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Anastasia Beverly Hills Texture Perfecting Gel - 0.11 fl oz - Ulta Beauty
$26.00
ColorSoft Brown
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Lightweight, buildable formula delivers a soft, natural finish
- Water-resistant and long-wearing up to 24 hours
- Adds instant color and volume to brows for natural fullness and definition
- Mousse-like texture coats each brow hair evenly from root to tip
- Custom-designed, precision, dual-action brush features long and short bristles for an easy, mess-free application
- Ideal for fine, light-colored, and patchy brows & can be used to cover grey hairs and color-correcting
- Dermatologist tested & Free of: Phthalates, Mineral Oil, Alcohol, Talc, Sulfates, Parabens, Fragrance.
- Cruelty-free and Vegan
Description
WHAT IT IS:
This lightweight, buildable gel color tints and adds volume to your brows for a soft, natural finish that’s long-wearing up to 24 hours! The smooth, mousse-like texture and precision brush effortlessly coat each hair, giving brows natural fullness and definition in seconds.
HOW TO APPLY:
Wipe off excess product before applying. Using the long bristle side, start by applying at the highest point of the brow and work towards the end. Using the remaining product, apply to the front and blend throughout the brow to create desired color and volume. Use the short bristle side to add extra definition and detail. Let it dry 20 seconds before blending or layering additional product.
PRO TIPS:
Use light pressure when applying on brow hair.
Select a shade closest to your natural hair color.
Backcomb to build volume.
SHADE BREAKDOWN:
BLONDE For blonde hair with warm/gold undertones
TAUPE For blonde hair with cool/ash undertones
SOFT BROWN For light brown hair with warm/cool undertones
CHOCOLATE For medium brown hair with warm/gold undertones
MEDIUM BROWN For medium brown hair with cool/ash undertones
DARK BROWN For dark brown hair with a warm undertone
EBONY For black hair with a warm undertone
GRANITE For black hair with a cool undertone
This lightweight, buildable gel color tints and adds volume to your brows for a soft, natural finish that’s long-wearing up to 24 hours! The smooth, mousse-like texture and precision brush effortlessly coat each hair, giving brows natural fullness and definition in seconds.
HOW TO APPLY:
Wipe off excess product before applying. Using the long bristle side, start by applying at the highest point of the brow and work towards the end. Using the remaining product, apply to the front and blend throughout the brow to create desired color and volume. Use the short bristle side to add extra definition and detail. Let it dry 20 seconds before blending or layering additional product.
PRO TIPS:
Use light pressure when applying on brow hair.
Select a shade closest to your natural hair color.
Backcomb to build volume.
SHADE BREAKDOWN:
BLONDE For blonde hair with warm/gold undertones
TAUPE For blonde hair with cool/ash undertones
SOFT BROWN For light brown hair with warm/cool undertones
CHOCOLATE For medium brown hair with warm/gold undertones
MEDIUM BROWN For medium brown hair with cool/ash undertones
DARK BROWN For dark brown hair with a warm undertone
EBONY For black hair with a warm undertone
GRANITE For black hair with a cool undertone
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Filling
Net weight: .11 fl oz (US)
TCIN: 91096301
UPC: 689304012157
Item Number (DPCI): 342-02-7790
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, mica, macadamia seed oil polyglyceryl-6 esters behenate, isodecyl neopentanoate, microcrystalline wax/cera microcristallina/cire microcristalline, synthetic fluorphlogopite, c10-18 trigylcerides, hydrogenated soybean oil, hydrogenated polycyclopentadiene, silica, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, trimethylsiloxysilicate, sorbitan olivate, synthetic wax, sorbitan isostearate, hydrogenated styrene/isoprene copolymer, dimethicone, tocopherol, caprylyl glycol, glycerin, water/aqua/eau, cucurbita pepo (pumpkin) seed oil, helianthus annuus (sunflower) seed oil, saccharide isomerate, butylene glycol, adansonia digitata seed oil, rosa canina fruit oil, ceramide np, macadamia integrifolia seed oil, vitis vinifera (grape) seed oil, polyglyceryl-3 diisostearate, carthamus tinctorius (safflower) flower extract, hibiscus sabdariffa flower extract, phytosphingosine, camellia sinensis leaf extract, epilobium angustifolium flower/leaf/stem extract, hydrogenated lecithin, hippophae rhamnoides oil, ribes nigrum (black currant) seed oil, citric acid, sodium citrate, phenoxyethanol, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)' '
Shipping details
Estimated ship dimensions: 0.87 inches length x 0.87 inches width x 3.8 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The tinted brow gel has received mixed feedback from guests, with many praising its ability to cover gray and sparse hairs while providing a natural look. The lightweight formula and precise application are highlighted as key benefits, making it suitable for everyday use. However, some guests expressed concerns about the new brush design and its effectiveness for those with lighter or sparser brows. Overall, it remains a popular choice for achieving defined brows with minimal effort.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1089 reviews
0% would recommend
2 recommendations
1 out of 5 stars
27 September, 2025
originally posted on abh.com
New applicator is a let down
I’ve bought this for years and it used to be excellent but the new applicator is such a letdown vs the old brow dip style. I think you should revert to the old applicator as it was the best on the market.
5 out of 5 stars
20 September, 2025
originally posted on abh.com
Fantastic
Absolutely love & is a staple for me and my routine
4 out of 5 stars
11 September, 2025
originally posted on abh.com
Miss the old formula brush
I think the formula on this is a bit darker than the old one. I do not like the brush at all. Bristles are too far apart and takes longer to cover eyebrow hairs. I have light colored brows and use it to actually have eyebrows. If brush bristles were like the original one, id give 5 stars
1 out of 5 stars
20 August, 2025
originally posted on abh.com
Not Good. Recommended by Ali Andreea for the money
Bought this a couple of weeks ago. Recommended by https://www.instagram.com/aliandreeamakeup/# who seems to recommend so many items that are her “favorite” though obviously is paid in one way or another. I have used Anastasia products for years and have liked most. This is not a good product. It does not hold, it streaks, and is time consuming.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 July, 2025Verified purchase
- Eye color: Brown
Disappointing
Not good for anyone who has bare spots or thinning eye brows. It goes on messy. Not impressed and will not buy again.
4 out of 5 stars
27 June, 2025
originally posted on influenster.com
Nice packaging, micro pencil. Great quality
[This review was collected as part of a promotion.] This works like the Benefit Brow & Tinted that I have. It has a micro precise brow pencil which make it easy to apply on my eyebrow. I love the packaging. Very pretty and elegant and unique, because we can see the shade righr away. The only thing is because I dont have much brows, so when I put it on, it doesnt thicken that much. But overall, I like this product. I just need to draw with a pencil first and put this on as a second coat.
5 out of 5 stars
11 June, 2025
originally posted on abh.com
Try this and you won’t regret it.
ThI’m s product isn’t getting enough love . Bought this to help gray, sparse brows.
3 out of 5 stars
28 May, 2025
originally posted on abh.com
Change isnt necessary
I have used this product for YEARS. I depleted my stock so headed to the store to purchase new and noticed they changed the wand applicator as well as the bottle. I hate both. There was nothing wrong with the original tube and applicator. I do not feel like I get the best results as I did before the change. I'm very frustrated. The tube was nice and slim and packed so beautifly for travel and the mini fit perfectly in my small cosmetic bag for my purse. This new shape does not fit as well as it takes up more space. The gel itself I have no issues with - its the new packaging/applicator that doesnt work for me sadly.
1 out of 5 stars
1 May, 2025
originally posted on abh.com
Terrible Applicator Brush
Why did you discontinue the dipbrow gel - it was the best eyebrow gel out there - I teach multiple hot yoga classes a week and my eyebrows did not move with the dipbrow - the brush on this new gel is ridiculous - what took 10 seconds to apply now takes way more time - it is way too small and neither side works very well - PLEASE BRING BACK THE DIPBROW GEL
4 out of 5 stars
15 April, 2025
originally posted on abh.com
New brow gel
I like everything about this except for the brush. It's not easy to use. I have been using the brush from the older version of this brow gel.
5 out of 5 stars
7 April, 2025
originally posted on abh.com
Great features,.
I am very pleased that I bought it. The brush is easy to use. Natural looking. Definitely will buy again.
5 out of 5 stars
26 March, 2025
originally posted on influenster.com
Must try
[This review was collected as part of a promotion.] This is my favorite clear brow gel. I love how it sets my brows in place without making them look or feel too harsh. I would recommend this to anyone looking for an easy way to keep their brows in place through out the day.
1 out of 5 stars
19 March, 2025
originally posted on influenster.com
Maybe
[This review was collected as part of a promotion.] I dont like it dont use it not a fan of it but im sure if you do it its a thumbs up. Doesnt have a strong scent so yess looks good in the packaging and impressed
1 out of 5 stars
23 February, 2025
originally posted on abh.com
FLOP brow gel
If you look at this product while it’s on someone from a few feet away it looks normal, once you get within a face to face or actually look at yourself in the mirror this is a truly terrible product. It is the most obvious ‘filled’ looking brow product I’ve ever seen. It doesn’t blend smoothly, sticks the existing brow hairs reflecting light to really highlight what’s there. It looks crazy, like you just tried doing your makeup for the first time. I even tried to spoolie it out to remove some of the harshness of the look and it did nothing. The applicator shape makes no sense- I had to clean up the edges with a q-tip just to cope. I then sat home doing nothing for hours only to look in the mirror and see how it was wearing away. I had been FaceTiming and it looked totally normal on camera but up close in person…YIKES. Hate this product, so glad I don’t just trust it before going out somewhere. I’ve been using ABH products for well over a decade but I think benefit may finally get me after how terrible the two brow gels are. Sad because the pomade or the dip brown gel were my absolute must haves. Returning ASAP.
3 out of 5 stars
23 February, 2025
originally posted on influenster.com
Not my favorite
[This review was collected as part of a promotion.] I wanted to love this but just didn’t. It’s not very bulldable and applies too dark from the start. The packaging is pretty but I wouldn’t use this again
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2025Verified purchase
- Skin tone: Medium
- Skin type: Oily
- Hair color: Brunette
- Eye color: Brown
Dark and Clumpy
This tinted gel does not go on smoothly and is clumpy. The applicator is weirdly small and clumsy to use. It doesn't glide well through eyebrow hair. I also suggest getting a shade lighter than your usual color. Medium brown was black.
5 out of 5 stars
17 February, 2025
originally posted on influenster.com
Color is nice and bold
[This review was collected as part of a promotion.] If you're looking for a natural yet defined brow look, the Volumizing Tinted Brow Gel in Soft Brown is a must-try! The lightweight formula adds just the right amount of tint while enhancing volume, giving brows a fuller, more polished appearance. It applies smoothly without clumping, and the soft brown shade is perfect for a natural finish—neither too warm nor too ashy. The long-lasting formula holds brows in place throughout the day without feeling stiff or flaky. Whether you’re filling in sparse areas or just setting your brows in place, this gel delivers effortless definition with a soft, flexible hold. ⭐ Final Verdict: A game-changer for easy, natural-looking brows! Perfect for everyday wear.
4 out of 5 stars
30 January, 2025
originally posted on influenster.com
Good but not great
[This review was collected as part of a promotion.] I like the color, which is hard for blondes some times. They always pull red. This has a nice ashy color. My drawbacks are that it’s kinda messy and hard to get a clean application. I always end up getting some product above my brows which lead to more work to clean up. However, I think it can look really nice when applied correctly.
5 out of 5 stars
26 January, 2025
originally posted on influenster.com
Great Precise Applicator
[This review was collected as part of a promotion.] I like this brow gel a lot! The applicator shape and way it has two sides to use makes it very easy to get the perfect shape and be very precise. It adds just the right amount of tint and is not too dark and doesn’t smear on the skin. It holds up very well and long lasting wear. It gives a very natural look.
3 out of 5 stars
11 January, 2025
originally posted on influenster.com
It was fine, next time I would try a lighter color
[This review was collected as part of a promotion.] Perhaps I chose too dark of a color but I felt there was too much product on the brush when I applied… even after wiping some off. Next time I would try a lighter color.