Whether she's leading the Winx Club or lighting up your child's imagination, Bloom is the ultimate magical fairy heroine!
10.5” Winx Club Fairy Fashion Dolls
Includes her iconic removable translucent wings with shimmery glitter details.
Long, vibrant, fiery red hair and tinsel highlights for styling fun!
Dressed in a glittery blue and pink outfit, rose bud arm bands with matching sparkle boots
Description
Unleash the magic, friendship, and fierce fashion of the Winx Club Dolls. Inspired by the hit animated series, these collectible dolls bring your favorite fairies; Bloom, Stella, Flora, Musa, Tecna, and Aisha to life. Each doll captures the beauty, power, and unique personality of the Winx fairies, making them the perfect companions for adventures filled with wonder, style, and imagination. Watch on Netflix!
Step into a world of enchantment with Bloom, the fearless fairy of the Dragon Flame! This sparkling fashion doll features Bloom in a dazzling two-piece outfit with a shimmer top, glitter skort, and ombré knee-high boots. Her iconic long red hair is styled for magic ready flair, and her translucent fairy wings are bursting with shine perfect for flying into fairy fantasy adventures.
Hair Type: Varies
Dimensions (Overall): 10 Inches (H) x 5 Inches (W) x 2 Inches (D)
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 12.57 inches length x 7.96 inches width x 2.72 inches height
Estimated ship weight: 0.628 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Hello, how do you remove the wings off the doll's body? Thank you.
submitted by Nk - 9 months ago
A: The wings are removable using the plastic attachment on the back of the doll. Gently pull the wings straight out from the back to detach them, and press them back into the slot to reattach.
Very surprised at the quality of these dolls! They’re somewhat heavy like a silkstone Barbie! Very adorable dolls! I ended up purchasing 5 so far! Love these! -Adult doll collector
This doll looks super fun. My daughters like playing with it. Her hair is soft, bouncy, and flows. However her wings get in the way of playing with her, like playing with her hair or having the doll sit in a car. The wings come off and it’s a little hard to get them to stay back on.
We'll add her to the collection! This is a cute fairy doll from the Winx series on Netflix. Always on the lookout for fashion-style dolls with red hair. They are hard to find, unless they are a certain mermaid!
Nicely packaged and great size doll! My daughter loves the Netflix series of Winx and i was excited to see that they came out with Action Figure dolls! They are well made and include fun accessories! Highly recommend!
The Winx Club Bloom Fairy 10.5” doll is absolutely stunning. The details on her outfit and wings are exactly like the show, and the doll feels well-made and durable. Her long red hair is smooth and stays nice even after kids play with it. If you’re a Winx fan—or buying for someone who is—this is a perfect collectible or gift.
Great for imaginative play! The wings are detachable. Her outfit and boots are pretty and shimmery. I believe this is for a show, but my daughter is into fairies and is enjoying this one for her collection. I'm sure it will make her curious to see the show, too. Has held up well and she is already asking to find friends for her. Would be a nice gift for this age.
Goodcabbage40
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
I am really disappointed with this doll. I want to start by saying, just because something is more affordable doesn't mean it shouldn't be nice. The doll overall was very rushed for what it is supposed to be. I understand this outfit is to resemble the remake character but even then, it falls short. The joints appear to bend but do not hold shape. Do you know how frustrating it is for a child to see a function and it not work? I encourage the company to soend the money into a better mold even if that means no joints can bend so the doll can at least be something closer to the doll on screen and will make play time enjoyable instead of trying to explain to a child why their toy doesn't work but its not their fault but the company who made it.
This is a fun bright and colorful doll. She fits right in with my daughter's other dolls and she really likes how the dolls limbs and moveable/posable. The wings detach and reattach easily as well for her without me having to do any of the work!
My niece loved this doll. So far, it's been reliable and good quality. This is comparable to a Barbie. I would purchase this again. The price was very reasonable, especially with a Target Circle discount.
I didn’t even know Winx Club was still around. My older daughter loved Winx Club. She was super excited when gave her little sister this. I loved watching them play together. This is a cute and fun doll.
My daughter absolutely loves this Bloom fairly doll, she never wants to leave the house without her! One of my favorite things about it is how easy it is for her to take the wings off and put them back on all by herself, makes it both fun and interactive. The doll itself is so unique and has quickly become a must have in her daily play, she will sit for an hour just brushing her hair, which is so soft.
This is such a cute doll. I love the colors and the sparkles. Its very well made. I love how its not to big but its small enough to play in doll houses. The girls love how the arms move and legs. Its adorable.
My daughter loves dolls. I know this is not a Barbie, but its build is similar. She loves it. She loves that it has wings that can be taken off. The color of the orange hair is nice. All-in-all, this is doll with some nostalgic feels.
This fairy doll is very well made, and I love everything about it— the hair, the clothes, the glitter, and the wings. She even has some leg movement to make it look more realistic when pretending she’s flying, and the wings flap too. I highly recommend this toy.
My 8-year-old daughter absolutely loves this adorable doll! I especially admire the vibrant colors in her hair and the incredible attention to detail in her eyes, which make her look so realistic and stunning.
The Winx Club is a show my teenage daughter loved to watch and she was thrilled with the new series, so getting this doll was exciting for her, even if she is too old to play with it. The doll is realistic, looks just like Bloom. It is made well and a nice size.
Super cute and made well. This doll is a cutie, my daughter is a fan on the show and was so excited to open this up and play with it. The doll quality is amazing. I love all the little details. The maker of this really did a great job making this product.
Amanda
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 November, 2025
beautiful bloom doll
this doll is so pretty she's such a cool doll, her wings flutter when you shake her her boots are beautiful bangs aren't cut like they are in promo pictures but still a very pretty doll, dolls hair shouldn't be put near any heat or else it will fry and get frizzy
This winx club doll is so pretty. I like the style of the hair and the accessories. My daughter likes the clothing and shoes and loves her makeup. I would it recommend to others because its a good quality doll and my daughter loves the show.
