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Naturium Alpha Arbutin Serum 2% - 1 fl oz - 2 of 4Naturium Alpha Arbutin Serum 2% - 1 fl oz - 3 of 4Naturium Alpha Arbutin Serum 2% - 1 fl oz - 4 of 4
Naturium Alpha Arbutin Serum 2% - 1 fl oz - 1 of 4

Naturium Alpha Arbutin Serum 2% - 1 fl oz

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At a glance

About this item

Highlights

  • Naturium's Alpha Arbutin Serum 2% helps brighten & improve the appearance of uneven skin tone
  • Ideal for all skin types & skin tones
  • Cruelty Free, Fragrance Free, Dermatologist Tested
  • Paraben Free, Vegan, Gluten Free

Description

Our highly concentrated serum is formulated with 2% alpha arbutin, along with niacinamide and lemon fruit extract to help fade the appearance of dark spots.

To Use: Shake well. Apply an even layer onto face, neck and chest, avoiding the eye area. For best results, follow with a moisturizer. If mild sensitivity or redness occurs, reduce frequency of use until skin adjusts. Wear sunscreen during the day. Patch test prior to use is advised.
Scent: Unscented
Health Facts: Gluten-Free, Paraben-Free, Contains Niacinamide, Contains Hyaluronic Acid, No Fragrance Added, Vegan
Product Warning: Keep out of reach of children, eye irritant
Product Form: Serum
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Color Correction, Hydrating, Brightening, Skin Tone Improvement, Tone Correction
Recommended Skin Type: Normal, Oily, Mature, Combination, Dry
Net weight: 1 fl oz (US)
TCIN: 80184054
UPC: 850010792248
Item Number (DPCI): 037-14-8122
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, butylene glycol, alpha-arbutin, niacinamide, sodium hyaluronate, hydroxyacetophenone, citrus limon (lemon) fruit extract, polyacrylate crosspolymer-6, glycerin, panthenol, tremella fuciformis sporocarp extract, phenoxyethanol, xanthan gum, ethylhexylglycerin, sodium phytate, citric acid, disodium edta, betaine, potassium sorbate, tocopherol.

Allergens & Warnings:

CAUTION: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Do not apply to broken, irritated, or itching skin. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Use only as directed.

Shipping details

Estimated ship dimensions: 5.5 inches length x 1.4 inches width x 1.4 inches height
Estimated ship weight: 0.28 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What percent niacinamide does this product contain?

submitted by Dee - 2 years ago

  • A: Very perfect. I get 20% off form: promocode12.com/target/

    submitted byJanick - 2 years ago

  • A: Hello there! While we don't disclose the specific ingredient percentages in our proprietary base complexes, we believe our formulas should not irritate your skin, providing a very high level of performance efficacy. You may find this Lab Journal helpful as our experts weigh in on the topic: https://naturium.com/blogs/the-lab-journal/whats-in-a-product-what-an-ingredient-deck-and-ingredient-percentages-can-t-tell-you

    submitted byNaturium - 2 years ago
    Brand expert

Q: Is this serum suitable for sensitive skin?

submitted by AI Shopping Assistant - 3 months ago

  • A: It is suitable for all skin types, but patch testing is recommended for sensitive skin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the benefits of using this serum?

submitted by AI Shopping Assistant - 3 months ago

  • A: The serum helps with color correction, hydration, brightening, and overall skin tone improvement.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Are there any precautions to take when using this serum?

submitted by AI Shopping Assistant - 3 months ago

  • A: Avoid the eye area, and use sunscreen during the day; mild sensitivity may occur.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How should the serum be applied for best results?

submitted by AI Shopping Assistant - 3 months ago

  • A: Apply an even layer to face, neck, and chest, then follow with a moisturizer.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the key ingredients in this serum?

submitted by AI Shopping Assistant - 3 months ago

  • A: The serum contains 2% alpha arbutin, niacinamide, and lemon fruit extract for effective brightening.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Would it be more effective if I layer it with tranexamic acid?

submitted by Kam3 - 2 years ago

  • A: Hey, Great question! Yes, you can layer alpha arbutin with tranexamic acid to treat hyperpigmentation and brighten skin. Be sure to wear SPF daily! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Can i pair it with Naturium tranexamic acid, Nacinamide and vitamin c serum?

submitted by Kam3 - 2 years ago

  • A: Hello there! You’re welcome to layer them. While acclimating we would suggest alternating use. Once fully adjusted you may layer morning or evening in your Serum step. Be sure to patch test and apply Sunscreen daily.

    submitted byNaturium - 2 years ago
    Brand expert

Q: Is it effective? Is it user-friendly?

submitted by Janick - 2 years ago

  • A: Hello there! This serum combines a highly efficacious level of alpha arbutin along with niacinamide to target and fade the look of dark spots. Great for all skin types and tones. Be sure to follow up with moisturizer and SPF during the day. We hope this helps!

    submitted byNaturium - 2 years ago
    Brand expert
See all questions (9)

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Guests are saying

This product has garnered mixed feedback from guests, with many praising its effectiveness in reducing dark spots and improving skin tone. Guests appreciate its lightweight texture and quick absorption, making it a great addition to their skincare routines. However, some have experienced adverse reactions, including breakouts and irritation. Overall, it is seen as a promising option for those targeting hyperpigmentation, especially when used in combination with other serums.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 195 reviews
    Brightening: 3.67 out of 5
    Hydrates Skin: 3.75 out of 5
    Improves Skin Texture: 4.13 out of 5
    Improves Skin Tone: 3.75 out of 5
    Accurate Scent: 3.86 out of 5
    61% would recommend
    13 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 March, 2026

    Rashes and hives

    Extreme never before allergic reaction i have rashes on my neck to my jaw. I know it says patch test but a week of use. I just broke out. It’s very irritating for alpha arbutin to be a ‘mild’ known serum but it also has other ingredients which im sure irritated me! Now I have to spend more than a week healing my skin. Hopefully I don’t get dark spots after this!
    Belinda
    Accurate Scent: 1 out of 5
    Brightening: 2 out of 5
    Hydrates Skin: 1 out of 5
    Improves Skin Texture: 2 out of 5
    Improves Skin Tone: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    22 January, 2026Verified purchase

    (no review title)

    Why was this package opened like this . Was this opened and used . Not happy .
    Jaya
    Did you find this review helpful?
    5 out of 5 stars
    5 December, 2025
    originally posted on Naturium
    Image

    Redness killer!

    Very good for discoloration and soothing inflammation. Combining it with Azelaic acid serum is part of my daily routine to control my rosacea. Won’t be without it
    Redface
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 March, 2025

    Severe Breakout

    This gave me one of the worst breakouts that I have had all year. A few days ago my pimples were the sizes of mosquito bites and I kept on getting little white heads and clogged pore while using this. The breakout and texture led me to my barrier being compromised and it’s disappointing because I worked super hard fixing it all just to go back to square one.
    Anonmous
    Accurate Scent: 1 out of 5
    Brightening: 1 out of 5
    Hydrates Skin: 1 out of 5
    Improves Skin Texture: 1 out of 5
    Improves Skin Tone: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    27 March, 2025
    originally posted on Naturium
    Image

    Severe Breakout

    This gave me one of the worst breakouts that I have had all year. A few days ago my pimples were the sizes of mosquito bites and I kept on getting little white heads and clogged pore while using this. The breakout and texture led me to my barrier being compromised and it’s disappointing because I worked super hard fixing it all just to go back to square one.
    FeiE
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 December, 2024
    originally posted on Naturium
    Image

    Works

    I wish they made a jumbo of this product! Recently started using to lighten sun spots and even my skin tone and it’s worked perfectly! My skin loves it and has had no negative reactions!
    Amber156
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    10 November, 2024
    originally posted on Naturium
    Image

    The better option for dark spots!

    I was looking for a safer option for my dark spots from surgery. The doc gave me Hydroquinone but it's only safe to use for max of 3 months. If uses longer than that the dark spots would worsen. I did some research and found that Arbutus is a better and safer option for dark spots and can be use long term. Also it is fungal-acne safe. IYKYK.
    Rentje
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    9 October, 2024
    originally posted on Naturium
    Image

    Love it!

    I love this and I am starting to see some fading of red spots.
    AmyH
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2024Verified purchase

    holy grail product for me

    has helped so much with dark spots and evening my skin tone!!! went a few weeks without and my face definitely saw a difference. holy grail
    k
    Improves Skin Tone: 5 out of 5
    Hydrates Skin: 5 out of 5
    Brightening: 5 out of 5
    Accurate Scent: 5 out of 5
    Improves Skin Texture: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 June, 2024Verified purchase

    Dark spots improved

    This helps quicken my acne healing. I heard a dermatologst say alpha arbutin and tretinoin help improve hyperpigmentation so I will have to try the combo.
    flowerpower
    Improves Skin Tone: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Brightening: 5 out of 5
    Hydrates Skin: 5 out of 5
    Accurate Scent: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 May, 2024Verified purchase

    The best for hyperpigmentation

    Saw a major difference in my hyperpigmentation in one week. I use it twice daily. No irritation at all. Will always repurchase.
    Gemma
    Hydrates Skin: 5 out of 5
    Improves Skin Tone: 5 out of 5
    Brightening: 5 out of 5
    Accurate Scent: 5 out of 5
    Improves Skin Texture: 5 out of 5
    7 guests found this review helpful. Did you?
    4 out of 5 stars
    4 March, 2024
    originally posted on Naturium
    Image

    So far so good

    Bought it for my hyperpigmentation. I haven’t noticed difference yet since it’s been one week but i like this product,its consistency. I feel like it will be effective.
    Deep
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 February, 2024Verified purchase

    Doesn't work

    I used two bottles in 10 months daily and saw no difference in my hyperpigmentation. All the 5 stars reviews here are reposted from the Naturium website where I guess they delete the negative reviews.
    Edgycoolness
    Improves Skin Tone: 1 out of 5
    Brightening: 1 out of 5
    12 guests found this review helpful. Did you?
    5 out of 5 stars
    3 February, 2024
    originally posted on Naturium
    Image

    Reduced stubborn hyperpigmentation!

    I saw reduction in hyperpigmentation in 6 weeks 🤩🤩. Works better than the multibright for me. I use this plus the 0.10% retinal
    Miminini
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 December, 2023
    originally posted on Naturium
    Image

    Even skin

    Been using this for a year+ and can tell a large difference in the evenness of my skin since starting this product.
    PepKween
    Did you find this review helpful?
    4 out of 5 stars
    27 November, 2023
    originally posted on Naturium
    Image

    IMPROVED MY DARK SPOTS

    I am a melanated person with dehydration prone normal skin. I am not acne prone, but I have always had stubborn dark marks from wearing glasses since I was 8 ( I am 22). I have tried every natural and drugstore remedy, but nothing has ever seemed to work. I tried this in combination with naturium's tranexamic acid serum & vitamin c serum from from august to november and I have never seen such an improvement. I also seal it all in with a moisturizer with spf 50. I will definitely try this again for another 3 months.
    Williams
    12 guests found this review helpful. Did you?
    2 out of 5 stars
    24 November, 2023
    originally posted on Naturium
    Image

    Please Change The Design of Your Opaque Bottles

    I've purchased 3 of your products: The Tranexamic Acid; The Alpha Arbutin Serum; and the Hyaluronic Acid Serum 5%. I cannot attest to the efficacy of any of these products because the products are very thick and sticky and they seem to dry out before I can use them. The bottles are also opaque for some reason, so i cannot tell how much product is remaining. Please change the design of the bottles and perhaps make some improvements to the consistency of the formula
    Swank
    10 guests found this review helpful. Did you?
    5 out of 5 stars
    25 September, 2023
    originally posted on Naturium
    Image

    So fsr so good!

    I haven't used this very long, but it is a great serum. I love how quickly it absorbs! I am hopeful for positive results!
    Becca@52
    Did you find this review helpful?
    4 out of 5 stars
    18 July, 2023
    originally posted on Naturium
    Image

    effective

    This product definitely worked to reduce my dark spots. I saw results near the end of the bottle. It didn’t irritate me and was gentle enough to use every day. Don’t notice much change to freckle type spots, but nonetheless an effective formula. I have repurchased!
    Andra
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    13 July, 2023
    originally posted on Naturium
    Image

    Love it

    super lightweight have been using ordinary alpha arbutin for years but this formulation is much nicer to apply on the skin. This ingredient works wonders for my acne prone skin will continue purchasing
    Brie
    8 guests found this review helpful. Did you?

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