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L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz - 2 of 4L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz - 3 of 4L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz - 4 of 4
L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz - 1 of 4

L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz

29 Questions
$9.99 ($1.47/fluid ounce)

In Stock

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At a glance

About this item

Highlights

  • Protect Hair Color from Fading: Our Clarifying Shampoo removes hair residue while our Restoring Conditioner locks in hydration to reveal bright, visibly healthy color that lasts, for all hair types; Suitable shampoo and conditioner for color treated hair
  • Delivers 2X The Moisture: Our sulfate free shampoo and conditioner features non-stripping, dual action technology, with Vitamin C and Glycine, to remove unwanted hair residue and styling build-up while delivering 2x moisture vs non conditioning shampoo
  • For Your Brightest and Strongest Hair Color: Experience a luxurious lather with our clarifying shampoo for buildup and our restoring hair conditioner for damaged hair; Alternate with EverPure Bond Repair Shampoo and Conditioner on wash days
  • Our Purest Respect for Your Hair: EverPure hair products have been formulated without sulfates, parabens, DMDM hydantoin, added phthalates, dyes and gluten ingredients; Always vegan, color caring, and powered by science

Description

Get a hair detox without compromising your color - EverPure anti-fade Clarifying Shampoo and Restoring Conditioner provides Salon at Home results. L'Oreal's Non-stripping, dual action technology, with Antioxidants Vitamin C and Glycine, removes unwanted hair residue and styling build-up while delivering 2x Moisture*. *vs non conditioning shampoo

*Vegan, No animal derived ingredients or by products, **Gluten Free, made in a facility that also processes gluten, ***2x Moisture vs non conditioning shampoo.

Apply EverPure Clarify Shampoo to wet hair and massage gently. Rinse. Follow with EverPure Restore Conditioner. Apply to wet hair and massage gently. Leave on for 1-2 minutes. Rinse. Use weekly.
Hair Type: Oily
Health Facts: Phthalate-Free, Paraben-Free, Contains Vitamin C, Gluten-Free, Dye-Free, Sulfate-Free
Product Form: Liquid
Beauty Purpose: Clarifying
TCIN: 89170432
UPC: 071249680629
Item Number (DPCI): 063-00-6590
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, laureth-5 carboxylic acid, sodium chloride, peg-55 propylene glycol oleate, propylene glycol, glycine, caprylyl / capryl glucoside, fragrance, sodium hydroxide, citric acid, hexylene glycol, sodium benzoate, salicylic acid, polyquaternium-67, limonene, benzoic acid, linalool, ascorbic acid, f.i.l. #t70029092/1

Shipping details

Estimated ship dimensions: 7.64 inches length x 1.97 inches width x 1.81 inches height
Estimated ship weight: 0.53 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this remove yellowing from smoke on gray hair?

submitted by DeeDee - 1 year ago
  • A: Hi there! Thank you for reaching out about our EverPure Clarify Shampoo. Our Clarifying Shampoo removes hair residue while our Restoring Conditioner locks in hydration to reveal bright, visibly healthy color that lasts, for all hair types. Gray hair can turn yellow from several factors, like hard water, pollution, sun damage, product buildup from shampoos or styling products, and heat damage from styling. We recommend trying our EverPure Silver Care Shampoo, a brightening shampoo that nourishes silver and gray hair. The salon-quality formula gently cleanses without stripping moisture. We hope this helps!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey DeeDee, Great question! We recommend the L'Oreal Paris EverPure Sulfate Free Purple Shampoo to help remove the yellow on gray hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this for daily use or once per week?

submitted by Evd - 2 years ago
  • A: Great question! You should use the EverPure Clarify Shampoo once a week as it's designed to be a clarifying shampoo for removing buildup from hair products or hard water. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there! Thank you for reaching out to us about using the EverPure Clarify Shampoo. This should be used once a week as it's designed to be a clarifying shampoo for removing buildup from hair products or hard water. We hope that you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Will this get rid of build-up from daily heavy gel usage (military)? Can it be used more than 1x per week?

submitted by babawawa - 7 days ago
  • A: Hello babawawa! Thank you for your interest in our EverPure Clarify Shampoo. It’s designed to cleanse away product buildup, including styling residue. For how often to use it, follow the directions on the bottle, as frequency can depend on your hair and scalp. We appreciate you considering EverPure for your routine.

    submitted byL'OrealParisProductExpert - 3 days ago
    Brand expert

Q: Is this good for oily hair

submitted by Shannon - 2 months ago
  • A: Hello Shannon! We are happy to share that our EverPure Clarify Shampoo is an excellent choice for oily hair, as it is specifically formulated to deeply cleanse and remove stubborn scalp buildup, excess oils, and hard water minerals. Designed to be sulfate-free and color-safe, it clarifies the scalp without stripping your hair's essential moisture or fading color-treated strands. A great tip to keep oily hair feeling fresh and lightweight is to use this clarifying shampoo once or twice a week as a deep-cleansing reset, focusing the lather directly on your scalp and following up with a lightweight conditioner on the ends only.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: Will this shampoo take off hairspray build-up?

submitted by Jill B - 3 months ago
  • A: Hi. Thank you for reaching out to L'Oreal regarding the EverPure Clarify Shampoo. This product is a color-safe clarifying shampoo with a non-stripping formula that removes product buildup and hard water exposure to restore strands.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: Will this product help with lightning dyed hair.

submitted by JB - 5 months ago
  • A: Hi JB. Thank you for reaching out to L'Oreal regarding the EverPure Claify Shampoo. This shampoo is a color-safe clarifying shampoo with a non-stripping formula that removes product buildup and hard water exposure to restore strands. It does not help strip or lighten color from of your hair.

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: Does this help with dandruff?

submitted by davincidudette - 6 months ago
  • A: Hello davincidudette! EverPure Clarify Shampoo for Build Up is designed to help remove buildup and leave hair feeling refreshed, but it is not specifically formulated to treat dandruff. If flakes are related to product buildup, it may help improve the overall feel of the scalp, but it is not intended as an anti-dandruff treatment.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: will this keep my hair from getting greasy two days after i wash it?

submitted by jayjay - 6 months ago
  • A: Hi there! Thank you for your question regarding our L'Oreal Paris EverPure Sulfate Free Clarify Shampoo. To answer your question directly: Yes, this shampoo is specifically designed to help extend the time between washes by deeply cleansing the scalp and hair of excess oil and product build-up. Because it uses dual-action technology with Antioxidants and Vitamin C, it effectively "detoxes" the hair without stripping your color. By removing the heavy residues that often cause hair to look flat or greasy by day two, your hair can stay feeling fresh, light, and clean for longer. For the best results in managing oiliness, we recommend: Focus on the Scalp: Massage the shampoo directly into your scalp to break down oils, then let the suds rinse through your ends. Frequency: Use it 1-2 times a week as a specialized treatment in place of your regular shampoo to keep build-up at bay. Lightweight Conditioning: Follow with EverPure Clarify Conditioner, applying it only from the mid-lengths to the ends to avoid adding extra weight to your roots. We are here to help if you have any more questions about your hair care routine!

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: Is this color safe????

submitted by Hannah - 6 months ago
  • A: Hi there, Hannah! Thank you for reaching out about our EverPure Clarify Shampoo. Our shampoo is specifically formulated for color-treated hair. We hope this helps!

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: Can this be used on non- color treated hair?

submitted by eczemagirl - 6 months ago
  • A: Hello there! Thank you so much for your question regarding our L'Oreal Paris EverPure Clarify Shampoo for Build Up. We truly appreciate you reaching out to learn more about how this sulfate-free formula can help refresh your hair and for your interest in our clarifying hair care. You can certainly use this shampoo on non-color treated hair, as it is expertly designed to deeply cleanse and remove stubborn hard water minerals and styling product build-up while remaining gentle on all hair types. A helpful tip to maintain a healthy balance is to use a clarifying shampoo once a week or as needed, followed by your favorite moisturizing conditioner to keep your hair feeling soft and revitalized. We value your interest in L'Oreal Paris and are happy to help you achieve your desired hair goals.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This clarifying shampoo is designed to effectively cleanse hair, especially for those dealing with hard water. Many guests appreciate its ability to remove buildup without overly stripping moisture, leaving hair feeling clean and soft. The pleasant scent and affordability are also highlighted as key benefits. However, some guests experienced issues with hair loss and oiliness, particularly with fine or curly hair. Overall, it serves as a great option for a weekly reset.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 717 reviews
    effectiveness: 3.9 out of 5
    quality: 3.88 out of 5
    value: 3.87 out of 5
    66% would recommend
    77 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 September, 2026

    (no review title)

    This shampoo leaves my hair feeling greasy. Not only is my hair greasy, it falls out in large amounts.
    1 reply from L'OrealParisProductExpert team - 13 days ago
    Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call at 888-448-9617 M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    hunter
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2026Verified purchase

    (no review title)

    Best quality for much cheaper than salon store prices
    Ileili
    effectiveness: 5 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 September, 2026Verified purchase

    Great for LA hard water and silicone-based hair products

    We have hard water in LA and I use products with silicone. I use this every 3rd wash or so and those are my best hair days.
    Maggie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 September, 2026Verified purchase

    Deep clean

    Works like a charm to reset my hair so it’s soft, clean and fluffy. I use whenever I can feel gunk building up, usually ~once/week.
    meljo
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 August, 2026Verified purchase

    (no review title)

    This made my hair fall out significantly and destroyed my healthy hair I worked so hard for. It also made my hair so oily and gave me dandruff.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    HI Arielle We are sorry to hear about the experience you had with the EverPure Clarify Shampoo and would like to speak with you directly. Please give us a call @ 800-631-7358 for assistance. Please have the product with you if available. We look forward to speaking with you.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 August, 2026Verified purchase

    (no review title)

    Definitely made my hair fall out. Not good for curly/wavy hair
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call at 888-448-9617, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Sarah
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 August, 2026Verified purchase

    nope

    if you have fine or curly hair just dont buy this. it makes my hair super oily and so frizzy. May have also caused way more hair shedding. sorry Abby Young this is a no for me
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! We appreciate you taking the time to reach out about our EverPure Clarify Shampoo. We're so sorry to hear of your experience with our formula causing oil and frizz. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    GNUS
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Helps with hard water

    We have hard water and this has helped my hair so much. Other shampoos can sometimes feel like it doesn’t wash out but this one is perfect for my hair and water.
    Kel
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 August, 2026

    The best!

    The best! I have very hard water and this is the thing I reach for the most, I’ve tried it all. Leaves my fine hair clean and not dried out.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 August, 2026

    (no review title)

    Works great. It is a bit more expensive than a lot of the other drugstore shampoos but is very effective. Definitely recommend if you have oily hair.
    Olivia
    effectiveness: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 July, 2026Verified purchase

    Great

    Part of the Abby Young method. So far it’s great.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 July, 2026Verified purchase

    (no review title)

    I loved this product it didn’t strip my hair and made my hair feel so much cleaner and didn’t dry out my hair gonna repurchase!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026

    (no review title)

    It’s sooooo good
    Emily
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 July, 2026Verified purchase

    TERRIBLE

    Terrible product. Doesn't clean hair as described. I was looking for a clarifying product on a budget but will have to go back to Redken's version.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! Thank you for sharing your experience with us! We are truly sorry to hear that our EverPure Clarify Shampoo did not give your hair the deep, clean feeling you were expecting, and that you had a disappointing experience compared to your favorite Redken version. While both of these shampoos are designed to remove buildup, they use very different formulas to get the job done: Redken Hair Cleansing Cream is a professional, sulfate-based shampoo that uses powerful fruit acids to strip away heavy oils, waxes, and stubborn hard water minerals (like copper and calcium) in a single wash. EverPure Clarify Shampoo is a 100% sulfate-free formula that uses Vitamin C and Glycine. It is designed to be a gentler, more budget-friendly detox that removes product buildup and styling residue without stripping away hair color or natural moisture. Because our formula is sulfate-free and gentler, it can sometimes require a little extra help to cut through heavy oils or styling products. To get a deeper clean with EverPure Clarify: Try a Double-Cleanse: Use a small amount to break down the surface oils, rinse, and then wash a second time. The second lather will be much richer and will deeply cleanse your scalp and hair. Let It Sit: Leave the shampoo on your hair for 1 to 2 minutes before rinsing to give the Vitamin C time to bond with and lift away any stubborn mineral buildup from your water. (Fun fact: L'Oreal Paris and Redken are sister brands, so we love that you enjoy both!) We completely understand if you prefer to stick with your professional favorite, but we truly appreciate you giving our budget-friendly option a try.
    Lexomatic
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 July, 2026Verified purchase

    Cleans and gentle on scalp

    I get dry and inflamed spots on my scalp with redken and Ouai. I still finished those bottles then switched to this L’Oréal. I haven’t gotten bad scalp welts like before and I’m on my second bottle now. Just don’t let it sit in your hair tooo long and it works great!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 June, 2026Verified purchase

    Animal tested

    Falsely labeled cruelty free by Target. Cruelty free logo is no where present on bottle. If animal testing is something you consider when buying products. Steer clear of this one. Disappointed.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi. Thank you for reaching out to L'Oreal regarding the EverPure Clarify Shampoo. L’Oréal, does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing.
    Kaitlyn
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 June, 2026Verified purchase

    No good

    Doesn’t foam up no how how much I use and hair doesn’t get clean.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hello TA! We are so sorry to hear that our EverPure Clarify Shampoo did not produce the rich lather you expected and left your hair feeling less than clean. Because this clarifying formula is completely sulfate-free to protect your hair color, it is naturally designed to cleanse your scalp without a traditional heavy, stripping foam, which can sometimes feel different if you are used to standard shampoos. To get a beautiful, deep-cleansing lather and effectively break down stubborn buildup, we recommend making sure your hair is completely saturated with water before applying a quarter-sized amount, and then adding a splash of extra water directly to your hair while massaging your scalp to help activate the gentle, sulfate-free lather.
    TA
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 June, 2026

    Budget version of Kerastase Premiere shampoo

    I tried a sample of Kerastase's shampoo from their Premiere line (the one that claims to decalcify) and loved it so much but not the price tag. Did a lot of research into finding something budget friendly. This doesn't have as much citric acid as Kerastase, so it's not going to have as much of the bond-building effect for damaged hair - BUT strictly for decalcifying hair exposed to hard water, this is PERFECT. It gave me the same results at 1/5 the price. I tried it first without conditioner and my hair was still silky and manageable. Glycine and Citric Acid is really a miracle combo for combating hard water. I didn't know my hair could be this soft on its own. The scent is very light and pleasant as well. BEST drug store shampoo I have ever tried, hands down.
    Jo
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 May, 2026

    Clarifying Shampoo

    I like the scent and level of clean that this item provided. I feel ten times cleaner ♥️
    Djilla
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 May, 2026Verified purchase

    Oily Mess

    I wash my hair and blow dry it at night. I’m so thankful I did after I used this because as I was blow drying my hair, I noticed how disgusting it looked. This shampoo made it look like I hadn’t washed my hair in weeks! I immediately washed my hair again. Do not recommend!
    1 reply from L'OrealParisProductExpert team - 5 months ago
    Hi CM13. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    CM13
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

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