Pureology Hydrate Shampoo 33.8 oz
$79.95 reg $90.00
Sale save $10.05 (11% off)
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$32.44 - $61.88
reg $54.07 - $103.14 Sale
3.5 out of 5 stars with 6 ratings
$34.75 - $56.16
reg $57.92 - $90.00 Sale
4.7 out of 5 stars with 3 ratings
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$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 1916 ratings
Top-selling hair care combos
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4.6 out of 5 stars with 4102 reviews
100% would recommend
1 recommendations
5 out of 5 stars
22 March, 2026
originally posted on pureology.com
Exceptional
[This review was collected as part of a promotion.] Excellent Product - I have been using it for over 5 years. Nothing compares.
5 out of 5 stars
20 March, 2026
originally posted on influenster.com
silky and luxurious
[This review was collected as part of a promotion.] great way to take care of your hair! silky and luxurious! clean and natural. gets frizz under control. a little goes a long way, you will love Pureology!
5 out of 5 stars
18 March, 2026
originally posted on pureology.com
Worth the coat
[This review was collected as part of a promotion.] I absolutely love this shampoo! It leaves my hair feeling incredibly clean, refreshed, and noticeably stronger and healthier after every wash. The scent is amazing—fresh, uplifting, and something I genuinely look forward to each time I use it. It pairs perfectly with the conditioner, and together they’ve made a big difference in how my hair looks and feels. Even after just a few uses, my hair feels more manageable and full of life. I’ll definitely be purchasing this shampoo again—it’s become a staple in my routine!
5 out of 5 stars
17 March, 2026
originally posted on influenster.com
Hydrating
[This review was collected as part of a promotion.] I like it. It hydrated my 3C curls very well. Had a decent lather and did not dry me out at all. Cozy packaging and did not leave my hair stripped like most shampoos do.
3 out of 5 stars
16 March, 2026
originally posted on influenster.com
Left me with dry itchy scalp.
[This review was collected as part of a promotion.] Love the scent of this product however since I wash my hair once a week I noticed after a few weeks of using this shampoo I was left with dry, itchy scalp. Definetly cleans all oils and dirty well but maybe a little too well for my hair. The conditioner from this line I would recommend but dont see myself continuing use of the shampoo.
1 reply from Consumer Care Center team - 16 days ago
We are sorry to hear about the experience you had with Hydrate Shampoo. We would like to speak with you directly about it. Please give us a call @1-800-331-1502 for assistance and provide the case # 45718715. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
5 out of 5 stars
14 March, 2026
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] I really enjoy how this shampoo lathers and cleans my hair. I reach for it frequently over multiple other nice shampoos that I love. My scalp tends to get dry, but this shampoo helps with that issue. I would definitely repurchase.
5 out of 5 stars
13 March, 2026
originally posted on pureology.com
Hydrated without dryness
[This review was collected as part of a promotion.] Hydrate shampoo left my hair feeling clean without any dryness.
5 out of 5 stars
10 March, 2026
originally posted on pureology.com
Hydrating and color safe
[This review was collected as part of a promotion.] Love this shampoo, color safe and hydrating. And it smells amazing
3 out of 5 stars
10 March, 2026
originally posted on influenster.com
Not good for thin or fine hair
[This review was collected as part of a promotion.] After hearing so many good things about this shampoo, I was excited to try it . Unfortunately, I have really thin hair and this was very heavy and weighed my hair down. I usually try to wash my hair every 3 to 4 days but with using the shampoo I had to wash daily.
1 reply from Consumer Care Center team - 19 days ago
We understand how disappointing it is when a highly-coveted favorite doesn't quite meet your unique hair needs! While our classic Hydrate Shampoo is a concentrated moisture powerhouse, its rich, decadent nature can sometimes be too indulgent for finer strands. As a professional 'pro-tip,' we recommend our Hydrate Sheer system—it features the same 100% Vegan, color-protecting benefits and signature aromatherapy, but in a silicone-free, weightless formula specifically designed to maintain volume and bounce. We’d love to help you transition to a lighter ritual—please reach out to our Advisors at 1-800-331-1502!
4 out of 5 stars
10 March, 2026
originally posted on influenster.com
Lathers nice
[This review was collected as part of a promotion.] This product lathered nicely. I wish it were a bit cleaner ingredient wise, but made my hair shine. Unsure if it helps with breakage - we will see overtime.
5 out of 5 stars
10 March, 2026
originally posted on pureology.com
Great Product
[This review was collected as part of a promotion.] My hair has never felt so good. This product goes a long way. The lather you get from a small amount helps the product last longer. Love the smell and the feel of my hair after a nice wash.
5 out of 5 stars
9 March, 2026
originally posted on pureology.com
Hair feels clean & fresh
[This review was collected as part of a promotion.] Shampoo great makes my hair feel clean and fresh and soft and healthy
5 out of 5 stars
9 March, 2026
originally posted on pureology.com
Best shampoo and lasts a long time
[This review was collected as part of a promotion.] This shampoo with the conditioner keeps my hair clean and soft. I have been using it for years.
5 out of 5 stars
9 March, 2026
originally posted on influenster.com
Clean hydration
[This review was collected as part of a promotion.] Thick textured cream, lathered wonderfully. Left hair feeling clean and refreshed. Excellent value for the product. Packaging is small but is full compared to others.
2 out of 5 stars
4 March, 2026
originally posted on influenster.com
Dry scalp
[This review was collected as part of a promotion.] While I loved the hydrating conditioner, this shampoo just didn't work for me. To start the scent is very natural which I can get over if it works. Unfortunately this left my scalp feeling very dry and itchy. I tried it several times to be sure and each time I was left with a dry scalp. It's unfortunate because it seems to have good ingredients and is sulfate free.
1 reply from Consumer Care Center team - 30 days ago
We are sorry to hear about the experience you had with Hydrate Shampoo. We would like to speak with you directly about it. Please give us a call @ 1-800-331-1502 for assistance and provide the case # 45549685. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
5 out of 5 stars
2 March, 2026
originally posted on influenster.com
Salon fresh
[This review was collected as part of a promotion.] You want that just left the salon and spa feeling. This is for you it has that tingle of freshness. I have thick hair and it gets all the way through. It is easy to rinse into and soak ing my hair and no funny residue.
5 out of 5 stars
1 March, 2026
originally posted on influenster.com
Wonderful shampoo
[This review was collected as part of a promotion.] Before and after was a total different . The product smells great, gave me volume. I knew it was cleaning by the lather it created! Left my hair feeling amazing and I highly recommend following up with the conditioner
5 out of 5 stars
1 March, 2026
originally posted on influenster.com
Super soft and smooth
[This review was collected as part of a promotion.] The best thing by about this conditioner is how it leaves my hair feeling soft and smooth without feeling greasy! I love how thin it is and how it’s not gloppy!
2 out of 5 stars
28 February, 2026
originally posted on influenster.com
The smell is too much.
[This review was collected as part of a promotion.] Please do something with the scent of this product. I have used it twice and I like the way my hair looks and feels but the smell is overbearing. It smells like a shampoo that is medicated.
1 reply from Consumer Care Center team - 1 month ago
Thank you for sharing your experience with us! 🌿 We're so glad you're loving how your hair looks and feels, but we truly hear you on the scent. Our Hydrate line features an intense aromatherapy blend of Peppermint, Sage, and Rosemary designed for a spa-like experience, but we know that 'medicated' herbal profile isn't for everyone. If the scent is a dealbreaker for you, we would love for you to try our Smooth Perfection or Soft Tone lines—they offer incredible results with much softer, floral, and gourmand fragrances. Your feedback is so important as we continue to refine our collections!
5 out of 5 stars
28 February, 2026
originally posted on pureology.com
My Go To
[This review was collected as part of a promotion.] I've been using for years. Long, fine, medium blonde. My hair loves this.