Advantage Premium Infant Formula with Iron Powder - 23.2oz - up&up™
$22.49 ($0.97/ounce)
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Highly rated
$36.99 - $59.99
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4.7 out of 5 stars with 8753 ratings
$44.64($1.01/ounce)
Value Bundle
4.3 out of 5 stars with 35 ratings
$33.99($1.02/ounce)
$64.58($0.97/ounce)
Value Bundle
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4.3 out of 5 stars with 35 ratings
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Guests are saying
This formula has received mixed feedback from guests, with many praising its quality and digestibility for babies. However, concerns about the recent price increases and reduced packaging size have overshadowed its positive attributes. Guests appreciate that their little ones enjoy the taste and that it is easy to digest, making it a suitable option during the weaning process. Despite the price issues, some guests remain loyal due to the formula's effectiveness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 143 reviews
easy on tummy: 3.96 out of 5
easy to prepare: 4.35 out of 5
quality: 3.65 out of 5
value: 2.39 out of 5
21% would recommend
41 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2025Verified purchase
Floating objects in milk
The first time trying this formula and my baby had no problems with it in general but the taste and smell are not good at all. The reason I give this 1 star is that I have noticed floating objects in the milk multiple times. At first I thought something has gotten into the bottle, I didn't clean it correctly but it happened 4 times and it for sure comes from the formula. This is an absolute no go. I will refrain from buying this again.
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with the Up & Up Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. In reference to the floating pieces found, what you may have seen in the formula was scorched particles. Our product is manufactured by the spray drying of a liquid mixture under high temperature and pressure. Sometimes in this process formation of the observed black particles naturally occurs when the heat scorches certain nutrients in the liquid mix that is being dried. However, while these dark particles may be undesirable in appearance, they do not affect the product’s nutritional compliance and pose no health risk. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2097412. We look forward to addressing your concerns and hearing from you!
2 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
(no review title)
i purchased this because its comparable to Similac and easier on the pockets. Every baby is different but i found this one to cause my baby bowel movement challenges; reducing poop diapers to maybe once a day. Also, not a fan that theres a lot of bubbles when the bottle is made. it was worth a try but i won't purchase again.
1 reply from the Product Manufacturer team - 4 months ago
We are sorry to hear about your experience with the Up & Up Advantage Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2091532. We look forward to addressing your concerns and hearing from you!
4 out of 5 stars
26 January, 2025
originally posted on influenster.com
Good to try
[This review was collected as part of a promotion.] Good source ingredients. Simple and easy to use packaging. Reasonable price. Good taste and my baby does gain weight I like it since i has extra iron
5 out of 5 stars
23 January, 2025
originally posted on influenster.com
Great infant formula
[This review was collected as part of a promotion.] Great infant formula. This is a good quality product. It helps the baby digestion. The formula smells and tastes good which makes it easy for the baby to love it. Highly recommend it.
5 out of 5 stars
9 January, 2025
originally posted on influenster.com
Ok for baby
[This review was collected as part of a promotion.] My baby was fully breastfeed before using this product. When my baby drank it, he didn’t have any problem at all. The packaging was great that include spoon. The smell was appealing as i prepare it.
5 out of 5 stars
7 January, 2025
originally posted on influenster.com
Great formula!
[This review was collected as part of a promotion.] I received this item in exchange for my honest opinion thank you up and up and influenster. Ive been using this baby formula for the past year very satisfied with the amount and at a very affordable price compared to other brands same quality as most high brand formulas . The compartment it comes with to hold the scooper is a plus.Recommended !
5 out of 5 stars
28 December, 2024
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] Safe ingredients that make me feel comfortable with what I am feeding my baby. The packaging is great and easy to scoop from. Baby loves the taste and it’s such a great value.
5 out of 5 stars
27 December, 2024
originally posted on influenster.com
Great buy and good for the baby
[This review was collected as part of a promotion.] Very good taste, comparable to other brand names. The packaging is easy to open and close and very sturdy. You get a lot for what you’re paying, in addition the ingredients are good and very nutritious.
4 out of 5 stars
27 December, 2024
originally posted on influenster.com
High quality non gmo formula that mixes well
[This review was collected as part of a promotion.] I received the up & up brand Advantage Premium Infant Formula with Iron in exchange for my honest feedback, and I’m really impressed. This formula has been gentle on my baby’s tummy, and I love that it includes dual HMOs and DHA to support healthy growth and development. I also appreciate that it’s non GMO and free from artificial growth hormones. One feature I found really convenient is the scoop storage space. It keeps the scoop from getting buried in the powder, which makes it so much easier to use, especially during those late night feedings. It mixes easily without clumping, and my baby seems to enjoy the taste. I’ve noticed less fussiness and gas compared to other formulas we’ve tried. Overall, this formula is a high quality option that I’d recommend to other parents. It’s been a great choice for our family!
3 out of 5 stars
23 December, 2024
originally posted on influenster.com
Just formula
[This review was collected as part of a promotion.] Based on the ingredients listed on the product package, this product isnt what im looking for. It contains high oleic and soy. I prefer a cleaner formula for my child. For the price, i think it’s ok not too expensive. For instruction on how to make bottles, this is just my opinion, it will confuse me … to make a 2fl oz of bottle, u will need to mix 2oz of water and 1scoop of formula. If i want to make a 5oz bottle (an odd number) i would have to use an extra 1/2 scoop which may not be consistent each time i make which I do not prefer.
5 out of 5 stars
22 December, 2024
originally posted on influenster.com
Good product
[This review was collected as part of a promotion.] I love this product because it includes iron powder. Taste is good and easy to drink for baby. I will buy it again and recommend it to anyone who has a baby.
5 out of 5 stars
20 December, 2024
originally posted on influenster.com
outstanding formula
[This review was collected as part of a promotion.] this product has great ingredients the packaging is very useful the mixability is amazing my baby loves the taste of it have no had any issues with the digestibility of the product as well overall great product
5 out of 5 stars
20 December, 2024
originally posted on influenster.com
Similar to higher cost brand
[This review was collected as part of a promotion.] Comparing the stuff in Up&Up Advantage Premium Infant Formula with Iron Powder - 23.2oz it is very similar to Similac Pro-Advance formula. Packaging is good and easy to make
5 out of 5 stars
20 December, 2024
originally posted on influenster.com
Good amount of product for the price!
[This review was collected as part of a promotion.] I'm happy with the packaging and the amount you get for the price! I liked that the top was wider and had more space for when you're scooping to mix.
5 out of 5 stars
17 December, 2024
originally posted on influenster.com
Great formula with clean ingredients
[This review was collected as part of a promotion.] This formula is great for my 6 months old baby,it has all the great ingredients and filled with Iron,great easy to use package and convenient for travel or on the go use.
5 out of 5 stars
13 December, 2024
originally posted on influenster.com
Really nice
[This review was collected as part of a promotion.] This seems to be exactly like the Similac brand but way cheaper! My son takes this and seems to do really good with it! It also is more convenient than the other brands because it has a scoop holder! I don’t have to worry about digging through the formula to find the scooper anymore!
3 out of 5 stars
11 December, 2024
originally posted on influenster.com
Very lumpy
[This review was collected as part of a promotion.] I like the packaging and that it actually has something to hold the spoon but it doesn't mix well,no matter how much I shake I always get lumps and it's just clumps. Ingredients seems to be okay
5 out of 5 stars
11 December, 2024
originally posted on influenster.com
Wow
[This review was collected as part of a promotion.] The packaging is ok. The value is fine too. My kids love it. Im going to buy more and more after they tried the first one. Omgggggggggggggggggggggg
5 out of 5 stars
10 December, 2024
originally posted on influenster.com
Infants love it
[This review was collected as part of a promotion.] The Ingredients are very Effectiveness and the Texture was so smooth and the Value is good and the Packaging is very convenient for the use. It's comes with the scoop for measuring I love it and my both child love the taste of it.
5 out of 5 stars
9 December, 2024
originally posted on influenster.com
Great for babies
[This review was collected as part of a promotion.] This is a great formula, my baby seemed to have no problem drinking it. I totally recommend if you’re looking for a high quality formula yet affordable option. I love that it’s a closest formula to breast milk. 100% recommend!