$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- TRANSPORT YOUR HAIR COLOR TO A NEW DIMENSION. Clairol ColorStrong gives you multidimensional color and reinforces the internal structure of your hair. What's the secret? The continuous system with color + bonding has AHA in every step: Bonding Primer, Permanent Color and Bonding Treatment. Zero ammonia + 100% gray coverage. Sublimely multidimensional color.
- MULTIDIMENSIONAL COLOR WITH AHA helps reinforce hair structure and create sublimely multidimensional color.
- COLOR + BONDING SYSTEM WITH AHA IN EVERY STEP! First, Bonding Primer with AHA acts like a base coat to prepare hair for color. Once primed, reflective pigments + AHA fill hair with multidimensional tones. Lastly, Bonding Treatment with AHA seals color in like a top coat and gives final reinforcement to the hair structure.
- "ZERO AMMONIA + 100% gray coverage. Formulated without parabens, PPD/PTD.†
- †Do not use this product if you have a known PPD/PTD allergy, as you may still experience a severe reaction."
- Find your dream hair destination with shade: Toscana. Roam the iconic countryside and lose yourself in the lush vineyards and olive groves.
Description
TRANSPORT YOUR HAIR COLOR TO A NEW DIMENSION. Clairol ColorStrong gives you multidimensional color and reinforces the internal structure of your hair. What's the secret? The continuous system with color + bonding has AHA in every step: Bonding Primer, Permanent Color and Bonding Treatment. Zero ammonia + 100% gray coverage. Sublimely multidimensional color.
Hair Type: All Hair Types, Textured, Coarse
Health Facts: Paraben-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Adult Use Only
Product Form: Cream
Beauty Purpose: Moisturizing, Hair Coloring, Shine Enhancing
Bleach Volume: 20 Volume Peroxide
Processing Time: 30 Minutes
TCIN: 92450819
UPC: 4064666943626
Item Number (DPCI): 063-01-4559
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
bonding primer/bonding primer aqua/water/eau, propylene glycol, hydroxyethycellulose, quaternium-80, sodium diethylenetriamine pentamethylene phosphonate, phenoxyethanol, malic acid, cocamidopropyl betaine, peg-40 hydrogenated castor oil, parfum/fragrance, disodium edta, disodium phosphate, polysorbate 60, sodium phosphate, permanent color cream/crème colorante permanente aqua/water/eau, propylene glycol ethanolamine, 2-methoxymethyl-p-phenylenediamine, cetearyl alcohol, resorcinol, sodium diethylenetriamine pentamethylene phosphonate, citric acid, sodium sulfite, dicetyl phosphate, ascorbic acid, parfum/fragrance, ceteth-10 phosphate, steareth-200, trisodium ethylenediamine disuccinate, xanthan gum, 2-methylresorcinol, disodium edta, hydroxyethyl-3, 4-methylenedioxyaniline hcl, m-aminophenol, 1-naphthol, sodium metasilicate, n, n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, activator/activateur: aqua/water/eau, hydrogen peroxide, cetearyl alcohol, ceteareth-25, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, bonding treatment/soin bonding: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, malic acid, glutamic acid, parfum/fragrance, benzyl alcohol, benzyl benzoate, edta, histidine, cocos nucifera (coconut) oil, sodium chloride, hexamethylindanopyran, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, citric acid, potassium sorbate, sodium benzoate, sodium sulfite.
Shipping details
Estimated ship dimensions: 2.37 inches length x 3.56 inches width x 6.31 inches height
Estimated ship weight: 0.57 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The product has received mixed feedback from guests, with many praising its ease of use and conditioning effects, while others expressed disappointment with color results and longevity. Guests appreciated the absence of harsh chemical smells and the inclusion of a bonding treatment that left hair feeling soft and healthy. However, some experienced issues with color accuracy and fading. Overall, it offers a convenient option for at-home hair coloring with some notable strengths and weaknesses.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 419 reviews
Skin staining - bad!!
1 out of 5 stars
Susu - 23 days ago
originally posted on Clairol
This product stained my hairline so badly! Nothing will remove it. I’ve been dyeing my hair at home for 20 years and this has never happened. I will never use this product again.
1 reply from Clairol team - 22 days ago
Hi there Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Color Strong line. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 1-800-252-4765 so we can better help!
Not Worth The Price
1 out of 5 stars
Anachronism - 27 days ago
originally posted on Clairol
With all the chemicals in this product it still doesn't adhere. Even when you wait to wash your hair it hasn't bonded. Naturigin from Denmark is completely natural and does a better job than Color Strong. Unfortunately Naturigin is difficult to find.
1 reply from Clairol team - 24 days ago
Hi there! We do want to thank you for trying our Clairol Color Strong line. However, we are truly saddened to learn of your disappointment with the product. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
Not for gray hair
3 out of 5 stars
Maggie28 - 1 month ago
originally posted on Clairol
I used Sunset Mauve. Easy to use, smells great and has a beautiful color but grays coverage is non-existent. I'm pretty much 100% gray and wanted to touch up my roots and unfortunately it didn't work even though I kept it on longer as advised. They are barely color touched. There are other ammonia free coloring products on the market that work extremely well on grays but this product isn't one of them. Wish it were because I loved everything else about it!
Garbage product, stay away
1 out of 5 stars
Ruzanna - 1 month ago
originally posted on Clairol
terrible, colored mt grays yellow instead of darkest brown. Itchy scalp, the box and the web site claims that there is no PPD but the box ingredient list said contain PPD, how to understand that? also, was a terrible hair loss after the color washed out .Never buy this prduct !
1 reply from Clairol team - 1 month ago
Hi there! Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Color Strong line. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 1-800-252-4765 so we can better help!
Surprise red!
3 out of 5 stars
Tina60 - 1 month ago
originally posted on Clairol
Bought Malibu to use on my daughter’s medium blonde/ gray hair. Kind of confusing instructions. Read the whole thing thru before using. No bad, eye watering smell! That’s nice! Easy as 1,2,3 to use. Problem was what was light blonde around her face is now red! The rest of her hair is blondish red. And it didn’t cover all of her gray! Nowhere did color mention red or ash. She wasn’t happy at all! Not sure what to do now other than let it wear off. Don’t want to use darker color on her hair.
Way darker than box shows
2 out of 5 stars
Jess3886 - 2 months ago
originally posted on Clairol
Way darker than the darkest "before" color on the back. Hair went from a true golden brown to black. Covered grays, smells good, hair is shiny, extremely messy and stains more than any dye I've used.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Color Strong line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
way darker results
2 out of 5 stars
Cape Town - 2 months ago
originally posted on Clairol
I dyed my hair last night with this color. It actually gave me a very dark brownish black color instead. I was bummed. I did like the smell and how it gave my hair a natural shine. But was very disappointed in the color results.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Color Strong line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
Beautiful color but not long..
4 out of 5 stars
LuLa - 2 months ago
originally posted on Clairol
The first time I didn't manage to cover all the grey hair, but I didn't give up.. After a few weeks I tried again- colour 5.3. It came out really beautiful colour and I would like to have it forever.. Unfortunately, 3 weeks have passed and the dye is visibly washing out.. The hair is losing its colour, it is becoming faded. I can't imagine that the colour stays on the hair for 8 weeks.
Horrible
1 out of 5 stars
Jules28 - 2 months ago
originally posted on Clairol
Dye turned my hair black even though it was advertised as brown and it didn’t cover my grays. My previously healthy hair is now so dry and brittle. I wholeheartedly regret using this.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Color Strong line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
Misleading
1 out of 5 stars
linagos - 2 months ago
originally posted on Clairol
I have dark brown hair, somehow the colour Cape Town made my hair an almost black colour. The images show that the hair lightens up, even by slightly. Not happy with the results, I feel scammed. Do not buy this product.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Color Strong line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
Wow Colour - Pro Results
5 out of 5 stars
Suzette Q - 3 months ago
originally posted on Clairol
LOVE it!! First home colour product ever that delivers truly professional results. It’s super gentle with no ammonia, and easy to use. The product leaves my hair looking shiny and healthier, with a lasting rich colour and reflective highlights that I have never experienced before with non-salon colours. Thank you, Clairol for giving me back beautiful happy hair! 💖(loved the poetic note under the package lid too - a nice touch!).
Great Gray root coverage. Hair is shiny-silky
5 out of 5 stars
CKK1 - 3 months ago
originally posted on Clairol
This is the best home color kit I have ever used! It covers my white roots excellent. It also leaves my hair looking luxurious and shiny. It had 2 extra steps that I’m not used to doing. But it is well worth the extra few minutes they take. The product goes on easy and stays put.
Not worth it
1 out of 5 stars
Laura g - 3 months ago
originally posted on Clairol
This product didn’t worked out for me at all disappointed
1 reply from Clairol team - 3 months ago
Hi there! We do want to thank you for trying our Color Strong line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
FRIED MY HAIR
1 out of 5 stars
SAZZY - 3 months ago
originally posted on Clairol
This product fried my hair so bad! My hair is now thinner and so frizzy!! I'm so distraught. This has never happened before and I've been coloring my own hair with box dye for 20 plus yrs!
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for using our Clairol ColorStrong. However, we are truly saddened to learn of your disappointment with the product. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
Not what I had hoped for
2 out of 5 stars
Blonde1 - 3 months ago
originally posted on Clairol
I colored today using the Dark Blonde color. It was easy to apply and I was impressed how easily.it washed out but my goodness, my hair is so so much darker than expected and very ashy looking on the lengths that the primer was applied that I hope that I wonder why it was even.in the kit as the color is not as shiny as it is near tg he roots. I can only.hope that the color will all wash out when I.wash it tomorrow.! Will probably need to buy a color removing kit.
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for using our Clairol Color Strong. However, we are truly saddened to learn of your disappointment with the product. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
Better than the salon!
5 out of 5 stars
Dee F - 3 months ago
originally posted on Clairol
I have been coloring my hair for many years now. From having it done professionally, and doing my hair myself. This box color is by far the best! I have very coarse hair and stubborn gray hair. Not only did it cover my grays, it made my hair so silky and shiny and made it so easy to straighten my hair that it looks like I got a brazilian blowout!
Didn’t cover my temple grays,completely washed out
1 out of 5 stars
NYgirl400 - 4 months ago
originally posted on Clairol
Used as directed. Had an issue with step 1/ as I colored my roots step 1(the packet) dried as I applied color to my roots and was hard to detangle as I sectioned color. Very difficult to apply to my long hair. Weeks after the temples were covered with color, washed out quickly. Not happy with this product, quite dissatisfied with the time and effort used with no longevity to my grays. Wasted time and effort.
1 reply from Clairol team - 3 months ago
Hi there! Thank you for trying out our Color Strong line. The product is designed for 100% grey coverage; so, we regret to hear that was not the case for you. Covering grey can be factored on a few different reasons and we would be glad to help out further with this experience. You can give us a call at 1-800-252-4765 and we would love to help!
color not as expected but bonding treatment 5 star
3 out of 5 stars
lberkman98 - 4 months ago
originally posted on Clairol
i just bought this and did my hair 2 days ago the Fuji sunset, the bottle was dented and i was unsure if i should use it , looked maybe expired, i did use it but the color did not come out even close to what i thought or expected. my roots were still noticeable, the reason why i do like it is because my hair looks amazing not for the color but the conditioning effects,my hair came out soft and amazing, i absolutely love the bonding treatment and for this reason because the bonding treatment cannot be bought separate i purchased 2 more boxes of the color for that sole reason and also hoping that i get better results a second time coloring. but overall its the bonding treatment that i love , the color again did not work at all except make my hair slightly darker. you should sell the bonding treatment separate,
Good Coverage
4 out of 5 stars
Jessmomofthree4 - 4 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] I was able to try the Clairol ColorStrong Cape Town which is a medium golden brown. The hair dye was easy to apply and came with a primer to use before the dye. I have a few gray hairs and this was a good option for my hair because the color matched my natural hair pretty closely. The color was vibrant and covered all the grays I wanted.
Great coverage, Zero smell
5 out of 5 stars
Ashley2 - 4 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] Love this product! Was easy to use right out of the box. It gave great coverage and it lasted. It doesn't have that horrible ammonia smell to it. Hair still felt soft and not brittle. Packaging also gives it a bit more of a higher price point feel. Would definitely buy this again.