L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz: For Colored & Oily Hair, Paraben & Sulfate-Free, With Vitamin C
$9.99 ($1.47/fluid ounce)See 1 deal for this item
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Guests are saying
The L'Oreal EverPure Clarifying Shampoo is praised for its ability to clean oily scalps without stripping dry ends, making it suitable for various hair types, including color-treated and curly hair. Guests appreciate its pleasant scent and effectiveness in hard water. However, some experienced issues with hair damage and dryness, particularly those with fine hair or specific scalp conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 616 reviews
effectiveness: 4.04 out of 5
quality: 4.06 out of 5
value: 4 out of 5
72% would recommend
54 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
29 March, 2026Verified purchase
Not for greasy/oily hair
This product did not deliver what it said it would for oily/greasy hair. My hair was more greasy/oily the day after than normally. So I finished the product and went back to Native Hair Shampoo and even tried my kid’s shampoo product, Aussie kids and it worked much better with my hair not being greasy for 2 days without wash.
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
Great Clarifying Shampoo
Effectively cleanses my hair, I use once weekly due to hard water. After usage I feel my hair is much softer, and not weighed down by serums or buildup as much as before usage. Takes a lot for it to lather, and is a clear gel. Has no real smell, but overall believe the ingredients lead it to be a good clarifying shampoo.
1 out of 5 stars
27 March, 2026Verified purchase
(no review title)
El envase llegó casi vacío y sin el precinto de aluminio, lo devolví y tampoco me reembolsaron el dinero.
3 out of 5 stars
23 February, 2026Verified purchase
It's fine
It's ok. It works just like any other clarifying shampoo I've tried. I do like how it doesn't strip my hair too much!
4 out of 5 stars
21 February, 2026Verified purchase
Pretty good
Found this recommendation off of TikTok (probably like many others) but I’m not super blown away. There’s another one by another brand I’ve been using that I can now confidently say I prefer. This is good, and I would potentially repurchase because I feel like my hair likes to have things switched around every once in a while, but once this is done I’ll switch back to the other one. It has an ok lather, but if I want to get a better lather, I definitely have to use more product.
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
L'Oreal EverPure Line is the Best
I'm following the Abbey Yung haircare routine, I've tried the higher end products she recommends. I prefer this claryfying shampoo. Removes build up and lightly fragranced (perfect for sensitive skin). Only use once every week or two. It truly works.
2 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2026Verified purchase
Clairfying - but at a cost
Product felt very cleansing, but had significant hair loss after just one use. I wouldn’t recommend if you have thin hair, just incase you experience loss!
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase
Works great!
Love this stuff! I use once or twice a week! Works great!
3 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
Not for fine hair
This isn’t for fine hair. Leaves too much product behind
1 reply from L'OrealParisProductExpert team - 3 months ago
Hello Caroline52! We are sorry to hear that our EverPure Clarifying Shampoo felt a bit too heavy for your fine hair. While this formula is designed to effectively remove stubborn hard water minerals and styling buildup, it is also sulfate-free and formulated with dual-action technology to ensure the hair isn't stripped of essential moisture. For finer hair types, this added hit of hydration can sometimes feel like it’s leaving a bit of residue behind if not rinsed very thoroughly. To get that perfectly clean, airy feel you're looking for, we recommend focusing the shampoo strictly on your roots and rinsing with warm water for an extra minute to ensure every bit of the formula is washed away. You might also find that using it just once a week as a deep-cleansing treatment, rather than as your daily wash, helps maintain the perfect balance of clarity and volume. We appreciate your feedback, as it helps us better understand how our clarifying solutions perform across different hair textures.
5 out of 5 stars
14 January, 2026Verified purchase
(no review title)
Made my scalp feel so much cleaner
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Leaves my hair clarified but not stripped
I use this shampoo weekly and love it. It removes oil, buildup, and minerals from my hair without leaving the hair dry or stripped like most clarifying shampoos do. The scent is a little strong for my liking, but what's most important to me is how a shampoo makes my hair feel. In this case, the way it cleans but not dries is worth the strong scent.
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase
(no review title)
Great clarifying shampoo for a weekly reset. I often opt to use this when I have had to use a lot of product or just to reset in the beginning of the week. It’s not too harsh on your hair and leave your hair feeling light without drying it out. (For reference I have long straight hair)
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase
Excellent Product
This shampoo works wonders for a once a week deep clean and refresh. It works just as well as a luxury brand that I was using until I discovered this one! Highly recommend!
5 out of 5 stars
24 December, 2025
originally posted on lorealparisusa.com
Miracle in a bottle
This literally saved my hair. I have beautiful long hair and recently moved to a new apartment with very hard water. My hair kept breaking and was so difficult to brush regardless of the leave-in treatments and conditioners. Before you give up on your hair, try this don’t waste money on treatments until you use this.
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025
Instant gratification!
Ok, it's been a long time simce I've written a review, but I had to share my thoughts about this shampoo. I have tried the best of the best clarifying shampoos - some costing in the $60 range, and this blows all of them out of the water! I am in my late 50's and I have fine, highlighted hair that is very porous and dry from hard water. The first time I used this shampoo, it was instant gratification. The suds were ample and as I was washing, I could feel my hair getting cleaner and softer. My hair felt like hair again and it had body and shine and my color was also amplified. This is the best clarifying shampoo I have ever used and I would recommend for anyone who is struggling with dull, lifeless, flat hair. AND...it's so affordable! A++++ Loreal!
5 out of 5 stars
23 November, 2025Verified purchase
(no review title)
Works great!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2025Verified purchase
not effective. do not buy.
not effective. 10 hours later and my roots are oily again.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hello seracha! We are truly sorry to hear that our EverPure Clarify Shampoo for Build Up did not provide the lasting freshness you were hoping for, and that you experienced oily roots again after just 10 hours. Our EverPure Clarify Shampoo is designed to gently remove build-up and purify the scalp, aiming for a clean and refreshed feeling. We understand that managing oily hair can be a challenge, and we appreciate you sharing your experience, as feedback like yours is valuable in helping us understand how our products perform for different hair types and concerns.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025Verified purchase
dandruff central!!
smells good but my only problem is after 2 days from wash day, my hair started to itch and flake extremely. i never have had a dry scalp and usually have an oily scalp but this stuff dried out my scalp so bad. i cant say id recommend.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi rebekah. We are sorry to hear about the experience you had with L'Oreal Paris EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call @ 800-631-7358 M-F 9am to 5:30pm EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
(no review title)
Product was damaged on delivery and was not refunded total amount. I am not satisfied with this purchase at all.
4 out of 5 stars
27 October, 2025Verified purchase
(no review title)
This shampoo makes my scalp feel clean without stripping the moisture from my hair. But it leaves something to be desired. It doesn’t lather as nicely as other L’Oréal shampoos and the smell is a little strange. I’ll still finish the bottle, but I won’t repurchase. There are better clarifying shampoos out there.