Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
L'Oreal Paris Infallible Lacque Resistance Liquid Lipstick - 0.13 fl oz - 2 of 4L'Oreal Paris Infallible Lacque Resistance Liquid Lipstick - 0.13 fl oz - 3 of 4L'Oreal Paris Infallible Lacque Resistance Liquid Lipstick - 0.13 fl oz - 4 of 4
L'Oreal Paris Infallible Lacque Resistance Liquid Lipstick - 0.13 fl oz - 1 of 4

L'Oreal Paris Infallible Lacque Resistance Liquid Lipstick - Drunk in Rose - 0.13 fl oz

$11.99

ColorDrunk In Rose

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Lacquer-like Shine: Longwear liquid pink lipstick lasts up to 16 hours with high impact color, comfortable feel and zero transfer. Film-forming technology seals longwear liquid lipstick color for all day lacquer-like shine and transfer-proof, smudge-proof wear
  • High Impact Color in One Swipe: See bold lip color payoff in one effortless swipe with the ultra-precise applicator. Available in a variety of long lasting lipstick shades with a squalene-infused formula for a lightweight feel
  • For Best Use: Shake lip stick well for 5 seconds before applying. Using the precise applicator, apply starting in the center of your upper lip. Work from center to outer edges of your lips and then glide across entire bottom lip. Allow to fully dry
  • Because You're Worth It: Create the look you want with our full line of loreal makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

Discover L’oreal Paris' new lacquer-like shine liquid lipstick that lasts up to 16hr. Film-forming technology seals color for transfer resistant and all day lacquer-like shine with a comfortable lightweight feel. Infused with Squalene. Get bold color payoff in one effortless swipe with an ultra precise applicator. Available in a variety of irresistible shades. Shake the bottle for at least 5 seconds before apply and allow to dry. Find your lacquer-like shine today!

Shake well for 5 seconds before each application. Using the precise applicator, apply starting in the center of your upper lip. Work from the center to outer edges of your lips and then glide across the entire bottom lip. Allow to fully dry and assess your transfer-resistance lacquer-like shine lip look!

Frequently Asked Questions
1. How long does this liquid longwear lipstick last, and will it transfer?
Our new longwear liquid lipstick is designed for exceptional endurance, offering up to 16 hours of wear. It features advanced film-forming technology that effectively seals the color on your lips. This innovation ensures that your lip color is not only long-lasting but also transfer-proof and smudge-proof, giving you a flawless, lacquer-like shine throughout the day with zero transfer.

2. What is the best way to apply this L'Oréal lipstick for a perfect finish?
For optimal results, it is essential to shake the Loreal Infallible Lipstick bottle well for at least 5 seconds before each use. Then, use the ultra-precise applicator to apply the color, starting in the center of your upper lip and working your way to the outer edges. Once the top lip is complete, simply glide the applicator across your entire bottom lip. It is crucial to allow the lipstick to fully dry to lock in the color and achieve that transfer-resistant, high-shine finish.

3. What makes this long lasting lipstick feel comfortable on the lips?
Comfort is key! While many longwear lipsticks can feel dry, this formula is specifically designed to feel comfortable and lightweight. It is infused with Squalene, a known moisturizing agent, which contributes to a pleasant, non-drying sensation on the lips. This allows you to enjoy high-impact, lacquer-like color for up to 16 hours without the heavy or uncomfortable feeling.

4. How intense is the color payoff of this lip stick?
You can expect a high-impact, bold lip color in just one effortless swipe. The formula is richly pigmented to provide a vibrant and immediate color payoff. The ultra-precise applicator is specially designed to deposit the perfect amount of product for full, even coverage, so you can create the stunning look you want without needing to apply multiple layers.

5. What makes this new L'Oréal product different from other long wear lipstick options?
This new L'Oréal Paris lipstick redefines what a long lasting lipstick can be. While you might be familiar with the renowned Loreal Infallible Lipstick line, this new formula offers a unique lacquer-like shine that lasts up to 16 hours. Unlike a traditional lip stick or even a Loreal lip gloss which might require frequent touch-ups, this liquid lipstick uses a film-forming technology to seal in high-impact lip color, ensuring it's completely transfer-proof and smudge-proof all day long.

6. What is the texture and feel of this lipstick on the lips?
While some long-wear formulas can feel heavy, this particular lipstick Loreal is designed for a comfortable, lightweight feel. The formula is infused with Squalene, ensuring your lips feel moisturized throughout the day. It's a standout product in the world of Loreal lipstick, delivering the intensity of a bold lip color without the drying discomfort sometimes associated with a long wear lipstick.

7. How does this L'Oréal product fit into a full makeup routine?
This L’oreal lipstick is the ultimate finishing touch for any make up style. Because you're worth it, L'Oréal Paris offers a full line of Loreal makeup to create the look you want, from foundations to eyeshadows. This Loreal Paris lipstick pairs beautifully with other products, providing a vibrant, high-shine focus point. Whether you're aiming for a dramatic evening look or a polished daytime style, this versatile lip stick completes your beauty routine.

8. Can I get a variety of looks with this product line?
Absolutely. This collection of Loreal lipsticks is available in a variety irresistible shades, giving you the freedom to express your unique style. While the finish is a consistent lacquer-like shine, the variety of shades allows you to create endless looks. This liquid lipstick offers much more opacity and longevity than a Loreal lip gloss, providing a bold statement and making it a must-have for anyone who loves experimenting with high-impact lip color.

Suggested Age: 16 Years and Up
Color Finish: High Shine
Color Palette: Medium Tones
Product Form: Liquid
Beauty Purpose: Shine Enhancing
Net weight: .13 fl oz (US)
Features: Smudge-Resistant, High Shine, Long Lasting
TCIN: 94354467
UPC: 071249695463
Item Number (DPCI): 052-04-4142
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

CAUTION: FLAMMABLE UNTIL DRY. DO NOT USE NEAR FIRE. FLAME OR HEAT.

Shipping details

Estimated ship dimensions: 0.77 inches length x 0.94 inches width x 4.48 inches height
Estimated ship weight: 0.07 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What beauty purpose does this lipstick serve?

submitted by AI Shopping Assistant - 3 months ago
  • A: It is designed to enhance shine, making your lips look more vibrant.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the target age group for this lipstick?

submitted by AI Shopping Assistant - 3 months ago
  • A: This lipstick is suggested for individuals aged 16 years and up.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the net weight of the lipstick?

submitted by AI Shopping Assistant - 3 months ago
  • A: The lipstick has a net weight of 0.13 fl oz.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: In what form is the lipstick available?

submitted by AI Shopping Assistant - 3 months ago
  • A: The lipstick comes in a liquid form for easy application.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What type of finish does this lipstick provide?

submitted by AI Shopping Assistant - 3 months ago
  • A: The lipstick offers a high shine finish for a vibrant look.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Additional product information and recommendations

Frequently bought together

Guests also viewed

Guests are saying

This liquid lipstick offers a beautiful range of shades with impressive pigmentation and a comfortable wear. Guests appreciate its long-lasting formula that maintains a glossy finish without excessive stickiness. The texture is often described as buttery soft, making application easy and enjoyable. While some guests noted the need for reapplication, many found it suitable for both casual and glam looks, making it a versatile addition to any makeup collection.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 308 reviews
    easy to apply: 4.4 out of 5
    easy to remove: 3.2 out of 5
    long lasting: 4 out of 5
    quality: 3.8 out of 5
    value: 3.6 out of 5
    25% would recommend
    8 recommendations
    1 out of 5 stars
    16 May, 2026
    originally posted on lorealparisusa.com
    Image

    Will not buy again.

    I had high hopes for this liquid lipstick. I love the color Drunk in Rose and the applicator is easy to use but it Feathered into my lip lines and transferred onto my water glass. I did not eat any food. I absolutely loved your previous liquid lipstick 201 Everlasting Caramel. It stayed on all day and it did not feather. Please bring back your old tried and true formula!!!
    1 reply from consumer care center team - 5 days ago
    Hi there! Thank you for your honest feedback! We are so glad you love the Drunk in Rose shade and find the applicator easy to use, but we are sorry to hear that the formula feathered and transferred more than you expected. We also truly appreciate you sharing your love for our previous Everlasting Caramel formula. Hearing which products you miss helps us understand what our community values most. While Lacque Resistance was designed to provide high-shine pigment with a comfortable feel, we recognize that it performs differently than a traditional long-wear matte. We will share your feedback and your request to bring back the original formula with our product development team!
    Dori
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 April, 2026Verified purchase

    Hard pass!

    Hard pass! MUA here, wanted to try something new, very patchy, crumbles and comes right off. Returning immediately.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello AMA444! We’re so sorry to hear this was your experience with L'Oréal Paris Infallible Lacque Resistance Liquid Lipstick, especially when you were excited to try something new. We completely understand how frustrating it is when a product applies patchy, starts to crumble, and doesn’t last the way you expected. We really appreciate you sharing your professional perspective, and your feedback will be passed along to our team.
    AMA444
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 April, 2026
    • Skin type: Combination
    • Skin tone: Medium
    • Eye color: Black

    Misleading color for dark skin

    Horrible and misleading. It did not look red at all on me, but orange. Regret buying this for sure.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello Arjaynbe! We’re sorry to hear this shade was not what you expected. We understand how disappointing it is when a color looks different once applied, especially when you were hoping for a true red tone. Shade appearance can sometimes vary based on natural lip tone and lighting, but we appreciate you sharing your feedback and will pass your comments along to our team.
    Arjaynbe
    easy to apply: 2 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    28 March, 2026Verified purchase
    • Eye color: Brown
    • Hair color: Black
    • Skin type: Normal
    • Skin tone: Medium

    Its a no!

    Straight to the trash! Horrible and I usually love L’Oréal! It’s sticky and flaky and does not last at all!!
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hello Dedwards! Thank you so much for sharing your honest feedback regarding our Infallible Lacque Resistance Liquid Lipstick. We are sincerely sorry to hear that the texture and longevity of our high-shine liquid lipstick did not meet your expectations and for any disappointment it caused. Our formulas are designed to provide a high-pigment, long-wearing look that stays vibrant throughout the day, and we understand that a more sheer and comfortable finish is often preferred for those who wish to achieve a natural-looking glow. A helpful tip to improve the finish and durability of your lip ink is to apply a thin layer to clean, bare lips and allow it to fully set for 30 to 60 seconds without blotting, which helps the pigment bond more effectively for a longer-lasting finish. We truly value your review as it helps us understand the diverse needs of our consumers.
    Dedwards
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on influenster.com
    Image

    Worth it!

    [This review was collected as part of a promotion.] Definitely long-lasting and very pigmented! Buttery & hydrating when you apply it. Requires makeup remover to take off & may stain skin unless cleansed thoroughly. I do love this, but I'm not a fan of this color for my skin tone.
    KaitlinP
    Did you find this review helpful?
    3 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    High Shine Liquid Lip

    [This review was collected as part of a promotion.] This is a highly pigmented, hugh shine lip lacquer. It is infused with squalene for a non-drying formula, but does maintain a slightly tacky texture for the duration of the wear. The color is definitely transfer resistant (but not proof). Overall, it is a nice product at an affordable price point.
    1 reply from consumer care center team - 2 months ago
    Hello! Thank you for sharing your feedback on our Infallible Lacque Resistance Liquid Lipstick. We are delighted to hear you enjoyed the high-pigment, lacquer-like shine and the non-drying feel of our squalane-infused formula! We have noted your comments regarding the slightly tacky texture and transfer-resistance, as we are always looking to improve the sensory experience of our long-wear collections. For the most comfortable and set finish, we recommend shaking the tube well for five seconds before application and allowing the product to dry completely before pressing your lips together. We hope you continue to enjoy the sophisticated, high-shine results of your L'Oréal Paris lip routine!
    MelanieS
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    Amazing!

    [This review was collected as part of a promotion.] I really liked the lacquer resistance liquid lipstick from Loreal 420 and the shade Le Rouge Paris is amazing! The lipstick truly last forever and doesn’t feel dry. It’s creamy when you apply it and doesn’t crease. If I wanted less intense I can just apply a bit less. I absolutely love it!
    YanelysA
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    Colors

    [This review was collected as part of a promotion.] Beautiful color but it wasn’t for my skin color. I passed to my mom and it looks fabulous on her. It doesn’t last all day wear. It doesn’t have a smell when applying the lipstick. And it removes with makeup remover. So she’s enjoy the lip color and wants more colors.
    AliciaD
    Did you find this review helpful?
    5 out of 5 stars
    24 February, 2026
    originally posted on influenster.com
    Image

    So nice

    [This review was collected as part of a promotion.] Red lips but make it’s Parisian ❤️ I absolutely love this lipstick 💄 The color is a stunning classic red with a glossy finish than makes my lips look bold and polished
    AnastasiiaP
    Did you find this review helpful?
    4 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Nice product 🧡

    [This review was collected as part of a promotion.] Very nice fall color. Very hydrating and great formula. Didn’t last all day but it was in place for a couple hours. The applicator is great as well! I will definitely use it more back in fall.
    DayanaA
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on influenster.com
    Image

    Glossy, Bold & Truly Long-Lasting 💄✨

    [This review was collected as part of a promotion.] I’m absolutely obsessed with this product. The color is a perfect rosy red - vibrant but still wearable for everyday. It lasts for hours and I feel super comfortable.
    MiaH
    Did you find this review helpful?
    4 out of 5 stars
    18 February, 2026
    originally posted on influenster.com
    Image

    Intense color

    [This review was collected as part of a promotion.] It has very good pigmentation, feels super soft on the lips, the color doesn't fade but it does come off easily, and it has a super pleasant smell.
    KarlaR
    Did you find this review helpful?
    4 out of 5 stars
    17 February, 2026
    originally posted on influenster.com
    Image

    Bold and beautiful!

    [This review was collected as part of a promotion.] Oh the pigmentation on this is insane!! One swipe and the color is a solid 10. My lips were pretty hydrated whilst wearing this. This stayed on my lips for a good 6 hours without any issues, besides only a little fading.
    FarwaR
    Did you find this review helpful?
    5 out of 5 stars
    13 February, 2026
    originally posted on influenster.com
    Image

    Stays on without drying your lips.

    [This review was collected as part of a promotion.] Infallible Lacquer Risistance Liquid Lipstick 215 Drunk in Rose is a beautiful color! I think it would look lovely on every skin tone. It lasts all day without drying out. It feels very moisturizing and luxurious and a definite treat for your lips. I can eat and drink and the color saturation lasts! It does feel a little heavy but is definitely the lightest out of all the other all day wear brands I’ve tried. It goes on smooth and stays smooth even when you put on a second coat to build up the color. This is definitely my new go to all day liquid lipstick!
    BridgetF
    Did you find this review helpful?
    5 out of 5 stars
    13 February, 2026
    originally posted on influenster.com
    Image

    Love it

    [This review was collected as part of a promotion.] This lipstick lasted all day and was still vibrant throughout the day. The hue was perfect and it wasn’t opaque. The thickness was just enough and lasted through eating and drinking.
    altidorkathy_1312
    Did you find this review helpful?
    4 out of 5 stars
    13 February, 2026
    originally posted on influenster.com
    Image

    Pretty color and comfortable

    [This review was collected as part of a promotion.] Really pretty color and I enjoyed it. Comfortable to wear and lasted as long as I would expect with similar liquid lipsticks. I would purchase with my own money. I think I would get it in a more pink or neutral shade next time but that's just personal preference.
    kp1_5055
    Did you find this review helpful?
    3 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
    Image

    I liked the formula; not the color.

    [This review was collected as part of a promotion.] I was gifted the L'Oreal Paris Infallible Lacque Resistance Liquid Lipstick in the shade Drunk In Rose (215). I was excited to be getting this lipstick because the color displayed in the shade preview looked so pretty. Unfortunately I don't feel like the color I was shown is a true representation of the color I received in real life. Gone is the soft cool berryish colored dusty rose shade. Instead Drunk in Rose is much warmer than it appeared, which is not a good match for my cool pink skin tone. It also doesn't have the depth that was shown and is brighter than expected. The formula itself wasn't bad though. I would definitely agree it is long lasting, has a lacquer like shine, and is comfortable to wear, but I didn't find there to be zero transfer. If I blotted several times I could make it zero transfer, but then that took away from the color and shine so that was no good. I might would try the formula again in a different shade if I found one I really liked, but I would definitely have to go into a store and pick out the shade in person.
    1 reply from LeCare team - 3 months ago
    Hello! Thank you for sharing your detailed feedback on our Infallible Lacque Resistance Liquid Lipstick. We are glad you enjoyed the long-lasting wear and lacquer-like shine, but we are sorry the shade pulled warmer than you expected. We have shared your comments regarding the shade accuracy and transfer-resistance with our team as we continue to innovate. We hope you find your perfect match with L'Oréal Paris!
    kmr3690_2577
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
    Image

    Beautiful and lightweight

    [This review was collected as part of a promotion.] I absolutely love this product. It's a beautiful color and I'm anxious to go get more colors! It has a lightweight formula that isn't drying on the lips.
    cintakari_3244
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    The most PERFECT blurry lip

    [This review was collected as part of a promotion.] This lip product is absolutely perfect. I have tons and tons of lip products, but lately, I’ve only been reaching for this. It’s definitely a multipurpose product, I use it as a blush too. It’s perfect to keep in your purse. It does dry quickly though! Be wary of that. My only con is that it doesn’t seem to last on the lips. I will absolutely purchase this once it runs out.
    tina P
    Did you find this review helpful?
    2 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Pretty color, disappointing formula

    [This review was collected as part of a promotion.] I received the L’Oreal Lacque Resistance Liquid Lipstick in Drunk In Rose in exchange for my honest review. This is a pretty color but not my favorite formula.
    1 reply from LeCare team - 3 months ago
    Hi there! Thank you for trying our Infallible Lacque Resistance Liquid Lipstick in Drunk In Rose. We are glad you enjoyed the pretty color, even if the formula wasn't your favorite! We truly value your honest feedback and have shared it with our product development team as we strive to enhance our collections. We hope you find a new favorite lip look that you love with L'Oréal Paris!
    Francesca R
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy