Sponsored
Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown
$8.49
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Vegan, Contains Coconut Oil
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Moisturizing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810925
UPC: 3614226794567
Item Number (DPCI): 063-01-1208
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua/water, propylene glycol, ethanolamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, citric acid, fragrance, sodium sulfite, dicetyl phosphate, 2-methoxymethyl-p-phenylenediamine, ascorbic acid, ceteth-10 phosphate, p-aminophenol, steareth-200, 2-methylresorcinol, xanthan gum, resorcinol, sodium hydroxide, titanium dioxide, disodium edta, m-aminophenol, 4-amino-2-hydroxytoluene, tocopheryl acetate, activator: aqua/water, paraffinum liquidum/mineral oil, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, conditioner: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate' '
Allergens & Warnings:
TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE THE RISK OF ALLERGY. TO REDUCE THE RISK FOLLOW THESE INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. DO NOT COLOR YOUR HAIR IF: - YOU HAVE A RASH ON YOUR FACE OR SENSITIVE, IRRITATED, OR DAMAGED SCALP, - YOU HAVE EVER EXPERIENCED ANY SKIN REACTION AFTER COLORING YOUR HAIR OR AFTER A TEMPORARY "BLACK HENNA" TATTOO IN THE PAST. IN CASE OF ANY REACTION OR IF IN DOUBT, CONSULT A DOCTOR BEFORE USING THIS PRODUCT. RINSE HAIR WELL AFTER APPLICATION. AVOID CONTACT WITH EYES. If contact occurs, rinse immediately with water. WEAR SUITABLE GLOVES., CAN CAUSE AN ALLERGIC REACTION - FOLLOW THE SAFETY INSTRUCTIONS. PERFORM ALLERGY ALERT TEST 48 HOURS BEFORE COLORING. BUY THE PRODUCT 48 HOURS IN ADVANCE AND CONDUCT AN ALLERGY ALERT TEST EVERY TIME YOU COLOR EVEN IF YOU HAVE USED COLORING PRODUCTS BEFORE. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET., SAFETY FIRST! WE KNOW IT'S A LONG LIST, BUT IT'S IMPORTANT INFO, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.Shipping details
Estimated ship dimensions: 6.7717 inches length x 3.8583 inches width x 2.3622 inches height
Estimated ship weight: 0.525 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$8.49
$5 Target GiftCard with 4 select personal care products
3.8 out of 5 stars with 1917 ratings
Bestseller
$14.99
$5 Target GiftCard with 4 select personal care products
4.3 out of 5 stars with 1940 ratings
Highly rated
$8.49
$5 Target GiftCard with 4 select personal care products
4.5 out of 5 stars with 514 ratings
$8.49
$5 Target GiftCard with 4 select personal care products
3.8 out of 5 stars with 1917 ratings
$10.99
$5 Target GiftCard with 4 select personal care products
3.4 out of 5 stars with 1174 ratings
Guests also viewed
$8.49
$5 Target GiftCard with 4 select personal care products
3.8 out of 5 stars with 1917 ratings
$8.99
$5 Target GiftCard with 4 select personal care products
3.8 out of 5 stars with 10865 ratings
See price in cart
$5 Target GiftCard with 4 select personal care products
3.6 out of 5 stars with 5446 ratings
$8.49
$5 Target GiftCard with 4 select personal care products
3.7 out of 5 stars with 1250 ratings
Highly rated
$9.99
$5 Target GiftCard with 4 select personal care products
4.4 out of 5 stars with 11487 ratings
$8.49
$5 Target GiftCard with 4 select personal care products
3.5 out of 5 stars with 1127 ratings
Discover more options
$8.49
$5 Target GiftCard with 4 select personal care products
3.4 out of 5 stars with 984 ratings
$8.49
$5 Target GiftCard with 4 select personal care products
3.5 out of 5 stars with 1127 ratings
$8.49
$5 Target GiftCard with 4 select personal care products
3.9 out of 5 stars with 2402 ratings
$8.49
$5 Target GiftCard with 4 select personal care products
3.7 out of 5 stars with 1250 ratings
Related Categories
Guests are saying
This hair dye offers a variety of shades that guests appreciate for their vibrant colors and ease of use. Many guests love the gentle formula that doesn't damage hair, making it suitable for regular use. However, some guests have experienced unexpected color results, particularly with darker shades. Overall, it provides good gray coverage and is favored for its pleasant scent and affordability, making it a popular choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 1917 reviews
effectiveness: 3.3 out of 5
quality: 3.51 out of 5
value: 3.53 out of 5
56% would recommend
155 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2025
Terrible color
I have natural medium brown hair with some minimal graying in temple area. I applied to the gray areas first and saturated that area. Then throughout the rest of my hair. Followed directions to a T. The gray areas were still somewhat visible but completely washed away after 2 shampoos. The rest of my hair turned out black and hasn’t faded after 6 washes. The “6 light brown, suede” is definitely an inaccurate shade. I won’t be using this garbage again.
5 out of 5 stars
29 December, 2025Verified purchase
(no review title)
Perfect natural brown shade.
2 out of 5 stars
18 December, 2025
originally posted on Clairol
Needs a Formula Change
Leaves hair greasy. Prob should be liquid not cream based. Lasts two weeks.
1 reply from Clairol team - 14 days ago
Hi there! Thank you for using our Natural Instincts line, but we regret that the product did not give you the results you expected. Since the Natural Instincts is a demi-permanent hair color, it cannot lighten natural or previously colored hair but is intended to last up to 28 washes. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
2 out of 5 stars
Thumbs down graphic, would not recommend
15 December, 2025
It's not the tone it claims to be.
It's not the tone it claims to be. I didn't like it.
5 out of 5 stars
7 December, 2025
originally posted on Clairol
Easy on Scalp Great Product!
I bought this product about a month ago and I’m really happy with it! I have very sensitive scalp. I have tried different hair color products which irritated my scalp but with Natural Instincts I don’t have any problems at all.
1 out of 5 stars
2 December, 2025
originally posted on Clairol
(no review title)
Bought the medium brown 5 to even out my blond highlights & match my roots. Came out jet black although the box looks like a chestnut medium brown! The last medium brown i used came light brown bc i have lots of natural blonde highlights. So upset. Will never buy or recommend this hair color to anyone!
1 reply from Clairol team - 29 days ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
1 out of 5 stars
30 November, 2025
originally posted on Clairol
Another Man Abandoned By This Company.
Another Man Abandoned By This Company. Natural Instincts for Men, was suddenly and without an alternative, Cancelled like Weinstein. So as many others, I'm a guy looking for something like M9 in the men's color, ie light brown. You'd think there'd be a page devoted to the men who patronized Clairol for years, directing them to alternatives. That would require that this company cared about men. So here we are. . . I tried Light Brown 6. The result was blondish hair that looks like it was combed with brass shavings. Even if I went with 6c Brass Free, I can't believe that it would change the blondness of the color. I look at medium browns and well . . . there are complaints this results in almost black hair. Yeah, yeah, yeah, call the company. We should not have to. There should be a page devoted to men using this company's products, where we see a chart directing us to the correct product if we used M9 or that product if M11 etc.
1 reply from Clairol team - 1 month ago
Hello there! We first would like to thank you for your long-term loyalty to our Natural Instincts for Men. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practice dictated the discontinuation of this product. Consumer preferences are important to us, and we continually introduce new products as a result of consumer feedback. In this regard, please be assured your comments will be shared with our Marketing Executives for their review and benefit! Since you were using the Natural Instincts for Men M9 Light Brown, we would recommend trying out our Natural Instincts 6A Light Cool Brown, or even the 6C Brass Free Light Brown. Both of these shades have an ash/cool tone to them to help prevent that brassiness that you were getting. Please know that other consumers' results are factored on many different variables, but if you feel the color is too light, you can try switching to either the 5A or the 5C. The best thing we would advise is to perform the strand test to get a preview of the color results before applying it all over to make sure you are getting the expected results, and the 48-hour allergy test to ensure that you do not have any sensitivities to the product. We understand your thoughts on calling; however, we want to still offer our assistance to you. If you wish, please call us at 1-800-252-4765 for a full-color consultation. Our hours of operation are Monday-Friday, 9:00 AM to 5:30 PM EST. We are always happy to further help!
4 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025Verified purchase
This works for me!
Been using for years now. It covers my gray well. I've got a very sensitive scalp and I've done alright with this semi- permanent dye. I also have psoriasis on my scalp in a couple spots and haven't had an issue with using this dye. I'm unable to use permanent dye because of my scalp condition, so this is my go to. Tried several shades from golden blonde to rich brown and have liked them all!
2 out of 5 stars
28 November, 2025
originally posted on Clairol
No good
This does not cover grey at all , don’t bother buying
1 reply from Clairol team - 1 month ago
Hello. We would first like to thank you for trying out our Clairol Natural Instincts; however, we regret to learn of your experience with the product not covering your grey. This product is a demi-permanent color designed to blend grey to about 35%. If you have more grey than that, we would recommend trying out a permanent hair color, as they are designed for full/100% grey coverage. Nonetheless, this is not the experience we want you to have, and we will be sure to share your feedback with our team. We invite you to call to speak with one of our hair color experts so we can provide you with the best recommendation for future colorings. When you have a moment, please give us a call at 08000833338, so we can better help.
5 out of 5 stars
24 November, 2025
originally posted on Clairol
Works well for me
I've been using this for a long time. It covers some pretty healthy gray and holds on for many shampoos.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025
(no review title)
Perfect product for my hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2025Verified purchase
Do not buy!
Horrible! My hair turned jet black! It's been about two weeks since I dyed it, and it still smears onto my pillowcase even after multiple washes!
1 out of 5 stars
Thumbs down graphic, would not recommend
13 November, 2025Verified purchase
Dissapointed
This dye left my hair almost jet black :( and I don’t know why. I’ve washed my hair a couple of times now and it has been washing out but it’s still pretty dark. The scent is not too strong but becomes irritating after a while. Don’t think I would purchase again.
1 out of 5 stars
7 November, 2025
originally posted on Clairol
Not Purple, it’s just Black
This dye doesn’t even have a purple sheen in the light. It’s just black. Nice dye if you want black hair, not so much if you’re expecting color.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts Bold line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
1 out of 5 stars
4 November, 2025
originally posted on Clairol
WARNING! DONT BUY
Horrible I bought the 4 dark brown thinking it would be a nice winter color and it turned my hair completely black except for my original blond pieces i left in front, do not recommend at all!
1 reply from Clairol team - 2 months ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
4 out of 5 stars
3 November, 2025
originally posted on Clairol
Great results for my purpose.
My goal is to slightly even out my color as more white hair grows in. This slightly lightens my darkest blonde hair creating less contrast at the roots without a hard line as my hair grows out. This is not great for covering gray or white hair because that’s nots its intended purpose. On my hair this does not completely fade away So I aim to only touch up the root area which is a bit tricky. It would be easier if the applicator tip was more of a comb instead of a single tip. I appreciate the more natural ingredients and better smell.
2 out of 5 stars
1 November, 2025
originally posted on Clairol
Not Auburn!
I’ve used various dark blonde/lightest brown shade of this product for years and love them. But the 6R Light Auburn color is NOT auburn. It’s burgundy, almost purple, and the coverage is really inconsistent. Wish I had read the reviews first be use the results were very much not as expected.
1 reply from Clairol team - 2 months ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
1 out of 5 stars
1 November, 2025
originally posted on Clairol
Regretful
This is my biggest disappointment with hair coloring. I typically look for ammonia free hair color to cover my gray. Since my go-to brand was out of stock, I purchased Natural Instints 5A. After following all instructions, my gray hair is Yellow! Not blonde, an ugly shade of yellow!!! I regret the decision to purchase this, will never use this again!
1 reply from Clairol team - 2 months ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you did not get the results you hoped for, and instead, the grey turned out yellow. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
1 out of 5 stars
31 October, 2025Verified purchase
Its been a month since dying my hair and my scalp is slowly healing from the the irritation this product has caused. My hair is falling out so much due to what i believe is a chemical burn!
Scalp irritation!
1 out of 5 stars
30 October, 2025Verified purchase
Hair ended up darker.
My hair was black to begin with, with no additional dyes. My hair turned out the same color but darker.