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L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz: For Colored & Oily Hair, Paraben & Sulfate-Free, With Vitamin C - 2 of 4L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz: For Colored & Oily Hair, Paraben & Sulfate-Free, With Vitamin C - 3 of 4L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz: For Colored & Oily Hair, Paraben & Sulfate-Free, With Vitamin C - 4 of 4
L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz: For Colored & Oily Hair, Paraben & Sulfate-Free, With Vitamin C - 1 of 4

L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz: For Colored & Oily Hair, Paraben & Sulfate-Free, With Vitamin C

$9.99 ($1.47/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • Protect Hair Color from Fading: Our Clarifying Shampoo removes hair residue while our Restoring Conditioner locks in hydration to reveal bright, visibly healthy color that lasts, for all hair types; Suitable shampoo and conditioner for color treated hair
  • Delivers 2X The Moisture: Our sulfate free shampoo and conditioner features non-stripping, dual action technology, with Vitamin C and Glycine, to remove unwanted hair residue and styling build-up while delivering 2x moisture vs non conditioning shampoo
  • For Your Brightest and Strongest Hair Color: Experience a luxurious lather with our clarifying shampoo for buildup and our restoring hair conditioner for damaged hair; Alternate with EverPure Bond Repair Shampoo and Conditioner on wash days
  • Our Purest Respect for Your Hair: EverPure hair products have been formulated without sulfates, parabens, DMDM hydantoin, added phthalates, dyes and gluten ingredients; Always vegan, color caring, and powered by science

Description

Get a hair detox without compromising your color - EverPure anti-fade Clarifying Shampoo and Restoring Conditioner provides Salon at Home results. L'Oreal's Non-stripping, dual action technology, with Antioxidants Vitamin C and Glycine, removes unwanted hair residue and styling build-up while delivering 2x Moisture*. *vs non conditioning shampoo

*Vegan, No animal derived ingredients or by products, **Gluten Free, made in a facility that also processes gluten, ***2x Moisture vs non conditioning shampoo.

Apply EverPure Clarify Shampoo to wet hair and massage gently. Rinse. Follow with EverPure Restore Conditioner. Apply to wet hair and massage gently. Leave on for 1-2 minutes. Rinse. Use weekly.

Not Applicable
Hair Type: Oily, Normal, Colored
Health Facts: Phthalate-Free, Paraben-Free, Contains Vitamin C, Dye-Free, Gluten-Free, Sulfate-Free
Product Form: Liquid
Beauty Purpose: Clarifying
Net weight: 6.8 fl oz (US)
TCIN: 89170432
UPC: 071249680629
Item Number (DPCI): 063-00-6590
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, laureth-5 carboxylic acid, sodium chloride, peg-55 propylene glycol oleate, propylene glycol, glycine, caprylyl / capryl glucoside, fragrance, sodium hydroxide, citric acid, hexylene glycol, sodium benzoate, salicylic acid, polyquaternium-67, limonene, benzoic acid, linalool, ascorbic acid, f.i.l. #t70029092/1

Shipping details

Estimated ship dimensions: 7.63 inches length x 2.12 inches width x 2 inches height
Estimated ship weight: 0.51 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this remove yellowing from smoke on gray hair?

submitted by DeeDee - 7 months ago
  • A: Hi there! Thank you for reaching out about our EverPure Clarify Shampoo. Our Clarifying Shampoo removes hair residue while our Restoring Conditioner locks in hydration to reveal bright, visibly healthy color that lasts, for all hair types. Gray hair can turn yellow from several factors, like hard water, pollution, sun damage, product buildup from shampoos or styling products, and heat damage from styling. We recommend trying our EverPure Silver Care Shampoo, a brightening shampoo that nourishes silver and gray hair. The salon-quality formula gently cleanses without stripping moisture. We hope this helps!

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert
  • A: Hey DeeDee, Great question! We recommend the L'Oreal Paris EverPure Sulfate Free Purple Shampoo to help remove the yellow on gray hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert

Q: Is this for daily use or once per week?

submitted by Evd - 1 year ago
  • A: Great question! You should use the EverPure Clarify Shampoo once a week as it's designed to be a clarifying shampoo for removing buildup from hair products or hard water. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there! Thank you for reaching out to us about using the EverPure Clarify Shampoo. This should be used once a week as it's designed to be a clarifying shampoo for removing buildup from hair products or hard water. We hope that you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Can this be used on non- color treated hair?

submitted by eczemagirl - 8 days ago
  • A: Hello there! Thank you so much for your question regarding our L'Oreal Paris EverPure Clarify Shampoo for Build Up. We truly appreciate you reaching out to learn more about how this sulfate-free formula can help refresh your hair and for your interest in our clarifying hair care. You can certainly use this shampoo on non-color treated hair, as it is expertly designed to deeply cleanse and remove stubborn hard water minerals and styling product build-up while remaining gentle on all hair types. A helpful tip to maintain a healthy balance is to use a clarifying shampoo once a week or as needed, followed by your favorite moisturizing conditioner to keep your hair feeling soft and revitalized. We value your interest in L'Oreal Paris and are happy to help you achieve your desired hair goals.

    submitted byL'OrealParisProductExpert - 7 days ago
    Brand expert

Q: Hi, does this shampoo remove green touch in blond colored hair?

submitted by E - 1 month ago
  • A: Hi there, E! Thank you for reaching out about our EverPure Clarify Shampoo. Our formula is non-stripping and does not fade color-treated hair. We hope this helps!

    submitted byL'OrealParisProductExpert - 27 days ago
    Brand expert

Q: What hair types can use this shampoo?

submitted by AI Shopping Assistant - 1 month ago
  • A: This shampoo is suitable for colored, normal, and oily hair types.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this product contain animal-derived ingredients?

submitted by AI Shopping Assistant - 1 month ago
  • A: No, the product is vegan and contains no animal-derived ingredients or by-products.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What ingredients are free from this product?

submitted by AI Shopping Assistant - 1 month ago
  • A: The product is free from sulfates, parabens, phthalates, dyes, and gluten.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the feature of the dual action technology?

submitted by AI Shopping Assistant - 1 month ago
  • A: The dual action technology removes build-up while delivering double moisture compared to non-conditioning shampoos.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How often should I use this shampoo?

submitted by AI Shopping Assistant - 1 month ago
  • A: It is recommended to use the shampoo weekly for optimal results.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Will this product remove silicones or other heavier products people who typically use sulphate-free don't use?

submitted by TinaMRaleighwod - 3 months ago
  • A: Hey, Great question! Yes, the L'Oreal Paris EverPure Clarify Shampoo removes unwanted hair residue and styling build-up. We recommend to use weekly for best results! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

The L'Oreal EverPure Clarifying Shampoo is praised for its ability to clean oily scalps without stripping dry ends, making it suitable for various hair types, including color-treated and curly hair. Guests appreciate its pleasant scent and effectiveness in hard water. However, some experienced issues with hair damage and dryness, particularly those with fine hair or specific scalp conditions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 616 reviews
    effectiveness: 4.04 out of 5
    quality: 4.06 out of 5
    value: 4 out of 5
    72% would recommend
    54 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 March, 2026Verified purchase

    Not for greasy/oily hair

    This product did not deliver what it said it would for oily/greasy hair. My hair was more greasy/oily the day after than normally. So I finished the product and went back to Native Hair Shampoo and even tried my kid’s shampoo product, Aussie kids and it worked much better with my hair not being greasy for 2 days without wash.
    JZRuz
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    Great Clarifying Shampoo

    Effectively cleanses my hair, I use once weekly due to hard water. After usage I feel my hair is much softer, and not weighed down by serums or buildup as much as before usage. Takes a lot for it to lather, and is a clear gel. Has no real smell, but overall believe the ingredients lead it to be a good clarifying shampoo.
    Anj
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 March, 2026Verified purchase

    (no review title)

    El envase llegó casi vacío y sin el precinto de aluminio, lo devolví y tampoco me reembolsaron el dinero.
    Lou
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    23 February, 2026Verified purchase

    It's fine

    It's ok. It works just like any other clarifying shampoo I've tried. I do like how it doesn't strip my hair too much!
    Desh
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    21 February, 2026Verified purchase

    Pretty good

    Found this recommendation off of TikTok (probably like many others) but I’m not super blown away. There’s another one by another brand I’ve been using that I can now confidently say I prefer. This is good, and I would potentially repurchase because I feel like my hair likes to have things switched around every once in a while, but once this is done I’ll switch back to the other one. It has an ok lather, but if I want to get a better lather, I definitely have to use more product.
    jill023
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 February, 2026Verified purchase

    L'Oreal EverPure Line is the Best

    I'm following the Abbey Yung haircare routine, I've tried the higher end products she recommends. I prefer this claryfying shampoo. Removes build up and lightly fragranced (perfect for sensitive skin). Only use once every week or two. It truly works.
    Abby
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2026Verified purchase

    Clairfying - but at a cost

    Product felt very cleansing, but had significant hair loss after just one use. I wouldn’t recommend if you have thin hair, just incase you experience loss!
    LexiMarion22
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 January, 2026Verified purchase

    Works great!

    Love this stuff! I use once or twice a week! Works great!
    Jamie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    16 January, 2026Verified purchase

    Not for fine hair

    This isn’t for fine hair. Leaves too much product behind
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hello Caroline52! We are sorry to hear that our EverPure Clarifying Shampoo felt a bit too heavy for your fine hair. While this formula is designed to effectively remove stubborn hard water minerals and styling buildup, it is also sulfate-free and formulated with dual-action technology to ensure the hair isn't stripped of essential moisture. For finer hair types, this added hit of hydration can sometimes feel like it’s leaving a bit of residue behind if not rinsed very thoroughly. To get that perfectly clean, airy feel you're looking for, we recommend focusing the shampoo strictly on your roots and rinsing with warm water for an extra minute to ensure every bit of the formula is washed away. You might also find that using it just once a week as a deep-cleansing treatment, rather than as your daily wash, helps maintain the perfect balance of clarity and volume. We appreciate your feedback, as it helps us better understand how our clarifying solutions perform across different hair textures.
    Caroline52
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    14 January, 2026Verified purchase

    (no review title)

    Made my scalp feel so much cleaner
    Bekah
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 January, 2026Verified purchase

    Leaves my hair clarified but not stripped

    I use this shampoo weekly and love it. It removes oil, buildup, and minerals from my hair without leaving the hair dry or stripped like most clarifying shampoos do. The scent is a little strong for my liking, but what's most important to me is how a shampoo makes my hair feel. In this case, the way it cleans but not dries is worth the strong scent.
    ShadowCat
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 December, 2025Verified purchase

    (no review title)

    Great clarifying shampoo for a weekly reset. I often opt to use this when I have had to use a lot of product or just to reset in the beginning of the week. It’s not too harsh on your hair and leave your hair feeling light without drying it out. (For reference I have long straight hair)
    Karli
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 December, 2025Verified purchase

    Excellent Product

    This shampoo works wonders for a once a week deep clean and refresh. It works just as well as a luxury brand that I was using until I discovered this one! Highly recommend!
    Felicia S
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 December, 2025
    originally posted on lorealparisusa.com
    Image

    Miracle in a bottle

    This literally saved my hair. I have beautiful long hair and recently moved to a new apartment with very hard water. My hair kept breaking and was so difficult to brush regardless of the leave-in treatments and conditioners. Before you give up on your hair, try this don’t waste money on treatments until you use this.
    Mandy
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 December, 2025

    Instant gratification!

    Ok, it's been a long time simce I've written a review, but I had to share my thoughts about this shampoo. I have tried the best of the best clarifying shampoos - some costing in the $60 range, and this blows all of them out of the water! I am in my late 50's and I have fine, highlighted hair that is very porous and dry from hard water. The first time I used this shampoo, it was instant gratification. The suds were ample and as I was washing, I could feel my hair getting cleaner and softer. My hair felt like hair again and it had body and shine and my color was also amplified. This is the best clarifying shampoo I have ever used and I would recommend for anyone who is struggling with dull, lifeless, flat hair. AND...it's so affordable! A++++ Loreal!
    heather
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    23 November, 2025Verified purchase

    (no review title)

    Works great!
    penny
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 November, 2025Verified purchase

    not effective. do not buy.

    not effective. 10 hours later and my roots are oily again.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hello seracha! We are truly sorry to hear that our EverPure Clarify Shampoo for Build Up did not provide the lasting freshness you were hoping for, and that you experienced oily roots again after just 10 hours. Our EverPure Clarify Shampoo is designed to gently remove build-up and purify the scalp, aiming for a clean and refreshed feeling. We understand that managing oily hair can be a challenge, and we appreciate you sharing your experience, as feedback like yours is valuable in helping us understand how our products perform for different hair types and concerns.
    seracha
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2025Verified purchase

    dandruff central!!

    smells good but my only problem is after 2 days from wash day, my hair started to itch and flake extremely. i never have had a dry scalp and usually have an oily scalp but this stuff dried out my scalp so bad. i cant say id recommend.
    1 reply from L'OrealParisProductExpert team - 5 months ago
    Hi rebekah. We are sorry to hear about the experience you had with L'Oreal Paris EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call @ 800-631-7358 M-F 9am to 5:30pm EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    rebekah
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 November, 2025Verified purchase

    (no review title)

    Product was damaged on delivery and was not refunded total amount. I am not satisfied with this purchase at all.
    Question
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    27 October, 2025Verified purchase

    (no review title)

    This shampoo makes my scalp feel clean without stripping the moisture from my hair. But it leaves something to be desired. It doesn’t lather as nicely as other L’Oréal shampoos and the smell is a little strange. I’ll still finish the bottle, but I won’t repurchase. There are better clarifying shampoos out there.
    Nina
    3 guests found this review helpful. Did you?

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