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Gentle Premium Powder Infant Formula - 34oz - up&up™: Gluten-Free, Kosher, Hydrolyzed Protein - 2 of 4Gentle Premium Powder Infant Formula - 34oz - up&up™: Gluten-Free, Kosher, Hydrolyzed Protein - 3 of 4Gentle Premium Powder Infant Formula - 34oz - up&up™: Gluten-Free, Kosher, Hydrolyzed Protein - 4 of 4
Gentle Premium Powder Infant Formula - 34oz - up&up™: Gluten-Free, Kosher, Hydrolyzed Protein - 1 of 4

Gentle Premium Powder Infant Formula - 34oz - up&up™: Gluten-Free, Kosher, Hydrolyzed Protein

$31.99 ($0.94/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Compare to the nutrition of Enfamil NeuroPro Gentlease
  • Easy to digest, for fussiness, gas and crying
  • Complete nutrition to support growth, brain and general development
  • Gentle Immune Blend 6 including 2'-FL HMO for immune support
  • NON-GMO, no artificial colors, flavors or growth hormones

Description

Compare to the nutrition of Enfamil Neuropro Gentlease. up&up™ Gentle Premium Infant Formula offers complete nutrition to support your baby's growth, brain and general development. For fussiness, gas and crying, this soothing formula contains Gentle Immune Blend 6 with 2’-FL HMO, Vitamin C and E, Selenium, Partially Hydrolyzed Whey Protein, Reduced Lactose (has 20 percent the lactose compared to our full lactose, routine, milk-based Infant Premium formula). Human Milk Oligosaccharide not from human milk. NON-GMO, ingredients not genetically engineered. No artificial growth hormones; no significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Certified Kosher by the Orthodox Union - OU-D. This product is not manufactured or distributed by the owner of trademark Enfamil Neuropro and registered trademark Gentlease.

100% Satisfaction Guaranteed.

Serving Size: 5 fl oz

Amount :

Calories: 100
% Daily Value*
Protein 2.3g
Biotin 3mcg
Total Fat 5.3g
Vitamin C 12mg
Total Carbohydrate 10.8g
Choline 24mg
Water 134g
Inositol 24mg
Omega-6 (linoleic acid LA) 780mg
Calcium 82mg
Vitamin A 300iu
Phosphorus 46mg
Vitamin D 60iu
Magnesium 8mg
Vitamin E 2iu
Iron 1.8mg
Vitamin K 1mcg
Zinc 1mg
Thiamin 15mcg
Manganese 140mcg
Copper 75mcg
Riboflavin 60mcg
Iodine 15mcg
Vitamin B6 0.3mcg
Selenium 2.8mcg
Vitamin B12 1000mcg
Sodium 40mg
Niacin 16mcg
Potassium 108mg
Folic Acid 500mcg
Pantothenic Acid 63mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn syrup, nonfat milk, palm olein, partially hydrolyzed whey, soy oil, coconut oil, high oleic (safflower or sunflower) oil, less than 2%: 2'-fucosyllactose (2'-fl), mortierella alpina oil**, schizochytrium sp. oil** l-carnitine, mixed tocopherol concentrate, monoglycerides, soy lecithin, taurine, calcium carbonate, calcium chloride, cupric sulfate, ferrous sulfate, magnesium chloride, manganese sulfate, potassium bicarbonate, potassium hydroxide, potassium iodide, potassium phosphate, sodium citrate, sodium selenite, zinc sulfate, ascorbic acid, ascorbyl palmitate, beta-carotene, biotin, calcium pantothenate, choline bitartrate, cyanocobalamin, folic acid, inositol, niacinamide, pyridoxine hydrochloride, riboflavin, thiamin hydrochloride, vitamin a palmitate, vitamin d (cholecalciferol), vitamin e (di-alpha tocopheryl acetate), vitamin k (phytonadione).

Allergens & Warnings:

WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR., CONTAINS MILK AND SOY.
Dietary Needs: Gluten-Free, Kosher
Baby Formula Focus: Easy to Digest
Base Ingredient: Hydrolyzed Protein
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 24 Ounces
TCIN: 87765855
UPC: 085239987643
Item Number (DPCI): 007-09-0005
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.1 inches length x 5.1 inches width x 7.3 inches height
Estimated ship weight: 2.381 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Can I put a can of this formula in a checked bag on an airplane - will the temperature affect the formula?

submitted by c0urtney - 2 months ago

  • A: Hi! Thank you for your question! Optimum storage conditions of powder product is between 50°F and 86°F in a dry environment. The powdered product can tolerate temperatures outside of the optimum storage conditions for periods of short duration of week (7 days). We recommend visiting the TSA website for more information about formula as a carry-on item.

    submitted bythe Supplier - 2 months ago
    Brand expert

Q: What is the whey and casein ratio?

submitted by Hanh - 5 months ago

  • A: Hello, thank you for your question. The Up & Up Gentle formula has a 60 whey/40 casein ratio.

    submitted bythe Supplier - 5 months ago
    Brand expert

Q: Is using warm water a requirement to prepare it, or can I prepare with room temperature water?

submitted by Marina - 7 months ago

  • A: Hello, thank you for your question. For mixing formula, the water should be warm approximately 100F (40C). This is our recommendation as it is closest to the child’s body temperature and this will also help in the reconstitution of the formula.

    submitted bythe Supplier - 7 months ago
    Brand expert

Q: Is this the same as it used to be three years ago and just difference packaging than before?

submitted by Lisa0910 - 1 year ago

  • A: Hello, thank you for your question. We are still the manufacturing of the Up & Up infant formula. This is still the Gentle formula and is compared to the nutrition of Enfamil Neuropro Gentlease. Over the years there may have been some changes to the formulation to stay comparable to Enfamil and continue to support our little ones the best we can.

    submitted bythe Supplier - 1 year ago
    Brand expert
See all questions (4)

Additional product information and recommendations

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Frequently bought together

Guests are saying

This formula has garnered mixed feedback from guests, with many praising its affordability and effectiveness for babies transitioning from name brands. While some guests report positive experiences with reduced gas and constipation, others have encountered issues such as constipation and vomiting. The formula's similarity to name brands like Enfamil is highlighted, making it a viable option for budget-conscious parents. Overall, it offers a cost-effective alternative worth considering for various feeding needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 512 reviews
    easy on tummy: 3.73 out of 5
    easy to prepare: 4.61 out of 5
    quality: 3.9 out of 5
    value: 4.16 out of 5
    63% would recommend
    129 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2026Verified purchase

    Make the Switch!

    This formula is great! My baby has reflux and was on Enfamil neuropro gentle ease and switched to this because of the reviews and the price! It doesn’t bubble at all and actually sits better with my baby than the Enfamil!
    Naiomi
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    30 April, 2026Verified purchase

    (no review title)

    Switched my baby 2 months ago from enfamil because of price. Honestly no issues!! The only reason I’m doing 4 stars is because of occasion I feel like there’s been TINY pieces of lint. Who knows if it’s just from packing. But aside from that no issues when it come to my baby
    Jaid
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 April, 2026Verified purchase

    Similar to Enfamil

    Baby normally drinks enfamil gentle ease but I needed something inexpensive and comparable. Baby is able to switch between the two with no issues. 2 weeks now
    Bree
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 April, 2026Verified purchase

    (no review title)

    Both of our children were fed this - thank you target for carrying a comparable product at a fraction of the price!
    Josh
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 April, 2026Verified purchase

    Not worth it

    Not the best. Made my baby very constipated and fussy
    1 reply from the Product Manufacturer team - 2 months ago
    We are sorry to hear about your experience with the Gentle Premium Powder Infant Formula product. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2148234. We look forward to addressing your concerns and hearing from you!
    danceteacher97
    easy on tummy: 1 out of 5
    easy to prepare: 5 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 March, 2026Verified purchase

    (no review title)

    I normally don’t write reviews, but it’s worth noting that this was the only formula my little would take. She’s had colic since day 1 and this mixed better than the Enfamil. Almost no bubbles and it’s double the portion for a fraction of the price! Extremely happy with this formula
    Anna
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    27 February, 2026Verified purchase

    (no review title)

    Good substitute for Gentlease at a great price
    Liz
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 February, 2026Verified purchase

    (no review title)

    My baby did very well with this! Decided to go this route over name brand due to cost and noticed no difference.
    Cari
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 February, 2026Verified purchase

    (no review title)

    I don’t know if I’ve ever written a review, but I am so glad we found this formula!! Half the price of the name brand and our baby tolerates it just as well. It mixes even better in the bottle than the Enfamil! Thank you, Target!
    Sarah
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 January, 2026Verified purchase

    (no review title)

    Currently using it for our 2nd baby and love it Just as much as the first time. Affordable and reliable.
    Margaret
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 January, 2026Verified purchase

    Great alternative brand

    Works great as an alternative when we need more formula but our WIC is out for the month. Doesn’t give our kid any issues. My only complaint is the formula has a metallic smell to it but I’m assuming it’s from the added iron.
    Kayla
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    18 January, 2026Verified purchase

    (no review title)

    Great dupe for the name brand and much more affordable!
    Sunny
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    9 January, 2026Verified purchase

    Allerigc

    My son had a allergic reaction to this he had bumps all over his body everytime after eating this, I think it’s a soy allergy he’s 7m so he didn’t throw up but he didn’t poop regularly bc of this I really wanted to like this bc it’s cheap and the scoop is amazing but my sons health isn’t worth the risk!
    1 reply from the Product Manufacturer team - 4 months ago
    We are sorry to hear about your experience with Up & Up Gentle Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2119483. We look forward to addressing your concerns and hearing from you!
    Karen
    easy on tummy: 3 out of 5
    easy to prepare: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 January, 2026Verified purchase

    (no review title)

    Our son has been on this formula for 4 months and loves it. It’s a great value also
    Devon
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    31 December, 2025Verified purchase

    Can seems unfilled

    Seems to be similar to enfamil. My child likes it and not issues. Purchase to save a few dollars however the can seemed not filled completely. Not sure if I’ll purchase again since it seems I receive less product.
    1 reply from the Product Manufacturer team - 5 months ago
    We are sorry to hear about your experience with Up & Up Gentle Formula. The cans are filled by weight and not volume. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2116280. We look forward to addressing your concerns and hearing from you!
    Alissa
    easy on tummy: 4 out of 5
    easy to prepare: 4 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    27 December, 2025Verified purchase

    Solid formula

    I’ve used this with 3 of my babies. You can’t beat the price and I never have any issues with it. Highly recommend!
    Janeprovidence
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    20 December, 2025Verified purchase

    (no review title)

    My baby is now almost 6 months he is been using it since he was 2 months and he loves it. Easy on his stomach and loves the taste.
    NezC
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 December, 2025Verified purchase

    Contaminated

    If you like finding hair in it, go ahead and order it.
    1 reply from the Product Manufacturer team - 5 months ago
    We are sorry to hear about your experience with the Up & Up Gentle Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2110313. We look forward to addressing your concerns and hearing from you!
    David
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    6 December, 2025Verified purchase

    Good formula • Dont deliver!

    Great for baby, compared to parents choice gentle premium in the purple can. Do not order delivery! Ours came damaged and we couldn’t even use it. Had to return.
    1 reply from the Product Manufacturer team - 5 months ago
    We are sorry to hear that the formula arrived damaged. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2109370. We look forward to addressing your concerns and hearing from you!
    evelyn
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 December, 2025Verified purchase

    Not easy to digest

    My infant had projectile vomit , after each feeding , so I didn’t feed her this formula anymore, it’s not easy on their little tummies, it’s say for fussiness, spit up , etc. that’s not true,the value for the price was nice and the size.
    1 reply from the Product Manufacturer team - 5 months ago
    We are sorry to hear about your experience with the Up & Up Gentle Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2109396. We look forward to addressing your concerns and hearing from you!
    Anoy
    easy on tummy: 1 out of 5
    easy to prepare: 5 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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