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COLOR WOW Color Security Shampoo 32 oz - 2 of 4COLOR WOW Color Security Shampoo 32 oz - 3 of 4COLOR WOW Color Security Shampoo 32 oz - 4 of 4
COLOR WOW Color Security Shampoo 32 oz - 1 of 4

COLOR WOW Color Security Shampoo 32 oz

$68.95 reg $78.00
Sale save $9.05 (12% off)

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Beacon Beauty Center
Eligible for registries and wish lists

About this item

Highlights

  • This no-nonsense formula gently cleanses leaving absolutely no residue behind
  • COLOR WOW Security Shampoo 32 oz.
  • Helps restore the shine of natural hair
  • Stop frizz, even in the worst humidity.

Description

COLOR WOW Security Shampoo is the best shampoo for color treated hair. This no-nonsense formula gently cleanses your colored hair, leaving absolutely no residue behind. This shampoo rinses clean, allowing your hair to maintain its thickness and beautiful glossy shine. It is ideal for hair that has been color treated, and it is safe to use with extensions, as it contains nothing that can loosen the glue that holds them in place.
Hair Type: Colored
Product Form: Liquid
Beauty Purpose: Color Protection
Package Quantity: 1
Net weight: 32 fl oz (us)
TCIN: 1009104468
UPC: 5060150185175
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details

Estimated ship dimensions: 12 inches length x 12 inches width x 12 inches height
Estimated ship weight: 2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This shampoo is highly praised for its lightweight yet hydrating formula, making it ideal for fine and color-treated hair. Guests appreciate how it cleanses without weighing hair down, leaving it soft, shiny, and manageable. Many have noted that a small amount goes a long way, making it a cost-effective choice. While most reviews are positive, a few guests experienced issues with lathering and buildup, suggesting it may not suit everyone perfectly.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 1333 reviews
    5 out of 5 stars
    26 May, 2026
    originally posted on Colorwow
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    Light weight clean & colour protection

    Light weight but hydrating. My fine hair feels clean & soft but not weighed down. This shampoo rinses out easily and you only need to use a small amount so it lasts for ages. It helps to protect my colour and helps it stay brighter for longer.
    Kaylie G.
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    5 out of 5 stars
    23 May, 2026
    originally posted on Colorwow
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    Lasts for ages

    My hair feels lovely after only one wash with a very small amount. The tube lasts for ages!!
    dominique w.
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    5 out of 5 stars
    16 May, 2026
    originally posted on Colorwow
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    Excellent Color Security Wow shampoo

    I wash my hair every day as my hair is fine. Color Security Wow shampoo is ideal and excellent for my highlighted long hair. It makes my hair very shiny and manageable.
    Anna R.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on Colorwow
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    Colour Security Shampoo

    WOW is the correct name for this product because my hair has never felt so good
    Kelly T.
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    5 out of 5 stars
    15 May, 2026
    originally posted on Colorwow
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    Cleaner hair

    This shampoo is gentle but thoroughly cleaned my hot leaving it soft and manageable and the shine shone through!
    sue c.
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    5 out of 5 stars
    11 May, 2026
    originally posted on Colorwow
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    Game changing shampoo

    I have frizzy ‘big’ Hair and this shampoo definitely helped keep my hair more sleek and soft - willDefinitely be buying again
    Krista S.
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    5 out of 5 stars
    6 May, 2026
    originally posted on Colorwow
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    Brill shampoo

    Great shampoo leave hair looking and feeling better
    Lorraine B.
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    5 out of 5 stars
    4 May, 2026
    originally posted on Colorwow
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    Really good to use

    Excellent shampoo - really has helped my coloured out of condition hair - great results !
    Mary-Anne S.
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    2 out of 5 stars
    30 April, 2026
    originally posted on Colorwow
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    Sadly not for me

    I really wanted to like this shampoo but I found it did not lather at all and after several uses resulted in build up leaving my hair claggy and dull. My hairdresser noticed it also. This was the only product I had changed other than also using the Dream Coat and the Conditioner. Without the shampoo the other products seem ok.
    bex n.
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    5 out of 5 stars
    23 April, 2026
    originally posted on Colorwow
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    Love it!

    Love the lather I get from this shampoo - which I don’t get with others.
    Janet P.
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    5 out of 5 stars
    22 April, 2026
    originally posted on Colorwow
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    Great

    This product is amazing. Hair not frizzy anymore beautiful shine. Great it come in travel size
    Deborah M.
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    5 out of 5 stars
    15 April, 2026
    originally posted on Colorwow
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    Amazing!!

    This has made my hair so smooth, less greasy and feels incredible! Will definitely be a wow! Member for life
    Miss A. S. L. B.
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    5 out of 5 stars
    15 April, 2026
    originally posted on Colorwow
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    Shampoo

    Absolutely loving this product my hair feels amazing
    Kim D.
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    5 out of 5 stars
    12 April, 2026
    originally posted on Colorwow
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    Shampoo

    Brilliant shampoo. Has definitely made a difference on my thick, hilighted hair
    Linda H.
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    5 out of 5 stars
    8 April, 2026
    originally posted on Colorwow
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    Color security shampoo

    Amazing results. Only use color wow products on my hair now.
    Julie C.
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    5 out of 5 stars
    30 March, 2026
    originally posted on Colorwow
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    Great shampoo

    Great shampoo! Hair is squeaky clean after using and I definitely think it helps to prolong my colour. Can highly recommend.
    Ann C.
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    5 out of 5 stars
    30 March, 2026
    originally posted on Colorwow
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    Fabulous product

    Both the shampoo and. Conditioner are now my only products I use highly recommend
    Wendy H.
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    4 out of 5 stars
    28 March, 2026
    originally posted on Colorwow
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    Wow Shampoo

    I have used 4 times with the conditioner maybe its too early to tell but I have not noticed a change if anything my colour has been more brassy, bit disappointing. i will carry on using to see if there is a difference.
    Julia T.
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    5 out of 5 stars
    26 March, 2026
    originally posted on Colorwow
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    Colour security shampoo

    Fabulous, I wouldn’t go a day without using this product!
    Karen G.
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    5 out of 5 stars
    25 March, 2026
    originally posted on Colorwow
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    Great Shampoo

    My hair feels clean and in fantastic condition. The low light colours in my hair are bright and shiny so very happy with the colour security shampoo and will be purchasing again.
    Beverley R.
    Did you find this review helpful?

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