Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 4W Dark Warm Brown, Roasted Chestnut: Ammonia-Free, Contains Vitamin E, Vegan
$8.49
Color4W Dark Warm Brown, Roasted Chestnut
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
- $3.19($0.40/ounce)reg $3.99 Sale4.7 out of 5 stars with 601 ratings
Guests also viewed
Related Categories
Guests are saying
This hair dye product has garnered mixed feedback from guests, with many praising its ease of use and the soft, shiny finish it provides. However, several guests expressed disappointment regarding color accuracy, particularly with grey coverage and unexpected dark results. While some found their hair color vibrant and natural-looking, others faced challenges with color fading and unwanted tones. Overall, it offers a range of shades that can suit various preferences, but guests should be cautious about selecting the right shade for their hair type.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 2010 reviews
effectiveness: 3.31 out of 5
quality: 3.51 out of 5
value: 3.51 out of 5
57% would recommend
170 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2026Verified purchase
Clairol Natural Instincts
Excellent coverage, doesn't drip and shiny hair when done.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 April, 2026Verified purchase
Disappointing
After Clairol killed their men's line they recommended this as a substitute. Sadly, this does a terrible job on grey coverage and it's runny to the point of being nearly unusable for shorter hair
4 out of 5 stars
Thumbs up graphic, would recommend
28 April, 2026Verified purchase
(no review title)
It’s similar to my natural color
1 out of 5 stars
23 April, 2026
originally posted on Clairol
Horrendous
I am very upset. This is way too dark and ruined my hair. I look like Morticia from the Munsters.
1 reply from Clairol team - 18 days ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
1 out of 5 stars
15 April, 2026
originally posted on Clairol
Stuck with Pitch Black Hair
Never been so upset by a hair dye product. I was trying to cover light pink hair and this product turned my hair jet black. Washed it out for 30 minutes and no lifting. I was trying to somewhat match my natural hair, now my hair is stuck black just 3 weeks before prom. Super disappointed!
1 reply from Clairol team - 21 days ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist
2 out of 5 stars
13 April, 2026
originally posted on Clairol
Issue with color. Will not wash out after 35 washs
Not happy with this product at all. I bought the golden dark brown. Box showed it with brown hair.I should get a dark brown. Even though I followed the instructions to letter, I ended up with an auburn. It's been almost 5 months now. The no commitment to color does not work. I washed my hair between thirty five and forty times and I now have orange light auburn color now, a white gray skunkline. It does not rinse away with wash.And now I find myself in a situation where I have to get my hair dye back to it's normal gray color. I only bought it after several years of gray for a special event. And felt that it did not stand up to its promise.
1 reply from Clairol team - 26 days ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment with our product; This is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
5 out of 5 stars
9 April, 2026
originally posted on Clairol
Best product I've tried- loyal buyer!
I use 6c, Brass-free Light Brown, and I love it- my hair has a few stubborn greys that tint as 'hilights' but the coverage is excellent, shiny not dull, lasts well overall and IS BRASS-FREE!!! Super grateful they make this shade!
4 out of 5 stars
Thumbs up graphic, would recommend
7 April, 2026
(no review title)
Purchased light brown(6) and it completely covered my grays & helped blend old hi lights. It’s a lot darker than expected though. Next time I may try dark blonde.
5 out of 5 stars
2 April, 2026
originally posted on Clairol
My favorite Natural Instincts color!
I’m a natural blonde, but now that I’m older my hair has lost a lot of shine and vibrancy. This makes me feel young again! All the Natural Instincts products tend to go warm on me, so the brass-free or cool tones are best. Wish they made a cool, light blonde. I like the way it gently washes out over time so there’s less of a demarcation. Been using for years
1 out of 5 stars
31 March, 2026
originally posted on Clairol
Horrible color turned black
I have ruined my brown hair. This is not brown dye, it turned my auburn brown hair jet black. I only left it on 15 minutes. I am so sad ! It’s not fading at all. I will have to go to a professional to remove this color, my hair is so ugly !
1 reply from Clairol team - 1 month ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2026Verified purchase
Way too dark
bought 6 suede, turned my gold hair black.
2 out of 5 stars
29 March, 2026
originally posted on Clairol
Not the same anymore
Have been using this color for years. Not happy with it anymore. Color fades way too fast. Mostly gone after a dozen shampoos. Last time I used the included conditioner it weighed my hair down & my hair looked greasy. Have never used it again. Just throw it straight into the garbage. Bring back the old long lasting formula of the dye & bring back the old conditioner.
1 reply from Clairol team - 1 month ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. So, these added conditionings have been in the product, but with our new packaging design they are more called out. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
5 out of 5 stars
29 March, 2026
(no review title)
Love this dye. Leaves my hair feeling nice and soft. The best.
1 out of 5 stars
24 March, 2026
originally posted on Clairol
Color not as advertised
One star because it did its job - it definitely dyed my hair. Black. My hair is now black. There is no dark brown about it. Very disappointed.
1 reply from Clairol team - 1 month ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
2 out of 5 stars
23 March, 2026
originally posted on Clairol
No longer semi permanent but Demi permanent
I used the 28 day semi permanent color for years with good success. Liked the fact that I didn’t get significant roots with the product. I actually don’t care about the grays coming in, but liked it for changing my hair color from ash blonde to more of a golden dark blonde. However, the formula changed to demi permanent which I didn’t realize and I could see definite roots as it started to grow out. Swore I wouldn’t use it agin, but after almost a year half my head is ash blonde at the roots and half is golden light brown. More permanent I’d say! I was forced to use it again because I couldn’t stand the roots. Really disappointed that this isn’t semi permanent anymore. Very hard to find semi permanent anymore. I read another review that said the same thing! Demi is harder on your hair for sure. Please go back to offering semi 28 day formula!
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2026Verified purchase
(no review title)
My go to color. Have used this for years.
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2026Verified purchase
(no review title)
I like this brand of hair color& you can choose many different shades
3 out of 5 stars
8 March, 2026
originally posted on Clairol
Natural Instincts 6G Changed Formula Not as Good
I have used this product for over 15 years and have had consistant good luck with the color outcome. Originally, was able go about two months before reapplying, it left my hair with great body and texture, felt thicker and fuller (this was when box said 'up to 28 shampoos'). However, over the past year, description on box now says"gradually washes out" and noticed the change almost immediately. Hair is now lacking the body and texture, as well as thickness and fullness as before. The color looks good through the first two shampoos, however fades and the greys show through faster as well. This reminds me of way back in the day of Loving Care, which was in fact a rinse and would totally fade out after about six shampoos. Please, whatever change you made over the past year, please change the formula back to what it was: great color, great texture, longer lasting results. Thanks for asking.
1 out of 5 stars
5 March, 2026
originally posted on Clairol
Stained my hair.
4RV dark burgundy...Left my hair almost BLACK :( I used it before Christmas and it hasn't completely washed out. Its growing out Im a natural redhead wanted to try a WASH out dye...This has ruined my waiste length hair.. 3 photos. Natural ..The Dye ..after almost 4 months of regular washing. The roots ughhh this is why I wanted something that washed out !! I do not recommend this product.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
5 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2026Verified purchase
Good hair dye
Good hair dye for gray management.