$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- An ultra-rich and thick lotion that delivers deep, long-lasting moisture.
- With shea butter, argan oil, jojoba oil, rice bran oil, sweet almond oil and squalane to help soothe and nourish dry, sensitive skin.
- Natural, gentle sweet vanilla scent for a warm, cozy vibe.
- No Sketchy Stuff! No parabens, PEGs, petrolatum, phthalates, lanolin, synthetic fragrance, mineral oil.
- EWG VERIFIED®
- Dermatologist and Pediatrician Approved.
- Clinically Proven Hypoallergenic.
- Packaging contains recycled content - packaging made with at least 30% post consumer recycled plastic.
Description
"Strike the perfect balance of deep moisture, a silky-smooth finish, and the gentle scent of sweet vanilla that is warm and cozy, like Grandma's love in a jar. PROUDLY Ultra-Rich Body Butter is a gentle addition to your littlest love’s skincare routine — and yours too! Try this “any-time” butter during the winter months, after outdoor play and sun exposure, and anywhere long-lasting hydration is needed.
ABOUT PROUDLY
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line centering the needs of Black & Brown babies. Products are formulated for the needs of the darkest skin tones, which can be more prone to dryness, eczema, acne, cradle cap, or intense irritation. Each product is co-designed by a Black dermatologist, Black pediatrician, and Black chemist who have studied and selected ingredients that nourish dry, sensitive skin.
We leverage gentle, plant-based, moisture-rich ingredients to help keep skin baby-soft, moisturized and protected. PROUDLY Skin Care and Baby Wipes are EWG VERIFIED®. We demand No Sketchy Stuff! and formulate for the needs of both delicate baby skin and sensitive melanted skin. We thoughtfully add high-quality, functional ingredients at gentle concentrations to make sure products deliver. We are proud to be Black-owned, Black-founded, and operated diversely by BIPOC professionals.
Welcome to a world of baby care made for us, by us and a home for you."
ABOUT PROUDLY
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line centering the needs of Black & Brown babies. Products are formulated for the needs of the darkest skin tones, which can be more prone to dryness, eczema, acne, cradle cap, or intense irritation. Each product is co-designed by a Black dermatologist, Black pediatrician, and Black chemist who have studied and selected ingredients that nourish dry, sensitive skin.
We leverage gentle, plant-based, moisture-rich ingredients to help keep skin baby-soft, moisturized and protected. PROUDLY Skin Care and Baby Wipes are EWG VERIFIED®. We demand No Sketchy Stuff! and formulate for the needs of both delicate baby skin and sensitive melanted skin. We thoughtfully add high-quality, functional ingredients at gentle concentrations to make sure products deliver. We are proud to be Black-owned, Black-founded, and operated diversely by BIPOC professionals.
Welcome to a world of baby care made for us, by us and a home for you."
Scent: Vanilla
Suggested Age: All Ages
Health Facts: Contains Almond Oil, Contains Shea Butter, Contains Argan Oil, Contains Squalene
Product Form: Body Butter
Beauty Purpose: Skin Texture Improvement, Deep Hydration, Hydrating, Softening, Moisturizing
Recommended Skin Type: Sensitive, Dry, Normal, Combination
Net weight: 4.4 fl oz (US)
TCIN: 88958230
UPC: 850034546834
Item Number (DPCI): 007-08-1848
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, prunus amygdalus dulcis (sweet almond) oil, butyrospermum parkii (shea) butter, cetearyl alcohol, glyceryl stearate se, oryza sativa (rice) bran oil, glycerin, polyglyceryl-3 methylglucose distearate, cetearyl olivate, argania spinosa (argan) kernel oil, simmondsia chinensis (jojoba) seed oil, squalane, sorbitan olivate, triethyl citrate, vanillin, ethyl butyrate, maltol, delta decalactone, potassium cetyl phosphate, saccharide isomerate, dimethylhydroxy furanone, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, citric acid, sodium citrate, ethylhexylglycerin, phenoxyethanol,
Shipping details
Estimated ship dimensions: 2.88 inches length x 2.72 inches width x 2.36 inches height
Estimated ship weight: 0.39 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Proudly Ultra Rich Body Butter is a favorite among guests for its delightful scent and effective moisturizing properties. Its creamy texture absorbs well without leaving a greasy residue, making it suitable for both children and adults. Many guests appreciate its ability to soothe dry skin, including eczema, while providing long-lasting hydration. The product is praised for its pleasant aroma and rich consistency, making it a staple in many households.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 63 reviews
quality: 4.73 out of 5
value: 4.18 out of 5
100% would recommend
12 recommendations
SO GOOD!!
5 out of 5 stars
Thumbs up graphic, would recommend
DS - 2 months ago, Verified purchaser
THIS STUFF IA AMAZING!! I never write reveiws but had to for this! My 3m old has super dry skin and this stuff keeps his skin moisturized all day!!!! I love it and will get more!!!!
So Moisturizing
5 out of 5 stars
Thumbs up graphic, would recommend
Starchaser3 - 3 months ago, Verified purchaser
It's one of the best moisturizers I've ever used. I'm not the biggest fan of vanilla scent (childhood trauma) but the scent is light enough to use until we get another option.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Tamara - 4 months ago, Verified purchaser
This body butter is so light and smooth and smells so good!! I love that it moisturizes really well and doesn’t leave my skin greasy
Smells yummy and good for sensitive skin
5 out of 5 stars
dakota5 - 4 months ago
originally posted on Proudly.com
When I opened this body butter, the first thing my 2 year old asked was, “What is that? That smells yummy!” My toddler and I both have sensitive, eczema prone skin. This is one of the few products besides raw shea butter that softens and calms our skin. It smells heavenly and I frequently sneak some for myself too.
Great for Adult Skin
5 out of 5 stars
Kay Dee - 7 months ago
originally posted on Proudly.com
I'm an adult, but I use it for severe eczema. I'm buying it for the second time!
So good!
4 out of 5 stars
Thumbs up graphic, would recommend
Ace - 8 months ago, Verified purchaser
This body butter smells so good and hydrating! I use it on myself but for the price, I wish it was much bigger.
Best baby butter ever!
5 out of 5 stars
M. Peterson - 11 months ago
originally posted on Proudly.com
Absolutely love the creamy silkiness of this body butter. The smell is amazing and leaves my baby's skin so soft without any grease. I always have some in stock!
Amazing
5 out of 5 stars
Lauren J - 1 year ago
originally posted on Proudly.com
Great product! Makes my toddler's skin smooth and clears up any dry spots.
Our new favorite bum balm
5 out of 5 stars
Muhammad - 1 year ago
originally posted on Proudly.com
Rich and not oily! Works great. This thing smells amazing.
Rich and smells great
4 out of 5 stars
Thumbs up graphic, would recommend
Lina408 - 1 year ago, Verified purchaser
Always on the hunt for rich lotions/body butters for my dry skin, this helped. It soaked in really well and didn’t take a lot to cover my entire body. The smell is beautiful, isn’t over powering and lingers for about an hour. The smell staying isn’t a concern for me, but hydration. The lotion provided enough hydration for several hours, even after exfoliating. I’d like the hydration to last longer, which it only did when I started with a base of AHA or BHA serums. For the record I have dry body skin that feels itchy and tight, but not flaky. This didn’t irritate my skin, even after shaving.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Dee - 1 year ago, Verified purchaser
Love this for my baby’s skin
Great lotion
5 out of 5 stars
Thumbs up graphic, would recommend
featherz - 1 year ago, Verified purchaser
It smells pleasant and not strong at all. It's a nice thick consistency and leaves my hands feeling silky smooth after it settles in! Highly recommended.
Smooth & Creamy
4 out of 5 stars
Thumbs up graphic, would recommend
LaSonia - 1 year ago, Verified purchaser
Like the texture and how creamy it is but I wish the vanilla scent was a little stronger. I would’ve given it a five if the scent was there more.
Rich and creamy
4 out of 5 stars
Thumbs up graphic, would recommend
LongLeggedQueen - 1 year ago, Verified purchaser
Very rich, I do wish the vanilla smell was a little stronger. Otherwise I have no issues.
(no review title)
5 out of 5 stars
Elena - 1 year ago
originally posted on Proudly.com
I love this so much it smells great and moisturizes perfectly and I honestly use it for myself as well!
Get this!
5 out of 5 stars
Elena - 1 year ago
originally posted on Proudly.com
I love this so much it smells great and moisturizes perfectly and I honestly use it for myself as well!
Lovely... wish there was more
4 out of 5 stars
Thumbs up graphic, would recommend
abacadabra - 1 year ago, Verified purchaser
Love this product- just wish we got a tad more for the price-point! Scent and texture are very nice. If it was comparable to other products cost-wise it would be my go to.
Great consistency
5 out of 5 stars
TMo - 1 year ago, Verified purchaser
Good texture and consistency with the application. But the “sweet vanilla” scent isn’t as pleasing as you would think it would be.
Proudly gift set
5 out of 5 stars
Joyce - 2 years ago
originally posted on Proudly.com
After reading all of the positive reviews, I purchased the bundle for my 2 month old granddaughter. She has a mild form of eczema. Her mom saw positive results in one week. Looks like Proudly will be a household name for us. I'd love to win the sweepstakes. This would mean an abundance of Proudly products for my granddaughter until she's at least 2yrs old. My heartfelt thanks to the Proudly family.
Great Product
5 out of 5 stars
LearicM - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] I really enjoyed trying this Proudly ultra rich body butter. I really loved this thickness of the this body butter it absorbed into the skin really good as well. I will definitely be picking this up again. I can’t wait to try more products from the Proudly brand.