e.l.f. Primer-Infused Matte Bronzer - Tan O'Clock - 0.35oz: Vegan, Paraben-Free, Buildable, Pressed Powder
ColorTan O'Clock
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Highly rated
$8.00
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 1851 ratings
Bestseller
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4.4 out of 5 stars with 642 ratings
$18.00
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4.4 out of 5 stars with 53 ratings
$8.00
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4.5 out of 5 stars with 353 ratings
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4.4 out of 5 stars with 642 ratings
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4.8 out of 5 stars with 314 ratings
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4.6 out of 5 stars with 805 ratings
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4.6 out of 5 stars with 805 ratings
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4.5 out of 5 stars with 6061 ratings
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4.5 out of 5 stars with 304 ratings
Guests are saying
This bronzer has received high praise for its stunning colors, affordability, and blendability, making it a favorite among guests. Many appreciate its matte finish, which is perfect for achieving a natural sun-kissed glow without the worry of breakouts. The product is talc-free and suitable for sensitive skin, with a smooth application that lasts throughout the day. Guests also love the versatility of the shades, although some desire a wider range for deeper skin tones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 185 reviews
66% would recommend
3 recommendations
2 out of 5 stars
31 March, 2026Verified purchase
- Hair color: Brunette
- Skin type: Combination
- Eye color: Blue
- Skin tone: Light
(no review title)
Only buy this in store, not online- the color is way different in person than in the pic, it turned out way darker than expected & I can’t use it as a bronzer, so for now it’s a jumbo eyeshadow until I get my summer tan & maybe then it’ll be better
5 out of 5 stars
14 March, 2026
originally posted on elfcosmetics.com
Bronzer
Warm but not muddy. Easy to blend and work with. Perfect for beginners and professionals alike
5 out of 5 stars
21 February, 2026
originally posted on elfcosmetics.com
Top
This is the best bronzer I have used ever! The powder is silky and non dusty, I will continue buying it!
5 out of 5 stars
9 February, 2026
originally posted on elfcosmetics.com
Perfect
I liked the shade tan o clock. It looks perfect on me for my blonzer look.
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2026Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Redness, Sensitivity, Acne
- Skin type: Oily
- Hair color: Brunette
Great bronzer!
Love this powder bronzer. Not patchy! Perfect finish.
5 out of 5 stars
28 December, 2025
originally posted on elfcosmetics.com
Love!
Loved this product. The pigment is perfect for me and I can use it for contouring.
5 out of 5 stars
4 December, 2025
originally posted on elfcosmetics.com
Amazing pigment
This bronzer applies just like butter and is so easy to blend. I’ve had so much trouble finding a proper bronzer/contour for me and I think this is hands-down my favorite drugstore bronzer/contour. I bought a shed two dark but I loved this product so much that I willingly paid for another shade again. 
5 out of 5 stars
16 November, 2025
originally posted on elfcosmetics.com
Great product love ❤️ I am very excited 😆
Love it highly recommended attttTtttttttttt Really god
5 out of 5 stars
8 November, 2025
originally posted on elfcosmetics.com
Great
I bought this I usually wear charlotte tilbury airbrush bronzer, I was waiting for weeks for new stock of charlotte tilbury bronzer, this is just as good at a fraction of the cost. Needless to say this is my new bronzer from now on
5 out of 5 stars
1 November, 2025
originally posted on elfcosmetics.com
Great bronzer for fair skin
Can be hard to find a bronzer that doesn't look orange on fair skin but this one is such a lovely natural looking colour!
5 out of 5 stars
27 October, 2025
originally posted on elfcosmetics.com
holy grail
literally my favorite bronzer. looks so good on my fair skin
5 out of 5 stars
23 August, 2025
originally posted on elfcosmetics.com
Amazing
Product is light weight and color is perfect for my skin tone
1 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2025Verified purchase
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Sensitivity
- Hair color: Brunette
Not a bargin
No pigment, smelt like chemicals and did not apply evenly
3 out of 5 stars
4 August, 2025
originally posted on elfcosmetics.com
its ok
the pigment is very subtle so it's kind of hard to notice. but it is very build able
5 out of 5 stars
29 July, 2025
originally posted on elfcosmetics.com
Okay, yeah!
This is the best. A little goes a long way buts it perfect for the Swedish make up look. I would recommend Thai product to a friend.
4 out of 5 stars
26 July, 2025
originally posted on elfcosmetics.com
Subtle yet brilliant
One of the things that I love about this bronzer is that it isn’t insanely pigmented. When I reach for bronzer, I don’t want it to be super powerful, instead I want to build it to my desired look. That being said, I like a very light bronzed look, where it just adds the slightest dimension. I don’t think this product suits everyone’s needs, but I think it suits the girls like me who just need a little something after putting foundation on. Overall the formula is smooth and soft and very very lightweight. Would recommend to any young girl just starting out with makeup, or to anyone who just likes to keep things minimal.
5 out of 5 stars
13 June, 2025
originally posted on elfcosmetics.com
So smooth
Im in my 30s and never really use bronzer. I've always been worried about looking like im wearing 'too much' but thought I'd give it a go. This is so smooth and brushes out great. I now have some dimension to my face
5 out of 5 stars
13 June, 2025
originally posted on elfcosmetics.com
Sun-kissed!
Soooo pigmented. Blends super easily and long wear color. Love the colors!
5 out of 5 stars
8 June, 2025
originally posted on elfcosmetics.com
super smooth!!
i just got this product today and i already love it. it has good pigment and is smooth
3 out of 5 stars
6 June, 2025
originally posted on elfcosmetics.com
Hard to open 🥲
i love ELF. i have over 30 of their products (im 15) all of which ive paid for myself. the formula is amazing and i do love this bronzer, but i literally can't open it. like ive been able to open it ONCE. i dont struggle with mobility normally, and i cant even begin to imagine how hard this would be for someone with limited mobility.