V&Co. Beauty Wave Babe Wave Enhancing Conditioner – 12 fl oz: Paraben-Free, Sulfate-Free, Gluten-Free, Vegan
$7.99 ($0.67/fluid ounce)See 1 deal for this item
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$7.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 86 ratings
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Guests are saying
Guests appreciate this conditioner for its ability to tame frizz and leave hair feeling soft and moisturized. The scent is generally well-liked, though some find it too strong. While it works well for many, a few guests with wavy hair found it left their hair flatter than desired. Overall, it is considered a good value for its price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 143 reviews
effectiveness: 4.13 out of 5
quality: 4.15 out of 5
value: 4.23 out of 5
80% would recommend
71 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2026Verified purchase
bad
awful. doesn't promote curls. drying for hair.
3 out of 5 stars
21 February, 2026Verified purchase
Caused an eczema flare
It actually worked pretty well and was safe for my color treated hair, but it caused eczema along the hairline on my neck and behind my ears.
4 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase
Left my Hair Soft
This worked pretty good for my 2A/B fine hair. I’ve only used it twice so far, so I don’t know how this will be my go-to conditioner or not. I’m okay with the scent. It’s not the best smelling hair product I’ve ever had, but I didn’t get a headache or rash from it, so I’m happy with it. My hair felt soft and I had zero tangles. I order an organic ‘clean’ shampoo from Canada usually, but I needed something ASAP. And this did the trick!
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
Love This product for my thick hair
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
2 out of 5 stars
23 October, 2025Verified purchase
Conditioner was fine for a while...
I like the way it leaves my hair and used it frequently, but suddenly the smell of this changed and it smells awful now, and I'm hestitant to use the rest or buy more in case it's gone bad and damages my hair (not to mention, make it smell bad).
1 reply from V&Co. Beauty team - 5 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025Verified purchase
Love
As someone who has curly hair and has spent years trying to define it, this has helped so much. It has brought out so much of my natural waves and even curls in my hair, and has definitely been useful as I try to find the right products for my hair type.
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025
Read before you purchase
I purchased the shampoo and conditioner to see if it would work with my 2a-2c wavy hair. After using the product my daughter and I noticed a warm sensation on our scalps and leaving our hair feeling dry. Don’t buy it if you’re sensitive to protein in hair products.
1 reply from V&Co. Beauty team - 8 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand that scalp irritation can be uncomfortable and we’re sorry to hear about your irritation. Scalp problems can be caused by heredity factors, hormonal changes, medical conditions and more. Nonetheless, we would like to find out more information from you, we recommend that you stop using the product and consult with your healthcare provider. For more information, please reach out to us at info@vandcobeauty.com so we can learn more and assist you further. We’re genuinely sorry that our product didn’t work out for you. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Great for slightly wavy hair!
After much trial and error to get my 2a/2b waves back, this worked! It smells good and I don’t use much. I pair this with the Ouai wave spray and air dry my hair and my waves look so nice.
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025
Nice!
Smells nice, one of the few conditioners I’ve used for wavy/curly hair that actually works. Helps my hair hold curls/waves without any additional products. Also it doesn’t weigh down my hair, makes it very soft
1 reply from V&Co. Beauty team - 10 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
1 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2025Verified purchase
Bad for hair
This definitely is not kind to hair. I tried to switch my shampoos, and I noticed my hair was falling out in chunks.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand that hair fall can be concerning, and we want to assure you that V&Co. Beauty products are thoroughly tested for safety. Hair loss can be caused by heredity factors, hormonal changes, medical conditions and more. Nonetheless, we would like to find out more information from you, we recommend that you stop using the product and consult with your healthcare provider. For more information, please reach out to us at info@vandcobeauty.com so we can learn more. We’re genuinely sorry that our product didn’t work out for you. -V&Co. Beauty Team
1 out of 5 stars
Thumbs down graphic, would not recommend
26 December, 2024Verified purchase
Like using no conditioner at all
Made my hair dry and extremely tangled. I may as well not have even used conditioner. Only positive is that it does smell nice.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
2 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2024Verified purchase
Not too heavy
It feels really watery. My hair doesn’t feel hydrated at all after using it.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024
Great conditioner for wavy hair
Works well! It has a pleasant scent and the texture is smooth and creamy. It is affordable and it makes my hair feel so soft and shiny. It did not weight down my wavy hair. I wouldn’t recommend for curly hair though.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024
Great Conditioner
This is a great conditioner. It is not heavy and does not have much of a scent. It combed through my hair easily in the shower and rinsed out well with no issues. My hair felt softer, my curls had a little more bounce to them. There was more of an overall shine to my hair without having to use additional products.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024
Great everday, lightweight conditioner
V&Co. Beauty Wavy Hair Conditioner is great for every day use and smells good!! It’s light, but still hydrating. My hair needs a ton of moisture, so I still follow up with a deep conditioning treatment a couple of times per week. My curls look slightly more defined and feel softer.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024
Great conditioner
I recieved Wavy Hair Conditioner with Peptides complimentary from V.Co. This Conditioner has a herbal fragrance that isn't overpowering yet strong enough that my hair smells amazing for hours. My hair tends to tangle and stay on the dry side and this helps restore my hair moisture levels and it doesn't tangle as much. My hair feels and looks amazing afterwards.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
13 November, 2024
Grest price
This conditioner is nourishing and for both wavy and curly hair. I like the simple packaging though I usually prefer a pump. However this product is a great price so I don’t mind too much! Would consider again in the future.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2024
Very Hydrating Conditioner
I was extremely impressed by the Wavy Hair Conditioner! It left my hair feeling super hydrated and soft. My curls were definitely popping after using this product! It has great slip and smells absolutely divine!
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2024
Would recommend
#gifted_by_V&Co. I personally would buy this conditioner again and would recommend it to others. It has a lovely smell to it when you open it and it lathers very nicely. You don’t need too much product to get the job done, a little goes a long way.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2024
Great for Wavy Gals
I received this product for free from V&Co. in exchange for my honest review. I've been using the wavy hair conditioner for a few weeks now and I'm very happy with the results. It applies and rinses away like any typical conditioner. But the formula really helps my waves stay defined and frizz free. And it doesn't weigh my hair down at all. Has a light, pleasant scent. Definitely recommend to fellow wavy gals.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team