$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Greet the sunrise with the delicious taste of toasted multi-grain flakes and crunchy oat clusters; A Smart Start to your day
- A family-favorite cereal that's perfect for both kids and adults; Makes a delicious part of a breakfast at home or school, midday bite at work, and after-dinner treat
- Low fat; Good source of 7 vitamins and minerals; Contains antioxidant vitamins C, E, and beta-carotene; No artificial colors or flavors; Made with whole grain; Kosher Pareve; Contains wheat ingredients
- Pack a small bag for snacks on-the-go in backpacks, lunchboxes, and tote bags; Stow some in your car and desk for anytime snacking
- Includes an 18.2-ounce box of ready-to-eat cereal; Packaged for freshness and great taste
Description
Get a jump on your morning with Kellogg's Smart Start Original Antioxidants, a delicious, low-fat breakfast cereal made with toasted multi-grain flakes and crunchy oat clusters. A family-favorite cereal that's perfect for both kids and adults, Kellogg's Smart Start is made to be enjoyed. Each serving provides a good source of 7 vitamins and minerals, is a good source of fiber, and contains the antioxidant vitamins C, E, and beta-carotene. Not just for breakfast, you can pack a small bag of Kellogg's Smart Start breakfast cereal in lunchboxes, backpacks, and tote bags to enjoy during busy, on-the-go moments. Kellogg's Smart Start Original Antioxidants also makes a great base for trail mixes or topped on yogurt or ice cream. The delicious options are endless. Add your favorite dairy or nut milk or indulge by the handful as a crispy treat straight from the box. Kellogg's Smart Start is a great way to seize the day.
Serving Size: 1 1/4 cup
Serving Per Container: About 8
Amount Cereal:
Calories: 240
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 260mg11%
Total Carbohydrate 56g20%
Dietary Fiber 3g12%
Sugars 18g
Added Sugars 18g36%
Protein 5g4%
Vitamin D 2mcg10%
Calcium 10mg0%
Iron 8.1mg45%
Potassium 130mg2%
Vitamin A 10%
Vitamin C 10%
Vitamin E 10%
Thiamin 20%
Riboflavin 20%
Niacin 20%
Vitamin B6 20%
Folate 80%
Folic Acid 200mcg
Vitamin B12 20%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount with 3/4 cup skim milk:
Calories: 300
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 340mg15%
Total Carbohydrate 65g24%
Dietary Fiber 3g12%
Sugars 27g
Added Sugars 18g36%
Protein 11g16%
Vitamin D 4.2mcg20%
Calcium 240mg15%
Iron 8.1mg45%
Potassium 420mg8%
Vitamin A 20%
Vitamin C 10%
Vitamin E 10%
Thiamin 25%
Riboflavin 45%
Niacin 25%
Vitamin B6 20%
Folate 80%
Folic Acid 200mcg
Vitamin B12 50%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice, whole grain wheat, sugar, whole grain oats, brown sugar syrup, contains 2% or less of rice flour, corn syrup, salt, malt flavor, honey, barley malt extract, cinnamon, natural flavor, mixed tocopherols (vitamin e) for freshness. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, vitamin e acetate, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), folic acid, vitamin b2 (riboflavin), beta-carotene, vitamin d3, vitamin b12.' '
Allergens & Warnings:
Contains a bioengineered food ingredient, CONTAINS WHEAT INGREDIENTS.Dietary Needs: Low Fat, Kosher
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.2 Ounces
TCIN: 54446599
UPC: 038000200229
Item Number (DPCI): 231-00-0337
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 11.4 inches length x 7.6 inches width x 2.4 inches height
Estimated ship weight: 1.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.7 out of 5 stars with 292 reviews
quality: 4.7 out of 5
taste: 5 out of 5
value: 4.4 out of 5
90% would recommend
11 recommendations
Oh No You Didn't
5 out of 5 stars
GarciaM - 3 days ago
originally posted on wkkellogg.com
By far the best cereal on the market and you decide to discontinue the brand?
SmartStart
5 out of 5 stars
TommyG - 5 days ago
originally posted on wkkellogg.com
I love this cereal, except, it is hard to find in our area ie Upstate NY.
Very hard to find now. Not as good as it was.
2 out of 5 stars
Tshirt - 7 days ago
originally posted on wkkellogg.com
It used to be great. Now, if you can find it, it’s just a crumbled bag of tiny pieces. It’s only available in second class grocery stores now.
1 reply from Consumer Care team - 6 days ago
We’re sad to say those have been discontinued. But we think you might love Kellogg's® Special K® Original Cereal.
Kelloggs?!!! Where are you???
5 out of 5 stars
Where’s smart start? - 11 days ago
originally posted on wkkellogg.com
Smart start truly is the best cereal out there. Kelloggs !!! Why are you not responding to any of these reviews about making smart start more available? It is bizarre that you respond to reviews for other cereals, but not This one? At least tell people what is going on instead of just being silent about it!’
Best cereal
5 out of 5 stars
Matthew97304 - 13 days ago
originally posted on wkkellogg.com
Please bring this back. I quit cereal after Kellogg's dropped this from the line-up. I need it back!
(no review title)
5 out of 5 stars
Theresa - 14 days ago
originally posted on wkkellogg.com
why did you discontinue? It is the only cereal I eat!
Please keep the cereal going
5 out of 5 stars
sam - 22 days ago
originally posted on wkkellogg.com
It is near perfect! One of the best cereals out there. Please keep it going. Don't discontinue it.
My go to Cereal! Bring it back!
5 out of 5 stars
Rps - 1 month ago
originally posted on wkkellogg.com
I only want to eat Smart Start. It’s the best all around. I specifically have my wife get it. I just heard the Kellogg has discontinued making it! WHY? It’s actually great for its antioxidant vitamins C, E and beta carotene!
No Respect but Great !
5 out of 5 stars
KC - 1 month ago
originally posted on wkkellogg.com
Love it Been eating it for years and so did my Mother It gets no respect with all the crazy kids “color” cereals, hard to find on the shelves But worth it.
please make Smart Start available again
5 out of 5 stars
Susan - 1 month ago
originally posted on wkkellogg.com
Smart Start is the only cereal I like, and it is now impossible to find anywhere.
Please restock
5 out of 5 stars
J - 1 month ago
originally posted on wkkellogg.com
It’s the only cereal I love. I ate it ever since it was introduced. Nothing stays crunchy as long as this one. Please restock.
OH NO! NO MORE SMART START??
5 out of 5 stars
PAT326 - 1 month ago
originally posted on wkkellogg.com
My local food store had Smart Start Cereal on sale back in January 2025 but they were out of stock so I've been carrying around a raincheck now for months hoping they would get it back in stock. It's not looking very promising. What is wrong with you Kelloggs that you would discontinue a product that was apparently very popular and what am I supposed to do with this craving I've been having now since January?? Smart Start was by far the best breakfast cereal I've ever had. There's nothing I even want to waste my money on to see if it will compare. You've lost a good customer.
Bring back Smart Start!
5 out of 5 stars
SmartStartLover! - 2 months ago
originally posted on wkkellogg.com
This was the best cereal I have ever eaten in my 50 +years of living
Missing smart start cereal
5 out of 5 stars
Brenda - 2 months ago
originally posted on wkkellogg.com
Please bring back Smart start cereal!! thank you!!
(no review title)
5 out of 5 stars
Kellogg's for ever - 2 months ago
originally posted on wkkellogg.com
I was a Frosted Flakes kid. Now that I am over 60, I would never eat it again. But SMART START is Frosted Flakes for adults. If you can't figure out a way for an adult Tony Tiger to say there SMARRRT, then you need a new product brand marketing. I am happy to be that person.
Best cereal ever
5 out of 5 stars
Billy - 2 months ago
originally posted on wkkellogg.com
Love this cereal as it holds up its crunch much better than other cereals. A bit hard to find at times though, we seem to be in a shortage at the moment as nobody has this in stock again.
LOVE SMART START
5 out of 5 stars
Nancy - 2 months ago
originally posted on wkkellogg.com
I love Smart Start cereal but I cannot find it lately. Where can I get some. It’s the only cereal I like!! Please continue to make this cereal. Please email me back and let me know what’s going on. Is there any hope???? Is it around somewhere I haven’t looked? Thank you ahead of time. Just an email, phone call, letter-brought by the post office
Simply the best
5 out of 5 stars
Breezin - 3 months ago
originally posted on wkkellogg.com
Wouldn't eat any other cereal. There is no substitute. Especially good with fresh blueberries.
(no review title)
5 out of 5 stars
Blue Eyes - 3 months ago
originally posted on wkkellogg.com
I’m disappointed that I haven’t seen Smart Start cereal for years. I’m severely anemic and with all the nutrients in the cereal I felt completely energized even with just a cup of cereal. It kept me energized enough that I was able to skip a meal and still feel good.
AMAZING!!
5 out of 5 stars
Iamchuckbass - 7 months ago
originally posted on wkkellogg.com
I used to get this whenever I went shopping and it’s gone now and I look every day to see if it’s back and it’s not but it was so good please bring it back it was acatlly my favorite food