Whitening Dog Shampoo - up&up™ 22 fl oz

This stuff is AMAZING! We have a white golden doodle and his coat tends to turn a little yellow sometimes, making him look dirty. We tried this and he was a BRIGHT white. It has no harsh chemical smells and was easy on his skin!

Doesn't really whitening there coats compared to some, doesnt soap up as much either but it does have a nice smell.

This shampoo gave my dog a rash. Be aware! They need to change the formula.

I got a really bad eczema breakout after using this stuff. I was drying my dog off and she jumped on me. I haven’t had one this bad since I was a child. It’s not even that good at whitening.

Made my white dog very white and clean looking. Also, her coat was very soft.

Smells good but unfortunately gave my poor dog a very bad allergic reaction, he has a few hot spots and is covered in hives. Do not reccomend.

This shampoo gave my frenchie a very bad allergic reaction. He got hives all over his body, and his neck got the worst of it, I bathed him 4 weeks ago with this and his neck is still recovering. I don’t think it’s that safe to use honestly.

I've bought many expensive whitening shampoos and always come back to this one. Also makes her super soft. Wish it came in a larger size

Shampoo smelled great , but dog got allergic reaction to it near his tail also didn’t help to whitening .

It smelled good and my dog didn’t smell like wet dog. I actually feel like it does whiten him.

Smells so good! And really whitens my dog!

Left our extremely fluffy golden retriever reallllly soft! I didn’t buy for the whitening, I only bought because the apple smell is really good so I can’t speak on whitening. The fragrance is not very bold so if you don’t like perfumes this works for you. We’re used to using a groomer grade shampoo that does have a strong lingering smell and we love that so I wish the apple smell did stay around longer but still a great shampoo. Especially for the price!

Works as described. I was satisfied with this product and will buy it again. My dog was very soft after her bath

My dog has sensitive skin and this shampoo doesn’t make his chew and bite after a bath. It also smells wonderful. It is in a large bottle and will last my yorkie a long time. A little goes a long way. It’s a great formula gentle on his skin it has an easy push top lid. Great for when you only have one hand to use!

I have a white Great Pyrenees and it is so difficult to keep him glowing. This shampoo has changed everything. He is the brightest he’s ever been and smells amazing

I love my pug, don't get me wrong but because if its double fur layer that some other dogs also have, makes a lot of oils that stay and stink its fur. Also, my pug is frawn/white so the whitening was also key for it. The smell that came from the shampoo was amazing so my stinky pug appreciates it.

I have a small white dog and getting hum to stay white is a chore. I tried out this whitening shampoo and was surprised on how well it worked It lathers well and helps get that dirt and mess off my dog with ease.

this shampoo left my dog smelling clean and fresh, her hair soft and silky and whiter than usual. It lathers up nice and rinses off quickly, my dog didn't mind having her bath today. I would use this again.

Nice smell and suds quality. Doesn’t seem to have irritated my sensitive skinned dog. It was easy to rinse out after scrubbing, and had a decent coverage for a small amount of shampoo. The scent isn’t overpowering and fairly neutral

Our dog is 10 years old so I’ve used a lot of shampoos over the years. I have to say that the up & up Whitening Dog Shampoo is probably one of my favorites! First of all, the 24 oz size is great for multiple uses. But the biggest benefit is actually using the shampoo. Many have a bad smell but I was pleasantly surprised that this has a very gentle, apple scent. It lathered up perfectly when washing and rinsed clean and left the white paws and face on my dog to be visibly whiter. In fact, even the black fur (which these days seems to be a bit dull/gray) seemed brighter, fresher, cleaner and younger. I’ve never used a shampoo specifically targeted as whitening but this will definitely be my go-to choice from now on!