Rohto Mentholatum Premium Brightening Lotion (5.99 oz) 4987241168446 targets dark spots while giving deep, long-lasting hydration

Achieve a translucent and radiant complexion with the Rohto Mentholatum Hada Labo Shirojyun Premium Brightening Lotion, a medicated "serum-grade" toner tailored for sun-damaged and dull skin. This advanced formula is anchored by high-purity White Tranexamic Acid, a potent brightening active that possesses anti-inflammatory properties to soothe skin while suppressing melanin production. By targeting the source of hyperpigmentation, it effectively works to fade existing dark spots and prevent the formation of new freckles, leaving your skin looking consistently clear and even-toned.

The "Premium" designation refers to its sophisticated delivery system, which utilizes Nano-Hyaluronic Acid and specialized moisturizing agents to penetrate deep into the stratum corneum. This rich, moist variant is specifically designed to provide a "serum-like" experience, combining the weightless absorption of a lotion with the intensive nourishment of a treatment. To further support skin health, the formula is enriched with Vitamin C derivatives and Vitamin E, which act as a dynamic antioxidant duo to neutralize free radicals and repair the visible effects of UV exposure.

True to the Hada Labo philosophy of "Simple and Perfect," this lotion is formulated to be pH-balanced and gentle on the skin, mimicking the natural acidity of a healthy complexion. It is entirely free from artificial fragrances, colorants, mineral oils, and alcohol, making it an excellent choice for those with sensitive skin who still require powerful brightening results. With its generous 5.99 oz (170mL) volume, this treatment provides long-lasting hydration that plumps the skin from within, creating a smooth and dewy base for the rest of your skincare routine.