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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown
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Target Online store #3991
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Vegan, Contains Coconut Oil
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Moisturizing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
Features: Demi-Permanent
TCIN: 13810937
UPC: 3614226794444
Item Number (DPCI): 063-01-1202
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua/water/eau, propylene glycol, ethanolamine, 2-methoxymethyl-p-phenylenediamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, resorcinol, citric acid, sodium sulfite, parfum/fragrance, dicetyl phosphate, 2-methylresorcinol, ascorbic acid, ceteth-10 phosphate, m-aminophenol, steareth-200, xathan gum, sodium hydroxide, disodium edta, titanium dioxide, hydroxyethyl-3, 4-methylenedioxyaniline hcl, tocopheryl acetate, 4-amino-2-hydroxytoluene. activator: aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid. conditioner: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate.
Shipping details
Estimated ship dimensions: 6.41 inches length x 3.57 inches width x 2.72 inches height
Estimated ship weight: 0.51 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.9 out of 5 stars with 1599 reviews
value: 3.91 out of 5
quality: 3.8 out of 5
effectiveness: 3.71 out of 5
70% would recommend
86 recommendations
Not the Color on the Box
1 out of 5 stars
Thumbs down graphic, would not recommend
kittykotty2 - 5 days ago, Verified purchaser
Like the plenty of other reviews that I wish I saw before buying this, this is NOT the color I paid for. It’s so dark and it’s not even close to what I expected and I did everything right. Super frustrated.
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
LizAGB - 10 days ago, Verified purchaser
Got this in a lunch to cover greys as I did not have time for a salon appointment. Came out at least a shade darker than expected and got maybe 70% grey coverage. Looking forward to it washing out. Would not use again.
Isn't irritating to skin but bleeds for days!
1 out of 5 stars
Thumbs down graphic, would not recommend
CCR2 - 23 days ago, Verified purchaser
I liked that this didn’t burn or irritate my scalp like other at-home dyes. The color was VERY dark (basically black - not brown at all). WARNING: THIS BLEEDS! I thoroughly washed it out and it bled all over my pillow cases and continued to bleed out in the shower for 4 days! It ruined the sheets and I had to deep clean my tub and shower to remove all the color stain. Would NOT recommend because of the constant bleeding and too dark of coloring.
Wring color
1 out of 5 stars
Thumbs down graphic, would not recommend
Sheila - 29 days ago
Not the same color.. a lot darker . Disappointed. Won’t buy this brand again.
Black! Not brown!
1 out of 5 stars
84Disappointedcustomer - 1 month ago
originally posted on Clairol
Dyed my hair black and not the nice chocholate brown like on the package (I got the shade dark brown.)
1 reply from Clairol team - 29 days ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
Beware! Way too tdark and wrong tone
1 out of 5 stars
Thumbs down graphic, would not recommend
- 1 month ago
I got the brown with warm tones and me hair is literally black blue. Worst temp I’ve ever gotten :(
Brillant color & shine
5 out of 5 stars
Thumbs up graphic, would recommend
SRoth - 2 months ago
I'm sensitive to chemicals and usually dread coloring my hair but this color was gentle, easy to use and no harsh smell. The color is rich and beautiful. It covers grays and my hair feels shiny and like silk! Please never change this!!! I used color 6 suede.
Hair turned out darker than box
3 out of 5 stars
Thumbs down graphic, would not recommend
misspe - 2 months ago, Verified purchaser
This is my first time using this product. It did covers my grays but the overall color is darker than on the box. I chose a level 5 but it turned my hair almost black.
Don't use, way too dark
3 out of 5 stars
Thumbs down graphic, would not recommend
Noscreenname - 2 months ago, Verified purchaser
Had medium brown hair with highlights and bought medium brown demi permanent dye. This turned my hair the darkest shade of brown that won't wash off quick enough. I don't recommend it to any brunettes. Not that washable, 20 minutes is way too long.
New product in green box is not the same, boo!
2 out of 5 stars
RJPM - 3 months ago
originally posted on Clairol
The new package isn't the same at all. I've been using this product for years, thru a previous package change, and always been satisfied. Now it looks and feels different, formula is thinner and cheaper. The conditioner is thinner and cheaper too, this I know for sure as I had a tube from the last (old style) box and the consistency is NOT the same comparing tubes. My hair normally looks amazing, shiny, is soft and manageable. Not the same results at all from new packaging. Drier, tangled, not as shiny. What ever you did to the formula is terrible, change it back!
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed with our new packaging update. So, this is not the experience we want you to have, nor what we would expect. Since the results can be factors on a few different variables, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
Tried & True!
5 out of 5 stars
Dawnschilde - 3 months ago
originally posted on Clairol
I mix this with 5c to cover my 85-90% gray hair. (I'm assuming by root line.) I have near zero porosity which absolutely affects how much dye gets deposited and I have to leave it in for longer than average. The homebrew dual-tone pairs perfectly wirh my cool-undertone fair skin. I've used Natural Instincts for over 10 years now, slowly letting go of the auburn tones that stopped working once a certain amount of hair started graying out. My hair grows fast and I have to touch up once a month but I love the condition my hair is in after using the dye and conditioner.
Hot roots!
1 out of 5 stars
KSLA - 3 months ago
originally posted on Clairol
I used Natural Instincts for many years and loved it, but I only recently tried the new ammonia free formula in 6.5 G, the color I've been using for gray root touchup, and something was terribly wrong. It had small beads of purple color throughout that simply wouldn't mix up properly. Having not used it before, I continued to follow instructions and wound up with hot roots that were distinctly pink!! I had to use a permanent hair color over the roots the next morning to try to mask that horrible pink. Now I have extra boxes of the Natural Instincts 6.5G left and am going to have to throw them away. I can't take the chance of pink roots again. This was a total waste of my money and time. Needless to say, I'm truly disappointed and now looking for another product to use at home.
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for your loyalty to our Clairol products over the years. However, we are truly saddened to learn of your disappointment with our Natural Instincts. This is not the experience we want you to have, nor what we would expect to see with the color of the product or the results. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
Cool color
5 out of 5 stars
Thumbs up graphic, would recommend
Thibby - 3 months ago, Verified purchaser
Liked the grey coverage & unique brown color
Meh..
2 out of 5 stars
Thumbs down graphic, would not recommend
Boy mom - 3 months ago, Verified purchaser
I have dark brown with a few grays. I used dark warm brown color. It turned my brown hair more of a strong reddish tone (which I don’t hate but wasn’t expecting). It didn’t change any of the gray. The conditioner is nice. But I definitely don’t recommend if you want to hide a few grays.
Awful End Color
1 out of 5 stars
Thumbs down graphic, would not recommend
Knay - 3 months ago, Verified purchaser
I used light cool brown 6A on my grey roots. It looked like my hair color on the box, but the finished color was a weird green-yellow-brown. It was awful.
Mrs f
1 out of 5 stars
Bardha - 3 months ago
originally posted on Clairol
I am not happy at all I am not use anymore because it's not working on my hair
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts. However, we are truly saddened to learn of your disappointment with the product and that the color is not working on your hair. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 08000833338, and we would be glad to further assist!
Not happy at all
1 out of 5 stars
Irishcolleene - 3 months ago
originally posted on Clairol
I haven’t colored my hair in 10 years because I love my natural color but I was noticing a few more gray hairs and thought I would try this. Ugh ugh ugh my hair looks totally red and seems way more permanent than Demi. This is not going to was out when it lightened my hair!
1 reply from Clairol team - 3 months ago
Hi there! We do want to thank you for trying our Natural Instincts; yet, we are truly saddened to learn you got more red in the hair color result than what you expected. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
Rediscovered
4 out of 5 stars
Ms B 2024 - 3 months ago
originally posted on Clairol
Love this product. I used it many years ago, and I feel this formula is much improved. My hair is softer, shinier and has more body. It is more gentle on my hair. My only complaint is the viscosity. It's too thin and runny in my opinion. Otherwise, I would have given it 5 stars.
Change and coverage
1 out of 5 stars
Bal24 - 3 months ago
originally posted on Clairol
I have been a regular user of this product which I loved but feel something has changed in this formula. It doesn't cover greys as well as it use to and gives more of a red tint. It also causes my scalp to itch and finding my hair is falling out more. Does this now contain ppd as other sites claim it doesn't
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. However, the Natural Instincts is a demi-permanent hair color that is designed to only blend grey up to about 35%. Nonetheless, we want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 0800083338 so we can better help!
DID NOT COVER GRAY
1 out of 5 stars
- 3 months ago
originally posted on Clairol
Used this and it DID NOT cover the gray. I follwed directions and left in 5 extra minutes. Now I have to attend a Family Event with gray roots. So UNHAPPY
1 reply from Clairol team - 3 months ago
Hi there! Thank you for using our Natural Instincts, but we regret that the color did not give you the grey coverage you were expecting. Since the Natural Instincts is a demi-permanent hair color, it is only designed to help to blend grey up to about 35%, but does not allow for full grey coverage. If you would like 100%, full grey coverage, we would recommend using our permanent product which is the Nice 'N Easy. We would be glad to help you out further with this experience, and we would always be glad to help find the right product and shade for you. If you wish to call us, you may do so at 1-800-252-4765. We are always more than happy to help!