One 3.2 OZ tube of Colgate Optic White Advanced Icy Fresh Toothpaste
Advanced Icy Fresh Toothpaste removes 5 years of deep-set stains* *When brushing twice daily for 2 weeks
Our proprietary whitening formula with HP Complex includes hydrogen peroxide for deep whitening beyond surface stains
Enamel safe for daily use
Clinically proven formula with 2% hydrogen peroxide starts whitening after the first brush
Invigorating mint toothpaste combines clean peppermint and cool wintergreen flavors
Advanced Icy Fresh is an anticavity toothpaste
For whitening that works, choose the Colgate Optic White Advanced Icy Fresh Hydrogen Peroxide Toothpaste
Description
Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Advanced Icy Fresh Toothpaste removes 5 years of deep-set stains for visibly whiter teeth*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Designed for no tooth sensitivity, our mint toothpaste provides enamel-safe stain removal for noticeable results*. *when brushing twice daily for 2 weeks
Directions
Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician
Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing)
Children under 2 years: ask a dentist or physician
Other information
Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube
Estimated ship dimensions: 6.26 inches length x 1.93 inches width x 1.73 inches height
Estimated ship weight: 0.254 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Colgate Optic White Advanced Toothpaste is highly praised for its effectiveness in whitening teeth and providing a fresh, clean feeling. Guests appreciate its pleasant mint flavor, which is not overpowering, and its ability to maintain oral hygiene without causing sensitivity. The easy-to-use packaging and good value for money further enhance its appeal. Many guests report noticeable improvements in their teeth's brightness and overall health after consistent use, making it a favorite choice for families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
987 star ratings
4.6 out of 5 stars with 987 reviews
effectiveness
3.7 out of 5
effectiveness: 3.67 out of 5
quality
4.3 out of 5
quality: 4.33 out of 5
value
3.0 out of 5
value: 3 out of 5
50% would recommend
2 recommendations
4 out of 5 stars
23 August, 2026
originally posted on influenster.com
Tastes great!
This toothpaste tastes great. I’m not sure I saw a lot of whitening from it, but my felt very fresh after using it. The foam is good but not overwhelming like some hydrogen peroxide toothpaste.
AmyC
Did you find this review helpful?
5 out of 5 stars
19 July, 2026
originally posted on influenster.com
love colgate
i love colgate! i see a difference in my teeth health when using this toothpaste and it tastes better than some competitors. price is always good and the tube is easy to use
makenzyF
Did you find this review helpful?
5 out of 5 stars
14 May, 2026
originally posted on influenster.com
Toothpaste the best 100% recommended
Colgate toothpaste. It’s my favorite, it leaves a fresh breath with the smell of super mint Rich. The teeth are clean. Removes caries, dirt. Helps with bad breath. It’s the cream I use and my family recommends it 100% ideal for children Even adults. Fresh mint flavor
YurleyO
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 April, 2026Verified purchase
(no review title)
use all the time
Sharm
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
21 April, 2026
originally posted on influenster.com
Feel clean and fresh
Love the flavor honestly make my mouth feel super clean and fresh, help with bad breath but honestly my mouth feel clean for longer time. Help with build up as well
MariaW
Did you find this review helpful?
5 out of 5 stars
15 April, 2026
originally posted on influenster.com
Great choice for sensitive teeth
The taste is awesome. My teeth very sensitive so it’s very the right choice for me. I feel fresh this after brushing and the mouth feel good for all day long.
MilaM
Did you find this review helpful?
5 out of 5 stars
21 February, 2026
originally posted on influenster.com
Husband and wife approved!
My husband and I LOVE this toothpaste! He doesn't like using anything else. The strength of the minty flavor is very refreshing and gives us breath confidence, but if you don't like a strong minty taste, that may bother you. There’s no weird after taste or residue and it consistently leave our mouths feeling fresh throughout the day!
KimberlyR
1 guest found this review helpful. Did you?
4 out of 5 stars
2 January, 2026
originally posted on influenster.com
Good toothpaste
Leaves my teeth feeling fresh and clean, but I don't think it actually did much for whitening really since I continued to drink copious amounts of coffee
ssabs
2 guests found this review helpful. Did you?
4 out of 5 stars
2 January, 2026
originally posted on influenster.com
Good toothpaste
Leaves my teeth feeling fresh and clean, but I don't think it actually did much for whitening really since I continued to drink copious amounts of coffee
ssabs
Did you find this review helpful?
5 out of 5 stars
27 December, 2025
originally posted on influenster.com
I'd recommend it for the effectiveness, scent, qua
Tried many toothpastes and this is probably my all time favorite. It tastes good and leaves the mouth fresh for hours after using. My mouth feels cleaner when I use this vs other toothpastes and has an ultra clean feel and fresh scent immediately after using. You get a nice sized tube for the value and every time I use it it never disappoints. Whitening factor isn't bad either. I'd recommend it for the effectiveness, scent, quality and freshness.
sarahw1448
1 guest found this review helpful. Did you?
5 out of 5 stars
27 December, 2025
originally posted on influenster.com
I'd recommend it for the effectiveness, scent, quality and freshness.
Tried many toothpastes and this is probably my all time favorite. It tastes good and leaves the mouth fresh for hours after using. My mouth feels cleaner when I use this vs other toothpastes and has an ultra clean feel and fresh scent immediately after using. You get a nice sized tube for the value and every time I use it it never disappoints. Whitening factor isn't bad either. I'd recommend it for the effectiveness, scent, quality and freshness.
sarahw1448
Did you find this review helpful?
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
Fresh and clean feeling
I really like how this toothpaste makes my teeth feel, fresh and clean after every use. You can definitely feel the difference compared to any other toothpaste so I'd definitely say you're getting your value for this toothpaste.
eliar
1 guest found this review helpful. Did you?
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
Fresh and clean feeling
I really like how this toothpaste makes my teeth feel, fresh and clean after every use. You can definitely feel the difference compared to any other toothpaste so I'd definitely say you're getting your value for this toothpaste.
eliar
Did you find this review helpful?
5 out of 5 stars
13 October, 2025
originally posted on Colgate
Great product
I love the taste. It’s not too minty and not too strong and it lasts most of the day until I have to brush my teeth again totally recommend.
Denise
Did you find this review helpful?
5 out of 5 stars
6 August, 2025
originally posted on influenster.com
Colgate optic white Advanced is a powerful, gentle
I’ve been using optic white advanced (Colgate), and it really works well for me. It leaves my mouth feeling fresh, clean, and the freshness lasts for hours. It’s even great for people with sensitive mouths I had no irritation at all. The flavor is okay, not too strong or too sweet, and I didn’t notice anything bad about it. Its not expensive at all, and for the quality, it’s worth it. The packaging is good, neat, and easy to use. Overall, it’s very effective it works great for my teeth, my breath, and overall oral care.
luckar_4232
Did you find this review helpful?
5 out of 5 stars
20 July, 2025
originally posted on influenster.com
Can't miss with this brand
This is a great product that my family uses to feel like they have a clean mouth. I love that the price isn't too expensive and that it comes in different flavors.
diamondmizstress
Did you find this review helpful?
5 out of 5 stars
20 July, 2025
originally posted on influenster.com
Can't miss with this brand
This is a great product that my family uses to feel like they have a clean mouth. I love that the price isn't too expensive and that it comes in different flavors.
diamondmizstress
Did you find this review helpful?
5 out of 5 stars
4 June, 2025
originally posted on Colgate
absolutely perfect product!!
I have struggled with yellow, daily coffee stained teeth my entire life and I have tried countless "whitening" toothpastes over the years and I am beyond glad to say after purchasing optic white advanced literally just yesterday after only 2 uses so far, I am almost a whole shade whiter!!! I can't wait until I see the final results in 4 to 6 weeks!!! The flavor is incredible and it foams perfectly as I'm brushing. My teeth feel like I had a dental cleaning done.... without the sensitivity I've experienced with the others. I finally found my forever toothpaste to whiten my teeth and maintain the whitening even with daily coffee drinking! It is a smidge pricey but that's because I'm broke all the time thanks to car payments lol yet I am going to continue buying this incredible toothpaste from now on! I can finally have a brighter smile for my dream wedding when I marry my amazing boyfriend. Thank you, colgate optic white!!!
hopeful bride to be
3 guests found this review helpful. Did you?
5 out of 5 stars
23 May, 2025
originally posted on influenster.com
White and clean all day!
I hope y’all can tell that I use this very frequently… and I’m trying to get every drop out of this squeeze bottle of toothpaste. This is the only toothpaste I have used that leaves my teeth feeling squeaky clean and white ALL day. I have tried other brands but always end up coming back to Colgate. The optic white one makes a difference after one brush… which I know is hard to believe but it works wonders. I pair this with Therabreath mouthwash and also highly recommend that. This is a great toothpaste!!
charleyygrace
1 guest found this review helpful. Did you?
5 out of 5 stars
23 May, 2025
originally posted on influenster.com
White and clean all day!
I hope y'all can tell that I use this very frequently... and I'm trying to get every drop out of this squeeze bottle of toothpaste. This is the only toothpaste I have used that leaves my teeth feeling squeaky clean and white ALL day. I have tried other brands but always end up coming back to Colgate. The optic white one makes a difference after one brush... which I know is hard to believe but it works wonders. I pair this with Therabreath mouthwash and also highly recommend that. This is a great toothpaste!!
