Dove Beauty Bond Strength with Peptide Complex 10-in-1 Serum Hair Mask - 9.2oz
$11.99See 1 deal for this item
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Guests are saying
This hair mask is highly praised for its quick and effective results, transforming hair into a soft, shiny, and manageable state in just one minute. Guests appreciate its ability to reduce frizz and improve hair health, especially for those with damaged or color-treated hair. The pleasant scent and creamy texture enhance the overall experience, making it a staple in many hair care routines. However, some guests noted that the fragrance can be overpowering for sensitive individuals.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1612 reviews
quality: 4.37 out of 5
value: 4.4 out of 5
79% would recommend
160 recommendations
5 out of 5 stars
6 September, 2026
originally posted on dove.com
Helped with frizz!
[This review was collected as part of a promotion.] I really enjoy using hair masks as a form of self care. This Dove mask was a good one! It definitely helped with frizz which is a frequent problem of mine. It helped my scalp feel refreshed and clean too. The price point is great as well!
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2026Verified purchase
(no review title)
This stuff smells great and works even better! I have fine hair, so I’m always cautious with hair products. But, this product gives my hair bounce! It makes it look and feel healthy. It does NOT make my hair flat. Highly recommend!
1 out of 5 stars
1 September, 2026Verified purchase
(no review title)
Why is the price up?!? I
1 reply from DoveExpert team - 15 days ago
Hi Ragon, we’re sorry to hear about your concerns regarding the price of Dove 10-in-1 Bond Strength Serum Mask. Unilever has always taken great pride in offering the highest quality products at reasonable and fair prices. We're always on a journey to improve our products, and while we actively try to manage costs, at times, we have to make adjustments. We appreciate your feedback, and will be sure to share it with our team.
4 out of 5 stars
Thumbs down graphic, would not recommend
1 September, 2026Verified purchase
(no review title)
affordable price and good results
5 out of 5 stars
29 August, 2026
originally posted on influenster.com

Incredible smell and softness in the hair
I love this Dove mask, it has a creamy texture and leaves an incredible smell in the hair, it leaves the hair soft, shiny and with less frizz. It feels very light
1 reply from Dove Consumer Service team - 17 days ago
Hi, thank you for taking the time to share your experience with us! We’re so glad Dove 10-in-1 Bond Strength Serum Mask has been a favorite for you. Hearing feedback like this motivates us to keep delivering products you can rely on and love. We truly appreciate you for sharing your feedback with us. Rest assured, we will share your comments with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2026
Prioe hiked 20% in past few months
Price hike is ridiculous. Just a few months ago, this was $9.99. Now it’s $2.00 more. Thats a 20% increase. Switching to Pantene Bond hair mask.. or EVA nyc therapy mask.
1 reply from DoveExpert team - 17 days ago
Hi Chris, thank you for sharing your feedback. We're sorry to hear your frustration regarding the recent price increase. Unilever takes pride in offering high-quality products at fair prices, and while we work hard to manage costs, adjustments are sometimes necessary as we continue improving our products. We appreciate your feedback and will be sure to share your comments with our team for review.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2026
smell is way too strong
I'm not sensitive to smells but this was horrible! gave me such a bad lingering headache. I can't imagine this being good for you
1 reply from DoveExpert team - 23 days ago
Hi, we are disappointed to hear that Dove hair mask didn't meet your expectations. We’re committed to delivering high-quality experiences, and your input is valuable to us. We would like to request you to connect with our Consumer Services team at unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 55911432 and we will be glad to assist you further with your concern.
5 out of 5 stars
20 August, 2026
originally posted on influenster.com

Quick and effective
I love how this product is quick and effective. I use this after conditioner since you only have to leave it in for a minute and it works wonders on taming frizz and making my hair soft. I will say it has a strong scent so if that is a turn off you probably won’t like this but it is a very clean smell. I use this at least once a week and my hair feels great.
5 out of 5 stars
19 August, 2026
originally posted on influenster.com

It is also a conditioner that leaves the hair very sweet and a special aroma.
This mask has worked for me at time when I need nice hair. It has helped me with my damaged hair and leaves me witha feeling of improvement. It is also a conditioner that leaves the hair very sweet and a special aroma.
1 reply from Dove Consumer Service team - 27 days ago
Hi, thank you for taking the time to share your experience with us. We’re so glad Dove 10-in-1 Bond Strength Serum Mask has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
5 out of 5 stars
16 August, 2026
originally posted on influenster.com

Smells amazing, tames frizz, adds shine, & leaves my hair looking salon fresh everytime I style my hair post use
I’m obsessed with the Dove Intensive 10-in-1 Bond Strength Serum Mask. It smells absolutely fantastic & leaves my hair shiny, and frizz free! Everytime I use it, I swear my hair looks & feels like I just stepped out of a salon after styling it. Not to mention how healthy it looks! Definitely a new favorite!
1 reply from Dove Consumer Service team - 1 month ago
Hi, thank you for sharing your feedback. We appreciate you for your kind words! We’re thrilled to hear you enjoy Dove 10-in-1 Bond Strength Serum Mask. Knowing it’s made a positive impact truly means a lot to us. Rest assured, we will share your comments with our team.
4 out of 5 stars
15 August, 2026
originally posted on influenster.com

It smells amazing 🤩
I love this product I use it on my hair it made my hair smooth and shiny! It comes in a very nice container, and for the price it’s very good it does the job
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
(no review title)
My hair feels so soft after using this.The thing is like most is how easy and quick it is...just one minute and boom... softest hair ever! I bought this and a few other dove haircare items on awesome deal when Dove was 40%off during Target supersale.
4 out of 5 stars
13 August, 2026
originally posted on influenster.com

Helps with frizz, shine and smells amazing
This helps my hair with the frizz of the summer. It made my hair shiny and smooth. It was very easy to brush through my hair and restored my hair. I used it 3 times a week just to help prevent damage to my dry ends.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2026Verified purchase
(no review title)
I’ve been using this a couple times a week to repair damaged hair from years of bleaching, and it’s making my ends SO much softer! Plus it smells so good!
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
(no review title)
I am really happy with this product. I have fine hair but a lot of it. It is hard for me to find a mask that doesn't just weigh my hair down. This one has been great with treating my hair (my hair got very dry postpartum) and leaves my hair very soft. It does have a strong smell, if you are sensitive to fragrance I would maybe avoid.
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2026Verified purchase
MIRACLE MASK!
Where do I begin with this hair mask? It has saved my poor newly bleached highlighted hair! After bleaching to get to a desired color, my hair definitely became stringy and super fragile. THIS DEFINITELY CURED MY HAIR!! It feels strong despite of that bubblegum texture. PLUS it smells so so amazing! Smell lasts for about 3 days until the next wash! I totally recommend!!
4 out of 5 stars
6 August, 2026Verified purchase
(no review title)
These stuff really works, makes my hair super soft! Although the scent is a bit strong, lasting much longer than a typical hair mask.
5 out of 5 stars
4 August, 2026
originally posted on influenster.com

I feels like a high end treatment
This is mask is my favorite; I use it every week . It has an immediate effect,is lightweight and smells delicious.To me ,it’s a high end product at fantastic price
1 reply from Dove Consumer Service team - 1 month ago
Hi, thank you for sharing your feedback. We really appreciate you for your kind words. We’re thrilled to hear you enjoy Dove 10-in-1 Bond Strength Serum Mask. Knowing it’s made a positive impact truly means a lot to us. We appreciate you taking the time to share this. Your feedback is greatly appreciated. Rest assured, we will share your comments with our team.
5 out of 5 stars
2 August, 2026
originally posted on influenster.com

Deep hydration, amazing scent
I absolutely love this hair mask. It gives my hair the deep hydration it needs, especially with Utah’s very dry climate. The thick, creamy texture spreads easily through my hair, and after using it my hair feels soft, healthy and nourished. It also smells amazing. A little goes a long way- even though I apply it generously, one jar lasts a long time
1 reply from Dove Consumer Service team - 2 months ago
Hi, thank you for taking the time to share your experience with us. We’re so glad Dove 10-in-1 Bond Strength Serum Mask has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
5 out of 5 stars
1 August, 2026
originally posted on influenster.com

One of my favorite hair masks!
This is one of my favorite hair masks. It leaves my hair and my daughter’s hair soft, shiny, and healthy. It also reduces frizz and keeps our hair hydrated without feeling heavy. The scent is amazing, and I highly recommend it!