e.l.f. O FACE Satin Lipstick - Own It - 0.13 oz: Moisturizing, Paraben-Free, Vegan, Velvet Finish
$9.00
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- $4.50 - $7.00Lower price on select items4.2 out of 5 stars with 5958 ratings
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Guests are saying
Guests appreciate the vibrant colors and smooth texture of this lipstick, highlighting its comfortable wear and long-lasting formula. Many find it moisturizing and easy to apply, making it suitable for both everyday use and special occasions. However, some guests noted that certain shades may appear lighter than expected and that the formula can emphasize lip texture. Overall, it offers a great variety of shades for different skin tones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2799 reviews
easy to apply: 4.78 out of 5
easy to remove: 4.55 out of 5
long lasting: 4.02 out of 5
quality: 4.18 out of 5
value: 4.29 out of 5
78% would recommend
64 recommendations
5 out of 5 stars
22 October, 2026
originally posted on elfcosmetics.com
Smells awesome
I received this product as a part of a mystery gift set, and it smells like chocolate, smells awesome, gives the most beautiful shade
5 out of 5 stars
6 October, 2026
originally posted on elfcosmetics.com
Silky smooth and light on your lips
This was the first lipstick by ELF that I have purchased and I am very pleased. The texture is great and you can hardly feel it on your lips. Plus the color is very vibrant and dense-but the texture is so delightful, I ended up laying it on when I didn’t need to because I love the feel of it!
5 out of 5 stars
1 October, 2026
originally posted on elfcosmetics.com
I will definitely buy more!
The feel and pigment of these lipsticks are great!
5 out of 5 stars
20 September, 2026
originally posted on elfcosmetics.com
LOVE THIS
I got this like a week ago and it’s my favorite lipstick ever!!!! It lasts all day no matter what I’m doing ( drinking, eating,saying ) and it is the greatest color ever
5 out of 5 stars
30 August, 2026
originally posted on elfcosmetics.com
(no review title)
Great color and feel. I'm hoping for a brown burgundy next. 😊
5 out of 5 stars
4 August, 2026
originally posted on elfcosmetics.com
Favourite lipstick
I am in love with the shade drive 😍 sadly it’s rarely available so I only use it on special occasions because I don’t want it to finish
2 out of 5 stars
Thumbs down graphic, would not recommend
11 July, 2026Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Aging, Uneven skin tone
- Skin type: Dry
- Eye color: Green
Not for mature lips
I got “Pleased” color which is a nice daytime color for my fair/cool complexion but it’s a lighter color than how it looks in the photo. Feels moisturizing. But goes on rather thick and emphasizes lines and texture on mature lips. Probably looks nicer on younger/smoother lips.
5 out of 5 stars
9 July, 2026
originally posted on elfcosmetics.com
Sooo pigmented
These are so pigmented that you will never run of of lipstick. My favorite color is Drive
4 out of 5 stars
9 July, 2026
originally posted on elfcosmetics.com
Lipstick
Not my shade but goes on smooth! Really like the feel
5 out of 5 stars
8 July, 2026
originally posted on elfcosmetics.com
Pop of color!
Love this beautiful lip color! The shade and color is perfect for me.
5 out of 5 stars
6 July, 2026
originally posted on elfcosmetics.com
Good pigmentation
Love this lipstick. Has a good pigmentation and leaves my lips fairly hydrated.
4 out of 5 stars
6 July, 2026
originally posted on elfcosmetics.com
Great lipstick
This is a great lipstick! I have it in a couple shades and it's so pretty!
4 out of 5 stars
5 July, 2026
originally posted on elfcosmetics.com
(no review title)
If you have fair, cool skin i definitely suggest the Dirty Talk shade! It looks super cute and natural!!!
5 out of 5 stars
24 June, 2026
originally posted on elfcosmetics.com
Will buy again!
absolutely love the colour and the formula. I found it very hydrating on my lips and it was very good for me because I usually have very dry lips.
5 out of 5 stars
10 June, 2026
originally posted on elfcosmetics.com
Great formula!
This formula is very good for dry skin. Also thr shade range is diverse. Its better than most expensive brands to be honest.
4 out of 5 stars
30 May, 2026
originally posted on elfcosmetics.com
Pigmented but dry formula
I got my hand on lipstick shade name own it from this range it's actually very pretty warm red for my indian skintone but if you have dry lips you need either lip gloss or lip balm to keep your lips wet otherwise lips become dry after some times
5 out of 5 stars
27 May, 2026
originally posted on elfcosmetics.com
What a great, underrated lipstick.
So many wonderful shades. Comfortable and long wearing. Great packaging.
5 out of 5 stars
22 May, 2026
originally posted on elfcosmetics.com
Great product
Goes on so smooth, great color and lasts longer than most lipsticks. I usually am a bigger fan of lip crayons it I love this lipstick
3 out of 5 stars
18 May, 2026
originally posted on elfcosmetics.com
Dry formula
This lipstick has good pigment but formula is very dry make my lips look more dry. I'm like all the product from elf but lipsticks I'm not fan of it. Please reformulate them.
1 out of 5 stars
17 May, 2026
originally posted on elfcosmetics.com
Zero staying power, doesn't last 15 minutes
This is worse than lipsticks from the 1980s. Absolutely ZERO staying power. None at all. Wipes off on literally anything. I tried letting it set for 10 minutes, still completely wipes off on anything. Blow your nose? half your lipstick is gone from the tissue just brushing your lips. Terrible