Sponsored
Advantage Premium Infant Formula with Iron Powder - 23.2oz - up&up™
$22.49 ($0.97/ounce)
In Stock
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At a glance
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About this item
Highlights
- Compare to the nutrition of Similac Pro-Advance
- Provides complete nutrition for infants 0-12 months
- Closer to breast milk than our single HMO formula
- With dual HMOs and DHA, non-GMO; no artificial growth hormones
- Can be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits
Description
Compare to the nutrition of Similac Pro-Advance. Up&Up Advantage Premium provides complete nutrition for babies 0-12 months. Enhanced dual HMO formula supports immune and digestive health. DHA and Lutein for brain and eye development. NON-GMO, ingredients not genetically engineered. No artificial growth hormones. Certified Kosher by the Orthodox Union - OU-D. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Product is not manufactured or distributed by the owner of the registered trademark Similac Pro-Advance. Does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Advance.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.07g
Total Fat 5.6g
Total Carbohydrate 10.5g
Water 133g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300IU
Vitamin D 60IU
Vitamin E 1.5IU
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 24mg
Inositol 24mg
Calcium 78mg
Phosphorus 42mg
Magnesium 6mg
Iron 1.8mg
Zinc 0.75mg
Manganese 5mg
Copper 90mg
Iodine 15mg
Selenium 2mg
Sodium 24mg
Potassium 105mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
nonfat milk, lactose, high oleic (safflower or sunflower) oil, soy oil, whey protein concentrate, coconut oil, less than 1%: schizochytrium sp. oil*, mortierella alpina oil**, 2'-fucosyllactose (2'-fl)◊, lacto-n-neotetraose (lnnt)◊, beta-carotene, lutein, potassium bicarbonate, calcium carbonate, ascorbic acid, soy lecithin, monoglycerides, calcium chloride, calcium hydroxide, magnesium chloride, ferrous sulfate, choline bitartrate, ascorbyl palmitate, sodium citrate, taurine, inositol, zinc sulfate, mixed tocopherol concentrate, vitamin e (dl-alpha tocopheryl acetate), niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, cupric sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, vitamin k1 (phytonadione), biotin, sodium selenite, vitamin d3, cyanocobalamin, potassium phosphate, potassium iodide, potassium hydroxide, nucleotides (adenosine-5'-monophosphate, cytidine-5'-monophosphate, disodium guanosine-5'-monophosphate, disodium uridine-5'-monophosphate).' '[◊sources of prebiotic, *a source of docosahexaenoic acid (dha), * *a source of arachidonic acid (ara)]
Allergens & Warnings:
CONTAINS MILK AND SOY.Baby Formula Focus: Immune System Support
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Non-GMO Project Verified, Certified Gluten-Free
Features: Added Prebiotics
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 23.2 Ounces
Beverage container material: Plastic
TCIN: 85428764
UPC: 683744964670
Item Number (DPCI): 007-09-1646
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.5 inches length x 4.41 inches width x 5.44 inches height
Estimated ship weight: 1.808 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
This formula has received mixed feedback from guests, with many praising its quality and digestibility for babies. However, concerns about the recent price increases and reduced packaging size have overshadowed its positive attributes. Guests appreciate that their little ones enjoy the taste and that it is easy to digest, making it a suitable option during the weaning process. Despite the price issues, some guests remain loyal due to the formula's effectiveness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 142 reviews
easy on tummy: 3.91 out of 5
easy to prepare: 4.32 out of 5
quality: 3.77 out of 5
value: 2.41 out of 5
22% would recommend
40 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
(no review title)
i purchased this because its comparable to Similac and easier on the pockets. Every baby is different but i found this one to cause my baby bowel movement challenges; reducing poop diapers to maybe once a day. Also, not a fan that theres a lot of bubbles when the bottle is made. it was worth a try but i won't purchase again.
1 reply from the Product Manufacturer team - 16 days ago
We are sorry to hear about your experience with the Up & Up Advantage Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2091532. We look forward to addressing your concerns and hearing from you!
4 out of 5 stars
26 January, 2025
originally posted on influenster.com
Good to try
[This review was collected as part of a promotion.] Good source ingredients. Simple and easy to use packaging. Reasonable price. Good taste and my baby does gain weight I like it since i has extra iron
5 out of 5 stars
23 January, 2025
originally posted on influenster.com
Great infant formula
[This review was collected as part of a promotion.] Great infant formula. This is a good quality product. It helps the baby digestion. The formula smells and tastes good which makes it easy for the baby to love it. Highly recommend it.
5 out of 5 stars
9 January, 2025
originally posted on influenster.com
Ok for baby
[This review was collected as part of a promotion.] My baby was fully breastfeed before using this product. When my baby drank it, he didn’t have any problem at all. The packaging was great that include spoon. The smell was appealing as i prepare it.
5 out of 5 stars
7 January, 2025
originally posted on influenster.com
Great formula!
[This review was collected as part of a promotion.] I received this item in exchange for my honest opinion thank you up and up and influenster. Ive been using this baby formula for the past year very satisfied with the amount and at a very affordable price compared to other brands same quality as most high brand formulas . The compartment it comes with to hold the scooper is a plus.Recommended !
5 out of 5 stars
28 December, 2024
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] Safe ingredients that make me feel comfortable with what I am feeding my baby. The packaging is great and easy to scoop from. Baby loves the taste and it’s such a great value.
5 out of 5 stars
27 December, 2024
originally posted on influenster.com
Great buy and good for the baby
[This review was collected as part of a promotion.] Very good taste, comparable to other brand names. The packaging is easy to open and close and very sturdy. You get a lot for what you’re paying, in addition the ingredients are good and very nutritious.
4 out of 5 stars
27 December, 2024
originally posted on influenster.com
High quality non gmo formula that mixes well
[This review was collected as part of a promotion.] I received the up & up brand Advantage Premium Infant Formula with Iron in exchange for my honest feedback, and I’m really impressed. This formula has been gentle on my baby’s tummy, and I love that it includes dual HMOs and DHA to support healthy growth and development. I also appreciate that it’s non GMO and free from artificial growth hormones. One feature I found really convenient is the scoop storage space. It keeps the scoop from getting buried in the powder, which makes it so much easier to use, especially during those late night feedings. It mixes easily without clumping, and my baby seems to enjoy the taste. I’ve noticed less fussiness and gas compared to other formulas we’ve tried. Overall, this formula is a high quality option that I’d recommend to other parents. It’s been a great choice for our family!
3 out of 5 stars
23 December, 2024
originally posted on influenster.com
Just formula
[This review was collected as part of a promotion.] Based on the ingredients listed on the product package, this product isnt what im looking for. It contains high oleic and soy. I prefer a cleaner formula for my child. For the price, i think it’s ok not too expensive. For instruction on how to make bottles, this is just my opinion, it will confuse me … to make a 2fl oz of bottle, u will need to mix 2oz of water and 1scoop of formula. If i want to make a 5oz bottle (an odd number) i would have to use an extra 1/2 scoop which may not be consistent each time i make which I do not prefer.
5 out of 5 stars
22 December, 2024
originally posted on influenster.com
Good product
[This review was collected as part of a promotion.] I love this product because it includes iron powder. Taste is good and easy to drink for baby. I will buy it again and recommend it to anyone who has a baby.
5 out of 5 stars
20 December, 2024
originally posted on influenster.com
outstanding formula
[This review was collected as part of a promotion.] this product has great ingredients the packaging is very useful the mixability is amazing my baby loves the taste of it have no had any issues with the digestibility of the product as well overall great product
5 out of 5 stars
20 December, 2024
originally posted on influenster.com
Similar to higher cost brand
[This review was collected as part of a promotion.] Comparing the stuff in Up&Up Advantage Premium Infant Formula with Iron Powder - 23.2oz it is very similar to Similac Pro-Advance formula. Packaging is good and easy to make
5 out of 5 stars
20 December, 2024
originally posted on influenster.com
Good amount of product for the price!
[This review was collected as part of a promotion.] I'm happy with the packaging and the amount you get for the price! I liked that the top was wider and had more space for when you're scooping to mix.
5 out of 5 stars
17 December, 2024
originally posted on influenster.com
Great formula with clean ingredients
[This review was collected as part of a promotion.] This formula is great for my 6 months old baby,it has all the great ingredients and filled with Iron,great easy to use package and convenient for travel or on the go use.
5 out of 5 stars
13 December, 2024
originally posted on influenster.com
Really nice
[This review was collected as part of a promotion.] This seems to be exactly like the Similac brand but way cheaper! My son takes this and seems to do really good with it! It also is more convenient than the other brands because it has a scoop holder! I don’t have to worry about digging through the formula to find the scooper anymore!
3 out of 5 stars
11 December, 2024
originally posted on influenster.com
Very lumpy
[This review was collected as part of a promotion.] I like the packaging and that it actually has something to hold the spoon but it doesn't mix well,no matter how much I shake I always get lumps and it's just clumps. Ingredients seems to be okay
5 out of 5 stars
11 December, 2024
originally posted on influenster.com
Wow
[This review was collected as part of a promotion.] The packaging is ok. The value is fine too. My kids love it. Im going to buy more and more after they tried the first one. Omgggggggggggggggggggggg
5 out of 5 stars
10 December, 2024
originally posted on influenster.com
Infants love it
[This review was collected as part of a promotion.] The Ingredients are very Effectiveness and the Texture was so smooth and the Value is good and the Packaging is very convenient for the use. It's comes with the scoop for measuring I love it and my both child love the taste of it.
5 out of 5 stars
9 December, 2024
originally posted on influenster.com
Great for babies
[This review was collected as part of a promotion.] This is a great formula, my baby seemed to have no problem drinking it. I totally recommend if you’re looking for a high quality formula yet affordable option. I love that it’s a closest formula to breast milk. 100% recommend!
5 out of 5 stars
6 December, 2024
originally posted on influenster.com
Great baby formula ingredients!
[This review was collected as part of a promotion.] I received this product from Insfluenster in exchange for my honest review. My baby has been on this formula, and she has no issues such as gas or constipation. The packaging easy-to-use comes with an accurate measurement scoop for convenience. The ingredients are good quality and affordable.