Sponsored
Benefit Cosmetics Fluff Up Flexible Hold Brow Texturizing Wax - Ulta Beauty
$16.00
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Fluffs, feathers and texturizes brows
- Flexible, reworkable hold
- Flake-free and dries clear
- 12-hour* longwear
- Waterproof, sweatproof and humidity-proof
- 93% said it easily feathers brows**
- 97% said it has reworkable hold**
- *instrumental test on 30 participants and **self-evaluation by 115 participants after 1 week
Description
WHY WE LOVE IT:
The Good Fluff
Fluff Up Brow Wax is a clear, crunch-free and creamy flex-wax that creates fluffy, full and natural-looking brows. How the fluff does it work? The specially developed bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered and texturized brows that last 12 hours*.
TIPS & TRICKS:
Fluff ’em up!
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
BEAUTY TIP:
Layer Fluff Up Brow Wax over Precisely, My Brow Pencil for a fuller, richer, precisely defined look.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
The Good Fluff
Fluff Up Brow Wax is a clear, crunch-free and creamy flex-wax that creates fluffy, full and natural-looking brows. How the fluff does it work? The specially developed bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered and texturized brows that last 12 hours*.
TIPS & TRICKS:
Fluff ’em up!
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
BEAUTY TIP:
Layer Fluff Up Brow Wax over Precisely, My Brow Pencil for a fuller, richer, precisely defined look.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: Adult Use Only
Color Palette: Translucent
Product Form: Brush-On
Beauty Purpose: Shaping
Net weight: .42 fl oz (US)
TCIN: 87886589
UPC: 602004143846
Item Number (DPCI): 342-02-0490
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), synthetic candelilla wax, steareth-21, glyceryl stearate, butylene glycol, acacia senegal gum, butyrospermum parkii (shea) butter, cellulose, silica, simmondsia chinensis (jojoba) seed oil, dimer dilinoleyl dimer dilinoleate, cera carnauba (copernicia cerifera (carnauba) wax), argania spinosa kernel oil, cetyl alcohol, polyglyceryl-10 myristate, oryza sativa (rice) starch, phenoxyethanol, caprylyl glycol, sodium benzoate, potassium sorbate, arginine, tocopherol, chondrus crispus powder, dimethicone.' '
Shipping details
Estimated ship dimensions: 0.93 inches length x 0.94 inches width x 4.02 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Benefit Fluff Up Brow Wax is praised for its ability to hold brows in place, providing a natural, fluffy look that lasts throughout the day. Guests appreciate its ease of use, cute packaging, and effectiveness for various brow types. However, some guests experienced issues with white residue and the product's longevity over time.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 4343 reviews
100% would recommend
1 recommendations
4 out of 5 stars
26 February, 2025
originally posted on http://www.ulta.com
Nice!
Flakes a little by the end of the day, but holds brows super well!
5 out of 5 stars
31 January, 2025
originally posted on http://www.ulta.com
Best eyebrow wax!
I've tried so many popular eyebrow wax/gels, even the ABH brow freeze gel, which did not help my eyebrows at all, but the Benefit wax is the best! It helps my eyebrows stay in place for a long time! It is pricy for an eyebrow wax but it is worth the price.
5 out of 5 stars
27 January, 2025
originally posted on http://www.ulta.com
So much confidence!
When I went to get my eyebrows done at Ulta, the lady who waited on me introduced me to this product. Absolutely fell in love!! Definitely worth buying!
5 out of 5 stars
18 January, 2025
originally posted on http://www.benefitcosmetics.co.uk/
LOVE IT
I thought I would always prefer their brow gel but no, this is amazing it provides a good hold but looks so natural which I love!
5 out of 5 stars
15 January, 2025
originally posted on http://www.benefitcosmetics.co.uk/
LOVE IT!!
styles brows so easily doesnt go white and flakey like most others
5 out of 5 stars
3 December, 2024
originally posted on http://www.ulta.com
Love it, it's all I'll ever use
This definitely fluffs up my brows and makes them look textured. My brows are thin so i love this stuff and swear by it
4 out of 5 stars
27 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Fantastic
The Fluff Up Brow Wax by Benefit Cosmetics is a fantastic product for achieving full, feathered brows. Its lightweight, flexible formula provides a natural hold that lasts all day without feeling stiff or flaky. The wax is easy to apply and works well on its own or layered with other brow products. It's ideal for taming unruly hairs while adding volume and definition. A great choice for effortless, fluffy brows!
5 out of 5 stars
26 November, 2024
originally posted on http://www.ulta.com
I will buy this product again!
I love this product!! I haven't ever used a texturizing wax before but I am really impressed. I have very thin brows and this product helps enhance the brows I have.
5 out of 5 stars
19 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
LOVE
i have tried so many brow gels and this is actually the best one, it keeps your brows in place ALL day without looking stiff and crusty. would buy over and over again x
5 out of 5 stars
15 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Great for my thin brows
I have overplucked brows that need volume and this product is perfect for me. It gives my brows a lovely shape. It has a clear and creamy texture and it doesn't get stiff, you can still reshape your brows later in case you need to.
4 out of 5 stars
14 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
A Great Brow Addition
I received this product as part of the Benefit Beauty Panel. This product is perfect if you love a fluffier brow, and it allows you to have a more laminated brow effect. The product feels really light and is comfortable on the skin. For me personally, my preference is for my brows to be stuck down, so I just went through with some 24 Hour Brow Setter afterwards and this worked perfectly!
5 out of 5 stars
13 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
I would definitely buy this product again ❤️
Great product. Easy to apply and keeps brows in place all day long with no flaking
5 out of 5 stars
4 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Would definitely buy this product again
This is a great product that helps to keep my brows looking great. I have quite sparse brows and this definitely helps to keep my eyebrow shape.
5 out of 5 stars
1 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Loved it since the day it came out
My go to product for finishing my brows I like the natural fluffy finish so this is perfect
4 out of 5 stars
31 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Brow wax
Super easy formula to give brows great shape and long lasting texture. Easy to use and quick. Love the packaging. Super lightweight.
5 out of 5 stars
31 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Fluff up Brow Wax
I received this Fluff up Brow Wax as a member of the Benefit Beauty Panel. Easy to apply and my brows look fluffed up. It buildable and leaves my brows in place all day long. I love that it is buildable and doesn't flake
4 out of 5 stars
31 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
I would buy this product again
Keeps brows in place and feels more natural than benefits eyebrow gel.
5 out of 5 stars
30 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Great brow wax!
Love this brow wax - really easy to apply and stays put all day! Fabulous!
5 out of 5 stars
30 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Best Brow Wax
I love a good eyebrow product and this brow wax is just top tier. I can achieve fluffy brows in seconds using this product, my brows are left clear without any white residue that most wax products have. There is a brush applicator which has thin bristles and is great at achieving precision brows. I brush my brows the opposite way to which they grow, this helps enough product to be distributed on the brow and then I always brush upwards to set. I love how the wax remains waxy on the brows, doesn't dry into hardness and my brows are set for the rest of the day. I love that the product contains Argan oil, Jojoba seed oil and Shea butter - helping condition my brows each time I use it! This is by far my favourite Benefit brow product to use!
5 out of 5 stars
30 October, 2024
Goes on great and does not look caked on so to speak
[This review was collected as part of a promotion.] I really enjoyed the way the fluff up brow wax helped my eyebrows, the fluffiness fullness, and not to mention they just look very natural I get from using the brow wax