$15.00 when purchased online
Target Online store #3991
About this item
Highlights
- WHY YOU’LL LOVE IT
- Micro-bristles grip each hair for maximum separation and fullness
- Ultimate-staying power for long-lasting hold
- Quick-drying formula sets without feeling stiff or crunchy
- Travel-friendly, on-the-go application
- Formulated without parabens, phthalates, mineral oil, and fragrance
- Dermatologist tested, cruelty free + vegan
- Featured ingredients: Ultimate -hold and a non-sticky, flake-free texture with Polyacrylate-2 Crosspolymer. Hydrated effect with Glycerin.
Description
Introducing New! Anastasia Beverly Hills Deluxe Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a triple action comb applicator that shapes, sculpts and sets brows with ultimate-hold and precision on-the-go. Achieve lifted, laminated-look brows with hair-loving frozen technology.
HOW TO APPLY: Use alone or as the finishing step in your brow routine to lock brows in place. Start by using the long bristle comb to separate and tame hair, next use the short bristle comb to shape and sculpt hairs into place. For a laminated-look, use the side of the applicator to lay brow hair down seamlessly.
HOW TO APPLY: Use alone or as the finishing step in your brow routine to lock brows in place. Start by using the long bristle comb to separate and tame hair, next use the short bristle comb to shape and sculpt hairs into place. For a laminated-look, use the side of the applicator to lay brow hair down seamlessly.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Gel
Beauty Purpose: Shaping
Net weight: .15 fl oz (US)
TCIN: 90012113
UPC: 689304348478
Item Number (DPCI): 342-02-0605
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, alcohol denat., hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, polyacrylate-2 crosspolymer, glycerin, tromethamine, sorbitol, acrylates copolymer, panthenol, polysorbate 60, sorbitan isostearate, butylene glycol, citric acid, allantoin, sodium pca, ethylhexylglycerin, sodium lactate, arginine, aspartic acid, propylene glycol, vp/dmapa acrylates copolymer, pca, biotin, pelvetia canaliculata extract, benzalkonium chloride, laminaria digitata extract, glycine, alanine, serine, threonine, valine, isoleucine, proline, histidine, phenylalanine, 1,2-hexanediol, caprylyl glycol, benzoic acid, myristoyl pentapeptide-17, sodium benzoate, phenoxyethanol' '
Allergens & Warnings:
WARNING: IN THE EVENT OF CONTACT WITH EYES, RINSE THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 0.7 inches length x 0.7 inches width x 3.5 inches height
Estimated ship weight: 0.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 4406 ratings
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Guests are saying
This brow gel has garnered mixed feedback from guests, with many praising its strong hold and innovative applicator design. The dual-sided brush allows for precise application, while the clear formula provides a natural look without flaking. However, some guests noted issues with product buildup and flakiness after drying. Overall, it is a versatile product that can enhance brow definition and keep them in place throughout the day, making it a valuable addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2552 reviews
28% would recommend
7 recommendations
Absolutely love it for a laminated look!
5 out of 5 stars
Nic - 8 days ago
originally posted on http://www.ulta.com
I know some other reviews have mentioned it ruined their makeup or made their product turn clumpy. I personally have not had this issue at all!! I use the NYX brow pencil underneath and I use the tirtir foundation and it hasnt affected that poorly either! I really love it!
Love!!
5 out of 5 stars
Dipanwita - 8 days ago
originally posted on http://www.ulta.com
Okay—so I finally got my hands on the Anastasia Brow Freeze and honestly? It gets the hype. This stuff is like brow glue but in the best possible way. No white residue, no crunchiness—just lifted, laminated-looking brows that stayed in place through errands, heat, and even a quick face mist moment.
Love!!
5 out of 5 stars
Dipanwita - 9 days ago
originally posted on http://www.ulta.com
Okay—so I finally got my hands on the Anastasia Brow Freeze and honestly? It gets the hype. This stuff is like brow glue but in the best possible way. I scooped out the tiniest amount (a little seriously goes a long way), pressed it into my brows with a spoolie, and they did not budge all day. No white residue, no crunchiness—just lifted, laminated-looking brows that stayed in place through errands, heat, and even a quick face mist moment.
Absolutely Amazing! Flake free & bulletproof
5 out of 5 stars
Lindsey - 14 days ago
originally posted on http://www.ulta.com
Ive been searching for a great brow gel because it makes the brow color look much more natural i think. I didnt want to skimp out on a brow gel because I absolutely loathe the feeling of flaky crusty brows 6 hours after applying cheap brow gel. This however is AMAZING!!!! I got the mini version because that was more in my budget and i just wanna say its worth every penny. It does not flake whatsoever! It's extremely longwearing as I had it on during a humid texas evening and was sweating. Did bot budge whatsoever and my eyebrows stayed combed up the whole day. Love it so much! Im so happy I found this 🤍 changed the whole eyebrow game for me
Wouldn't recommend
1 out of 5 stars
Brie - 16 days ago
originally posted on http://www.ulta.com
I keep trying to make it work by using a lighter hand and combing out any excess product, but no matter what i do, as soon as its dry, it looks chunky on my brows which forces me to take it off and mess up my base.
Brow
5 out of 5 stars
OY - 17 days ago
originally posted on http://www.ulta.com
Anastasia Beverly Hills brow freeze gel is one of the best eyebrow gels I've ever tried. The application technique is perfect, and it gives a lot of volume to your eyebrows.
Save your money
1 out of 5 stars
Diamond Member - 19 days ago
originally posted on http://www.ulta.com
I had high hopes for this product since i love ABH but this was a huge disappointment. This gel does absolutely NOTHING but ruin your makeup. I was hoping it would give a laminated look but it does not even work a setting gel. Total waste of money since it does nothing and leaves a ton of residu behind.
Great hold but flakes off and leaves white marks
3 out of 5 stars
Carly - 19 days ago
originally posted on http://www.ulta.com
It does a good job of holding the shape and freezing your brows, but the applicator is not my favorite as it traps a lot of product on it and squishes it around. It ends up putting too much on my brows leading to flakey white spots.
Love it
5 out of 5 stars
Kim - 22 days ago
originally posted on http://www.ulta.com
[I received this product in exchange for my honest review] I love this brow product a lot more than my other brow products honestly because it doesn't leave them sticky or hard. It wear great all day and is my go to product every day now.
Great for all day
5 out of 5 stars
kimrice_556 - 22 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this brow product a lot more than my other brow products honestly because it doesn’t leave them sticky or hard. It wear great all day and is my go to product every day now.
Would buy again
5 out of 5 stars
Di - 1 month ago
originally posted on http://www.ulta.com
I've tried many brow products and this us the best by far Great hold!
Definite recommend
4 out of 5 stars
Mia - 1 month ago
originally posted on http://www.ulta.com
I received this product in exchange for my honest review.The Anastasia brow gel work beautiful! It holds my brows in place without leaving a visible film over them like other brands. No need to reapply more than once in a night! No strong smells on this product which is always a plus.
Love love
5 out of 5 stars
mimimonkey101_5100 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Anastasia brow gel work beautiful! It holds my brows in place without leaving a visible film over them like other brands. No need to reapply more than once in a night! No strong smells on this product which is always a plus.
Good
5 out of 5 stars
Kieu - 1 month ago
originally posted on http://www.ulta.com
Good product, long lasting. Thin lines. I will buy again and recommend to friends. Neat packaging.
Good
5 out of 5 stars
kieuhdt_4575 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Good product, long lasting. Thin lines. I will buy again and recommend to friends. Neat packaging. Good product, long lasting. Thin lines. I will buy again and recommend to friends. Neat packaging.
great hold but lots of residue
2 out of 5 stars
ggvv - 1 month ago
originally posted on http://www.ulta.com
i got this product a couple days ago and the hold is very good the only con i would say about this product is the residue it leaves, and its alot of it.
Definitely keeps brows in place
4 out of 5 stars
Ashley - 1 month ago
originally posted on http://www.ulta.com
[I received this product in exchange for my honest review] I've used a few brow gels and waxes when I get my eyebrows tinted to keep them from going all over the place. This gel has a glue-like consistency and definitely works. The applicator has two sides that have different sized bristles which I found very convenient. I also absolutely love the velvety feel of the tube for some reason! I received this product complimentary in exchange for my honest review.
Definitely keeps brows in place.
4 out of 5 stars
ashleyw923_8208 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve used a few brow gels and waxes when I get my eyebrows tinted to keep them from going all over the place. This gel has a glue-like consistency and definitely works. The applicator has two sides that have different sized bristles which I found very convenient. I also absolutely love the velvety feel of the tube for some reason!
Better Than the Original
3 out of 5 stars
Sara - 1 month ago
originally posted on http://www.ulta.com
This really keeps the brows in place and I like it a lot better than the formula that came potted. It has a tendency to flake & the formula is pretty wet. I personally prefer a more dry formula. It does hold those hairs though! I think it's worth trying.
Better Than the Original
3 out of 5 stars
sfs200_8456 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is definitely better than the brow freeze that came in the pot. There are only two downsides- it tends to flake and the formula is very wet. It keeps the brows in place for sure though!