Gentle Premium Powder Infant Formula - 34oz - up&up™: Gluten-Free, Kosher, Hydrolyzed Protein
$31.99 ($0.94/ounce) was $35.49
New lower price save $3.50 (10% reduction)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
$1.99($0.25/ounce)
Buy 1, get 1 40% off Gerber baby & toddler food items
4.7 out of 5 stars with 577 ratings
Related Categories
Guests are saying
This formula has garnered mixed feedback from guests, with many praising its affordability and effectiveness for babies transitioning from name brands. While some guests report positive experiences with reduced gas and constipation, others have encountered issues such as constipation and vomiting. The formula's similarity to name brands like Enfamil is highlighted, making it a viable option for budget-conscious parents. Overall, it offers a cost-effective alternative worth considering for various feeding needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 490 reviews
easy on tummy: 3.72 out of 5
easy to prepare: 4.59 out of 5
quality: 3.88 out of 5
value: 4.14 out of 5
63% would recommend
125 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2026Verified purchase
(no review title)
I normally don’t write reviews, but it’s worth noting that this was the only formula my little would take. She’s had colic since day 1 and this mixed better than the Enfamil. Almost no bubbles and it’s double the portion for a fraction of the price! Extremely happy with this formula
4 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2026Verified purchase
(no review title)
Good substitute for Gentlease at a great price
5 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2026Verified purchase
(no review title)
My baby did very well with this! Decided to go this route over name brand due to cost and noticed no difference.
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2026Verified purchase
(no review title)
I don’t know if I’ve ever written a review, but I am so glad we found this formula!! Half the price of the name brand and our baby tolerates it just as well. It mixes even better in the bottle than the Enfamil! Thank you, Target!
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2026Verified purchase
(no review title)
Currently using it for our 2nd baby and love it Just as much as the first time. Affordable and reliable.
4 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase
Great alternative brand
Works great as an alternative when we need more formula but our WIC is out for the month. Doesn’t give our kid any issues. My only complaint is the formula has a metallic smell to it but I’m assuming it’s from the added iron.
5 out of 5 stars
18 January, 2026Verified purchase
(no review title)
Great dupe for the name brand and much more affordable!
2 out of 5 stars
9 January, 2026Verified purchase
Allerigc
My son had a allergic reaction to this he had bumps all over his body everytime after eating this, I think it’s a soy allergy he’s 7m so he didn’t throw up but he didn’t poop regularly bc of this I really wanted to like this bc it’s cheap and the scoop is amazing but my sons health isn’t worth the risk!
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with Up & Up Gentle Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2119483. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026Verified purchase
(no review title)
Our son has been on this formula for 4 months and loves it. It’s a great value also
3 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025Verified purchase
Can seems unfilled
Seems to be similar to enfamil. My child likes it and not issues. Purchase to save a few dollars however the can seemed not filled completely. Not sure if I’ll purchase again since it seems I receive less product.
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with Up & Up Gentle Formula. The cans are filled by weight and not volume. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2116280. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
27 December, 2025Verified purchase
Solid formula
I’ve used this with 3 of my babies. You can’t beat the price and I never have any issues with it. Highly recommend!
5 out of 5 stars
20 December, 2025Verified purchase
(no review title)
My baby is now almost 6 months he is been using it since he was 2 months and he loves it. Easy on his stomach and loves the taste.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025Verified purchase
Contaminated
If you like finding hair in it, go ahead and order it.
1 reply from the Product Manufacturer team - 4 months ago
We are sorry to hear about your experience with the Up & Up Gentle Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2110313. We look forward to addressing your concerns and hearing from you!
3 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
Good formula • Dont deliver!
Great for baby, compared to parents choice gentle premium in the purple can. Do not order delivery! Ours came damaged and we couldn’t even use it. Had to return.
1 reply from the Product Manufacturer team - 4 months ago
We are sorry to hear that the formula arrived damaged. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2109370. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025Verified purchase
Not easy to digest
My infant had projectile vomit , after each feeding , so I didn’t feed her this formula anymore, it’s not easy on their little tummies, it’s say for fussiness, spit up , etc. that’s not true,the value for the price was nice and the size.
1 reply from the Product Manufacturer team - 4 months ago
We are sorry to hear about your experience with the Up & Up Gentle Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2109396. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
Saving us hundreds of dollars!
This will save us hundreds of dollars when compared to Enfamil Gentle Ease.
5 out of 5 stars
23 November, 2025
originally posted on influenster.com
My kid loved it
[This review was collected as part of a promotion.] Wonderful product easy on the stomach! My kid loved it no clumps it dissolves easy. The container is huge for the price. Super satisfied with this formula.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
Top choice
Great value for the money. Quality is just as good as other brands if not better
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
(no review title)
We switched from similac sensitive and our baby tolerates it so well! And it's such an affordable option.
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
(no review title)
The price of this versus name brand is an insane deal. My baby has never had an issue with this formula and we love it!