Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Not Your Mother's Curl Talk Bond Building Hydrating Shampoo for Curly Hair - 8 fl oz - 2 of 4Not Your Mother's Curl Talk Bond Building Hydrating Shampoo for Curly Hair - 8 fl oz - 3 of 4Not Your Mother's Curl Talk Bond Building Hydrating Shampoo for Curly Hair - 8 fl oz - 4 of 4
Not Your Mother's Curl Talk Bond Building Hydrating Shampoo for Curly Hair - 8 fl oz - 1 of 4

Not Your Mother's Curl Talk Bond Building Hydrating Shampoo for Curly Hair - 8 fl oz

2 Questions
$8.79 ($1.10/fluid ounce)
 

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • 1st Bonding System Designed for Curls, Waves, and Coils
  • Hair shampoo gently cleanses and hydrates curly hair
  • Formulated with Dual Action Curl Power Complex to help strengthen and repair damaged hair bonds; Contains protein
  • Helps reduce hair breakage, control hair frizz, and define curls
  • Citrus and Jasmine scent with notes of lemon, jasmine, rose water, sunflower, and sandalwood
  • Safe for all hair types, including natural and color-treated hair; Made for all curly hair types - 2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B, 4C
  • Sulfate surfactant-free, silicone-free, paraben-free, dye-free, drying alcohol-free, gluten-free, and cruelty-free
  • Apply to wet hair, work into a rich lather, massage scalp well, rinse thoroughly, and follow with Curl Talk Bond Building Conditioner

Description

Visibly Repair Hair with New Curl Talk Bonding. Keep your curls healthy with Not Your Mother's Curl Talk Bond Building Shampoo, a silicone-free shampoo that gives you a gentle cleanse while delivering bond repair power to help strengthen curly hair from root to tip.

Ready for less hair breakage, less hair frizz, and more curl definition? Curl Talk Bond Building Shampoo is formulated with Dual Action Curl Power Complex—a blend of rice amino acids with a natural, high performing bond multiplier that helps to repair damaged hair bonds and aids in curl retention, manageability, and maintenance.

Plus, its Citrus and Jasmine scent will leave your hair smelling fresh. Made with good vibes only, this gentle, hydrating shampoo is cruelty-free, made without sulfate surfactants, silicones, parabens, dyes, drying alcohols, or gluten, and is made for all curl types and safe for natural hair and colored hair. A gentle cleanse for Stronger Hair for More Beautiful Curls!

Lather and work this shampoo for curly hair into wet hair, massage into scalp, rinse thoroughly, and then follow with Not Your Mother's Curl Talk Bond Building Conditioner for double the hair bonding power. Form unbreakable hair bonds and transform your curls with every wash day!
Scent: Jasmine, Citrus, Lemon, Sandalwood
Hair Type: Dry, All Hair Types, Fine, Curly
Health Facts: Alcohol-Free, Dye-Free, Gluten-Free, Paraben-Free, Silicone-Free, Sulfate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Strengthening, Damage Repair, Curl Enhancing
TCIN: 86804382
UPC: 688047131378
Item Number (DPCI): 063-00-0170
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium lauroyl sarcosinate, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, glycol distearate, peg-150 distearate, propanediol, hydroxypropylgluconamide, hydroxypropylammonium gluconate, aspergillus ferment, arginine, rice amino acids, persea gratissima (avocado) oil, mauritia flexuosa fruit oil, sclerocarya birrea seed oil, polyquaternium-10, hydroxypropyl guar hydroxypropyltrimonium chloride, tocopherol, tetrasodium glutamate diacetate, fragrance (parfum), phenoxyethanol, ethylhexylglycerin, citric acid.

Shipping details

Estimated ship dimensions: 2.06 inches length x 3.02 inches width x 7.87 inches height
Estimated ship weight: 0.59 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this smell the same as the not your mothers curl deffining shampoo?

submitted by sarah - 10 months ago

  • A: Hi Sarah, Thank you for your question! Both our Curl Talk Bond Building Shampoo and Curl Talk Curl Care Shampoo feature a citrus jasmine scent. We invite you to visit our official website, where you’ll find detailed information about all of our products and much more. If you have any further questions, please don’t hesitate to reach out to our Customer Support team, they’ll be happy to assist you

    submitted byNYM Team - 10 months ago
    Brand expert

Q: is this shampoo good if you wash your hair 2-3 times a week? or is it like a clarifying shampoo where you can only use it once in a while?

submitted by Giselle R - 1 year ago

  • A: Hi Giselle! Thank you so much for your question! This is not a clarifying shampoo, so it’s completely safe to use every time you wash your hair. It’s been specially formulated to be gentle enough for regular use, helping you keep your hair clean and healthy without drying it out. If you have more questions, we invite you to reach out to our social media team—they’re always happy to help!

    submitted byNYM Team - 1 year ago
    Brand expert
See all questions (2)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

The Curl Talk Bond Building Shampoo has garnered mixed feedback from guests, with many praising its ability to enhance curl definition and hydration while maintaining a pleasant scent. Guests appreciate its sulfate-free formula, which cleanses without stripping moisture, making it suitable for various curl types. However, some guests experienced dryness and tangling, indicating that results may vary. Overall, it is a popular choice for those seeking a gentle yet effective shampoo for curly hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 739 reviews
    effectiveness: 3 out of 5
    quality: 3.1 out of 5
    value: 3.21 out of 5
    48% would recommend
    33 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    Great product!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 May, 2026Verified purchase

    Do not buy

    Thought I would try this for my 2C curly hair. The shampoo leaves it in a tangled mess that I can't untangle without losing a wad of hair. Makes my hair dry and big. Even with the use of their conditioner after. The conditioner does NOT soften or untangle the hair and I lose another wad trying to comb it through. Do not waste your money. These will be returned.
    1 reply from NYM Team team - 4 months ago
    Hi Dawn! We’re so sorry to hear about your experience. Would you like a personalized recommendation based on your hair type and needs? We invite you to reach out to our Social Media team — they’ll be happy to assist you and ensure you have the best experience with our products!
    Dawn
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 April, 2026Verified purchase

    Definitely Recommend

    My hair is fuller, and my curls are smoother and more defined. It's now my only shampoo. So nice to find a clean, good product without paying a lot.
    Jlyn
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026Verified purchase

    Highly recommend!

    Not sure of the bad reviews, this stuff is great! My hair is soft with great textured curls. Smells good too.
    Violitaly
    Did you find this review helpful?
    1 out of 5 stars
    20 April, 2026Verified purchase

    (no review title)

    Drying, hair like brittle. Pimples on my face
    1 reply from NYM Team team - 5 months ago
    Hi Barbara! We’re sorry to hear about your experience. Please reach out to our Consumer Support Team through our official website. Once there, scroll down to the “Contact Us” section, where you can write your message, and our team will be happy to assist you further.
    Barbara
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 March, 2026Verified purchase

    (no review title)

    Made my hair thinner and I have thick hair. Fell out as well.
    1 reply from NYM Team team - 7 months ago
    Hi Roxanne, we’re very sorry to hear about your experience. We kindly ask that you contact our Consumer Support Team through our website. When you visit the site, please scroll to the bottom and click on “Contact Us,” where you can submit your message. Our team will receive it immediately and will be happy to assist you further.
    Roxanne
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    3 February, 2026
    originally posted on NYM
    Image

    Perfect!

    I’ve been using this for my sister recently! She is young and doesn’t understand the importance of maintaining her curls. She is the only one in our family with curly hair, so I try my best to help her keep them <3
    Anora
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    10 November, 2025Verified purchase

    (no review title)

    ❤️❤️
    Jonalyn
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 October, 2025Verified purchase

    major hair loss

    This shampoo makes my hair fall out like crazy every time I use it. I thought it might be just be my hair shedding more than usual, but it doesn’t fall out when I use any other shampoo.
    1 reply from NYM Team team - 1 year ago
    Hi there! Thank you so much for reaching out to us. All of our products are put through rigorous testing procedures to ensure their safety and efficacy before they are ever allowed to be distributed to customers. We recommend discontinuing use of any products you feel may be contributing to hair loss or excess breakage. Beereal, If you have any other questions, please contact our Customer Support team. They’ll be more than happy to assist you further.
    Beereal
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 September, 2025Verified purchase

    Zero quality it makes her more dry dissolves after one hour and makes her even more frizzy. If you want your hair to be damaged, get this.

    It make hair dry and smells bad.
    1 reply from NYM Team team - 1 year ago
    Hi Sara! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
    Sara
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 September, 2025Verified purchase

    Great product

    Nice feel and good results
    G
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 August, 2025
    originally posted on NYM
    Image

    Must have for curly girlies!

    [This review was collected as part of a promotion.] This smelled so good in my hair! I would get compliments everyday on how good my hair smelled and how much my curls looked refreshed. Convenient packaging for travel and worth it for the price! I will be buying again.
    rachelewats_1420
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 June, 2025Verified purchase

    Threw It Away

    This did not work well for our curls. We also bought the gel and conditioner, and it left our hair dry, tangled and sticky. I had to throw it away.
    1 reply from NYM Team team - 1 year ago
    Hi there! We're sorry your experience wasn’t the best . Would you like a personalized recommendation based on your hair type and what you're looking for? If so, hit us up on social media. Our team is here to support you on your hair care journey and make sure you have an amazing experience ✨.
    MomofLittleOnes
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 June, 2025
    originally posted on NYM
    Image

    Didnt dry my curls

    [This review was collected as part of a promotion.] My scalp gets really dirty from products and using this twice really helped make sure my hair was clean. I always shampoo twice and using this product really helped get the job done. I usually feel my curls dry but with this shampoo it felt clean without the dry. The packaging is super sleek and easy to squeeze. Definitely worth the money and real affordable.
    _amariexo_2886
    Did you find this review helpful?
    1 out of 5 stars
    9 June, 2025
    originally posted on NYM
    Image

    Not great

    I got this for my 6 year old, she has curly hair and I figured it would be great for her hair. I noticed her hair getting thinner and thinner everything I used it. So unfortunately I had to stop using it. It was very disappointing because I use their products for so many things.
    Lindseyg10
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 May, 2025

    I'm NEVER going back!

    I started using this product maybe 6 months ago and I love it! My hair is kind of in between curly and wavy and this product is great for all curl types! It smells amazing and leaves your hair feeling soft and not at all greasy! Would totally recommend to curly hair beginners as well as their conditioner!
    V
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 March, 2025
    originally posted on NYM
    Image

    Great shampoo!!

    Works great, doesn’t dry out my curls, and smells AMAZING!
    Lizzie
    Did you find this review helpful?
    5 out of 5 stars
    16 February, 2025
    originally posted on NYM
    Image

    Must try!!

    [This review was collected as part of a promotion.] OMG, besties, let’s talk about Not Your Mother’s Curl Talk Bond Building Shampoo! My curls were on life support: dry, frizzy, sad, but after one wash, this magic potion had them bouncing like they just got back from a spa day. The lather? So rich and dreamy, but no stripping! It’s like my curls went to therapy and came back stronger. Plus, it’s sulfate-free, silicone-free, AND vegan, so my hair feels pampered and guilt-free. My waves and curls feel hydrated, soft, and totally frizz-free. If you’re looking for that “I woke up like this” curl perfection, girl, this is IT. 10/10, would let this shampoo whisper sweet nothings to my hair again.
    visagedelabeaute_1795
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    23 January, 2025
    originally posted on NYM
    Image

    Great conditioner

    [This review was collected as part of a promotion.] Great conditioner , I like that it does not have a strong scent to it ! It made my daughter’s curls look so nice! I like the slim looking packaging! Definitely recommend it.
    kimberlyb229_2857
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 December, 2024
    originally posted on NYM
    Image

    Great product

    [This review was collected as part of a promotion.] I've been using the Not Your Mother's Curl Talk Bond Building Shampoo for a few weeks now, and I'm thrilled with the results. The shampoo has a great consistency—it's not too thick or too runny. It lathers up nicely, which makes my curls feel thoroughly cleaned without stripping them of moisture. What I really appreciate about this shampoo is its gentle formula. It doesn’t leave my hair feeling dry or tangled, which is a big plus for curly hair. The scent is pleasant but not overpowering, which is great for those with sensitive noses. Overall, this shampoo has become a staple in my hair care routine, and I highly recommend it for anyone with curly hair looking for a gentle yet effective shampoo.
    destinyw144_3848
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms