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Anastasia Beverly Hills Brow Freeze Gel - Ulta Beauty
$16.00
In Stock
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About this item
Highlights
- WHY YOU’LL LOVE IT
- Micro-bristles grip each hair for maximum separation and fullness
- Ultimate-staying power for long-lasting hold
- Quick-drying formula sets without feeling stiff or crunchy
- Travel-friendly, on-the-go application
- Formulated without parabens, phthalates, mineral oil, and fragrance
- Dermatologist tested, cruelty free + vegan
- Featured ingredients: Ultimate -hold and a non-sticky, flake-free texture with Polyacrylate-2 Crosspolymer. Hydrated effect with Glycerin.
Description
Introducing New! Anastasia Beverly Hills Deluxe Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a triple action comb applicator that shapes, sculpts and sets brows with ultimate-hold and precision on-the-go. Achieve lifted, laminated-look brows with hair-loving frozen technology.
HOW TO APPLY: Use alone or as the finishing step in your brow routine to lock brows in place. Start by using the long bristle comb to separate and tame hair, next use the short bristle comb to shape and sculpt hairs into place. For a laminated-look, use the side of the applicator to lay brow hair down seamlessly.
HOW TO APPLY: Use alone or as the finishing step in your brow routine to lock brows in place. Start by using the long bristle comb to separate and tame hair, next use the short bristle comb to shape and sculpt hairs into place. For a laminated-look, use the side of the applicator to lay brow hair down seamlessly.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Gel
Beauty Purpose: Shaping
Net weight: .15 fl oz (US)
TCIN: 90012113
UPC: 689304348478
Item Number (DPCI): 342-02-0605
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, alcohol denat., hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, polyacrylate-2 crosspolymer, glycerin, tromethamine, sorbitol, acrylates copolymer, panthenol, polysorbate 60, sorbitan isostearate, butylene glycol, citric acid, allantoin, sodium pca, ethylhexylglycerin, sodium lactate, arginine, aspartic acid, propylene glycol, vp/dmapa acrylates copolymer, pca, biotin, pelvetia canaliculata extract, benzalkonium chloride, laminaria digitata extract, glycine, alanine, serine, threonine, valine, isoleucine, proline, histidine, phenylalanine, 1,2-hexanediol, caprylyl glycol, benzoic acid, myristoyl pentapeptide-17, sodium benzoate, phenoxyethanol' '
Allergens & Warnings:
WARNING: IN THE EVENT OF CONTACT WITH EYES, RINSE THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 0.7 inches length x 0.7 inches width x 3.5 inches height
Estimated ship weight: 0.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Anastasia Beverly Hills Brow Freeze Gel is highly praised for its exceptional hold and ability to create a laminated brow look without stiffness or flaking. Guests appreciate its easy application and the innovative dual-sided brush that allows for precise styling. Many have noted its long-lasting performance, even in challenging conditions, making it a staple in their beauty routines. Overall, it stands out as a reliable choice for achieving beautifully groomed brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2578 reviews
37% would recommend
8 recommendations
5 out of 5 stars
30 November, 2025
originally posted on http://www.ulta.com
She's strong!
I can actually achieve a laminated look that lasts all day with this. Be careful not to over apply or it might peel / flake. Overall very pleased with my purchase and will officially be switching from Benefit.
5 out of 5 stars
16 November, 2025
originally posted on http://www.ulta.com
Love It!
I would definitely buy this product again! Unlike other brow gels I've tried (like Thick It and Brow Glue by NYX, which tended to leave a white residue or didn't hold my brows in place) this one truly delivers. The Mini Brow Freeze Gel doesn't leave any residue at all during normal wear, and it keeps my brows perfectly shaped all day. The only time I noticed a bit of white cast was if I really rubbed my brows, which is totally avoidable. The brush is also amazing. It lets me comb my brows into place and then press them flat for that clean, laminated look. Overall, I absolutely love this brow gel. It's become a staple in my routine!
5 out of 5 stars
14 November, 2025
originally posted on http://www.ulta.com
One of my top products
I love this gel. Is very easy to use ans it works fantastic!
1 out of 5 stars
14 November, 2025
originally posted on http://www.ulta.com
Gross
Looks like I put elmers glue on my brows and can peel it off. Flakey white residue all over my brows i wore it to work. So embarrassing.
1 out of 5 stars
10 November, 2025
originally posted on abh.com
FLAKES OFF!!!
Hate it! It flakes off! How can you sell this and know that is flakes off several hours later. I was so embarrassed when I looked din the mirror and had been walking around all day with flakes in my eyebrows!!
5 out of 5 stars
29 October, 2025
originally posted on http://www.ulta.com
My only brow gel NEVER LETS ME DOWN
I've bought like 6 bottles of this by now because its perfect! You just have to know how to use it, it locks every hair in place and doesnt turn white. Its literally clear glue for a laminate look
1 out of 5 stars
27 October, 2025
originally posted on http://www.ulta.com
Horrible
This eyebrow gel is the worst I've ever used! It was a complete waste of money. It leaves flakes all over my eyebrows, and I wouldn't buy it again under any circumstances.
1 out of 5 stars
18 October, 2025
originally posted on http://www.ulta.com
Flaky mess
This stuff is terrible. It leaves a white flaky mess all over your eyebrows. Sure they stay in place but it looks like your eyebrows have severe dandruff. Their clear brow gel is way better, the brow freeze is just terrible
4 out of 5 stars
15 September, 2025
originally posted on http://www.ulta.com
Gives a strong hold on brows
[I received this product in exchange for my honest review] This definitely freezes your brows. I appreciate hold in my brow gel but this might have been a bit too stiff and shiny for my preference. I will continue to use and decide if I want to rebuy. If you like hold this will work for you!
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025
Why did I wait so long to get this
Best brow gel!!!! Just do it!
5 out of 5 stars
8 September, 2025
originally posted on http://www.ulta.com
The BEST brow product!
I have tired all of the brow products on the market and I can say this is the only one that actually works all day! I have pretty thick eyebrow hairs and love a laminated look that doesn't fake or leave residue. Definitely would recommend this brow product to anyone!
5 out of 5 stars
20 August, 2025
originally posted on http://www.ulta.com
So good!
I put this on at 7 a.m. and my eyebrows were still good at 9 p.m. after working a full day in healthcare, taking a nap, and being outside in 100 degree Arkansas weather! My eyebrows looked naturally placed and not slicked down.
5 out of 5 stars
19 August, 2025
originally posted on http://www.ulta.com
Stays on
Loved this product because it actually holds my eyebrow in place for the day. I usually wear nyx brow glue because its cheaper but this is a much cleaner product. I think its worth the upgrade. Depending on your budget, both do a great job for their price.
5 out of 5 stars
16 August, 2025
originally posted on http://www.ulta.com
Only product that works!!!!
My brows are naturally on the thicker side but fall flat without some shaping. This is the only product out of many that I have tried that holds them in place all day without getting flaky or leaving a shiny cast. I use it literally every day whether or not I'm doing any other makeup and it instantly makes me look more awake and lifted. Cannot recommend it enough!!
4 out of 5 stars
8 August, 2025
originally posted on http://www.ulta.com
The eyebrows shadows stays
I think it is a good product however I am more int the natural look eyebrows. So I don't really use gel on them, but I tried this one and they look really good. But you feel it hard. When you move your face you feel there is something on your eyebrows. But it helped me keeping the shadows I usually use on them. Which is perfect for summer I don't have to reapply
4 out of 5 stars
8 August, 2025
originally posted on http://www.ulta.com
The eyebrows shadows stays
I think it is a good product however I am more int the natural look eyebrows. So I don't really use gel on them, but I tried this one and they look really good. But you feel it hard. When you move your face you feel there is something on your eyebrows. But it helped me keeping the shadows I usually use on them. Which is perfect for summer I don't have to reapply
5 out of 5 stars
2 August, 2025
originally posted on http://www.ulta.com
Absolutely love it for a laminated look!
I know some other reviews have mentioned it ruined their makeup or made their product turn clumpy. I personally have not had this issue at all!! I use the NYX brow pencil underneath and I use the tirtir foundation and it hasnt affected that poorly either! I really love it!
5 out of 5 stars
1 August, 2025
originally posted on http://www.ulta.com
Love!!
Okay—so I finally got my hands on the Anastasia Brow Freeze and honestly? It gets the hype. This stuff is like brow glue but in the best possible way. No white residue, no crunchiness—just lifted, laminated-looking brows that stayed in place through errands, heat, and even a quick face mist moment.
5 out of 5 stars
1 August, 2025
originally posted on http://www.ulta.com
Love!!
Okay—so I finally got my hands on the Anastasia Brow Freeze and honestly? It gets the hype. This stuff is like brow glue but in the best possible way. I scooped out the tiniest amount (a little seriously goes a long way), pressed it into my brows with a spoolie, and they did not budge all day. No white residue, no crunchiness—just lifted, laminated-looking brows that stayed in place through errands, heat, and even a quick face mist moment.
5 out of 5 stars
27 July, 2025
originally posted on http://www.ulta.com
Absolutely Amazing! Flake free & bulletproof
Ive been searching for a great brow gel because it makes the brow color look much more natural i think. I didnt want to skimp out on a brow gel because I absolutely loathe the feeling of flaky crusty brows 6 hours after applying cheap brow gel. This however is AMAZING!!!! I got the mini version because that was more in my budget and i just wanna say its worth every penny. It does not flake whatsoever! It's extremely longwearing as I had it on during a humid texas evening and was sweating. Did bot budge whatsoever and my eyebrows stayed combed up the whole day. Love it so much! Im so happy I found this 🤍 changed the whole eyebrow game for me