IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty

Love it! Long lasting true to color. Does not wearoff in a few hours. Will definitely be buying again!

[This review was collected as part of a promotion.] Impressed with this product, I would buy again! Goes on smooth and lasts all day. Also, I got the product at a good price, IT was having a sale.

[This review was collected as part of a promotion.] Its a lovely eye shadow but not the color that I'd expected

This is very easy to apply and stays on all day.

This was a great purchase - saves room when packing and is super easy to use!

Color is awesome! Goes on smooth. Long lasting color

[This review was collected as part of a promotion.] So easy to use, glides on effortlessly with great color payoff

[This review was collected as part of a promotion.] Great shadow stick! Love the color! I love the smoothness of the makeup!

Love the ease and feel of this shadow stick on my skin. It doesn’t tug, glides smoothly. Doesn’t crack or dry out during the day. Love love love.

[This review was collected as part of a promotion.] Mighty Mauve is a beautiful shade that goes with just about all other makeup products that I own. I can match it with my pinky colors, my mauves, my taupes, my browns, my greys, etc. It’s that perfect color for when you get up and need to get ready quickly and you ask yourself “hmmmm, what color should I wear?” Mighty Mauve is the one!

[This review was collected as part of a promotion.] Love these! They lay smoothly, blend easily, and are nice colors!

I use this product almost everyday to help my eyes look awake. Goes on smoothly and lasts all day with a natural look.

[This review was collected as part of a promotion.] I feel like it was a little clumpy and Dry versus creamy and smooth.

[This review was collected as part of a promotion.] I really like this eyeshadow. It is a pretty color and goes on smooth. I plan on buying more of the colors

Great neutral shadow color that is easy to apply! All day wear. Noticed a little irritation to eyes while wearing this shade, which is unlike another shade I use.

Doesn't run in heat, stays on in the pool. Goes on easily.

Shade epic amethyst is pretty. Hoever you get very little product and it dries out quickly no how you store it.

Really like the eyeshadow but two out of the four that I own the color stick broke and you can’t put it back together and or it falls out each time you use it

Love the color but as a 40+ some of the pigment doesn’t blend well

I do not know what I am doing differently than others who purchase these SUPERHERO NO-TUG WATERPROOF EYESHADOW STICKS, but I just received a 4 of them, along with the recommended brush, that I recently ordered and tried them yesterday. I was not happy at all with them. I am a fond customer of the IT Cosmetics powder eye shadows in natural/neutral shades, none of which are available anymore — which Im not understanding, but very disappointed about. With ‘all the rage’ & lots of self-skepticism, I tried & honestly, I was hoping for that dreamy-creamy finish all the YouTube videos rave about in my research prior to purchase. At 55, I have soft smooth skin and almost no wrinkles. Most do not believe I am my age. My eyelids can be a lil dry depending on climate, but moisturize daily. Ive never had crepeyness with any powder-shadow, but immediately upon applying the SUPERHERO NO-TUG WATERPROOF EYESHADOW STICK, the result was super-crepe. Tried shimmer versions 1st. Removed, remoisurized & tried matte with same result. Tried brush-blending & finger-tip blending w/same result. For the price of each indiv. pencil, I was really hoping for a smoother result. I do not think I will use again, as they make my eyes look older & less “natural.”