IT Cosmetics Brushes for Ulta Airbrush Soft Focus Blush Brush - #113 - Ulta Beauty: Multipurpose, Angled Face Brush, Wood Handle
$28.00
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$11.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 17461 ratings
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This brush is highly praised for its softness and effectiveness in applying blush, bronzer, and other makeup products. Guests appreciate its ability to blend makeup smoothly and evenly, making it a favorite for many. However, some guests found it less dense than expected and had issues with product pickup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 211 reviews
75% would recommend
4 recommendations
3 out of 5 stars
26 February, 2026
originally posted on http://www.ulta.com
Brush has changed
What happened to IT brushes? The bristles are different and do not pick up powdered products the same as older versions of this brush. They also removed the plastic protector cap.
5 out of 5 stars
23 February, 2026
originally posted on http://www.ulta.com
Love this brush
So soft. Works smoothly and evenly. Leaves no bristles behind. Blends great!
4 out of 5 stars
30 January, 2026
originally posted on itcosmetics.com
Soft Brush
[This review was collected as part of a promotion.] The brush is soft, but doesn't apply the best. The color keeps going lower than the apple of my cheeks no matter how high I apply the brush..
5 out of 5 stars
15 August, 2025
originally posted on http://www.ulta.com
This is the second one I have purchased ! Love it !
Love the brush
3 out of 5 stars
12 April, 2025
originally posted on http://www.ulta.com
A little too soft!
This brush is a little too soft and wispy, it's ok but not the best at picking up blush from its container.
5 out of 5 stars
10 April, 2025
originally posted on http://www.ulta.com
Best Blush Brush!
Great brush! It's angled and gives the perfect amount of coverage for blush. A must have!
5 out of 5 stars
5 April, 2025
originally posted on itcosmetics.com
Great Blush Brush
I love this blush brush. I have used this for powder and for the new cream blush. It is fantastic for application. Bristles are soft and thick. This brush cleans up nicely also. It brushes are all I use because they are top notch!
3 out of 5 stars
29 March, 2025
originally posted on http://www.ulta.com
Blends well
New blush brush blends well. Very soft. I will have to see how well it last.
3 out of 5 stars
23 December, 2024
originally posted on itcosmetics.com
Soft brush
For a blush brush it’s too soft and fluffy for me.
1 reply from Customer Care team - 1 year ago
Hi there! Thank you for giving Airbrush Soft Focus Blush Brush #113 a try! We are sorry that IT is soft and fluffy! IT is a dense and angled brush. We recommend trying Heavenly Luxe French Boutique Blush Brush #4 as an alternative option.
5 out of 5 stars
29 November, 2024
originally posted on itcosmetics.com
Very soft
[This review was collected as part of a promotion.] The blush adhere very easily to the powder and goes on smooth
4 out of 5 stars
5 November, 2024
originally posted on itcosmetics.com
Smooth touch
Purchased the brush for applying my blush. I like the angle. It also has a case that protects the brush. Covers the top. Simple to use.
5 out of 5 stars
26 October, 2024
originally posted on http://www.ulta.com
Great design
Works like a charm
1 out of 5 stars
29 June, 2024
originally posted on http://www.ulta.com
Not a good blush brush!
I hated this brush for blush! It is way too soft and doesn't pick up product very well. I think it's also too big for the cheek area. Returning!
3 out of 5 stars
6 May, 2024
originally posted on http://www.ulta.com
Light & Swift
Great for travel or quick touch up.
5 out of 5 stars
22 April, 2024
originally posted on http://www.ulta.com
Great for bronzer
Don't love this brush for blush, but it's good for my bronzer.
5 out of 5 stars
21 March, 2024
originally posted on http://www.ulta.com
Best Blush Brush Ever!!
Hands-down, this is my favorite blush brush I've ever used! It's so soft and applies powder or cream blush beautifully. Absolutely love it!
3 out of 5 stars
9 March, 2024
originally posted on itcosmetics.com
I had high hopes
I was really hoping to love this brush. Unfortunately, the bristles were not dense as advertised. It took quite some time to get the makeup to blend.
1 reply from Customer Care team - 2 years ago
Hi there! Thank you for giving the Airbrush Soft Focus Blush Brush #113 a try! We are sorry to hear that you're not happy with IT! Kindly reach out to us via chat or email info@it-cosmetics.com, so we can learn more about your desired makeup look and recommend a blush brush you will love!
5 out of 5 stars
15 January, 2024
originally posted on itcosmetics.com
Great
This brush is so good for putting on blush. It makes it easier to put on.
5 out of 5 stars
13 January, 2024
originally posted on itcosmetics.com
Great brush
Great for applying just the right amount of blush.
2 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2023Verified purchase
Flimsy
Was expecting a bit more of density/size with this brush. Not the quality I'm accustomed to with IT Cosmetics brushes. Also, my brush came snapped in half. The other half of the brush (handle) was nowhere to be found in my package!