Cup-boosting, sexy shaping bra adds up to one cup size.
Natural boost for a perfect profile.
Stay There Power® Band helps keep bra in place without slipping.
Plush padding for sexy lift and cleavage.
Soft, satiny fabrication.
Smooth under clothes.
Adjustable straps.
Underwire.
About this item
Fit & style
Cup-boosting, sexy shaping bra adds up to one cup size.
Natural boost for a perfect profile.
Stay There Power® Band helps keep bra in place without slipping.
Plush padding for sexy lift and cleavage.
Soft, satiny fabrication.
Smooth under clothes.
Adjustable straps.
Underwire.
Make a statement in your open-back and strapless outfits with the comfort of the Love the Lift® Demi Strapless Multiway Bra from Maidenform®. Designed for coverage underneath the lowest necklines or backless and strapless pieces, this demi bra will be a favorite in your intimate wardrobe. The soft and smooth material is seamless underneath your clothing while offering you support and the perfect fit from the underwire construction.
Maidenform Self Expressions
Alpha Size
Size
Cup & Band
S
34A, 34B, 36A
M
34C, 34D, 36B, 36C
L
36D, 38B, 38C, 38D
XL
40B, 40C, 40D, 42B, 42C
All sizes in inches unless otherwise noted.
Sizing: Womens
Material: 81% Nylon, 19% Spandex
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Garment Details: Seamless
Garment back type: Plain
Bra cup construction details: Padded Cup, Underwire
Coverage: Medium
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 52186528
UPC: 014671143362
Item Number (DPCI): 023-06-0591
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This strapless bra is praised for its comfort, fit, and versatility, making it a great choice for various outfits. Many guests appreciate its ability to stay in place without slipping, even during active use. The soft fabric and adjustable straps enhance its appeal, while the design accommodates different body types. However, some guests noted sizing issues, particularly with cup sizes, suggesting that potential buyers may want to consider sizing up for the best fit.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8
3.8 out of 5 stars
164 star ratings
3.8 out of 5 stars with 164 reviews
comfort
3.9 out of 5
comfort: 3.89 out of 5
sizing
true to size
sizing: true to size
value
4.1 out of 5
value: 4.11 out of 5
72% would recommend
11 recommendations
1 out of 5 stars
5 April, 2026
originally posted on Maidenform
Painful
Had to wear nipple covers and bandaid to prevent bleeding. Most painful material and where the straps attach digs in to my skin so much. I have experienced this at each size.
Car9
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1 out of 5 stars
7 February, 2026
originally posted on Maidenform
POOR ALL AROUND FIT
THIS BRA IS ONLY FOR V NECK CLOTHING, BUT NOT FOR TURTLE NECK SWEATER
sIZZLE
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 August, 2024Verified purchase
Perfect for smaller chest
This bra is very comfortable and it looks very good. I think is perfect for smaller chest.
Kasia
2 guests found this review helpful. Did you?
1 out of 5 stars
20 May, 2024
originally posted on Maidenform
Creates awful shape!
These are a terrible fit. Cut in at the top edge and make me look like I have weird shaped, low, pointy boobs.
Aliciaxx
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3 out of 5 stars
24 April, 2024
originally posted on One Hanes Place
Not for large breast
I purchased a 36C and in my opinion the cups could have covered more ov my breast. I only tried it on but I'm not sure if my breast are not going to move due to the lack of coverage. I think you ladies understand what I am saying.
Abrams
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5 out of 5 stars
10 April, 2024
originally posted on Maidenform
Perfect fit for women with small cup size
I have been searching forever for a bra that fits my broad back and small cup size!!! Any bra size 38 plus has cups larger than a B with tons of extra padding. It is the answer to my prayers!
Joan P
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2 out of 5 stars
1 September, 2023
originally posted on Maidenform
Size up
I ordered 3 strapless bras to try on and this was one that was sent back. The push up padding overtook the cupsize, and the band was very tight. The pushup was also pretty extreme, more for an event or specific outfit/appearance than daily use.
JayGo
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2023Verified purchase
So comfy
Wore for a night out, it stayed up the whole night and was super comfy. Great value!
nav
comfort
5.0 out of 5
comfort: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
sizing
true to size
sizing: true to size
Did you find this review helpful?
5 out of 5 stars
5 August, 2023
originally posted on One Hanes Place
I wear this even when a strapless isn’t needed!
This is the second one I’ve ordered. It’s got awesome grip so it doesn’t slide down. Looks good even under a T-shirt. Being strapless, it fits a bit snug (which I like), but just something to keep in mind.
May1
1 guest found this review helpful. Did you?
5 out of 5 stars
22 June, 2023
originally posted on Maidenform
Great bra
Great bra to wear strapless. Stays in place and comfortable
Paula C
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 May, 2023Verified purchase
Perfect grip for a sundress
Works excellently as a strapless bra, no slipping even with a loose dress
Chloe W
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 May, 2023Verified purchase
Mis-labeled
I'm not sure I was sent the right bra. The SKU number on the hang tag was correct, but the bra was definitely NOT demi style, and did not at all fit correctly. Very disappointed.
AMil
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 April, 2023Verified purchase
Smaller bra sizes please.
Soft and comfortable bra. I bought 38B. I wish they have my size 38a.
dejay
sizing
true to size
sizing: true to size
comfort
4.0 out of 5
comfort: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
5 guests found this review helpful. Did you?
4 out of 5 stars
1 March, 2023
originally posted on One Hanes Place
Too much structure for me
Fits snugly, but I didn't like the "push up" structure of the bra.
Ariel13
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5 out of 5 stars
10 February, 2023
originally posted on Maidenform
Perfect fit and most comfortable ever !
I found a Maidenform bra in a store about a year ago and loved it . I have been looking for another one ever since and finally realized I could go online and order ! My order didn’t disappoint! Will definitely be ordering more !
Snowbear
3 guests found this review helpful. Did you?
2 out of 5 stars
3 January, 2023
Buy bra extenders anyway if you're not sure.
The cups fit fine but the band is actually one size too small (I normally wear a 34D). I need to get a bra extender in order to wear it. I don’t know if sizing up one band size or getting the sister size in the next band size up would be the solution for the purchaser. Shopping for strapless bras are like the Wild West of bra fitting I guess.
Musicanna
sizing
too small
sizing: too small
8 guests found this review helpful. Did you?
3 out of 5 stars
10 December, 2022
originally posted on Maidenform
Cup fit weird
I love maidenform bras in general and I know my size is 32B. This bra fit really tight in the cup, to the point where it looked like I had 4 boobs, 2 on top outside of the bra and 2 in the bra. This might be because I have wider-set boobs, so be aware that this bra doesn't have much space between the cups, and might fit weird as a result. Otherwise, fabric felt nice and seemed like it would stay on comfortably yet tight enough to stay up.
OOOOooo99
5 guests found this review helpful. Did you?
5 out of 5 stars
19 October, 2022
originally posted on Maidenform
Best strapless
Love this bra and it seemed difficult to find for a while. I have one in beige and black. Just about perfect for me :)
margie d
2 guests found this review helpful. Did you?
5 out of 5 stars
17 September, 2022
originally posted on Maidenform
Great support
Holds the girls up
Mitty
3 guests found this review helpful. Did you?
5 out of 5 stars
19 August, 2022
originally posted on Maidenform
Love this strapless bra!
Love it! Have worn this for years by Maidenform that was my go to for summer. This update is comfortable and stays put.