter scent is light and refreshing especially for sensitive noses
    amandak619_8009
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 September, 2025Verified purchase

    Keeper

    The smell is not my favorite, but I can definitely feel a difference in the softness of my hair
    Bea
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 August, 2025
    originally posted on influenster.com
    Image

    Amazing

    had to give this shampoo the love it deserves! The SheaMoisture Raw Shea Butter Deep Moisturizing Shampoo has completely transformed my wash day routine. I have thick, 4C hair that's prone to dryness and tangling, and finding a shampoo that cleans without stripping has always been a struggle—until now.
    tia98h_516
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2025Verified purchase

    Moisture Shampoo

    This has become a regular item thank you 😊
    D SHOPS TARGET
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 March, 2025Verified purchase

    Moisturizes colored hair

    For a cruelty free product, this one definitely moisturized my red color treated hair! I highly recommend!
    Veronica
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2025Verified purchase

    Amazing from a Discerning Hair Expert

    I am an expert on natural hair care, especially hydration for wavy or curly hair. This is an extremely MOISTURIZING shampoo that is gentle yet cleans your scalp properly. Love it! Thank you Bullseye!
    TargetMom
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    6 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 February, 2025Verified purchase

    Great gentle cleanser

    Considering its a sulfate-free shampoo, it doesnt cleanse like a clarifying shampoo would, but that makes it perfect for days inbetween when your hair is oily at the roots but your ends might get too dry from a traditional shampoo. I love using it midweek between my shampoos with sulfates, it smells lovely and I also pair it with the matching hair mask, makes my hair so soft.
    Kayla
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    5 February, 2025

    Just ok

    This is an ok shampoo. I didn’t notice my hair being any more moisturized than it does with my regular shampoo. It has a very herbal scent, which isn’t something I prefer. It didn’t lather up very much, but my hair got clean
    1 reply from SheaMoisture team - 2 years ago
    We’re sorry to hear this, the quality of our Raw Shea Butter Deep Moisturizing Shampoo is important to us. We’d like to gather more details about the product and your experience. Please email support@sheamoisture.com with the ref id: 50078750.
    Mrhsamples
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    4 February, 2025

    Moisture extreme

    I think if I had another type of hair texture this shampoo would’ve been great for my hair. I’ve kept this shampoo as a once a week routine for my hair. The first time I tried it my hair dried very oddly and was almost more oily. I didn’t like the texture of my hair when I used it. Now I use it once and then follow up with a cleansing shampoo and my hair doesn’t get too oily from it. If your hair really needs the moisture then this shampoo is it but I’d be weary if your hair is not needing a moisture shampoo.
    jessicaallen386
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    28 January, 2025

    SheaMoisture Shampoo

    This shampoo does leave my hair smooth and hydrated. First time trying this brand and this deep moisturizing shampoo does leave it moisturized. The scent is good and not overwhelming. Happy with this product.
    JuVi
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    17 January, 2025

    Nice slip and lather

    I received this shampoo for free in exchange for my honest opinion. This shampoo has a nice consistency and slip to it. It also lathers well. I have moisture lacking hair and this helped to bring moisture back to my hair. Overall, I will purchase this shampoo in the future.
    MzTnT
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms