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10-Day Brilliant White Whitening Strips - up&up™ - 2 of 310-Day Brilliant White Whitening Strips - up&up™ - 3 of 3
10-Day Brilliant White Whitening Strips - up&up™ - 1 of 3

10-Day Brilliant White Whitening Strips - up&up™

6 Questions
$15.29

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About this item

Highlights

  • Packaging may vary. Same trusted quality.
  • COMPARE TO: Crest 3D Whitestrips, Classic White; includes 20 Timeless White Teeth Whitening Strips for 10 treatments. Each treatment uses 1 strip for upper teeth and 1 strip for lower teeth. That's 10, once-a-day, 30 minute treatments
  • EASYFIT TECHNOLOGY: These teeth whitening strips use EasyFit technology that's designed to provide a comfortable fit, excellent adhesion, and easy at-home application
  • ENAMEL-SAFE INGREDIENT: These teeth whitening strips use the same enamel-safe ingredients used by dentists to help remove stains while remaining gentle on your enamel
  • REMOVES YEARS OF STAINS: Years of tough coffee, wine, and smoking stains disappear fast and effectively with these teeth whitening strips
  • 60% WHITER TEETH IN 1 DAY than when brushing with a leading whitening toothpaste (shown in laboratory testing). Look forward to a whiter, brighter smile in just 30 minutes per day. With form-fitting technology, these teeth whitening strips will stay put and feel comfortable while you wear them

Description

Get visibly whiter teeth with up&up Timeless White Whitening Strips. Compare to Crest 3D Whitestrips, Classic White. These whitening strips feature the convenient EasyFit design which provides a comfortable fit, excellent adhesion, and easy application for both upper and lower teeth. 30 minutes per day, you can enjoy noticeably whiter teeth. Watch as stubborn coffee, wine, and smoking stains begin to disappear. These teeth whitening strips contain the same enamel-safe ingredient used by dentists. For optimal results, use product 30 minutes daily for 10 consecutive days. Perfect for a wedding, prom or every day. Welcome to a whiter smile.

We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 12 Years and Up
Product Warning: Eye irritant, not for children under the age of 12, keep out of reach of children
Product Form: Strips
Includes: Whitening Strips
Material: PVP (Polyvinylpyrrolidone)
Features: Whitening
Battery: No Battery Used
TCIN: 76615722
UPC: 071031112895
Item Number (DPCI): 049-09-2411
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

pvp, peg-8, water, hydrogen peroxide, acrylates copolymer, sodium saccharin, disodium edta, poloxamer 407, sodium hydroxide

Allergens & Warnings:

DENTAL WORK: Whitening Strips will whiten only natural teeth. They will not whiten caps, crowns, veneers, fillings or dentures. Do not use with dental braces. If you have dental work on the teeth to be treated, consult your dentist before use. This product should not harm most dental work., CAUTIONS: KEEP OUT OF REACH OF CHILDREN. NOT INTENDED FOR USE ON CHILDREN UNDER THE AGE OF 12. USE ONLY AS DIRECTED. AVOID CONTACT WITH EYES., TOOTH SENSITIVITY AND GUM IRRITATION: Some people may experience tooth sensitivity or gum irritation when using whitening products. This condition is temporary and not harmful.

Shipping details

Estimated ship dimensions: 1.78 inches length x 3.16 inches width x 4.97 inches height
Estimated ship weight: 0.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: how often do i need to do this stripes after the consecutive days? every year?

submitted by julia - 3 years ago

  • A: Hello Julia - Thanks for stopping by. If you have not reached the desired whitening level, you may need a second regiment. Please refer to your dentist for recommendations on how often these Timeless White Tooth Whitening System - 20ct - up & up™ can be used. Have a great day! - Eileen

    submitted byEileen - 3 years ago
    Target staff support

  • A: In the instructions it says "To maintain a whiter smile, use this product every 3 months or as needed." You can use it more or less frequently than every 3 months depending on your needs.

    submitted byDurn - 3 years ago

Q: What percentage peroxide

submitted by Dee1208 - 5 months ago

  • A: Hi, thank you for your question. The amount of peroxide in the Up & Up 10-Day Brilliant White Whitening Strips is proprietary.

    submitted bythe Supplier - 5 months ago
    Brand expert

Q: Can you drink water while the whitening strips are in?

submitted by Tristan - 1 year ago

  • A: Thank you for contacting us. Eating and drinking while using this product is not recommended. Should you have any additional questions feel free to contact us back.

    submitted bythe Supplier - 1 year ago
    Brand expert

Q: Does this really work?

submitted by AAA1112 - 1 year ago

  • A: Hello, thank you for your question. The product is meant to work on years of tough coffee, wine, and smoking stains. The strips are shown in laboratory testing to provide 60% whiter teeth in 1 day then when brushing with a leading whitening toothpaste. Of course, with any product, results may vary.

    submitted bythe Supplier - 1 year ago
    Brand expert

Q: Do you brush your teeth before or after using the strips?

submitted by Hanna - 2 years ago

  • A: Hi, thank you for your question about 10-Day Brilliant White Whitening Strips - up&up™. We would suggest not brushing your teeth immediately before using the strips.

    submitted bythe Supplier - 2 years ago
    Brand expert

Q: what % is the hydrogen peroxide?

submitted by bdsmom - 5 years ago

  • A: Hello, thank you for the inquiry, the percentage of hydrogen peroxide is unfortunately not listed. Please feel free to consult with your Dentist for additional information if you are still unsure. - Dianida

    submitted byDianida - 5 years ago
    Target staff support
See all questions (6)

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4.1 out of 5 stars with 1034 reviews
effectiveness: 3.48 out of 5
quality: 3.24 out of 5
value: 3.54 out of 5
59% would recommend
184 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2026

CHEMICAL BURN!

Read the reviews! These should not be on the shelves. Experienced shooting gun pain upon a first application, only lasted 5 minutes and when I removed them, my gums were burned! I’m not the only one! Horrible product!!!
Kaye
From the Product Manufacturer team
We are sorry to hear about your experience with the 10-Day Brilliant White Whitening Strips product. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-866-373-7374 or via email by going to www.perrigo.com/contact-us and reference case number 2209263. We look forward to addressing your concerns and hearing from you!
21 days ago
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
26 September, 2026Verified purchase

(no review title)

The strips will not stay on bottom teeth .
Nicole
From the Product Manufacturer team
We are sorry to hear about your experience with the white strips. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-866-373-7374 or via email by going to www.perrigo.com/contact-us and reference case number 2202326. We look forward to addressing your concerns and hearing from you!
1 month ago
effectiveness: 3 out of 5
quality: 1 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2026Verified purchase

noticable difference within 1 use

I’ve been using these whitening strips for a couple years now, and I love them. I use one every so often to give my teeth a little refresh and it always does the trick. I personally like to use them after I brush my teeth and before I hop into the shower so I can just take them off after. As long as you’re properly drying your teeth off before sticking them on, they’ll work!
Amber
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2026Verified purchase

Great strips great price

Love these strips !! After the 10 day period I use one every couple of months for maintenance and my teeth look great! I’ve had many compliments even from my dentist! The price is great too !
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase

(no review title)

works great!!
effectiveness: 4 out of 5
quality: 4 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2026Verified purchase

(no review title)

Did absolutely nothing to whiten my teeth.
Mary
From the Product Manufacturer team
We are sorry to hear about your experience with the Up & Up 10-Day Brilliant White Whitening Strips. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374or email by going to www.perrigo.com/contact-us and reference case number 2164850. We look forward to addressing your concerns and hearing from you!
6 months ago
effectiveness: 1 out of 5
quality: 1 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2026Verified purchase

Better than the 12 day?!

Í recently tried the 12 day and it completely ruined my enamel. To the point where my teeth were becoming gray. I waited over a month to get my enamel back to normal. My teeth were so sensitive after the 12 day treatment!!! Those strips did nothing but make my teeth worse. I really wanted to get my teeth a bit whiter and decided to gamble on the 10 day. This time I’m doing the strips every other day. I’m on the third strip and the results are amazing!!! My teeth actually look whiter! I will continue the treatment with a strip every other day and I’ll come back and write a follow up review. So far so good!
B
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2026Verified purchase

Whiter teeth

Easy lot use love the results
carolyn
effectiveness: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2026Verified purchase

(no review title)

Great price for teeth whitening strips and does the job well
Abby
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
5 April, 2026Verified purchase

it works!

for the price it isn’t bad. it does work. but you need to do it correctly. brush ur teeth and use mouthwash then rinse everything off. wait a bit cause the pack says do NOT use immediately after brushing. after that dry ur teeth then put it on. it’ll stick on.
Adam
effectiveness: 4 out of 5
quality: 4 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
21 March, 2026

(no review title)

I bought whitening strips hoping for a brighter smile, but they were honestly a terrible experience. As soon as I put them on, I felt sharp pain shooting through my teeth, and it only got worse the longer I used them. It wasn’t just mild sensitivity—it actually hurt enough that I had to take them off early. Even after dealing with that, I didn’t notice any difference in the color of my teeth at all. For something that’s supposed to whiten, it completely failed. I definitely wouldn’t recommend these to anyone, especially if you have even slightly sensitive teeth.
Emily
From the Product Manufacturer team
We are sorry to hear about your experience with the 10-Day Brilliant White Whitening Strips. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 866.373.7374 or via email by going to www.perrigo.com/contact-us and reference case number 2144167. We look forward to addressing your concerns and hearing from you!
8 months ago
3 guests found this review helpful. Did you?
4 out of 5 stars
7 March, 2026

(no review title)

Worked quite well!
Summer
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
11 February, 2026Verified purchase

(no review title)

burns the gums like crazy
heather
From the Product Manufacturer team
We are sorry to hear about your experience with the Up & Up Whitening Strips. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or email by going to www.perrigo.com/contact-us and reference case number 2130627. We look forward to addressing your concerns and hearing from you!
9 months ago
3 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2026

Will not be buying these ever again.

The first day using them was pretty okay but then my second use was incredibly disappointing. I have a permanent white stain on my front teeth, and the strips didn't whiten my entire tooth, instead it only whitened the certain areas on my teeth that were stained. It also created a littlediscoloration, like there were certain spots on my teeth that had tiny whiter spots. Overall just really disappointing.
Desiree
From the Product Manufacturer team
We are sorry to hear about your experience with the Up & Up Whitening Strips. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or email by going to www.perrigo.com/contact-us and reference case number 2129521. We look forward to addressing your concerns and hearing from you!
9 months ago
effectiveness: 1 out of 5
quality: 3 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
20 January, 2026Verified purchase

(no review title)

I would give this 0 stars if I could. These are the absolute worst whitening strips I have ever used in my life. I usually have a little bit of sensitivity when I use whitening strips, but this caused the most horrible stabbing pain. I couldn’t sleep, eat, or brush my teeth without extreme pain for over 24 hours, and I only used these once. They also barely stayed on when I was using them and kept slipping off into my gums.
abby
From the Product Manufacturer team
We are sorry to hear about your experience with the Up & Up Whitening Strips. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or email by going to www.perrigo.com/contact-us and reference case number 2122885. We look forward to addressing your concerns and hearing from you!
10 months ago
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
17 January, 2026

(no review title)

I meannn the results speak for themselves
sam
effectiveness: 5 out of 5
quality: 4 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
3 December, 2025Verified purchase

Review

Have seen results in just a few days after using daily!
Ruthie
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
2 December, 2025Verified purchase

Not for sensative teeth

These made my teeth sensitive after the 3rd use. I WOULD NOT recommend for anyone with sensitive teeth, they WILL cause sensitivity. Additionally, the bottom strip was always a struggle to stay on. I had to ensure my teeth and gums were completely dry for the strips to stick.
Brian
From the Product Manufacturer team
We are sorry to hear about your experience with the Up & Up Whitening Strips. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or email by going to www.perrigo.com/contact-us and reference case number 2107421. We look forward to addressing your concerns and hearing from you!
1 year ago
effectiveness: 1 out of 5
quality: 2 out of 5
value: 3 out of 5
4 guests found this review helpful. Did you?
3 out of 5 stars
18 October, 2025Verified purchase

(no review title)

Doesn't stay on well so it's a constant fixing the whole time.
Leigh2000
From the Product Manufacturer team
We are sorry to hear about your experience with the Up & Up Whitening Strips. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or email by going to www.perrigo.com/contact-us and reference case number 2093727. We look forward to addressing your concerns and hearing from you!
1 year ago
4 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase

Great and quick results!

These actually work quite well for what I intended them to do, which is whiten my teeth! I noticed them being significantly whiter around day 5 of the treatment. I stuck to doing the strips once a day for the duration of 10 days consistently, and think the results are great. If you are mis-using them, and just using a strip here and there, you probably won’t see much benefit. My one complaint is that they did make my teeth more sensitive.
Chelsea
effectiveness: 5 out of 5
quality: 4 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?

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