Sponsored
Benefit Cosmetics Fluff Up Flexible Hold Brow Texturizing Wax - Ulta Beauty
$27.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Fluffs, feathers and texturizes brows
- Flexible, reworkable hold
- Flake-free and dries clear
- 12-hour* longwear
- Waterproof, sweatproof and humidity-proof
- 93% said it easily feathers brows**
- 97% said it has reworkable hold**
- *instrumental test on 30 participants and **self-evaluation by 115 participants after 1 week
Description
WHY WE LOVE IT:
The Good Fluff
Fluff Up Brow Wax is a clear, crunch-free and creamy flex-wax that creates fluffy, full and natural-looking brows. How the fluff does it work? The specially developed bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered and texturized brows that last 12 hours*.
TIPS & TRICKS:
Fluff ’em up!
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
BEAUTY TIP:
Layer Fluff Up Brow Wax over Precisely, My Brow Pencil for a fuller, richer, precisely defined look.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
The Good Fluff
Fluff Up Brow Wax is a clear, crunch-free and creamy flex-wax that creates fluffy, full and natural-looking brows. How the fluff does it work? The specially developed bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered and texturized brows that last 12 hours*.
TIPS & TRICKS:
Fluff ’em up!
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
BEAUTY TIP:
Layer Fluff Up Brow Wax over Precisely, My Brow Pencil for a fuller, richer, precisely defined look.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: Adult Use Only
Color Palette: Translucent
Product Form: Brush-On
Beauty Purpose: Shaping
Net weight: .2 fl oz (US)
TCIN: 87821749
UPC: 602004143815
Item Number (DPCI): 342-02-4785
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), synthetic candelilla wax, steareth-21, glyceryl stearate, butylene glycol, acacia senegal gum, butyrospermum parkii (shea) butter, cellulose, silica, simmondsia chinensis (jojoba) seed oil, dimer dilinoleyl dimer dilinoleate, cera carnauba (copernicia cerifera (carnauba) wax), argania spinosa kernel oil, cetyl alcohol, polyglyceryl-10 myristate, oryza sativa (rice) starch, phenoxyethanol, caprylyl glycol, sodium benzoate, potassium sorbate, arginine, tocopherol, chondrus crispus powder, dimethicone.' '
Shipping details
Estimated ship dimensions: 4.92 inches length x 2 inches width x 1.02 inches height
Estimated ship weight: 0.0441 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Bestseller
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 16731 ratings
Bestseller
$1.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 1347 ratings
$9.99
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 851 ratings
Guests also viewed
Discover more options
Related Categories
Guests are saying
The Benefit Fluff Up Brow Wax is praised for its ability to hold brows in place, providing a natural, fluffy look that lasts throughout the day. Guests appreciate its ease of use, cute packaging, and effectiveness for various brow types. However, some guests experienced issues with white residue and the product's longevity over time.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 4343 reviews
100% would recommend
1 recommendations
5 out of 5 stars
18 January, 2025
originally posted on http://www.benefitcosmetics.co.uk/
LOVE IT
I thought I would always prefer their brow gel but no, this is amazing it provides a good hold but looks so natural which I love!
5 out of 5 stars
15 January, 2025
originally posted on http://www.benefitcosmetics.co.uk/
LOVE IT!!
styles brows so easily doesnt go white and flakey like most others
4 out of 5 stars
27 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Fantastic
The Fluff Up Brow Wax by Benefit Cosmetics is a fantastic product for achieving full, feathered brows. Its lightweight, flexible formula provides a natural hold that lasts all day without feeling stiff or flaky. The wax is easy to apply and works well on its own or layered with other brow products. It's ideal for taming unruly hairs while adding volume and definition. A great choice for effortless, fluffy brows!
5 out of 5 stars
19 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
LOVE
i have tried so many brow gels and this is actually the best one, it keeps your brows in place ALL day without looking stiff and crusty. would buy over and over again x
5 out of 5 stars
15 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Great for my thin brows
I have overplucked brows that need volume and this product is perfect for me. It gives my brows a lovely shape. It has a clear and creamy texture and it doesn't get stiff, you can still reshape your brows later in case you need to.
4 out of 5 stars
14 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
A Great Brow Addition
I received this product as part of the Benefit Beauty Panel. This product is perfect if you love a fluffier brow, and it allows you to have a more laminated brow effect. The product feels really light and is comfortable on the skin. For me personally, my preference is for my brows to be stuck down, so I just went through with some 24 Hour Brow Setter afterwards and this worked perfectly!
5 out of 5 stars
13 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
I would definitely buy this product again ❤️
Great product. Easy to apply and keeps brows in place all day long with no flaking
5 out of 5 stars
4 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Would definitely buy this product again
This is a great product that helps to keep my brows looking great. I have quite sparse brows and this definitely helps to keep my eyebrow shape.
5 out of 5 stars
1 November, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Loved it since the day it came out
My go to product for finishing my brows I like the natural fluffy finish so this is perfect
4 out of 5 stars
31 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Brow wax
Super easy formula to give brows great shape and long lasting texture. Easy to use and quick. Love the packaging. Super lightweight.
5 out of 5 stars
31 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Fluff up Brow Wax
I received this Fluff up Brow Wax as a member of the Benefit Beauty Panel. Easy to apply and my brows look fluffed up. It buildable and leaves my brows in place all day long. I love that it is buildable and doesn't flake
4 out of 5 stars
31 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
I would buy this product again
Keeps brows in place and feels more natural than benefits eyebrow gel.
5 out of 5 stars
30 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Great brow wax!
Love this brow wax - really easy to apply and stays put all day! Fabulous!
5 out of 5 stars
30 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Best Brow Wax
I love a good eyebrow product and this brow wax is just top tier. I can achieve fluffy brows in seconds using this product, my brows are left clear without any white residue that most wax products have. There is a brush applicator which has thin bristles and is great at achieving precision brows. I brush my brows the opposite way to which they grow, this helps enough product to be distributed on the brow and then I always brush upwards to set. I love how the wax remains waxy on the brows, doesn't dry into hardness and my brows are set for the rest of the day. I love that the product contains Argan oil, Jojoba seed oil and Shea butter - helping condition my brows each time I use it! This is by far my favourite Benefit brow product to use!
5 out of 5 stars
30 October, 2024
Goes on great and does not look caked on so to speak
[This review was collected as part of a promotion.] I really enjoyed the way the fluff up brow wax helped my eyebrows, the fluffiness fullness, and not to mention they just look very natural I get from using the brow wax
5 out of 5 stars
30 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Really liked the hold!
I used this over the top of Gimme Brow to set and seal. I've never used a brow setter before so wasn't really sure if it was a needed added step, but it really works! My brows aren't long or particularly unruly, but it helped keep them defined and neat all day. It does feel quite 'stiff' to touch but that was just me checking the hold. You wouldn't notice it otherwise. My daughter has laminated brows which she likes to look perfect and she really liked this product too, she said they remained in place until she removed her makeup at the end of the day.
4 out of 5 stars
30 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
I would buy this again
I usually apply this after using the brow pencil. I don't have thin eyebrows but they definitely aren't thick and this makes them the perfect shape. However after a while it does dry out and you can see it above the eyebrow.
5 out of 5 stars
30 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
My favourite
I can't live without this! I have fairly thin brows and these definitely give them some volume I genuinely cannot go a day without using this sometimes even just to help shape even if I'm not using the pencil that day!
5 out of 5 stars
30 October, 2024
originally posted on benefitcosmetics.com
Goes on great and does not look caked on so to speak
[This review was collected as part of a promotion.] I really enjoyed the way the fluff up brow wax helped my eyebrows, the fluffiness fullness, and not to mention they just look very natural I get from using the brow wax
5 out of 5 stars
21 October, 2024
Great product
[This review was collected as part of a promotion.] This is a great product that really helps. Keep my brows intact and looking great. I'm not big on using eyebrow products, especially for coloring my eyebrows as my eyebrows are pretty thick but in order to help keep my eyebrow shape looking great this product does the job.