L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz
$9.99 ($1.47/fluid ounce)
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Guests are saying
This clarifying shampoo is designed to effectively cleanse hair, especially for those dealing with hard water. Many guests appreciate its ability to remove buildup without overly stripping moisture, leaving hair feeling clean and soft. The pleasant scent and affordability are also highlighted as key benefits. However, some guests experienced issues with hair loss and oiliness, particularly with fine or curly hair. Overall, it serves as a great option for a weekly reset.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 717 reviews
effectiveness: 3.9 out of 5
quality: 3.88 out of 5
value: 3.87 out of 5
66% would recommend
77 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2026
(no review title)
This shampoo leaves my hair feeling greasy. Not only is my hair greasy, it falls out in large amounts.
1 reply from L'OrealParisProductExpert team - 13 days ago
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call at 888-448-9617 M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2026Verified purchase
(no review title)
Best quality for much cheaper than salon store prices
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2026Verified purchase
Great for LA hard water and silicone-based hair products
We have hard water in LA and I use products with silicone. I use this every 3rd wash or so and those are my best hair days.
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2026Verified purchase
Deep clean
Works like a charm to reset my hair so it’s soft, clean and fluffy. I use whenever I can feel gunk building up, usually ~once/week.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 August, 2026Verified purchase
(no review title)
This made my hair fall out significantly and destroyed my healthy hair I worked so hard for. It also made my hair so oily and gave me dandruff.
1 reply from L'OrealParisProductExpert team - 1 month ago
HI Arielle We are sorry to hear about the experience you had with the EverPure Clarify Shampoo and would like to speak with you directly. Please give us a call @ 800-631-7358 for assistance. Please have the product with you if available. We look forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2026Verified purchase
(no review title)
Definitely made my hair fall out. Not good for curly/wavy hair
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call at 888-448-9617, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2026Verified purchase
nope
if you have fine or curly hair just dont buy this. it makes my hair super oily and so frizzy. May have also caused way more hair shedding. sorry Abby Young this is a no for me
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We appreciate you taking the time to reach out about our EverPure Clarify Shampoo. We're so sorry to hear of your experience with our formula causing oil and frizz. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
Helps with hard water
We have hard water and this has helped my hair so much. Other shampoos can sometimes feel like it doesn’t wash out but this one is perfect for my hair and water.
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2026
The best!
The best! I have very hard water and this is the thing I reach for the most, I’ve tried it all. Leaves my fine hair clean and not dried out.
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2026
(no review title)
Works great. It is a bit more expensive than a lot of the other drugstore shampoos but is very effective. Definitely recommend if you have oily hair.
5 out of 5 stars
30 July, 2026Verified purchase
Great
Part of the Abby Young method. So far it’s great.
5 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2026Verified purchase
(no review title)
I loved this product it didn’t strip my hair and made my hair feel so much cleaner and didn’t dry out my hair gonna repurchase!
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2026
(no review title)
It’s sooooo good
1 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2026Verified purchase
TERRIBLE
Terrible product. Doesn't clean hair as described. I was looking for a clarifying product on a budget but will have to go back to Redken's version.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for sharing your experience with us! We are truly sorry to hear that our EverPure Clarify Shampoo did not give your hair the deep, clean feeling you were expecting, and that you had a disappointing experience compared to your favorite Redken version. While both of these shampoos are designed to remove buildup, they use very different formulas to get the job done: Redken Hair Cleansing Cream is a professional, sulfate-based shampoo that uses powerful fruit acids to strip away heavy oils, waxes, and stubborn hard water minerals (like copper and calcium) in a single wash. EverPure Clarify Shampoo is a 100% sulfate-free formula that uses Vitamin C and Glycine. It is designed to be a gentler, more budget-friendly detox that removes product buildup and styling residue without stripping away hair color or natural moisture. Because our formula is sulfate-free and gentler, it can sometimes require a little extra help to cut through heavy oils or styling products. To get a deeper clean with EverPure Clarify: Try a Double-Cleanse: Use a small amount to break down the surface oils, rinse, and then wash a second time. The second lather will be much richer and will deeply cleanse your scalp and hair. Let It Sit: Leave the shampoo on your hair for 1 to 2 minutes before rinsing to give the Vitamin C time to bond with and lift away any stubborn mineral buildup from your water. (Fun fact: L'Oreal Paris and Redken are sister brands, so we love that you enjoy both!) We completely understand if you prefer to stick with your professional favorite, but we truly appreciate you giving our budget-friendly option a try.
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2026Verified purchase
Cleans and gentle on scalp
I get dry and inflamed spots on my scalp with redken and Ouai. I still finished those bottles then switched to this L’Oréal. I haven’t gotten bad scalp welts like before and I’m on my second bottle now. Just don’t let it sit in your hair tooo long and it works great!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 June, 2026Verified purchase
Animal tested
Falsely labeled cruelty free by Target. Cruelty free logo is no where present on bottle. If animal testing is something you consider when buying products. Steer clear of this one. Disappointed.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi. Thank you for reaching out to L'Oreal regarding the EverPure Clarify Shampoo. L’Oréal, does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 June, 2026Verified purchase
No good
Doesn’t foam up no how how much I use and hair doesn’t get clean.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hello TA! We are so sorry to hear that our EverPure Clarify Shampoo did not produce the rich lather you expected and left your hair feeling less than clean. Because this clarifying formula is completely sulfate-free to protect your hair color, it is naturally designed to cleanse your scalp without a traditional heavy, stripping foam, which can sometimes feel different if you are used to standard shampoos. To get a beautiful, deep-cleansing lather and effectively break down stubborn buildup, we recommend making sure your hair is completely saturated with water before applying a quarter-sized amount, and then adding a splash of extra water directly to your hair while massaging your scalp to help activate the gentle, sulfate-free lather.
5 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2026
Budget version of Kerastase Premiere shampoo
I tried a sample of Kerastase's shampoo from their Premiere line (the one that claims to decalcify) and loved it so much but not the price tag. Did a lot of research into finding something budget friendly. This doesn't have as much citric acid as Kerastase, so it's not going to have as much of the bond-building effect for damaged hair - BUT strictly for decalcifying hair exposed to hard water, this is PERFECT. It gave me the same results at 1/5 the price. I tried it first without conditioner and my hair was still silky and manageable. Glycine and Citric Acid is really a miracle combo for combating hard water. I didn't know my hair could be this soft on its own. The scent is very light and pleasant as well. BEST drug store shampoo I have ever tried, hands down.
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2026
Clarifying Shampoo
I like the scent and level of clean that this item provided. I feel ten times cleaner ♥️
1 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2026Verified purchase
Oily Mess
I wash my hair and blow dry it at night. I’m so thankful I did after I used this because as I was blow drying my hair, I noticed how disgusting it looked. This shampoo made it look like I hadn’t washed my hair in weeks! I immediately washed my hair again. Do not recommend!
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi CM13. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.