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Pureology Hydrate Shampoo 33.8 oz - 2 of 4Pureology Hydrate Shampoo 33.8 oz - 3 of 4Pureology Hydrate Shampoo 33.8 oz - 4 of 4
Pureology Hydrate Shampoo 33.8 oz - 1 of 4

Pureology Hydrate Shampoo 33.8 oz

$79.95 reg $90.00
Sale save $10.05 (11% off)

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Beacon Beauty Center
Eligible for registries and wish lists

About this item

Highlights

  • Nourishes dry, color treated hair
  • Protects hair from the sun and other elements
  • Moisturizes without making hair feel heavy or greasy
  • Damage is reversed.

Description

If you have bleached or chemically colored hair, your tresses need a gentler, hydrating solution to restore their strength. The Pureology Hydrate Shampoo is gentle enough for daily use while being intelligently designed to protect hair from the moisture stripping and color fading that can happen with sulfate-containing formulas. Producing a rich lather with a light, floral scent, this luxurious cleanser will delight your senses almost as much as your strands.
Hair Type: Colored, Dry
Product Form: Cream
Beauty Purpose: Moisturizing
Package Quantity: 1
Net weight: 33.8 fl oz (us)
TCIN: 87185031
UPC: 884486437112
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.2 inches length x 3.25 inches width x 10.1 inches height
Estimated ship weight: 2.46 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This shampoo is highly praised for its ability to keep hair clean, hydrated, and manageable, making it a favorite among guests with color-treated and dry hair. Many appreciate its luxurious scent and effective lather, which helps in achieving a salon-like feel at home. While some guests noted issues with scalp irritation or dryness, the overall consensus is that this product delivers excellent results in maintaining healthy, vibrant hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4134 reviews
    100% would recommend
    1 recommendations
    1 out of 5 stars
    1 June, 2026
    originally posted on pureology.com
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    Strong smell

    [This review was collected as part of a promotion.] Although the product has a nice consistency, I do not care for the fragrance. It’s too strong.
    Caros
    Did you find this review helpful?
    3 out of 5 stars
    25 May, 2026
    originally posted on influenster.com
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    Okay but oily

    [This review was collected as part of a promotion.] I felt my hair feel cleaned after just my first use but it also was getting oily faster than usual. I tried it several different times to see if it was other reasons, but it was only ever after using the shampoo. I do like it because it left my hair feeling soft, but just wasn’t a fan of how fast my hair was getting oily.
    1 reply from Consumer Care Center team - 25 days ago
    Hi there! Thank you so much for sharing your honest review. We are so glad to hear that this shampoo left your hair feeling beautifully soft and clean from the very first wash, but we are sorry to hear that it caused your hair to get oily faster than usual. Because our formulas are highly concentrated and packed with nourishing, frizz-smoothing ingredients, they can sometimes over-moisturize the scalp if not fully rinsed out or if your hair type is on the finer side. This extra moisture can sometimes trick the scalp into producing natural oils a bit quicker. We want you to have that soft, clean feeling without the unwanted oiliness! A great tip is to use just a dime-sized amount, focusing only on your roots, and ensuring you rinse extra thoroughly with warm water. If the oiliness continues, feel free to give us a call at 1-877-254-9949 so we can suggest a lighter formula that keeps your hair soft and fresh for longer!
    LeehaM
    Did you find this review helpful?
    1 out of 5 stars
    24 May, 2026
    originally posted on pureology.com
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    Cooling Sensation

    [This review was collected as part of a promotion.] I was really excited to try this shampoo, especially since my hairstylist recommended it! She uses the sheer formula and loves it. I enjoyed the lather and feel, but unfortunately, the smell, along with the strong mint and cooling sensation were too much for me. It caused an intense tingling on my scalp, and made my scalp extremely cold. If you like that, then this would be a good option. It's not for me though. I hated that feeling. Since using this product, my scalp has also been itchy. Do all of their shampoo products have the cooling sensation? I would like to try a different option for my dry, coarse, curly hair.
    1 reply from Consumer Care Center team - 25 days ago
    Hi there! Thank you so much for your honest feedback. We are so sorry to hear that the intense tingling and cooling sensation of our Hydrate line was overwhelming, and that it left your scalp feeling itchy—that is definitely not the relaxing, luxurious experience we want you to have! To answer your question: No, absolutely not all of our shampoos have this cooling sensation! That signature "tingle" is unique to our Hydrate and Hydrate Sheer collections, which use menthol, peppermint, and corn mint oils to stimulate the scalp.
    mdb13
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on pureology.com
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    Love this product!

    [This review was collected as part of a promotion.] I really love this product and will continue using it.
    MGarcia0633
    Did you find this review helpful?
    4 out of 5 stars
    20 May, 2026
    originally posted on pureology.com
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    Great Results, Not a Fan of the Shampoo Scent

    [This review was collected as part of a promotion.] I switched from the Strength Cure line to the Hydrate line on my hairstylist’s recommendation, and after a couple of weeks of use, my hair already feels much happier and healthier. Unfortunately the scent of the shampoo is very off-putting. So far, I’m really pleased with the results and look forward to seeing how my hair continues to improve over time. I wish the shampoo smelled like the conditioner.
    KSKS
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on pureology.com
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    The shampoo does what it promises

    [This review was collected as part of a promotion.] I have very dry hair and this shampoo hydrates my hair. Just what I needed.
    Lkap
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on pureology.com
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    My go-to shampoo!

    [This review was collected as part of a promotion.] I shampoo daily and color my hair professionally every 6 weeks. This shampoo keeps my hair sleek and smooth. My scalp is oily so I only have to use the conditioner once or twice weekly. I love it too!
    Shanken
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on pureology.com
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    The best!

    [This review was collected as part of a promotion.] I get compliments on my hair. Been using this for years!
    Julee
    Did you find this review helpful?
    4 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
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    Love this

    [This review was collected as part of a promotion.] Love this shampoo! My hair feels smooth and soft after using it. Wish the packaging were more environmentally friendly and that it came in larger sizes
    RebeccaJ
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
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    Yes must have!

    [This review was collected as part of a promotion.] The conditioning performance is awesome! I don’t know what ingredients that cause value and rising that my hair feels so good! The volume of my hair makes all the difference of the world
    GuadalupeG
    Did you find this review helpful?
    2 out of 5 stars
    4 May, 2026
    originally posted on influenster.com
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    Irritated my scalp

    [This review was collected as part of a promotion.] Initially I was excited to try this product, however, I am not a fan of this product. The packaging was great nothing special about it. The product rinsed well, and glad it did because it irritated my scalp after putting in on. My hair felt dry. Overall the performance of this product for me was not the best. I do not recommend.
    1 reply from Consumer Care Center team - 2 months ago
    We are sorry to hear about the experience you had with Hydrate Shampoo. We would like to speak with you directly about it. Please give us a call @ 1-800-331-1502 for assistance and provide the case # 46395726. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    CarlaM
    Did you find this review helpful?
    3 out of 5 stars
    3 May, 2026
    originally posted on influenster.com
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    Not For Me

    [This review was collected as part of a promotion.] I didn’t notice any improvements with my hair using this shampoo. It actually made it feel dry & like straw. I had to use a leave in conditioner just to get a wide tooth comb through my wet hair which I usually don’t have any problems doing. The fragrance is mild but I didn’t care for it especially when I got caught out in the rain, it made my hair smell awful.
    1 reply from Consumer Care Center team - 2 months ago
    We are so sorry to hear that this formula didn't provide the high-performance hydration you expected. At Pureology, we strive for a luxurious sensorial experience, and it's clear we missed the mark for you. We’d love to help troubleshoot your routine or find a system better suited to your hair's needs—please reach out to us at 1-800-331-1502.
    MarleneM
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on pureology.com
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    Love

    [This review was collected as part of a promotion.] I absolutely love purology. I tried k18 and absolutely hated it, so decided to give purology a try and fell in love with it.
    Brit91
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on pureology.com
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    Love!!

    [This review was collected as part of a promotion.] Deeply hydrates and I absolutely love the scent. My hair smells amazing for days!
    Shannie
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on influenster.com
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    Best hydrated shampoo and conditioner ever

    [This review was collected as part of a promotion.] Best product ever for dry and frizzy hair. After using it, my hair feels so clean, refreshing and hydrated. It also helps to scalp and give my hair a big volume. A little bit pricy more than other shampoo brands but will worth it
    WinnieP
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
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    My new must have shampoo!

    [This review was collected as part of a promotion.] I love this shampoo so much that I've continued to buy it after I ran out of the free bottles. It works so well at keeping my hair hydrated and my scalp free of build-up. The smell is also to die for. It makes my hair smell luxurious and expensive. It lathers up a lot so you don't have to use as much and waste this precious shampoo. The bottles even look fancy. All in all, i will keep buying this. It is WELL worth the price even though it's more than some other hair care products.
    JustineS
    Did you find this review helpful?
    5 out of 5 stars
    9 April, 2026
    originally posted on influenster.com
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    Yes please

    [This review was collected as part of a promotion.] So for my hair texture is difficult to find things that really work but this product really got my hair clean my scalp clean I felt lighter and my hair performed really well after the first use. I do like the packaging if it’s into my shower holder and I have continued to use this product. I’ve had it for over a month and I really do enjoy it. I highly recommend recommended
    RosalindP
    Did you find this review helpful?
    4 out of 5 stars
    8 April, 2026
    originally posted on influenster.com
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    New Favorite

    [This review was collected as part of a promotion.] I love this Shampoo & Conditioner. The smell is great. It leaves hair feeling shake feeling fresh and clean. It’s high quality , sulfate free formula that deeply hydrates , softens & protects color treated hair.
    StephanieR
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on influenster.com
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    AMAZING

    [This review was collected as part of a promotion.] LOVE using this! It smells so amazing and leaves my hair feeling fresh and clean after using. I love how it makes my hair feel afterwards and hasn’t caused any buildup or made my hair feel greasy. It’s been an amazing add to my hair care routine
    JordanR
    Did you find this review helpful?
    4 out of 5 stars
    4 April, 2026
    originally posted on influenster.com
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    Good shampoo

    [This review was collected as part of a promotion.] Easy to lather on hair and foamed with just a little bit of product. Which is plus! Did not leave any build up on hair afterwards. Did not feel it hydrate my hair but it could be texture is different.
    MiriamR
    Did you find this review helpful?

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