GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''. To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: Normal, Coarse, All Hair Types
Health Facts: Contains Coconut Oil, Ammonia-Free, Vegan, Paraben-Free
Product Warning: Not recommended for those with sensitive skin, Adult Use Only
Product Form: Cream
Includes: Conditioner, Applicator, Gloves
Beauty Purpose: Hair Coloring, Moisturizing
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
TCIN: 13810933
UPC: 3614226794666
Item Number (DPCI): 063-01-1196
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE THE RISK OF ALLERGY. TO REDUCE THE RISK FOLLOW THESE INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. DO NOT COLOR YOUR HAIR IF: - YOU HAVE A RASH ON YOUR FACE OR SENSITIVE, IRRITATED, OR DAMAGED SCALP, - YOU HAVE EVER EXPERIENCED ANY SKIN REACTION AFTER COLORING YOUR HAIR OR AFTER A TEMPORARY "BLACK HENNA" TATTOO IN THE PAST. IN CASE OF ANY REACTION OR IF IN DOUBT, CONSULT A DOCTOR BEFORE USING THIS PRODUCT. RINSE HAIR WELL AFTER APPLICATION. AVOID CONTACT WITH EYES. If contact occurs, rinse immediately with water. WEAR SUITABLE GLOVES., CAN CAUSE AN ALLERGIC REACTION - FOLLOW THE SAFETY INSTRUCTIONS. PERFORM ALLERGY ALERT TEST 48 HOURS BEFORE COLORING. BUY THE PRODUCT 48 HOURS IN ADVANCE AND CONDUCT AN ALLERGY ALERT TEST EVERY TIME YOU COLOR EVEN IF YOU HAVE USED COLORING PRODUCTS BEFORE. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET., SAFETY FIRST! WE KNOW IT'S A LONG LIST, BUT IT'S IMPORTANT INFO, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.
Shipping details
Estimated ship dimensions: 6.29 inches length x 3.54 inches width x 2.51 inches height
Estimated ship weight: 0.57 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: I’ve never died my hair before because I’m worried that I’ll miss my original hair color and never get it back to normal so I was looking into this because it washes out. After it washes out completely does it alter the original hair color any?
submitted by Farm girl - 2 years ago
A: It’s never gonna wash out completely. They say they do but it’s not true. There will always still be at least some remaining color. That being said, go slow and get one kinda close to your natural color if you’re worried :) this one is a little darker than the box shows which is often the case so keep that in mind. Colors with red in them are the hardest to remove from your hair and hardest to cover so if you see one with a little red…just know it’s a little more difficult. (This one doesn’t have red) One more thing, it’s a lot easier to go darker than it is to go lighter so try not to go too dark unless you’re SURE you want that color for a while. <3
This hair color product is praised for its ammonia-free formula, which is gentle on the scalp and leaves hair feeling soft and healthy. Many guests appreciate the variety of shades available, although some have experienced issues with color accuracy and grey coverage. Overall, it offers a convenient option for those looking to enhance their natural color or cover greys, but results can vary based on individual hair types and previous treatments.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4
3.4 out of 5 stars
1296 star ratings
3.4 out of 5 stars with 1296 reviews
effectiveness
3.3 out of 5
effectiveness: 3.31 out of 5
quality
3.5 out of 5
quality: 3.52 out of 5
value
3.5 out of 5
value: 3.52 out of 5
57% would recommend
177 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 August, 2026
(no review title)
This color 6 light brown definitely is not light brown. I have lighter highlight and and was hoping to get the blond hight light to a lighter brown to contrast my darker brown hair and it turned my whole head into darkest brown. I mean it's still a nice color if you want a dark color, but it's not as displayed. Pretty disappointed.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
Perfect color.
This is a great color. It doesn’t get all my grays but it does the trick. Not too warm and definitely not blue/green ash. Neutral
Gigi Rose
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
12 August, 2026
originally posted on Clairol
(no review title)
I was looking for a semi-permanent option, something similar the clairol gray solution. It is under the semi-permanent in the website but is not. It 's a permanent option. I am very dissapointed.
1 reply from Clairol team - 16 days ago
Hi there! Thank you for using our Natural Instincts line, but we regret that the color did not give you the results you expected. We would like to clarify that our Natural Instincts formula is a Demi Permanent color. That means the color doesn’t permanently alter your natural virgin hair, it only deposits beautiful tones. Because it has no ammonia and a low volume peroxide, it cannot lighten hair. It gradually fades away every time you wash your hair and lasts about 28 shampoos. We hope this information helps! However, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you
DJ
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1 out of 5 stars
12 August, 2026
originally posted on Clairol
It's a hair color deception
I don't recommend it; it turned my hair black. I went from having dark brown hair to black.What a disappointment. Zero stars, it's not the tone they advertise.
1 reply from Clairol team - 14 days ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
Soymooi
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4 out of 5 stars
8 August, 2026Verified purchase
(no review title)
It just require more then 20minutes and then wash it to get the color
1 guest found this review helpful. Did you?
1 out of 5 stars
7 August, 2026
originally posted on Clairol
Hair Dye
Recently bought this hair dye; it turned my light brown hair dark brown. Really disappointed in my results
1 reply from Clairol team - 18 days ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
anon
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5 out of 5 stars
31 July, 2026
originally posted on Clairol
I got the 6 brown hair color
I think color is as expected overall I liked results
Lucy
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1 out of 5 stars
30 July, 2026
originally posted on Clairol
Horrible
If you want hair that looks like you put black shoe polish all over it, than by all means use it. Turned my beautiful brown hair into a flat black mess with no dimension. Wish I read the reviews before using. I can already tell that as it fades its going to turn into orange/red brass. STAY FAR AWAY!!!!!!!!
1 reply from Clairol team - 29 days ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift enough color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
Trinity60
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 July, 2026Verified purchase
Good color
live this because its easier on your hair but still lasts
Perfect jacket
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
25 July, 2026Verified purchase
(no review title)
I loved don't smell strong
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
24 July, 2026
originally posted on Clairol
Really Good!!
I’ve been using 4W Dark Warm Brown for years. It is exactly like my natural color from when I was younger. I like that it’s not as harsh as other color options that are more permanent. I hate going to salons and this only takes about 20 minutes start to finish. Less expensive and less time wasted, win-win!!
LongHairMama
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3 out of 5 stars
19 July, 2026Verified purchase
Needs more dye
I like that it’s not so harsh and doesn’t smell bad but I feel like there’s not enough product for your average person. I have shoulder length hair and 1 bottle almost wasn’t enough.
Lauren
value
3.0 out of 5
value: 3 out of 5
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1 out of 5 stars
11 July, 2026
originally posted on Clairol
Avoid!!!!
Dreadful. So so much darker than ‘light golden brown’ and now 8 weeks later it’s still as dark as ever. Hasn’t faded at all. I even tried a colour remover product (which I have used in the past) and it didn’t make any difference!!! Avoid!!!!
1 reply from Clairol team - 2 months ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 08000833338, and we would be glad to assist further.
Another Disappointed
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1 out of 5 stars
6 July, 2026
originally posted on Clairol
Terrible, misleading color
Terrible, avoid!! The 6R Light Auburn shade is not auburn at all. The mixture turned bright purple immediately after mixing, and after application it left my hair with at least four different shades. The sections I dyed first turned bright red, while the areas I applied the dye to last barely took any color at all. I followed the instructions exactly, and this definitely wasn’t my first time dyeing my hair, so it wasn’t an application issue. The advertised color is very misleading. I do not recommend this product.
1 reply from Clairol team - 2 months ago
We first want to thank you for using our Clairol Natural Instincts, yet we are truly saddened to learn of the unexpected, spotty results. This is certainly not the experience we want you to have, nor what we would expect. Based on this, there are quite a few variables to consider based on the results that you received. So, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 for a full-color consultation. Our hours of operation are Monday-Friday, 9:00 AM to 5:30 PM EST. We look forward to speaking with you.
asya
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1 out of 5 stars
4 July, 2026
(no review title)
The girl turned reddish instead of golden brown
Lena
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1 out of 5 stars
1 July, 2026
originally posted on Clairol
Blonde hair dye turned my hair black
I used the Natural Instincts colour number 7 and it turned my hair black. Looking through the reviews, ALOT of people seem to have this experience. DO NOT USE this product. It is unpredictable and definitely did not do what it was meant to do
1 reply from Clairol team - 2 months ago
Hello! Thank you for trying our Clairol Natural Instincts line; however, we are very sorry to hear that the color result turned out unexpectedly dark! Using a clarifying shampoo, followed by a deep conditioning treatment, can sometimes help lighten a color that is too dark. We also recommend avoiding heat styling (such as using a hair dryer or curling iron), as this can further set the color. If the clarifying shampoo does not remove enough of the color, please call us to speak with one of our hair color experts! You can reach us at 61-800943079—we would be happy to assist you.
Sass
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3 out of 5 stars
29 June, 2026
originally posted on Clairol
Added reddish tint, no lightening at all
Disappointed. My hair normally takes color easily. Hardly notices a difference except the “light blonde” shade 9 added to my hair hair a no flattering reddish/orange tint from what it was. Did not lighten at all
Added Reddish Tint
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1 out of 5 stars
26 June, 2026
originally posted on Clairol
Misleading colouring
I purchased this and it is very misleading. I bought the "Dark Warm Brown" colour and it came out as jet black. Misleading packaging entirely.
1 reply from Clairol team - 2 months ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
Jw29
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4 out of 5 stars
18 June, 2026
originally posted on Clairol
Covers white hair well
This is easy to apply, it doesn't drip or itch. The colour covers white hair well - something that a lot of dyes don't do: the colour can look harsh and over strong on hair with zero pigment ... This comes up as a pale blonde, pretty neutral, not brassy but just lightly golden as per the box photo and I think it's a keeper. Mind you, as yet I can't say if it will survive washings in between dyeing yet. But here's hoping!
Prima
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5 out of 5 stars
17 June, 2026
originally posted on Clairol
Gorgeous colour
This is agorgeeous warm colour. I sometimes mix this with a blonde or put on in kind of stripes for some extra dimension. The colour gets complimented often. I'd love to see a strawberry blonde addition to this colour range x
