Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Eyebrow Wax - Ulta Beauty
$26.00 when purchased online
Target Online store #3991
About this item
Highlights
- WHY YOU’LL LOVE IT
- Universal clear wax formula for all skin tones and brow colors
- Provides long-lasting, extreme hold that locks brows in place
- Easy-to-use and mess-free application (no water needed)
- This formula is: Vegan, Cruelty-Free, Water-Based, Alcohol-Free, Paraben-Free, Oil-Free
Description
Get lifted with Brow Freeze by Anastasia Beverly Hills. This customizable brow styling wax lifts, tames and sculpts every hair in place for the feathered-looking brow you’ve always wanted. The universal, easy-to-apply formula is mess-free and provides long-lasting, extreme- hold – leaving you with full-bodied brows that last all day.
How to Use It:
Gently pick up a small amount of product using the spoolie end of Brush 12.
Using the back of the cap, work the product back and forth.
On clean brows, brush through the brow using upward motions and gently pressing down as you go.
Continuously brush them in the desired direction as it sets.
Using the metal ferrule of Brush 12 (on the angled brush side), use pressing motions to sculpt brow hairs into desired shape and lay the brow hairs down flat.
Next, fill in sparse areas of the brow using Brow Powder Duo and Brush 7B.
For natural-looking brows, apply the lighter shade in the front of the brow and the deeper shade from the arch (middle) to the tail (end).
To maintain optimal appearance and efficacy, cap must remain tightly closed at all times when not in use.
How to Use It:
Gently pick up a small amount of product using the spoolie end of Brush 12.
Using the back of the cap, work the product back and forth.
On clean brows, brush through the brow using upward motions and gently pressing down as you go.
Continuously brush them in the desired direction as it sets.
Using the metal ferrule of Brush 12 (on the angled brush side), use pressing motions to sculpt brow hairs into desired shape and lay the brow hairs down flat.
Next, fill in sparse areas of the brow using Brow Powder Duo and Brush 7B.
For natural-looking brows, apply the lighter shade in the front of the brow and the deeper shade from the arch (middle) to the tail (end).
To maintain optimal appearance and efficacy, cap must remain tightly closed at all times when not in use.
Suggested Age: 13 Years and Up
Product Warning: Adult Use Only
Color Palette: Translucent
Product Form: Gel
Beauty Purpose: Shaping
Net weight: .28 Ounces
TCIN: 86369910
UPC: 689304348423
Item Number (DPCI): 342-02-6222
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), ceteareth-30, d-sorbitol, propanediol, glycerin, phenoxyethanol, propylene glycol, ethylhexylglycerin, citric acid, potassium sorbate' '
Shipping details
Estimated ship dimensions: 0.81 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.66 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The brow freeze gel is a popular choice among guests for its impressive hold and versatility, making it suitable for various brow styles. Many appreciate its lightweight texture and ease of application, allowing for a natural or polished look. However, some guests have noted issues with the product drying out or leaving a white residue if overapplied. Overall, it remains a favorite for those seeking long-lasting brow control.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2741 reviews
66% would recommend
6 recommendations
Best gel to hold brows in place all day
4 out of 5 stars
wisha_6802 - 18 days ago
originally posted on influenster.com

Brow Freeze by Anastasia gives my brows a flawless, lifted look that lasts all day. It holds without feeling stiff or flaky. My go-to for that laminated brow effect. For the people who love the laminating effect on the brows will love it 😍❤️
Does not hold
1 out of 5 stars
Lu - 29 days ago
originally posted on http://www.ulta.com

I was recommended to get this by an ulta worker to help hold my eyebrows in place and shape them but this product did not work for me. I would even use a lot of the product to hold them and they wouldn't stay a whole day. Even setting my face after with setting spray my eye brow shape would fall out of place because product couldn't hold them when I was setting my face. Really disappointed because of how pricey it was :(
Can not rave about this product enough
5 out of 5 stars
bbdaddyasf_8096 - 1 month ago
originally posted on influenster.com

Does not have a noticeable scent. Great value. Easy to clean and use packaging. Very effective. Mild ingredients. 10/10 recommend and will continue to purchase.
Dried Up So Fast
1 out of 5 stars
tammyk95 - 1 month ago
originally posted on abh.com
This product worked great for me the few times I was able to use it. It dried up so fast. The lid was sealed tight but I tried to use it this morning and it was so dried up. Pretty disappointed.
Perfection!
5 out of 5 stars
Ro - 1 month ago
originally posted on http://www.ulta.com

Was hesitant to buying it, should have bought it sooner! Just what i was looking for. Holds brows in play with very little product.
Anastasia Beverly Hills Brow freeze 🩷
4 out of 5 stars
kaylara4e2_6330 - 1 month ago
originally posted on influenster.com

I have used the product a lot! I ice the way it goes on not to thick when you use it. There was no scent. It almost to me is like a pomade texture. Overall great product!
Feathered brows
5 out of 5 stars
poshlife - 2 months ago
originally posted on influenster.com

Easy to use and love how it’s clear. I’ve been into feathered-looking brows lately and this works so well. Does not look flaky and sets my brows perfectly. Great value bc this jar last a while.
Perfect for my needs
5 out of 5 stars
Vanna - 2 months ago
originally posted on http://www.ulta.com

I got this in a bundle, didnt think I would use it much since I have a bad history with brow gel. However this product doesnt leave a white cast and keeps my brows in place all day, whether im at work or outside!
Hairspray for your brows
4 out of 5 stars
robbing_2891 - 2 months ago
originally posted on influenster.com

Anastasia brow freeze works very well for me. It tames the wild/thicker hairs and contours them. I like to think of it as hairspray for your brows! It lasts all day with no flaking or smearing. Not sticky or “ crunchy” either.
Mostly effective
4 out of 5 stars
kelliexcore_8918 - 3 months ago
originally posted on influenster.com

To apply, I scoop out a tiny bit of product with the back end of a spoolie brush and put on the back of my hand, then I roll the spoolie across the wax on my hand. The wax seems to keep MOST of the hairs in place, but is not effective against some of the very stubborn hairs. Overall, I like it though and I think it also darkens the hairs to make my sparse brows stand out more.
Melts
1 out of 5 stars
Melis - 3 months ago
originally posted on http://www.ulta.com

I wanted to love this so much and did for maybe a month then if melted.. in the winter! I stored it properly and everything then one day opened it to straight liquid. Save your money!
Melts
1 out of 5 stars
Melis - 3 months ago
originally posted on http://www.ulta.com

I wanted to love this so much and did for maybe a month then if melted.. in the winter! I stored it properly and everything then one day opened it to straight liquid. Save your money!
Melts
1 out of 5 stars
Melis - 3 months ago
originally posted on http://www.ulta.com

I wanted to love this so much and did for maybe a month then if melted.. in the winter! I stored it properly and everything then one day opened it to straight liquid. Save your money!
Used to be amazing, doesn't hold at all anymore
1 out of 5 stars
Stacey - 3 months ago
originally posted on http://www.ulta.com

I used to love this product and it used to hold the brows in place all day. It was more waxy and so easy to put makeup on top of. The product was clear. Now the product is foggy and more gel like. It does not hold brows at all, honestly completely pointless to use, and brow pencils do not go well on top of it. My brows have been looking awful ever since I got a new one. I even bought another one, just in case it was a fluke. Unfortunately, it is a poor formula change. Will be switching brow products immediately!
Love
5 out of 5 stars
Sandra - 4 months ago
originally posted on http://www.ulta.com

I had a hard time using the product in the beginning, it would leave my eyebrows ashy and or looking white. But after speaking with an Anastasia mk-up representative at the mall, she suggested to put the product on before I put on anything.
Very Good
5 out of 5 stars
Marilin - 4 months ago
originally posted on abh.com
The best product I am happy My face is very sensitiva But the product is no change my face is look more beautiful
Love it but
1 out of 5 stars
Thumbs down graphic, would not recommend
bean02 - 4 months ago, Verified purchaser
Arrived with someones finger print in it a looks like someone swatched it...
Good enough in general.
4 out of 5 stars
kos1_3190 - 4 months ago
originally posted on influenster.com

I have thick eyebrows and so this clear, wax-based styling gel designed to shape, set, and hold brows in place is just exactly for me. It’s not just for me that it is easy to use. Even though it is called “Wax” I don’t feel like there is any oil in it. Love it and still living with it.
Not great
1 out of 5 stars
Brow breeze - 5 months ago
originally posted on abh.com
I bought this like a month ago and it’s water down is really watery
Lives up to the hype with a layer of gloss
4 out of 5 stars
theslpingbeauty_7982 - 5 months ago
originally posted on influenster.com

I have a love-hate relationship with this product, but it's still my go-to product for brow gels. First off, I love the round container, very aesthetically pleasing, but it's too wide and becomes a hassle when opening it up. I think the texture is just like braid gel...that's good and bad. Pros: It works like magic glue, not a hair out of place all day long, it's also lightweight Cons: It does seem a tad bit glossy and on days I don't want to use any other product, I still have to apply setting powder to mattify it. Major Pro is that it works with every kind of brow.