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Misfits Health Plant Based Cookie Butter Protein Bar - 15g Protein - 2 of 4Misfits Health Plant Based Cookie Butter Protein Bar - 15g Protein - 3 of 4Misfits Health Plant Based Cookie Butter Protein Bar - 15g Protein - 4 of 4
Misfits Health Plant Based Cookie Butter Protein Bar - 15g Protein - 1 of 4

Misfits Plant Based Cookie Butter Protein Bar - 15g Protein - 7.1oz/4pk

4 Questions
New at  target 
$8.99
Count4

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At a glance

About this item

Highlights

  • Features our iconic caramelized cookie flavor
  • A satisfying crunch with protein crisps in every bite
  • 15g protein, 1g sugar, 2g net carbs, & 4g fiber in a 190 calorie bar
  • Made with ingredients we trust—only the good stuff
  • 100% plant-based, gluten free and no palm oil
  • No added sugar. No sugar crashes.
  • Packed with protein and fiber to help keep you fuller for longer
  • Bonus: no weird chalky aftertaste

Description

We believe protein should taste like candy, not compromise. Misfits hits like a treat and works like a protein bar, packed with ingredients we trust and the indulgent, candy bar flavor you crave. Chocolatey, chewy, a little gooey, and always ready to fuel your fun.

Why It's a (Mis)Fit For You:
Our Cookie Butter Bar is a multi-purpose Misfit. Perfect for your morning sweet tooth, 3pm dopamine bite, or end-of-day protein top-off. It’s got the sweet, chewy, gooey texture of a candy bar with real nutritional power: 15g protein, 1g sugar, plant-based, and gluten-free. Bite into caramelized cookie flavor with a hint of cinnamon spice and a sprinkle of cocoa crispies for an excellent amount of crunch.

Serving Size: 50 g

Serving Per Container: 4

Amount

Calories: 190
% Daily Value*
Total Fat 6g8%
Saturated Fat 3g15%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 170mg7%
Total Carbohydrate 22g8%
Dietary Fiber 4g14%
Sugars 1g
Added Sugars 0g0%
Sugar Alcohol 7g
Protein 15g24%
Vitamin D 0mcg0%
Calcium 60mg4%
Iron 2.4mg15%
Potassium 90mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

plant proteins (soy, pea), glycerin, maltitol, oligofructose, cacao fat, water, unsweetened chocolate, sunflower oil, natural flavors, cocoa (processed with alkali), rice flour, tapioca starch, lecithins, salt.

Allergens & Warnings:

CONTAINS: SOY. MADE IN A FACILITY THAT ALSO HANDLES MILK, NUTS, PEANUTS AND WHEAT.
Consistency: Chewy
Protein Grams per Serving: 15 Grams
Dietary Needs: Certified Gluten-Free
State of Readiness: Ready to Eat
Form: Bar
Package Quantity: 4
Protein type: Pea Protein, Soy Protein
TCIN: 94880008
UPC: 850049100434
Item Number (DPCI): 071-20-1012
Origin: Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.05 inches length x 4.09 inches width x 5.83 inches height
Estimated ship weight: 0.44 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Make the 2g net carbs make sense. 22-fiber-sugar alcohol is not 2.

submitted by Britt - 6 months ago

  • A: Thanks for reaching out! Here's how we calculate the net carbs for our products: - Total Carbohydrate - Fiber - Sugar Alcohols - Glycerin = Net Carbs For our Cookie Butter bar specifically here are the values: 22g Total Carbohydrate - 4g Fiber - 7g Sugar Alcohol - 9g Glycerin = 2g Net Carbs We hope this helps, let us know if you need any further assistance. Regards, Team Misfits.

    submitted byTeam Misfits - 3 months ago
    Brand expert

Q: How is there only 2g carbs

submitted by Sara - 3 months ago

  • A: Great question! Here's how we calculate the net carbs for our products: - Total Carbohydrate - Fiber - Sugar Alcohols - Glycerin = Net Carbs For our Cookie Butter bar specifically here are the values: 22g Total Carbohydrate - 4g Fiber - 7g Sugar Alcohol - 9g Glycerin = 2g Net Carbs We hope this helps, let us know if you need any further assistance. Regards, Team Misfits.

    submitted byTeam Misfits - 3 months ago
    Brand expert

Q: is this product vegan

submitted by JD - 7 months ago

  • A: Yes, our bars are plant-based and suitable for vegans. With respect to allergies, all of our bars are produced in shared facilities which also handle milk, or milk and egg. If you have any other questions or concerns don't hesitate to reach out to our customer care team. Best, Team Misfits.

    submitted byTeam Misfits - 7 months ago
    Brand expert

Q: Since this is a vegan product, what type of Glycerin is used?

submitted by Curious - 18 days ago
See all questions (4)

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Guests are saying

This product has garnered mixed feedback from guests, with many praising its clean ingredients and high protein content. While some guests appreciate the texture and variety of flavors, others express disappointment in the taste, particularly with the cookie butter flavor. Overall, it serves as a nutritious snack option for those seeking plant-based protein bars, but taste preferences may vary significantly among guests.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 474 reviews
    quality: 3.23 out of 5
    taste: 2.65 out of 5
    value: 2.7 out of 5
    28% would recommend
    21 recommendations
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    12 September, 2026Verified purchase

    It's okay.....

    I have a hard time finding indiviually packaged plant based protein bars so I was excited to find these at my local Target to try. Unfortunately, it was.....eh. Would I eat it if I were starving? Sure. But it tastes nothing like cookie butter. I do like the texture with the crispy texture added in there. The price point ($3) was on the higher side for what I usually pay for a bar. It does have an interesting aftertaste. I feel like it is one of those things were you either love it or hate it and everyone is going to have to try it for themselves but start with an individual bar and not a whole box!
    LaLa
    quality: 3 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 September, 2026
    originally posted on eatmisfits.com

    Loved this flavor! The cookie

    Loved this flavor! The cookie butter taste is so good and it doesn’t have that typical protein bar taste. Perfect for an easy snack when I’m on the go. I’d definitely get these again!
    Alliyah G.
    Did you find this review helpful?
    5 out of 5 stars
    27 August, 2026

    big fan of this protein bar

    Very tasty, clean ingredients, no added sugar. The people leaving poor reviews need to realize this is a PLANT BASED protein bars it’s not going to taste like a fatty sugary candy bar. lock in yall.
    Hannah
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    26 August, 2026

    Tastes like air

    In the most literal sense, this tastes like nothing. If I close my eyes and really focus, I get a bit of cinnamon but that’s about it. Truly thought I caught covid since I couldn’t taste anything but it seems to be a common note amongst other reviews. Gave 2 stars for the texture
    Cassie
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 August, 2026Verified purchase

    (no review title)

    The taste is absolutely terrible. Couldn’t take more than one bite.
    Glamourgal17
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 August, 2026Verified purchase

    Highly recommend

    Genuinely the best tasting protein bar I’ve ever tried. Not chalky
    Missmaddie
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    7 August, 2026Verified purchase

    (no review title)

    I like this brand, and was excited to try the cookie butter flavor. I’m bummed because it tastes like NOTHING??? Absolutely zero cookie butter flavor. Doesn’t really have a flavor at all actually. Definitely skip on this one!!
    Olivia
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 August, 2026

    My favorite protein bar

    Unlike other protein bars that are dry and have a strong flavor, this one has the perfect texture and is soft. I love this flavor too!
    Ariel
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    20 July, 2026Verified purchase

    No cookie butter taste

    It’s ok… does not taste like cookie butter at all, which is a shame. I was so excited
    Julie
    quality: 5 out of 5
    taste: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 June, 2026

    Surprised by all the high ratings

    High in protein, but will not purchase again. I really didn't like the taste, and no one else on my family liked these either.
    JK
    taste: 1 out of 5
    value: 3 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 May, 2026Verified purchase

    Cookie butter where???????

    As an avid cookie butter connoisseur, I am appalled by this protein bar. Not only are the macros less than ideal, it tastes like styrofoam and disappointment. Where is the Biscoff flavor? Speculoos is nowhere to be found. This is just a chocolatey basic protein bar with a ridiculous upcharge for masquerading as something special.
    pretzel_slut
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 May, 2026Verified purchase

    Good option for vegan protein bar

    Taste-wise I thought these were delicious. I loved the protein crispies.
    Jules
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    1 May, 2026Verified purchase

    Too much sugar alcohol

    They need to tone it way down on the sugar alcohols (7G!). It tastes like a sickly sweet candy bar. The texture is on point, though. Unfortunately, I blew up like a balloon and had horrible gas the entire night due to the high sugar alcohol content, which I didn’t realize would be such an issue.
    Ann
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    17 April, 2026Verified purchase

    (no review title)

    So good! Great for vegan protein.
    Christie
    Did you find this review helpful?
    1 out of 5 stars
    15 April, 2026Verified purchase

    (no review title)

    I have no allergies but broke out in full body hives after eating my 3rd bar. I thought it wasn’t related but I ate a tiny 4th part of a bar and then had a worse reaction. Not sure what caused it.
    Elizabeth
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 March, 2026Verified purchase

    Grab a Barbelles bar instead

    I bought these because I saw them on clearance and thought it was a steal for the amount of protein but now I know why they were on clearance. First bite and I knew I wasn’t a fan immediately. Chocolate doesn’t taste like chocolate, insides doesn’t taste like cookie butter. Yikes
    jmm
    quality: 2 out of 5
    taste: 1 out of 5
    value: 3 out of 5
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    4 March, 2026Verified purchase

    (no review title)

    Gross
    Jujub
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 February, 2026Verified purchase

    Killed my insides

    While they taste good and are filling, they killed my insides a few hours later. According to a Google search, “they contain maltitol—a sugar alcohol—it’s advisable to consume in moderation, especially if new to sugar alcohols. Excessive intake may lead to bloating, gas, or laxative effects.”
    Rach
    quality: 1 out of 5
    taste: 4 out of 5
    value: 1 out of 5
    10 guests found this review helpful. Did you?
    3 out of 5 stars
    23 February, 2026Verified purchase

    (no review title)

    It’s good but only 4 bars/pack…
    Emi
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 February, 2026Verified purchase

    (no review title)

    It doesn't taste good at all. I couldn't finish it
    Megan
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

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