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Dove Beauty Bond Strength with Peptide Complex 10-in-1 Serum Hair Mask - 9.2oz - 2 of 4Dove Beauty Bond Strength with Peptide Complex 10-in-1 Serum Hair Mask - 9.2oz - 3 of 4Dove Beauty Bond Strength with Peptide Complex 10-in-1 Serum Hair Mask - 9.2oz - 4 of 4
Dove Beauty Bond Strength with Peptide Complex 10-in-1 Serum Hair Mask - 9.2oz - 1 of 4

Dove Beauty Bond Strength with Peptide Complex 10-in-1 Serum Hair Mask - 9.2oz

29 Questions

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At a glance

About this item

Highlights

  • ULTRA STRENGTH & SMOOTHNESS: Dove Bond Strength hair mask renews with every use and repairs 10 signs of damage in 1 minute**4-step system
  • HAIR MASK FOR CHEMICALLY DAMAGED HAIR: This hair mask with Peptide Complex repairs 3 years of visible damage in 1 use**with 4-step system
  • BIO-PROTEIN CARE: Our Bond Strength range* with Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion protein strength builders with every wash. *shampoo, conditioner/mask & serum
  • HOW TO USE: After using Dove Bond Strength Shampoo & Conditioner, apply into damp, clean hair and massage. Let it work for 1 minute and rinse. Use once a week or more.
  • BACKED BY SCIENCE: This damaged hair repair hair mask uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage.
  • CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.

Description

Fortify and revive your hair from the toll of extreme chemical damage. Now every time you color, bleach, straighten or blow-dry your hair, Dove Bond Strength Hair Mask will strengthen bonds from within and help reverse visible signs of accumulated damage for ultra strength and smoothness. Dove Bond Strength Hair Mask is the third step in our 4-step regimen toward stronger, healthier looking hair. Use it regularly with Dove Bond Strength Shampoo and Conditioner. When you complement it with Dove Bond Shield 10-in-1 Super Serum for extreme hair repair, you’ll experience the reversal of 3 years of visible damage* Enriched with Peptide Complex, this hair mask for chemically damaged hair works at a molecular level to strengthen the hair’s structure. So there is no need to stress about damage, and you can feel good about your new look and new you. Our Bond Strength range* with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. The result is beautifully restored hair that’s healthy and strong again. Our Dove Bond Strength system is ideal for chemically damaged hair that needs extra care. After using Dove Bond Strength Shampoo & Conditioner, apply this hair mask generously into damp, clean hair from mid-length to ends and massage upwards. Let the rich formula work for 1 minute and rinse. Use once a week or more if your hair needs extra repair. For maximum benefit, follow up with the Dove Bond Shield 10-in-1 Super Serum.
As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now.
*4-step system
*shampoo, conditioner/mask & serum
Hair Type: All Hair Types
Health Facts: Vegan
Product Form: Mask
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Weekly
Package Quantity: 1
Beauty Purpose: Softening, Hydrating, Damage Repair, Nourishing, Strengthening, Smoothing, Moisturizing, Shine Enhancing
TCIN: 89163797
UPC: 079400507396
Item Number (DPCI): 063-02-2246
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.54 inches length x 3.47 inches width x 2.76 inches height
Estimated ship weight: 0.68 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can anyone describe what this smells like?

submitted by DoggieMama - 1 year ago
  • A: PLEEEEASE stop making your scents so strong!! They are turning too many away!

    submitted byEvaG - 8 months ago
  • A: Thanks for reaching out. Our fragrances and perfumes often have complex formulations, containing many ingredients. These fragrances and perfumes are part of the proprietary formulation which makes our products unique. We hope this helps!

    submitted byDoveExpert - 1 year ago
    Brand expert

Q: Hi, is this product gluten free and safe for hair that has a keratin treatment? Thank uou

submitted by sks - 2 years ago
  • A: Is this mask paraben Sulfate free ?

    submitted byKateLynn - 2 years ago
  • A: Thanks for reaching out. We do not specifically test our products for the presence of gluten. Gluten may be present in products that contain derivatives of wheat, oat, rye, and barley. In labeling our products, we follow the guidelines established by the International Nomenclature for Cosmetics Ingredients (INCI) process. Therefore, if we use an ingredient derived from a grain such as wheat, oat, rye and/or barley, those names will appear on the label. We recommend that you consult with your physician as to whether your exposure to grain derivatives from the use of personal care products will cause the symptoms of Celiac disease. About your inquiry if this product is safe for hair that has Keratin treatment, we inform you, as treatment technologies differ, we recommend you check with your stylist before using our products. We hope this helps!

    submitted byDoveExpert - 2 years ago
    Brand expert

Q: Does this help with hair breakage and shedding?

submitted by Linda - 19 days ago
  • A: Hi Linda, We appreciate your query and would like to provide you with the best possible assistance. Kindly email us at unileverconsumercare.usa@unilever.com with your reference ID 55951777, and we will make sure to assist you promptly.

    submitted byDoveExpert - 17 days ago
    Brand expert

Q: Can I use this other brand shampoo.

submitted by Lyn - 1 month ago
  • A: Hi Lyn, thank you for reaching out and for your question. Yes, you can use another brand of shampoo if it better suits your hair care needs and preferences. We understand how important it is to find products that work well for your hair and deliver the results you're looking for. We value your trust and the opportunity to support your hair care journey.

    submitted byDoveExpert - 1 month ago
    Brand expert

Q: Is this product only for damaged hair?

submitted by Liz - 1 month ago
  • A: Hi Liz, we appreciate your inquiry regarding whether the Dove 10-in-1 Bond Strength Serum Mask is designed exclusively for damaged hair. We’re happy to inform you that Dove 10-in-1 Bond Strength Serum Mask, made with Bio-Protein Care and infused with Peptide, visibly repairs signs of damage for chemically treated hair.

    submitted byDoveExpert - 1 month ago
    Brand expert

Q: Can I leave in overnight?

submitted by Paloma - 5 months ago
  • A: Hi Paloma, we appreciate your inquiry regarding the usage of Dove 10-in-1 Bond Strength Serum Mask. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54775252), so we can address your concerns promptly.

    submitted byDoveExpert - 5 months ago
    Brand expert

Q: Is this color safe and can you leave it in your extremely damaged hair

submitted by Kay - 6 months ago
  • A: Hi Kay, thank you for reaching out. We understand how important it is to protect color and care for very damaged hair. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54816671), so we can address your concerns promptly.

    submitted byDoveExpert - 5 months ago
    Brand expert

Q: my hair is thinning from damaged will this make my hair get thick

submitted by user - 7 months ago
  • A: Hi, thank you for sharing your feedback. We're sorry you’re dealing with thinning hair, we understand how concerning and frustrating that can feel. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54818216), so we can address your concerns promptly.

    submitted byDoveExpert - 5 months ago
    Brand expert

Q: I may try your products of this type again, because I thought I had heard that you had used softer scents in your recent launches. Is this the case?? I hope so.

submitted by EvaG - 8 months ago
  • A: Hi EvaG, thank you for reaching out. We completely understand how important scent comfort is when choosing a product. Yes, in many of our recent launches, we’ve focused on softer, more balanced fragrances while maintaining the performance you love. We’re committed to delivering high quality experiences.

    submitted byDoveExpert - 5 months ago
    Brand expert

Q: I'd like to know if this product for adding moisture back into hair?

submitted by M - 8 months ago
  • A: Hi M, we appreciate your inquiry about the effectiveness of Dove 10-in-1 Bond Strength Serum Mask. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54816705), so we can address your concerns promptly.

    submitted byDoveExpert - 5 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This hair mask is highly praised for its quick and effective results, transforming hair into a soft, shiny, and manageable state in just one minute. Guests appreciate its ability to reduce frizz and improve hair health, especially for those with damaged or color-treated hair. The pleasant scent and creamy texture enhance the overall experience, making it a staple in many hair care routines. However, some guests noted that the fragrance can be overpowering for sensitive individuals.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1612 reviews
    quality: 4.37 out of 5
    value: 4.4 out of 5
    79% would recommend
    160 recommendations
    5 out of 5 stars
    6 September, 2026
    originally posted on dove.com
    Image

    Helped with frizz!

    [This review was collected as part of a promotion.] I really enjoy using hair masks as a form of self care. This Dove mask was a good one! It definitely helped with frizz which is a frequent problem of mine. It helped my scalp feel refreshed and clean too. The price point is great as well!
    MeganE
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 September, 2026Verified purchase

    (no review title)

    This stuff smells great and works even better! I have fine hair, so I’m always cautious with hair products. But, this product gives my hair bounce! It makes it look and feel healthy. It does NOT make my hair flat. Highly recommend!
    cheryl
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    1 September, 2026Verified purchase

    (no review title)

    Why is the price up?!? I
    1 reply from DoveExpert team - 15 days ago
    Hi Ragon, we’re sorry to hear about your concerns regarding the price of Dove 10-in-1 Bond Strength Serum Mask. Unilever has always taken great pride in offering the highest quality products at reasonable and fair prices. We're always on a journey to improve our products, and while we actively try to manage costs, at times, we have to make adjustments. We appreciate your feedback, and will be sure to share it with our team.
    Ragon
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    1 September, 2026Verified purchase

    (no review title)

    affordable price and good results
    Maylin
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on influenster.com
    Image

    Incredible smell and softness in the hair

    I love this Dove mask, it has a creamy texture and leaves an incredible smell in the hair, it leaves the hair soft, shiny and with less frizz. It feels very light
    1 reply from Dove Consumer Service team - 17 days ago
    Hi, thank you for taking the time to share your experience with us! We’re so glad Dove 10-in-1 Bond Strength Serum Mask has been a favorite for you. Hearing feedback like this motivates us to keep delivering products you can rely on and love. We truly appreciate you for sharing your feedback with us. Rest assured, we will share your comments with our team.
    JessicaR
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 August, 2026

    Prioe hiked 20% in past few months

    Price hike is ridiculous. Just a few months ago, this was $9.99. Now it’s $2.00 more. Thats a 20% increase. Switching to Pantene Bond hair mask.. or EVA nyc therapy mask.
    1 reply from DoveExpert team - 17 days ago
    Hi Chris, thank you for sharing your feedback. We're sorry to hear your frustration regarding the recent price increase. Unilever takes pride in offering high-quality products at fair prices, and while we work hard to manage costs, adjustments are sometimes necessary as we continue improving our products. We appreciate your feedback and will be sure to share your comments with our team for review.
    Chris
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 August, 2026

    smell is way too strong

    I'm not sensitive to smells but this was horrible! gave me such a bad lingering headache. I can't imagine this being good for you
    1 reply from DoveExpert team - 23 days ago
    Hi, we are disappointed to hear that Dove hair mask didn't meet your expectations. We’re committed to delivering high-quality experiences, and your input is valuable to us. We would like to request you to connect with our Consumer Services team at unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 55911432 and we will be glad to assist you further with your concern.
    Beanuhh
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 August, 2026
    originally posted on influenster.com
    Image

    Quick and effective

    I love how this product is quick and effective. I use this after conditioner since you only have to leave it in for a minute and it works wonders on taming frizz and making my hair soft. I will say it has a strong scent so if that is a turn off you probably won’t like this but it is a very clean smell. I use this at least once a week and my hair feels great.
    MeghanH
    Did you find this review helpful?
    5 out of 5 stars
    19 August, 2026
    originally posted on influenster.com
    Image

    It is also a conditioner that leaves the hair very sweet and a special aroma.

    This mask has worked for me at time when I need nice hair. It has helped me with my damaged hair and leaves me witha feeling of improvement. It is also a conditioner that leaves the hair very sweet and a special aroma.
    1 reply from Dove Consumer Service team - 27 days ago
    Hi, thank you for taking the time to share your experience with us. We’re so glad Dove 10-in-1 Bond Strength Serum Mask has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
    JennifferB
    Did you find this review helpful?
    5 out of 5 stars
    16 August, 2026
    originally posted on influenster.com
    Image

    Smells amazing, tames frizz, adds shine, & leaves my hair looking salon fresh everytime I style my hair post use

    I’m obsessed with the Dove Intensive 10-in-1 Bond Strength Serum Mask. It smells absolutely fantastic & leaves my hair shiny, and frizz free! Everytime I use it, I swear my hair looks & feels like I just stepped out of a salon after styling it. Not to mention how healthy it looks! Definitely a new favorite!
    1 reply from Dove Consumer Service team - 1 month ago
    Hi, thank you for sharing your feedback. We appreciate you for your kind words! We’re thrilled to hear you enjoy Dove 10-in-1 Bond Strength Serum Mask. Knowing it’s made a positive impact truly means a lot to us. Rest assured, we will share your comments with our team.
    MellanieL
    Did you find this review helpful?
    4 out of 5 stars
    15 August, 2026
    originally posted on influenster.com
    Image

    It smells amazing 🤩

    I love this product I use it on my hair it made my hair smooth and shiny! It comes in a very nice container, and for the price it’s very good it does the job
    LunaG
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    (no review title)

    My hair feels so soft after using this.The thing is like most is how easy and quick it is...just one minute and boom... softest hair ever! I bought this and a few other dove haircare items on awesome deal when Dove was 40%off during Target supersale.
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    13 August, 2026
    originally posted on influenster.com
    Image

    Helps with frizz, shine and smells amazing

    This helps my hair with the frizz of the summer. It made my hair shiny and smooth. It was very easy to brush through my hair and restored my hair. I used it 3 times a week just to help prevent damage to my dry ends.
    KarahN
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    I’ve been using this a couple times a week to repair damaged hair from years of bleaching, and it’s making my ends SO much softer! Plus it smells so good!
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    (no review title)

    I am really happy with this product. I have fine hair but a lot of it. It is hard for me to find a mask that doesn't just weigh my hair down. This one has been great with treating my hair (my hair got very dry postpartum) and leaves my hair very soft. It does have a strong smell, if you are sensitive to fragrance I would maybe avoid.
    AL7
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 August, 2026Verified purchase

    MIRACLE MASK!

    Where do I begin with this hair mask? It has saved my poor newly bleached highlighted hair! After bleaching to get to a desired color, my hair definitely became stringy and super fragile. THIS DEFINITELY CURED MY HAIR!! It feels strong despite of that bubblegum texture. PLUS it smells so so amazing! Smell lasts for about 3 days until the next wash! I totally recommend!!
    bells01
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    6 August, 2026Verified purchase

    (no review title)

    These stuff really works, makes my hair super soft! Although the scent is a bit strong, lasting much longer than a typical hair mask.
    Sydney
    Did you find this review helpful?
    5 out of 5 stars
    4 August, 2026
    originally posted on influenster.com
    Image

    I feels like a high end treatment

    This is mask is my favorite; I use it every week . It has an immediate effect,is lightweight and smells delicious.To me ,it’s a high end product at fantastic price
    1 reply from Dove Consumer Service team - 1 month ago
    Hi, thank you for sharing your feedback. We really appreciate you for your kind words. We’re thrilled to hear you enjoy Dove 10-in-1 Bond Strength Serum Mask. Knowing it’s made a positive impact truly means a lot to us. We appreciate you taking the time to share this. Your feedback is greatly appreciated. Rest assured, we will share your comments with our team.
    YanelA
    Did you find this review helpful?
    5 out of 5 stars
    2 August, 2026
    originally posted on influenster.com
    Image

    Deep hydration, amazing scent

    I absolutely love this hair mask. It gives my hair the deep hydration it needs, especially with Utah’s very dry climate. The thick, creamy texture spreads easily through my hair, and after using it my hair feels soft, healthy and nourished. It also smells amazing. A little goes a long way- even though I apply it generously, one jar lasts a long time
    1 reply from Dove Consumer Service team - 2 months ago
    Hi, thank you for taking the time to share your experience with us. We’re so glad Dove 10-in-1 Bond Strength Serum Mask has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
    AnnaG
    Did you find this review helpful?
    5 out of 5 stars
    1 August, 2026
    originally posted on influenster.com
    Image

    One of my favorite hair masks!

    This is one of my favorite hair masks. It leaves my hair and my daughter’s hair soft, shiny, and healthy. It also reduces frizz and keeps our hair hydrated without feeling heavy. The scent is amazing, and I highly recommend it!
    AlineF
    Did you find this review helpful?

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