Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 2 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 3 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 4 of 4
Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 1 of 4

Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 36lbs

$64.99 ($0.11/ounce)

Size36lb

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Real turkey is the number 1 ingredient in this Purina ONE venison and turkey dog food with 30 percent protein that helps support strong muscles, including a healthy heart
  • Natural dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
  • 100 percent Purina ONE dry dog food nutrition for adult dogs and 0 percent fillers means every ingredient has a purpose
  • Premium dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and radiant coat and four antioxidant sources to provide immune support for dogs
  • Complete and balanced dog kibble for adult dogs crafted by a veterinarian recommended brand in Purina-owned, U.S. facilities

Description

Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Pet Caution Statement: Not for puppies under 1 year of age
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Joint Health
Dietary Needs: Naturally Flavored, High Protein
Features: Meat as the First Ingredient, No Artificial Preservatives, No Artificial Flavors, All Natural, No Animal By-Products, Natural, No Artificial Colors
Form: Diced, Dried, Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 36 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 52117847
UPC: 017800171410
Item Number (DPCI): 083-06-0306
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. 1417423

Shipping details

Estimated ship dimensions: 31.62 inches length x 16.62 inches width x 8.25 inches height
Estimated ship weight: 40 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this contain any food coloring or dye?

submitted by BichonMom - 7 years ago
  • A: Great question! This recipe does contain caramel color. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert
  • A: No but they do contain moth larvae if you care about your dogs safety I wouldn’t recommend

    submitted byParina DOne - 2 years ago

Q: Is there a TrueIinstinct formula for large breed dogs, ie. 11 year old Labradoodle ?

submitted by grego - 7 years ago
  • A: Great question! The feeding amounts for this recipe ranges from 3 to over 100 pound dogs. The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level. Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert

Q: What is the size of the kibble? I have toy dogs.

submitted by Loon Gal - 8 years ago
  • A: Thank you for your interest in Purina ONE. This formula contains kibbles ranging from 3/8 to 1/2-inches each. You may instead consider our Purina ONE SmartBlend Small Breed Lamb & Rice Formula, which features 1/3-inch kibbles. - The Purina ONE Team

    submitted byPurina - 8 years ago
    Brand expert

Additional product information and recommendations

Discover more options

Guests also viewed

4.8 out of 5 stars with 2003 reviews
dog likes it: 4.41 out of 5
easy to digest: 4.24 out of 5
nutrition: 4.34 out of 5
quality: 4.27 out of 5
value: 4.22 out of 5
83% would recommend
136 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
5 June, 2026Verified purchase

(no review title)

Bugs in the bag
1 reply from Purina team - 3 days ago
Thank you for reaching out and letting us know. That’s definitely not okay. We’re sorry you experienced this with Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food. Bugs have no place in your dog’s food, and we take that seriously. Any product that leaves our factories is sealed and would not have any larvae/bugs in it. Our cooking process and quality assurance measures simply wouldn't allow any sort of insects to be in our finished foods. This means the packaging might have gotten damaged after leaving our factory. We'd like to learn more and provide further help. Please reach out to our team directly at https://www.purina.com/contact-us or call us at 866-787-4621. We're available Monday through Saturday from 8 a.m. to 6 p.m. (CT), and we look forward to hearing from you soon. –The ONE Team
Bxm
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2026Verified purchase

Purnia 1 Dog Food

Great dog food. The little pieces are perfect for my dog who inhaled his food.
Terri D
dog likes it: 5 out of 5
easy to digest: 2 out of 5
nutrition: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
28 May, 2026
originally posted on purina.com
Image

Winner winner purina dinner

[This review was collected as part of a promotion.] Both my girls absolutely love this bag! Definitely need to get this again for them!
Doglove
Did you find this review helpful?
5 out of 5 stars
27 May, 2026
originally posted on purina.com
Image

No Poultry Biproducts

[This review was collected as part of a promotion.] I have 2 dogs that are allergic to chicken. One was so bad she rarely got 2 hours of sleep at a time due to scratching. The other was almost bald. Now she has a full set of hair. I can’t tell you how pleased I am with this option
Deb
Did you find this review helpful?
5 out of 5 stars
24 May, 2026
originally posted on purina.com
Image

My dog loves it

[This review was collected as part of a promotion.] High in protein I noticed she’s doesn’t seem as hungry as often when she eats high in protein food
Liz
Did you find this review helpful?
5 out of 5 stars
23 May, 2026
originally posted on purina.com
Image

Never thought

[This review was collected as part of a promotion.] I never thought that my dogs would like the flavor. They absolutely love it.
Dogmamaof2
Did you find this review helpful?
5 out of 5 stars
23 May, 2026
originally posted on purina.com
Image

True Instinct

[This review was collected as part of a promotion.] My picky eater likes it!!! I’ve tried a lot of different foods and this one is a winner!!
Karen
Did you find this review helpful?
5 out of 5 stars
22 May, 2026
originally posted on purina.com
Image

Purina One

[This review was collected as part of a promotion.] The ONLY dogfood my dog will eat !! she loves the REAL dried meat ! Love that its available in smaller bags to too !
Ruby
Did you find this review helpful?
5 out of 5 stars
22 May, 2026
originally posted on purina.com
Image

My children

[This review was collected as part of a promotion.] My children love their Purina One. They love the turkey and venison flavor but sometimes I switch up the flavors. There are several varieties to choose from and that makes it even better.
Chipper
Did you find this review helpful?
5 out of 5 stars
22 May, 2026
originally posted on purina.com
Image

The Best Dry Dog Food

[This review was collected as part of a promotion.] This is the best dry dog food that I have found that is at an affordable price.
Levi
Did you find this review helpful?
5 out of 5 stars
22 May, 2026
originally posted on purina.com
Image

Protein Packed

[This review was collected as part of a promotion.] Our bully rescue only knew bottom barrel dog foods before we got him. We were told he had to be enticed to eat…little did they know! The switch to True Instincts was entirely seamless with no hesitation digging right in and completely bypassing the stomach sensitivity that can sometimes come with switching feeds! Love this almost as much as he does!
TwoGirlsOneBully
Did you find this review helpful?
5 out of 5 stars
22 May, 2026
originally posted on purina.com
Image

True instinct best food!

[This review was collected as part of a promotion.] I use the Purina one true instinct for my 7 dogs. They all enjoy the salmon and tuna and I just got the venison & turkey and they eat it right up. Great food!
Feeding7
Did you find this review helpful?
5 out of 5 stars
21 May, 2026
originally posted on purina.com
Image

Kibble

[This review was collected as part of a promotion.] My dog likes the flavor of this kibble as he likes venison. Extra protein seems to keep him fuller longer
Carson
Did you find this review helpful?
5 out of 5 stars
21 May, 2026
originally posted on purina.com
Image

Purina

[This review was collected as part of a promotion.] The best food for our Bulldog, other foods he throws up after eating so glad we found this food.
Ginnyd06
Did you find this review helpful?
5 out of 5 stars
21 May, 2026
originally posted on purina.com
Image

My dogs love it

[This review was collected as part of a promotion.] We've tried other dog foods before they all seemed to disagree with at least one of three then we found this and so far everyone's doing great!
Squirrel
Did you find this review helpful?
5 out of 5 stars
21 May, 2026
originally posted on purina.com
Image

Good

[This review was collected as part of a promotion.] My dogs really seem to enjoy it I give it to them nightly. They always let me know when it is dinner time
Puppers
Did you find this review helpful?
5 out of 5 stars
20 May, 2026
originally posted on purina.com
Image

Doggie

[This review was collected as part of a promotion.] My dog just started eating this and within a week I have noticed a difference.
Kisses
Did you find this review helpful?
5 out of 5 stars
20 May, 2026
originally posted on purina.com
Image

They enjoy it

[This review was collected as part of a promotion.] Cooter Pooter, baby Bitsy birdy and my bull terrier mix who's the most beautiful dog you will ever lay eyes on.. snow white, baby Blue eyes & at 3 years old is 78 pounds all muscle and beauty all love this blend . They've been loving it for almost 3 years.
BabyBlu
Did you find this review helpful?
5 out of 5 stars
18 May, 2026
originally posted on purina.com
Image

Love

[This review was collected as part of a promotion.] This is my dogs favorite dog food and flavor! He can’t get enough of it! I switch between the fish flavor sometimes, but always go back to this one.
Debra
Did you find this review helpful?
5 out of 5 stars
17 May, 2026
originally posted on purina.com
Image

Great for large/working breeds

[This review was collected as part of a promotion.] Both my huskies enjoy this food more than any other we’ve tried. Venison and turkey must be the key.
HuskiesMom
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy