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Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4

Soft & Strong Toilet Paper - 30 Rolls - up&up™

53 Questions
Only at  target 
$20.99 ($0.18/100 count)

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Material: Paper
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 25.25 inches length x 14.25 inches width x 8.5 inches height
Estimated ship weight: 11.7506 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 4 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 4 years ago
    Target staff support
  • A: Why are 18 roll packs of Up & Up soft and strong toilet paper available for pickup but not delivery? This keeps happening and I don’t understand why.

    submitted byPam - 9 months ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 3 years ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 4 years ago
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 2 years ago
  • A: If you're looking for separate packs Kroger carries them as a bulk but wrapped in 6 packs

    submitted byTKS - 10 months ago
  • A: Nope. 18 individual rolls are loose in one main plastic wrapper.

    submitted byMollyCoco - 5 months ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 4 years ago
    Target staff support
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 2 years ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 3 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 2 years ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 2 years ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 2 years ago
  • A: 1203.3 sq ft (Ignore my screen name. It was from a previous review I did, and I don't know how to change it)

    submitted byWasted my time - 1 year ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 years ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 2 years ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 2 years ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 2 years ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 2 years ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 2 years ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 2 years ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 2 years ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 2 years ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 2 years ago

Q: how many sheets per roll?

submitted by Robin - 3 years ago
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 3 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 3 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 4 years ago
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 3 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 4 years ago
    Target staff support

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 4 years ago
  • A: no it does not shred

    submitted byMJ - 4 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 4 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 8 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 8 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 7 years ago

Additional product information and recommendations

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Guests are saying

This toilet paper has garnered mixed feedback from guests, with many praising its softness and strength, making it a reliable choice for everyday use. However, some guests have expressed disappointment over recent quality declines, noting issues like shredding and unpleasant odors. Despite these concerns, it remains a popular option for its value and absorbency, appealing to those seeking a budget-friendly alternative to name brands.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 22791 reviews
    quality: 3.54 out of 5
    softness: 3.52 out of 5
    thickness: 3.49 out of 5
    value: 3.68 out of 5
    61% would recommend
    2074 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2026Verified purchase

    Perfect

    what i needed
    Russ
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2026Verified purchase

    These are better than other brands and types we've tried...!

    These are great tissues and at a good price. They are absolutely soft enough for total comfort, and they are strong enough not to shred or fall apart or soak through, etc. They are just ideal, and the large rolls make them very economical!
    wolfie
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026Verified purchase

    (no review title)

    Last a lot longer and is soft with bigger rolls.
    Different uses
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026Verified purchase

    (no review title)

    Good value Fair price Similar to angel soft
    Target shopper
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 September, 2026Verified purchase

    Too much dust & debris

    Horrible and messy!!!!!!!!!!! I usually purchase this but labeling change me and I find it super dusty and leave little pellets of tissue everywhere. It’s been a few packages so I recommend their Scott septic safe equivalent!
    Hapameesh
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 September, 2026Verified purchase

    Dont buy this one.

    Don't buy this one
    SVergekid
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 September, 2026

    (no review title)

    Super thin
    I
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026Verified purchase

    Great toilet paper at a great price

    Great toilet paper. Best price around.
    momof3
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2026Verified purchase

    Toilet paper

    The package was. Ripped and torn all around the whole package.
    Brandi
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2026Verified purchase

    (no review title)

    lI love the way this tissue feel
    Sandra
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 September, 2026Verified purchase

    Not soft or strong

    Not soft and not strong. Target brand in the past matched other name brands. This did not. Very disappointing.
    Mary
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    7 September, 2026Verified purchase

    (no review title)

    Must have changed the product recently because it is not soft anymore, very rough.
    Mel
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2026Verified purchase

    (no review title)

    TP is affordable, durable, great value
    misseepoo
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 September, 2026Verified purchase

    (no review title)

    The best toilet paper
    Corine
    Did you find this review helpful?
    2 out of 5 stars
    5 September, 2026Verified purchase

    (no review title)

    I did not like that the package was torn and open when I received it.
    Jean
    Did you find this review helpful?
    1 out of 5 stars
    4 September, 2026Verified purchase

    (no review title)

    Super thin, can’t even unroll it without ripping
    ali
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    31 August, 2026Verified purchase

    (no review title)

    its the best
    rose
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 August, 2026Verified purchase

    (no review title)

    Just as good or better than the most expensive
    Robert
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026Verified purchase

    (no review title)

    Like this toilet paper because it strong and soft, and leaves you feeling clean and not left with lint.
    Carol
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 August, 2026Verified purchase

    (no review title)

    It’s pretty good
    Aaryon
    Did you find this review helpful?

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