Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
TRUBAR 12g Plant Based Protein Bars - Daydreaming About Glazed Donuts - 5ct: Chewy Snack with 12g Protein - 2 of 4TRUBAR 12g Plant Based Protein Bars - Daydreaming About Glazed Donuts - 5ct: Chewy Snack with 12g Protein - 3 of 4TRUBAR 12g Plant Based Protein Bars - Daydreaming About Glazed Donuts - 5ct: Chewy Snack with 12g Protein - 4 of 4
TRUBAR 12g Plant Based Protein Bars - Daydreaming About Glazed Donuts - 5ct: Chewy Snack with 12g Protein - 1 of 4

TRUBAR 12g Plant Based Protein Bars - Daydreaming About Glazed Donuts - 5ct: Chewy Snack with 12g Protein

$7.89 ($0.90/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Classic glazed donut flavor in a plant-based protein bar, Made with 100% plant-based ingredients
  • Free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols
  • 12g of plant protein and 11g of fiber, 190 calories per bar
  • Free from gluten, dairy, soy, GMOs, and sugar alcohols
  • A satisfying snack for breakfast, post-workout, or sweet cravings
  • A customer favorite for its nostalgic taste and texture
  • Sweet, vanilla-glazed flavor with a soft, chewy bite. Tastes like a donut, fuels like a protein bar
  • Led by female founder and CEO, Erica Groussman

Description

Craving a donut without the sugar crash? TRUBAR’s Daydreaming About Glazed Donuts Protein Bar captures the magic of a warm, fresh-glazed donut in a nutritious, plant-based bar. Perfect for an on-the-go breakfast, an afternoon pick-me-up, or an evening sweet treat, this bar delivers all the nostalgic flavors of your favorite donut—without the guilt.

Each 190-calorie bar delivers 12g of plant protein and 11g of fiber, making it a satisfying choice for busy mornings, workouts, or that moment when you're staring into the pantry looking for something sweet (but don’t want to sabotage your day). Made with simple ingredients like almonds, cassava, and pea protein, it’s free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—just clean, plant-powered fuel that tastes amazing.

TRUBAR is more than just a protein bar—it’s a brand built on a mission. When CEO Erica Groussman took over, she didn’t just want to create another “health food.” She wanted something her family would actually crave, something that would fit into real life—whether that’s hustling between meetings, carpooling the kids, or treating yourself after a long day. TRUBAR is indulgence made for everyday life, where eating well doesn’t mean sacrificing taste.

Serving Size: 1 Bar

Serving Per Container: 5

Amount 1 Bar (50g):

Calories: 190
% Daily Value*
Total Fat 8grm10%
Saturated Fat 3grm15%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 10mg0%
Total Carbohydrate 23grm8%
Dietary Fiber 11grm39%
Total Sugars 8grm0%
Added Sugars 6grm12%
Protein 12grm14%
Vitamin D 0mcg0%
Calcium 39mg2%
Iron 3mg15%
Potassium 57mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

tapioca blend (tapioca fiber, tapioca syrup, cassava root flour), protein blend (brown rice protein, organic pea protein), almonds, organic cane sugar, palm oil*, natural flavors, medium chain triglycerides, sea salt, sunflower lecithin, rosemary extract. * sustainably sourced palm oil.

Allergens & Warnings:

Contains: tree nuts (almonds). Manufactured in a facility that also processes peanuts, milk, soy, fish, wheat, sesame and other tree nuts.
Consistency: Chewy
Protein Grams per Serving: 12 Grams
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 5
Net weight: 8.8 Ounces
TCIN: 93061015
UPC: 859146006984
Item Number (DPCI): 094-08-4114
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.4 inches length x 4.69 inches width x 1.93 inches height
Estimated ship weight: 0.63 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: What is the primary flavor profile of the bar?

submitted by AI Shopping Assistant - 2 months ago
  • A: The bar features a classic glazed donut flavor, providing a nostalgic taste experience.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the main ingredients used in these protein bars?

submitted by AI Shopping Assistant - 2 months ago
  • A: The bars are made from simple, plant-based ingredients like almonds, cassava, and pea protein.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How much fiber does each bar contain?

submitted by AI Shopping Assistant - 2 months ago
  • A: Each bar contains 11 grams of fiber, contributing to its satisfying texture.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What type of protein is used in this product?

submitted by AI Shopping Assistant - 2 months ago
  • A: The protein in the bars is plant-based, delivering 12 grams of protein per serving.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Can these bars be used as a pre or post-workout snack?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, they are ideal for pre or post-workout snacking due to their nutritious composition.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The protein bars have garnered mixed feedback from guests, with many praising their delicious taste and soft, chewy texture reminiscent of donuts. They are noted for being a healthier snack option, packed with protein and fiber, making them suitable for on-the-go consumption. However, some guests expressed concerns about an off-putting aftertaste and gritty texture. Overall, they are seen as a convenient and enjoyable treat for those seeking a nutritious snack.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 347 reviews
    flavor: 2.74 out of 5
    quality: 3.32 out of 5
    value: 2.72 out of 5
    43% would recommend
    32 recommendations
    5 out of 5 stars
    18 May, 2026Verified purchase

    (no review title)

    These are practically the only protein bars that I eat and actually taste good. They do taste like a doughnut. Great for a healthy snacking.
    Catherine
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 May, 2026Verified purchase

    nasty

    0/10 literally awful .. made me gag
    hal
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 May, 2026Verified purchase

    (no review title)

    Tastes like playdoh
    Z
    flavor: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    1 May, 2026Verified purchase

    0 stars

    These shouldn’t even be in production. The smell is repulsive. The second I opened it I noticed the weird smell and almost couldn’t bring myself to try it. But, I tried it anyways. One bite and tossed in the trash. The texture is AWFUL. There’s a weird gritty aftertaste. I wasn’t expecting this to be the equivalent of a “donut”, and I’ve tried and hyped up plenty of protein bars. But my god this one is NOT IT. DO NOT waste your money. Anyone saying they loved this or whatnot are likely paid consumers to leave reviews. I have a hard time believing the truth behind it. These bars are absolutely horrific, ickkkkk.
    k
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 April, 2026Verified purchase

    (no review title)

    I really love these bars!!! They are delicious (in a healthy way) and not overly sweet. The have great fiber and protein values too!
    Kiki
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026Verified purchase

    (no review title)

    These are my favorite ! More deals please ! A little pricey though .
    Jilina
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 March, 2026Verified purchase

    YUCK

    Was trying to get on board with plant based protein and I love donuts and this had a high review so I gave it a try. Took one bite and EEEYUCK! Threw the rest of the bar in the trash. The flavor is just plain nasty and it has an unexpected gritty texture as you chew like chalk or sand. These 5 star reviews must have tongues of steel.
    NotAI
    flavor: 1 out of 5
    5 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 March, 2026Verified purchase

    no thanks

    I don’t know if I’d call these donut flavored. My family of 5 very much disliked these. I know health foods dont always taste like what they claim to be, but this was way off. The texture was weird, too.
    Coquette for sure
    flavor: 1 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 February, 2026Verified purchase

    So delicious I eat them for dessert

    So yummy!! Tried several flavors of Trubar and they are all surprisingly tasty, but the donut flavor is definitely my favorite!! Being gf, I haven't had a real donut in years. This reminds me of those delicious other brand of glazed cake donuts (starts with an E) that we all love so much. They are so delicious I eat them for dessert sometimes!!
    Shawna
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 February, 2026

    (no review title)

    Whoever gave this product higher than 1 star is lying! Just straight protein flavor, not good at all. Their cookie dough one is so much better!! Just gotta be real.
    Olivia
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    4 February, 2026
    originally posted on TRUBAR
    Image

    Doughy

    I love a soft doughty protein bar, these aren't hard or dry, and I like that they're so low calorie with a decent amount of fiber too
    Dre
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    1 February, 2026Verified purchase

    (no review title)

    Target delivered to the wrong address.
    Phillip
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    28 January, 2026Verified purchase

    Glazed Donuts

    Pretty yummy but can definitely taste that protein powder taste!
    Paige
    flavor: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    21 January, 2026

    "Sigh"

    I love trubars but this was nasty… it was edible but no donut in there
    Monkey
    flavor: 2 out of 5
    quality: 5 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 January, 2026Verified purchase

    wont purchase again

    These bars tasted horrible. I didnt hate the ingredients and thought a donut flavor couldn't go wrong, no donut taste just chalk.
    Mike
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    16 January, 2026Verified purchase

    (no review title)

    these are terrible, sandy tasteless, no donut to be found anywhere.
    Guest
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 January, 2026
    originally posted on TRUBAR
    Image

    Best glazed donut ever!

    This is the first Trubar I tried and immediately hooked! Came back for more flavors. Love this brand of bars. Easy to travel with.
    Amy C.
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2026
    originally posted on TRUBAR
    Image

    Delicious

    These are my favorite late night desert. My husband agrees they are delicious.
    J.L.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 January, 2026Verified purchase

    Do not recommend anymore

    Something changed. Used to be perfect treat and now tastes chemical and weird.
    Dee
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 December, 2025Verified purchase

    a yes for me

    personally I love these, but I understand why some people wouldn't. It is slightly grainy due to the pea protein, but that doesn't bother me at all. I like that it's super soft, chewy and this flavor just hits for me. the donut and the mint chocolate are the two best flavors in my opinion.
    Wonkybonkers
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy